Agorapulse is a social media management platform designed for teams and agencies. It offers post scheduling, a unified social inbox, analytics, social listening, and approval workflows across 11 social networks. Its per-user pricing model means costs scale with every team member you add.
But is Agorapulse really worth the price, or should you save your money?
Today, we'll break down the full Agorapulse pricing structure and show you exactly what features you get in each plan, so you can decide whether it's the right tool for your content strategy.
Agorapulse Pricing at a Glance (2026)
| Plan | Monthly Price | Social Profiles | Users |
|---|---|---|---|
| Standard | $99/user/month | 10 profiles | Per-user pricing |
| Professional | $149/user/month | 10 profiles | Per-user pricing |
| Advanced | $199/user/month | 10 profiles | Per-user pricing |
| Custom | Contact sales | Unlimited | Custom |
All paid plans are priced per user, and every tier includes the same 10 social profiles. Annual billing brings this to $79, $119 and $149 per user per month. Extra profiles cost $10 to $15 each per month. There is a 30-day free trial with no credit card required.
Source: Agorapulse Official Pricing Page
Agorapulse Social Media Management Pricing Plans
Here's a detailed breakdown to help you understand Agorapulse's pricing and choose the best fit for your workflow.
Each Agorapulse paid plan includes core social media management features like:
- Unlimited post scheduling across all 11 supported platforms
- Unified social inbox for messages and comments
- AI Writing Assistant for caption generation
- Mobile app access (iOS and Android)
- Content calendar with drag-and-drop scheduling
- Basic social CRM
The main difference between Agorapulse plans comes down to team collaboration features, reporting depth, inbox automation, and approval workflows.
1. Standard Plan
The Standard plan costs $99 per user per month (or $79/user/month billed annually) and includes 10 social profiles.
What's included:
- 10 social profiles (add more as an add-on)
- Unlimited post scheduling
- Unified social inbox for messages and organic comments
- Basic audience and content reports
- Branded report exports
- AI Writing Assistant
- AI Alt Text Generator
- Organization Context AI
- Publishing calendar with drag-and-drop
- Mobile app access
- Basic social CRM
- Customer support
Best for: solo social media managers who handle scheduling and inbox management for a single brand.
2. Professional Plan
The Professional plan costs $149 per user per month (or $119/user/month billed annually) and includes 10 social profiles.
What's included (all Standard features plus):
- PulseLink (link-in-bio tool)
- Instagram product tagging and first comment scheduling
- Post and inbox assignments for team collaboration
- Team performance reports
- Ad comment monitoring and moderation
- Simple one-step approval workflows
- Canva integration (in-app design)
- Instagram grid view
- Calendar notes
- Advanced CRM
Best for: growing teams that need collaboration features, ad comment management, and basic approval workflows.
3. Advanced Plan
The Advanced plan costs $199 per user per month (or $149/user/month billed annually) and includes 10 social profiles.
What's included (all Professional features plus):
- Content library for reusable assets
- Labels and saved replies for inbox management
- Automated moderation rules (Inbox Assistant)
- Advanced reporting (ads reports, ROI analysis, competitor benchmarking)
- Shared content calendars (up to 5)
- Bulk publishing and scheduling
- Content queues with customizable categories
- Advanced spam management
- Custom date comparisons in reporting
- Advanced permissions
- Priority support
Best for: agencies and larger teams needing advanced reporting, inbox automation, competitor analysis, and content libraries.
4. Custom Plan
The Custom plan requires a custom quote and is designed for organizations with complex needs.
What's included (all Advanced features plus):
- Unlimited social profiles
- AI-powered reply suggestions
- SSO (Single Sign-On) and custom roles
- Multi-step approval workflows
- API access
- Historical data import (up to 24 months)
- Dedicated Customer Success Manager
- Priority support with less than 30-minute first response time
- Custom onboarding and training
Best for: enterprise organizations and large agencies requiring unlimited profiles, SSO, API access, and dedicated support.
Agorapulse Plans Compared Side by Side
| Feature | Standard ($99/user) | Professional ($149/user) | Advanced ($199/user) | Custom |
|---|---|---|---|---|
| Social profiles | 10 | 10 | 10 | Unlimited |
| Users | Per-user pricing | Per-user pricing | Per-user pricing | Custom |
| Scheduled posts | Unlimited | Unlimited | Unlimited | Unlimited |
| Social inbox | Messages + organic comments | + Ad comments + assignments | + Automation + saved replies | + AI reply suggestions |
| AI Writing Assistant | Yes | Yes | Yes | Yes |
| Canva integration | No | Yes | Yes | Yes |
| Approval workflows | No | One-step | One-step | Multi-step |
| First comment scheduling | No | Yes (Instagram) | Yes | Yes |
| Reporting | Basic reports | + Team performance | + Ads, ROI, competitor | Full suite |
| Social listening | No | No | Basic | Advanced |
| Content library | No | No | Yes | Yes |
| Bulk publishing | No | No | Yes | Yes |
| SSO / API access | No | No | No | Yes |
| Mobile app | Yes | Yes | Yes | Yes |
| Support | Standard | Standard | Priority | Dedicated CSM |
Agorapulse Annual vs Monthly Pricing
Annual billing saves approximately 20% on all Agorapulse paid plans:
| Plan | Monthly Billing | Annual Billing | Annual Savings per User |
|---|---|---|---|
| Standard | $99/user/mo | $79/user/mo | $240/year |
| Professional | $149/user/mo | $119/user/mo | $360/year |
| Advanced | $199/user/mo | $149/user/mo | $600/year |
For a 3-person team on the Professional plan, annual billing saves $1,080/year ($447/mo vs $357/mo).
