CoSchedule is a marketing suite and social media management platform that helps marketing teams plan campaigns, schedule content, and coordinate publishing across channels. Its main features include marketing calendars, social media scheduling, project management, team collaboration, and campaign planning to streamline marketing workflows at scale.
But is CoSchedule really worth the price - or should you save your money?
Today, we'll break down the full CoSchedule pricing structure and show you exactly what features you get in each plan, so you can decide whether it's the right tool for your content strategy.
CoSchedule Pricing at a Glance (2026)
| Plan | Annual | Monthly | User seats | Social profiles |
|---|---|---|---|---|
| Free | $0 | $0 | 1 | 1 (up to 15 scheduled posts at a time) |
| Starter | $29/mo | $39/mo | 1 (max 1) | 3, then $5 each |
| Professional | $49/mo | $59/mo | 2, plus 1 more at $29 (max 3) | 5, then $5 each |
| Suite | From $69/mo, custom | Custom | Custom | Custom |
CoSchedule restructured its plans in 2026 into Free, Starter, Professional and Suite. Each plan is a flat monthly price with a set number of seats included. The free plan covers 1 social profile and lets you schedule up to 15 posts at a time. Starter and Professional come with a 14-day free trial, while Suite starts with a demo. X/Twitter is a paid add-on on every paid plan at $16 per X profile per month.
Source: https://coschedule.com/pricing
CoSchedule Social Media Scheduling Pricing Plans
Here's a detailed breakdown to help you understand CoSchedule's pricing and choose the best fit for your workflow.
Each CoSchedule plan includes different combinations of marketing and social media management features, ranging from basic social publishing to comprehensive marketing suite capabilities.
The main difference between CoSchedule plans comes down to number of social profiles, team members, marketing features, and enterprise-level capabilities.
1. Starter Plan
The Starter plan costs $29/month billed annually, or $39 month to month, with a 14-day free trial.
What's included:
- 1 user seat (Starter can't add more)
- 3 social profiles, then $5/month for each additional profile
- Drag and drop calendar
- Unlimited social scheduling and publishing
- Social automation with ReQueue
- Social media analytics and reports, with report scheduling
- Social inbox, Facebook and Instagram only
- AI social assistant and AI campaign assistant
Best for: a solo marketer running one brand.
Limitations: it is capped at one user, and the inbox covers only two networks. There is no approval workflow at this tier.
2. Professional Plan
The Professional plan costs $49/month billed annually, or $59 month to month, with a 14-day free trial.
Everything in Starter, plus:
- 2 user seats, plus one more at $29/month (max 3 users)
- 5 social profiles, then $5/month each
- Advanced inbox across 9 networks
- AI insights for social media and AI insights dashboards
- Custom reports and dashboards
- White-label reports
- Social message approvals
- Read-only calendar sharing
- Agency publishing tools
Best for: a small team that needs approvals and client-ready reporting.
Limitations: the seat cap is the thing to watch. The third person costs $29/month, which is the same as a whole Starter plan, and a fourth person means moving to Suite.
3. Suite Plan
The Suite plan is custom, starting at $69/month. It starts with a demo rather than a self-serve trial.
Everything in Professional, plus:
- Custom number of user seats and social profiles
- AI insights for projects, campaigns and tasks
- Team performance reports
- Campaign and project reports
- Team management and permissions
- Content and campaign planning
- Unlimited sub-calendars and workspaces
- AI brand voice training
- Single sign-on
- Dedicated account manager option
Best for: agencies and marketing teams that need a calendar per client and more than a handful of seats.
The X/Twitter Add-On
X is not part of the base price, but it is available as a paid add-on on every paid plan. Publishing to X costs $16 per X profile per month on Starter and Professional, billed on top of your subscription. For an agency where five local business clients each post to X, that is $80/month on top of the plan.
Important Pricing Notes
Three things change the real cost of a CoSchedule plan:
- X/Twitter is a paid add-on. Publishing to X costs $16 per X profile per month on top of your subscription. It is available on every paid plan, not locked to a higher tier.
- Seats are capped. Starter is one seat and can't add more. Professional includes two and allows one more at $29/month, for a maximum of three. Beyond that you need Suite.
- Profile limits are low. Starter includes 3 social profiles and Professional 5, with each additional profile at $5/month. Suite sets a custom profile count.
Is CoSchedule Pricing Worth It?
