TikTok Money Calculator
Calculate how much TikTokers make per post, per 1,000 views, and monthly. Free TikTok earnings calculator for creators, influencers, and brands. See your income potential instantly—no signup required.
Adjust the sliders below to estimate your sponsored post earnings
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Adjust sliders to see your earning potential
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How It Works
Enter your TikTok follower count
Input your current TikTok follower count. This forms the base of your earning potential calculation. The more followers you have, the higher your potential earnings from brand deals and sponsorships.
Add your engagement rate
Enter your average engagement rate (likes + comments + shares ÷ views × 100). Check TikTok analytics for accurate data. Higher engagement rates significantly increase your earning potential—brands pay premium rates for engaged audiences.
Get your TikTok earnings estimate
See your estimated earnings per sponsored post, potential monthly income, and how you compare to industry benchmarks. Use these data-backed numbers to negotiate fair rates with brands and set income goals.
TikTok Earnings by Follower Count
See how much TikTokers make at different follower levels. Rates vary by niche, engagement, and location.
| Tier | Followers | Per Sponsored Post | Monthly Potential | Typical Brand Deals |
|---|---|---|---|---|
Nano | 1,000 - 10,000 | $5 - $50 | $25 - $250 | Product gifting, small collaborations |
MicroMost Common | 10,000 - 100,000 | $50 - $500 | $250 - $2,500 | Paid sponsorships, affiliate deals |
Mid-Tier | 100,000 - 500,000 | $500 - $2,500 | $2,500 - $12,500 | Brand ambassadorships, campaigns |
Macro | 500,000 - 1M | $2,500 - $10,000 | $12,500 - $50,000 | Long-term partnerships, exclusives |
Mega | 1M+ | $10,000 - $50,000+ | $50,000+ | Celebrity-level deals, equity partnerships |
* Earnings are estimates based on 2026 industry averages. Actual rates vary by niche, engagement rate, audience demographics, and negotiation skills.
TikTok vs YouTube vs Instagram: Earnings Comparison
Compare earning potential across major platforms. TikTok excels at reach, YouTube at CPM, and Instagram at brand deals.
| Platform | Per 1,000 Views | Sponsored Post Rate | Creator Fund/AdSense | Best For |
|---|---|---|---|---|
TikTok | $0.02 - $0.04 | $0.01 - $0.04 per engaged follower | $0.02 - $0.04 per 1,000 views | Viral reach, Gen Z audience, brand awareness |
YouTube | $1 - $5 (CPM) | $20 - $50 per 1,000 subscribers | AdSense: $1-5 CPM average | Long-form content, higher CPM, evergreen income |
Instagram | $0.01 - $0.05 | $10 - $100 per 1,000 followers | Reels Play Bonus (invite only) | Visual brands, lifestyle, shopping integration |
Why TikTok for Monetization?
- • Highest organic reach potential of any platform
- • Fastest path to viral content and brand deals
- • Lower barrier to entry for new creators
- • Strong performance for micro-influencers (10k-100k)
Maximize Multi-Platform Earnings
- • Post TikToks → repurpose to YouTube Shorts & Reels
- • Build audience on TikTok → monetize on YouTube
- • Use TikTok for awareness → Instagram for conversions
- • Diversify income across all three platforms
* Rates are 2026 industry averages and vary significantly by niche, audience demographics, and content type.
Popular Use Cases
Content Creators & Influencers
Estimate your true earning potential and set fair rates for brand collaborations. Use data-backed calculations when negotiating with brands on TikTok, ensuring you never undersell your influence. Perfect for nano-influencers (1k-10k), micro-influencers (10k-100k), and established creators scaling their income.
Brand Managers & Marketers
Evaluate influencer rates and budget accurately for TikTok marketing campaigns. Quickly assess whether creator pricing aligns with industry standards before signing deals. Plan campaign budgets knowing exactly what fair market rates look like across different follower tiers.
Aspiring TikTok Influencers
Set realistic income goals and understand which metrics to focus on for monetization. See exactly how many followers and what engagement rate you need to reach your target income. Use the calculator to stay motivated by tracking your growing earning potential.