What Does Agorapulse Actually Cost for Teams?
Per-user pricing means your total cost depends on team size. Here's what each plan costs for common team sizes:
| Team Size | Standard | Professional | Advanced |
|---|---|---|---|
| 1 user | $99/mo | $149/mo | $199/mo |
| 3 users | $297/mo | $447/mo | $597/mo |
| 5 users | $495/mo | $745/mo | $995/mo |
| 10 users | $990/mo | $1,490/mo | $1,990/mo |
Prices shown are monthly billing. Annual billing reduces costs by approximately 20%.
This is where Agorapulse's pricing becomes a significant decision factor. A 5-person agency team on the Professional plan pays $745/month, more than many enterprise tools. Compare this to flat-rate alternatives where the same team pays a single monthly fee regardless of user count.
Which Agorapulse Plan Should You Choose?
Choose Standard ($99/user/mo) if:
- You're a solo social media manager handling one brand
- You need unlimited scheduling and a social inbox
- You don't need approval workflows or Canva integration
- Basic reporting is sufficient for your needs
Choose Professional ($149/user/mo) if:
- You work in a team and need post assignments and approval workflows
- You manage Instagram ads and need ad comment monitoring
- You want Canva integration for in-app design
- You need team performance reports
Choose Advanced ($199/user/mo) if:
- You're an agency needing competitor benchmarking and ROI analysis
- You need inbox automation with saved replies and moderation rules
- You want bulk publishing and content queues
- You need a content library for reusable assets
Choose Custom if:
- You need unlimited social profiles
- You require SSO, API access, or multi-step approval workflows
- You want a dedicated Customer Success Manager
Consider an alternative if:
- Per-user pricing makes your total cost too high for your team size
- You need approval workflows without paying $149/user/month
- You want analytics and reporting without the $199/user/month Advanced plan
- You prefer flat-rate pricing that doesn't scale with each team member
Is Agorapulse Pricing Worth It?
If you look through all of Agorapulse's pricing plans, you'll notice a structure built around per-user pricing with feature gates. On the surface, the platform offers strong social inbox and reporting features for agencies.
However, when you dig into Agorapulse reviews online, a few things consistently come up.
The most common complaint is the per-user pricing model. A 3-person team on the Standard plan costs $297/month. A 5-person team on the Professional plan costs $745/month. For agencies with multiple team members handling different clients, costs escalate quickly and unpredictably.
Many users also mention that key features like Canva integration, approval workflows, and ad comment management are locked behind the $149/month Professional plan. Teams that need these collaboration basics are forced to pay a significant premium per user.
Others point out that Agorapulse's reporting requires the $199/month Advanced plan for competitor benchmarking, ROI analysis, and advanced analytics. Creators and agencies often compare Agorapulse to newer scheduling tools with flat-rate pricing and more features included at lower tiers.
In other words, while Agorapulse is feature-rich and well-suited for large agency workflows, there are social media scheduling platforms that offer more predictable pricing, unlimited team members, and comparable features, often at a fraction of the cost.
Pros and Cons of Agorapulse
Pros of Agorapulse:
- Powerful unified social inbox: Agorapulse's social inbox is one of the best in the industry, consolidating messages, comments, reviews, and ad comments from all connected profiles into a single stream with assignment and automation features.
- Wide platform support (11 networks): Agorapulse covers Facebook, Instagram, X/Twitter, LinkedIn, YouTube, Pinterest, TikTok, Google Business, Threads, Bluesky, and Reddit. Note: Reddit is supported primarily through monitoring and listening (keyword mentions, trend spotting, conversation tracking) rather than full publishing, worth knowing if scheduled Reddit posts are a hard requirement.
- Advanced reporting and competitor analysis: The Advanced plan includes ads reports, ROI analysis, and competitor benchmarking, providing deep insights for agencies managing paid and organic social campaigns.
- Built-in social listening: Agorapulse includes social monitoring for brand mentions, keywords, and competitor activity, with advanced listening available as an add-on.
