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Instagram Engagement Rate Calculator

Measure your Instagram content performance with our free engagement rate calculator. Just enter your likes, comments, and follower count to get instant insights.

Calculate Engagement Rate
Engagement Rate:
0

Add followers to calculate

๐ŸŽฏ Engagement Rate Guide
0% โ€“ 1%
Low
Needs improvement
1% โ€“ 3%
Average
Room to grow
3% โ€“ 6%
Good
Strong engagement
6%+
Excellent
High-performing

๐Ÿ’ก Pro Tips

1
Use carousels and reels for higher engagement

Instagram prioritizes these formats in the feed, and they often get more saves and shares than single-image posts.

2
Post when your audience is most active

Use your IG Insights or tools like PostPlanify to find your best posting times. Engagement tends to spike within the first hour.

3
Encourage comments with questions

Prompting followers to share their opinion, tag a friend, or answer a question boosts interaction and reach.

4
Keep your captions scannable

Use line breaks, emojis, and bold hooks at the top to catch attention and encourage users to read more.

5
Respond to comments quickly

Instagram rewards early engagement. Replying fast signals the algorithm your post is worth boosting.

6
Avoid engagement pods or fake followers

They might inflate numbers, but they'll hurt your organic reach and trust with real users and brands.

Calculate Engagement for Other Platforms

Measure your performance across all social media platforms with our complete suite of engagement calculators

TikTok Engagement Calculator

Measure TikTok engagement with likes, comments, shares, and followers/views

Calculate now

YouTube Engagement Calculator

Calculate YouTube engagement per view or per subscriber with comprehensive metrics

Calculate now

LinkedIn Engagement Calculator

Track LinkedIn engagement with reactions, comments, shares, clicks, and impressions

Calculate now

Frequently Asked Questions

Engagement rate on Instagram is a metric that measures how actively your followers interact with your content. It's typically calculated based on likes, comments, and sometimes saves or shares, divided by your follower count.

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Lovely PostPlanify User โค๏ธ

Lovely PostPlanify User โค๏ธ

"
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Shaheer

Design & development partner for SaaS & tech startups

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