Marketing Agencies
Quickly assess creator value when building influencer marketing proposals for clients. Compare potential ROI across different influencer tiers (nano, micro, macro, mega) and recommend the best fit for campaign objectives and budgets.
Partnership & Rate Negotiations
Use data-backed estimates to negotiate fair rates in brand partnerships. Show brands industry benchmarks when they offer below-market compensation. Calculate package rates for multi-post deals, stories, and exclusive content.
Income Tracking & Goal Setting
Monitor how your earning potential grows as your account metrics improve over time. Recalculate monthly to track progress toward income goals. See exactly how much each 1,000 new followers or 1% engagement increase adds to your earning potential.
💡 Pro Tips
Focus on engagement rate, not just follower count
Brands pay for influence, not inflated numbers. The TikTok Money Calculator shows higher income potential when your likes, comments, shares, and saves are strong—even with fewer followers. A 10% engagement rate on 5,000 followers often outearns 1% engagement on 50,000 followers.
Niche down for higher TikTok earnings
Finance, tech, beauty, and health creators command 2-3x higher rates than general entertainment. Use the calculator to compare earnings potential in different niches. Brands pay premium rates to reach audiences with specific purchasing intent rather than broad, unfocused followings.
Leverage your micro-influencer status
Accounts with 5,000-50,000 followers can earn steady income if engagement is high. The calculator proves that micro-influencers often deliver better ROI for brands. Pitch yourself as a 'high-engagement creator' rather than competing on follower count alone.
Track your engagement rate monthly
Your earnings potential changes as your account grows. Recheck with the TikTok Money Calculator after each major milestone (10k, 25k, 50k, 100k followers) to ensure you're charging fairly. Many creators undercharge by 30-50% simply because they haven't updated their rates.
Use calculator results in brand negotiations
Screenshot your TikTok Money Calculator results and include them in your media kit. When brands offer below-market rates, show them industry benchmarks. Data-backed negotiations lead to 20-40% higher rates than accepting first offers.
Diversify beyond the Creator Fund
TikTok's Creator Fund pays only $0.02-$0.04 per 1,000 views—a viral video with 10M views earns just $200-400. Sponsored posts, affiliate marketing, and merchandise bring 10-50x higher revenue. Use the calculator to understand your true sponsorship value.
Highlight audience demographics to brands
Brands care about who follows you, not just how many. Pair your TikTok income estimates with insights about audience location, age, gender, and interests. US-based audiences command 30-50% higher rates than global averages.
Post consistently to maximize earning potential
Posting 1-3x daily grows both followers and engagement faster than sporadic uploads. As your numbers rise, recalculate with the TikTok monetization calculator to see updated earnings potential. Consistency compounds—double your posting frequency, accelerate your income growth.
Build long-term brand partnerships
One-off sponsored posts pay less than ongoing ambassador deals. Use your initial earning estimates as a starting point, then negotiate multi-post packages at 10-20% premium rates. Brands prefer reliable creators over one-time collaborations.
Stack affiliate income on top of sponsorships
Beyond sponsored posts, affiliate links generate passive income from every video. Calculate your base sponsorship earnings, then add potential affiliate commissions (typically 5-30% of sales) for total revenue projections. Top creators earn 40%+ of income from affiliates.
Create a professional media kit with earnings data
Professional media kits with engagement stats, audience demographics, and calculator-backed rate estimates make you look serious. Include past brand collaborations, content samples, and your calculated rate range. This alone can increase brand response rates by 2-3x.
Time your rate increases strategically
Raise rates after viral videos, crossing follower milestones, or completing successful brand campaigns. Rerun the TikTok Money Calculator after each major growth spurt. Creators who update rates quarterly earn 30-50% more annually than those who set-and-forget pricing.
Common Issues & Solutions
Embed this calculator on your website for free—no attribution required! Help your audience calculate their TikTok earnings potential.
Frequently Asked Questions
Calculate Your Engagement Across All Platforms
Higher engagement means higher earnings. Use our free engagement calculators to measure your performance and increase your TikTok income potential.
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