- Generous free trial: Agorapulse offers a 30-day free trial with no credit card required, giving teams ample time to evaluate the platform before committing.
Cons of Agorapulse:
- Per-user pricing escalates quickly: At $99-$199 per user per month, adding team members is expensive. A 5-person team on the Professional plan costs $745/month, making Agorapulse one of the most expensive social media management tools for teams.
- Key features locked behind higher tiers: Canva integration, approval workflows, ad comment management, and team assignments all require the $149/month Professional plan. Basic inbox automation and advanced reporting need the $199/month Advanced plan.
- Only 10 social profiles on paid plans: All standard paid plans include just 10 social profiles. Additional profiles require paid add-ons, adding to the already high per-user costs.
- Multi-step approvals only on Custom plan: Teams needing more than one-step approval workflows must contact sales for a Custom plan quote. This limits structured content review processes for agencies on standard plans.
- No AI image generation: While Agorapulse includes an AI Writing Assistant for captions, it does not offer AI image generation. Teams needing AI-generated visuals must use separate tools.
Compare Agorapulse Pricing with Competitors
See how Agorapulse stacks up in head-to-head comparisons:
- Buffer vs Agorapulse
- Hootsuite vs Agorapulse
- Sprout Social vs Agorapulse
- Later vs Agorapulse
- SocialBee vs Agorapulse
- Metricool vs Agorapulse
- Publer vs Agorapulse
- Agorapulse vs Sendible
- Agorapulse vs Loomly
- Agorapulse vs SocialPilot
- Agorapulse vs CoSchedule
- Agorapulse vs Planable
- Agorapulse vs Tailwind
- Agorapulse vs Iconosquare
- Agorapulse vs Vista Social
- Agorapulse vs Zoho Social
Browse all comparisons on our comparison hub.
The Better Agorapulse Alternative for Agencies
Agorapulse charges per user, and every tier includes the same 10 social profiles. So the price scales with your headcount while the thing that actually grows, your client list, is capped until you buy extra profiles at $10 to $15 each.
Ten profiles is roughly two and a half local business clients. A three-person agency on Standard pays $297/month for that.
PostPlanify is built for agencies serving local businesses. Each client gets their own workspace, the rate steps down as you add clients, and team members and client approvers are never billed as seats.
Pricing starts at $39/month for your first client workspace, or $31/month billed yearly:
| Client workspaces | Growth | Premium | Scale |
|---|---|---|---|
| 1 | $39/mo | $49/mo | $59/mo |
| 3 | $97/mo | $127/mo | $157/mo |
| 5 | $155/mo | $205/mo | $255/mo |
| 10 | $250/mo | $350/mo | $450/mo |
| Social accounts per workspace | 4 | 6 | 8 |
Every plan includes unlimited team members and unlimited posts. Here is what each adds:
- Growth ($39/mo first workspace): unlimited users and posts, analytics across all 10 platforms, social inbox, approval workflows, shared calendar, roles and permissions, bulk scheduling, media library with Canva and Google Drive, and link in bio
- Premium ($49/mo first workspace): everything in Growth, plus advanced analytics, branded client reports, scheduled report delivery, team comments and mentions, AI brand voice, AI knowledge base, and full API and MCP access
- Scale ($59/mo first workspace): everything in Premium, plus a white-label dashboard, white-label client emails and reports, dedicated 1:1 onboarding, migration help and priority human support
What a Three-Person Agency Pays
| Clients | Agorapulse Standard, 3 users | PostPlanify Growth |
|---|---|---|
| 2 | $297/mo, 10 profiles included | $68/mo |
| 3 | $297/mo plus extra profiles | $97/mo |
| 5 | $297/mo plus 10 extra profiles, about $100 to $150 | $155/mo |
| 10 | $297/mo plus 30 extra profiles, about $300 to $450 | $250/mo |
Agorapulse's base cost is fixed by team size, then every client past the tenth profile is billed individually. PostPlanify's cost tracks clients only, and the rate falls as the list grows.
Agorapulse vs PostPlanify: Side-by-Side Comparison
| Feature | Agorapulse (Standard) | PostPlanify (Growth) |
|---|---|---|
| Price | $99 per user per month, $79 annual | $39/mo first workspace, $97/mo for 3 |
| Billing unit | Users | Client workspaces |
| Cost for 3 people | $297/mo | $97/mo, seats not counted |
| Social profiles | 10 on every tier, then $10 to $15 each | 4 per workspace, 12 across 3 clients |
| Client approvers | Counted as paid users | Free, never billed as seats |
| Approval workflows | Yes, multi-step on Custom only | Single and multi-step from Growth |
| Social inbox | Best in class | Instagram, Facebook, LinkedIn, Google Business, YouTube |
| Analytics | Basic on Standard, advanced on Advanced | Full, all 10 platforms |
| Client workspaces | Shared calendars on Advanced | One per client, up to 100 |
| MCP connector | Yes, drafts only | Premium and above, publishes |
| API access | Custom only | Premium and above |
| Free trial | 30 days, no card | 7 days |
Being straight about it: Agorapulse's social inbox is regarded as the best in this category and reviewers say so consistently. Its 30-day no-card trial is also more generous than ours. If inbox and engagement work is the bulk of your day, it is a strong product.
