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Instagram Engagement Rate Calculator

Measure your Instagram content performance with our free engagement rate calculator. Just enter your likes, comments, and follower count to get instant insights.

Calculate Engagement Rate
Engagement Rate:
0

Add followers to calculate

🎯 Engagement Rate Guide
0% – 1%
Low
Needs improvement
1% – 3%
Average
Room to grow
3% – 6%
Good
Strong engagement
6%+
Excellent
High-performing

💡 Pro Tips

1
Use carousels and reels for higher engagement

Instagram prioritizes these formats in the feed, and they often get more saves and shares than single-image posts.

2
Post when your audience is most active

Use your IG Insights or tools like PostPlanify to find your best posting times. Engagement tends to spike within the first hour.

3
Encourage comments with questions

Prompting followers to share their opinion, tag a friend, or answer a question boosts interaction and reach.

4
Keep your captions scannable

Use line breaks, emojis, and bold hooks at the top to catch attention and encourage users to read more.

5
Respond to comments quickly

Instagram rewards early engagement. Replying fast signals the algorithm your post is worth boosting.

6
Avoid engagement pods or fake followers

They might inflate numbers, but they'll hurt your organic reach and trust with real users and brands.

Frequently Asked Questions

Engagement rate on Instagram is a metric that measures how actively your followers interact with your content. It's typically calculated based on likes, comments, and sometimes saves or shares, divided by your follower count.

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It is a huge time saver. I love that I can access my Canva designs without needing to download anything.
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It's looking great!! Just what I needed to make my SM game up to the next level.
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PostPlanify mixes AI captions, multi-platform scheduling, and Canva templates. Overall a massive time saver for agencies.
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Why You Should Choose PostPlanify

We know there are 100s of social media schedulers out there. But PostPlanify isn't just another tool. It's the most affordable scheduler built for creators and small teams - simple, fast, and actually useful. Here's why 👇

Pain PointPostPlanifyOther Tools
Pricing Just $17.99/mo - affordable & powerful $50–$100+ for bloated features
AI Captions Captions that sound like you, not a robot Manual copy-paste every time
Post Previews Platform-specific previews before going live No preview or one generic layout
Canva Integration Pick designs directly from your Canva account Download manually, reupload every time
Simplicity & Speed Clean, minimal UI – start posting in seconds Overwhelming or clunky dashboards
Mental Load Save 8+ hours/week, sit back & relax Constant stress & burnout
Support Fast, 24/7 direct support from the creator Slow, ticket-based support queues
🚨 You don't need a tool built for agencies with 20 people 🚨
You need something that makes it easy to create, schedule, and move on with your day - not another bloated dashboard.
👉 Stop juggling tabs. Stop wasting hours.
Start creating and stay consistent - without the burnout.
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