If you look through all of CoSchedule's pricing plans, you'll notice that there's an option for individuals, small teams, agencies, and enterprise marketing teams. On the surface, the structure seems flexible and comprehensive.
However, when you dig into CoSchedule reviews online, a few things consistently come up.
Many users mention that CoSchedule becomes expensive very quickly because of seat pricing, profile limits and the separate X/Twitter charge. For example, a 3-person team on Professional pays $49 for the plan plus $29 for the third seat, and adding X for five clients is another $80, which is $158/month before any extra profiles.
Others point out that the platform is built as a comprehensive marketing suite, which means it includes many features that solo creators and small teams simply don't need. If you're only looking for social media scheduling, you're paying for campaign management, project tracking, and team coordination features you may never use.
Additionally, the fact that X/Twitter is a $16 per profile per month add-on rather than part of the plan surprises many users who assume all major platforms are included in a $29/month social scheduling tool.
Many creators and agencies compare CoSchedule to newer scheduling tools with unlimited users, all platforms included, simpler interfaces, and more straightforward flat-rate pricing - often at a lower total cost without the complexity.
In other words, while CoSchedule offers robust features for large marketing teams, there are social media scheduling platforms that provide unlimited accounts, all platform support including X/Twitter, cleaner workflows, and more predictable pricing - making them more cost-effective for creators and growing teams.
Pros and Cons of CoSchedule
Pros of CoSchedule:
- Comprehensive marketing suite: CoSchedule combines social scheduling with marketing campaign planning, project management, and team coordination - useful for large marketing teams managing complex workflows.
- Free plan available: CoSchedule offers a free plan with 1 social profile and up to 15 scheduled posts at a time, so individuals can test social publishing before upgrading.
- Stronger reporting than it used to have: Starter includes social reports with report scheduling, and Professional adds AI insights, custom dashboards and white-label reports.
- Agency-focused features: Professional adds approvals, white-label reports and agency publishing tools, and Suite adds unlimited sub-calendars and workspaces - helpful for agencies managing multiple brands.
- Advanced planning tools: Higher-tier plans include Kanban views, custom fields, campaign tracking, and project management features for comprehensive marketing coordination.
- AI-powered templates: CoSchedule includes AI project templates and assistance to help teams plan and execute marketing campaigns faster.
Cons of CoSchedule:
- X/Twitter costs $16 per profile per month: It is a paid add-on on every paid plan rather than part of the price, which is the highest X surcharge of any tool we track. Five clients posting to X adds $80/month on top of whatever plan you are on.
- Seats are capped and expensive: Starter is limited to one user. Professional includes two seats and charges $29/month for a third, the same as a whole Starter plan, and stops at three. Combined with per-profile fees, costs increase significantly.
- Profile limits on all plans: Starter caps profiles at 3 and Professional at 5, with additional profiles costing $5/month each. For teams managing multiple brands, this becomes expensive fast.
- Designed for large marketing teams: The interface and feature set are built for enterprise marketing departments. Solo creators and small teams often find it overcomplicated for simple social scheduling.
- Simpler pricing elsewhere: Competitors like PostPlanify bill per client workspace with unlimited seats and X/Twitter and no per-profile fees - making them more affordable and straightforward.
The Better CoSchedule Alternative for Agencies
CoSchedule's headline price looks reasonable until you add the two things an agency always needs: people and X. The third seat costs $29/month on Professional (and that is the cap), and X is a $16 per profile per month add-on on every paid plan.
PostPlanify is built for agencies serving local businesses. Each client gets their own workspace, X is included on every plan, and team members and client approvers are never billed as seats.