The structure is what does not suit agencies. Paying per user means the second and third people on your team cost $99 each before they touch a client account, multi-step approvals require a sales call, and the 10-profile allowance is identical whether you pay $99 or $199. PostPlanify prices the client instead of the person, includes multi-step approvals from the entry plan, and never charges for a seat.
All plans include a 7-day free trial backed by a 14-day money-back guarantee.
Related Guides
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FAQ on Agorapulse Pricing
How much does Agorapulse cost per month?
Agorapulse costs $99/user/month (Standard), $149/user/month (Professional), or $199/user/month (Advanced) when billed monthly. Annual billing saves approximately 20%, bringing prices to $79/$119/$149 per user/month. There is also a Custom plan with sales-quoted pricing.
Does Agorapulse offer a free plan?
No. Agorapulse no longer offers a free plan. It does provide a 30-day free trial with no credit card required on all paid plans, so you can evaluate the full platform before committing.
Why is Agorapulse so expensive?
Agorapulse uses per-user pricing, meaning each team member added costs the full plan price ($99, $199/month). A 3-person team on Standard costs $297/mo. A 5-person team on Professional costs $745/mo. This makes it one of the most expensive social media management tools for teams. The pricing reflects advanced features like social inbox, social listening, and competitor benchmarking, but teams that don't need all of these features may find better value with flat-rate alternatives.
Does Agorapulse include approval workflows?
Simple one-step approval workflows are available on the Professional plan ($149/user/month) and above. Multi-step approval workflows, which allow multiple levels of review before publishing, are only available on the Custom plan (contact sales for pricing). If approval workflows are critical to your team, compare this to tools like PostPlanify, Planable, or Loomly that include approvals at lower price points.
What social networks does Agorapulse support?
Agorapulse supports 11 platforms: Facebook, Instagram, X/Twitter, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile, Threads, Bluesky, and Reddit. Publishing is fully supported on 10 of these. Reddit integration is focused on monitoring/listening, keyword tracking, mention alerts, and conversation discovery, rather than scheduled posting. All platforms are available on all paid plans.
Does Agorapulse have AI features?
Yes. All paid plans include an AI Writing Assistant for caption generation, an AI Alt Text Generator for accessibility, and Organization Context AI that tailors suggestions to your brand. AI-powered reply suggestions for inbox management are only available on the Custom plan.
Is Agorapulse cheaper than Hootsuite?
Yes. Agorapulse Standard starts at $99/user/month, while Hootsuite Standard starts at $249/user/month. Both use per-user pricing, but Agorapulse is significantly less expensive at every tier. However, both tools become costly for larger teams due to the per-user model. For a detailed breakdown, see Hootsuite vs Agorapulse.
Is PostPlanify cheaper than Agorapulse?
For a team of more than one, almost always. Agorapulse bills per user from $99 per month, so three people cost $297 before any extra profiles. PostPlanify bills per client workspace from $39/month with unlimited team members, so three clients is $97/month regardless of how many people work on them.
Does Agorapulse offer a nonprofit discount?
Yes. Agorapulse offers a 20% lifetime discount for verified NGOs and nonprofit organizations. Contact their sales team with proof of nonprofit status to apply the discount.
Can I add more social profiles to my Agorapulse plan?
Yes. All standard paid plans include 10 social profiles. Additional profiles can be purchased as add-ons at approximately $10 to 15 per profile per month, depending on the plan. The Custom plan includes unlimited social profiles at a sales-quoted price.
Is Agorapulse good for agencies?
Agorapulse has strong agency features including social inbox with assignments, client reporting, ad comment moderation, and approval workflows (Professional+). The Advanced plan adds competitor benchmarking and ROI analysis. However, per-user pricing makes it expensive for larger teams, a 5-person agency on Professional pays $745/mo. Agencies should calculate the total cost based on team size and compare against flat-rate alternatives before committing. See our best Agorapulse alternatives for options.
What happens when the Agorapulse free trial ends?
After the 30-day free trial, you'll need to select a paid plan to continue using Agorapulse's full features. No credit card is required during the trial, so you won't be charged automatically.
Can I cancel Agorapulse anytime?
Yes. Agorapulse allows cancellation at any time for monthly plans. If you're on an annual plan, your access continues until the end of the billing period. Check Agorapulse's terms for the latest refund policy on annual subscriptions.