Pricing starts at $99/month for 3 client workspaces, or $79/month billed yearly, and the per-workspace rate drops as you add clients:
| Client workspaces | Growth | Premium | Scale |
|---|---|---|---|
| 3 | $99/mo | $199/mo (covers 5) | $399/mo (covers 10) |
| 5 | $157/mo | $199/mo | $399/mo (covers 10) |
| 10 | $252/mo | $344/mo | $399/mo |
| Social accounts per workspace | 5 | 6 | 8 |
Every plan includes unlimited team members and unlimited posts. Here is what each adds:
- Growth ($99/mo for 3 workspaces): unlimited users and posts, analytics across all 10 platforms including X, social inbox, shared calendar, roles and permissions, bulk scheduling, media library with Canva and Google Drive, link in bio, and API and MCP access
- Premium ($199/mo for 5 workspaces): everything in Growth, plus approval workflows (single or multi-step), advanced analytics, branded client reports, scheduled report delivery, team comments and mentions, AI brand voice and AI knowledge base
- Scale ($399/mo for 10 workspaces): everything in Premium, plus a white-label dashboard, white-label client emails and reports, dedicated 1:1 onboarding, migration help and priority human support
CoSchedule vs PostPlanify: Side-by-Side Comparison
| Feature | CoSchedule (Professional) | PostPlanify (Growth) |
|---|---|---|
| Price | $49/mo annual, $59 monthly | $99/mo for 3 workspaces |
| User seats | 2, plus 1 more at $29/mo (max 3) | Unlimited on every plan |
| Client approvers | Counted as $29/mo seats | Free, never billed as seats |
| Social profiles | 5, then $5/mo each | 5 per workspace, 15 across 3 clients |
| X/Twitter | $16 per profile per month add-on | Included on every plan |
| Approvals | Professional and above | Premium ($199/mo for 5 workspaces) |
| Social inbox | Facebook and Instagram on Starter, 9 networks on Professional | Instagram, Facebook, LinkedIn, Google Business, YouTube from Growth |
| Client workspaces | Client calendars on Professional, workspaces on Suite | One per client |
| Content recycling | Yes, ReQueue | Not offered |
| White labeling | White-label reports from Professional | Scale |
| Free plan | Yes, 1 profile, up to 15 scheduled posts | No, 14-day trial |
Being straight about it: ReQueue, CoSchedule's evergreen recycling engine, is a real feature PostPlanify has no equivalent for, and the free plan is a genuinely useful way to try it. CoSchedule is also a broader marketing tool than a social scheduler, with project and campaign planning that we do not attempt.
The agency maths is where it turns. A three-person agency with five local business clients on X needs Professional at $49, plus $29 for the third seat, plus $80 for five X profiles, which is $158/month before any extra profiles. The same setup on PostPlanify Growth is $157/mo with 25 accounts, X included and unlimited seats, or $199/mo on Premium with approvals added.
All plans include a 14-day free trial backed by a 14-day money-back guarantee.
Related Guides
- Best CoSchedule Alternatives for Social Media Scheduling
- Social Media Content Calendar Examples
- Social Media Marketing Strategy for Small Business
- Social Media Analytics for Business
FAQ on CoSchedule Pricing
Does CoSchedule offer a free plan?
Yes. CoSchedule has a free plan with 1 social profile that lets you schedule up to 15 posts at a time. Paid plans start at $29/month billed annually, or $39 month to month.
Does CoSchedule offer a free trial?
Yes. Starter and Professional both come with a 14-day free trial. Suite has no self-serve trial: it starts with a demo, and pricing is custom from $69/month.
Is CoSchedule good?
Yes, CoSchedule is well-regarded for its comprehensive marketing suite and campaign planning features. However, many users find it expensive due to seat caps, profile limits and the X/Twitter add-on, and overly complex for teams who only need social media scheduling without full marketing project management.
What is CoSchedule used for?
CoSchedule is used to plan marketing campaigns, schedule social media posts, coordinate team projects, manage content calendars, and organize marketing workflows. It's designed as a comprehensive marketing suite rather than just a social scheduling tool.
Does CoSchedule support X/Twitter?
Yes, as a paid add-on on every paid plan. X publishing costs $16 per X profile per month on Starter and Professional, billed on top of your subscription. Most competitors either include X or charge far less for it, so factor this in if your clients post there.
How much does CoSchedule cost for agencies?
For agencies, the Professional plan costs $49 per month billed annually ($59 monthly) and includes 2 users, 5 social profiles, white-label reports and client calendars. Additional profiles cost $5/month each and a third user is $29/month. For a 3-person agency team, that's $78/month billed annually ($88 monthly) before extra profiles or X add-ons. Teams larger than three need custom Suite pricing, from $69/month.
Can I add more social profiles to my CoSchedule plan?
Additional social profiles cost $5 per month each on Starter and Professional. Note that X/Twitter is separate and costs $16 per profile per month. Starter includes 3 profiles and Professional includes 5. Suite sets a custom profile count.
Is CoSchedule cheaper than other social media schedulers?
Not for most use cases. CoSchedule's seat caps, per-profile add-ons and X/Twitter add-on can make it more expensive than flat-rate alternatives, especially for teams managing multiple brands. Tools like PostPlanify bill per client workspace from $99/month with unlimited seats and X included, so the cost tracks your client list rather than your headcount.
