Loomly is a social media management platform that helps creators, brands, and teams plan content, schedule posts, manage approvals, and track analytics across multiple social channels. Its main features include a visual content calendar, approval workflows, post ideas, analytics, and integrations with tools like Canva and Google Drive.
But is Loomly really worth the price — or should you save your money?
Today, we'll break down the full Loomly pricing structure and show you exactly what features you get in each plan, so you can decide whether it's the right tool for your content strategy.
Loomly Pricing at a Glance (2026)
| Plan | Price | Social Accounts | Users |
|---|---|---|---|
| Free | $0/month | 3 accounts | 1 user |
| Starter | $65/month | 12 accounts | 3 users |
| Beyond | $332/month | 60 accounts | Unlimited |
| Enterprise | Custom | 61+ accounts | Unlimited |
Annual billing offers ~25% discount. Prices shown are for monthly billing.
Source: loomly.com/pricing
How Much Does Loomly Actually Cost? (Cost Calculator)
Loomly's pricing depends on which tier you need. Unlike per-user or per-channel tools, Loomly bundles users and accounts into fixed tiers — but the gap between tiers is enormous.
| What You Need | Loomly Plan | Monthly Cost | Annual Cost |
|---|---|---|---|
| 1 user, 3 accounts, 5 posts/mo | Free | $0 | $0 |
| 3 users, 12 accounts, unlimited posts | Starter | $65/mo | $49/mo |
| 4+ users OR 13+ accounts | Beyond | $332/mo | $249/mo |
| 61+ accounts, dedicated support | Enterprise | Custom | Custom |
The pricing cliff is the main issue. If you need just 1 more user than Starter allows (4 instead of 3) or 1 more account (13 instead of 12), your cost jumps from $65/mo to $332/mo — a 410% increase with no middle option.
Annual billing saves ~25%. The Starter plan drops from $65 to ~$49/mo and Beyond drops from $332 to ~$249/mo when paid yearly.
Loomly Feature Comparison by Plan
| Feature | Free | Starter ($65/mo) | Beyond ($332/mo) | Enterprise (Custom) |
|---|---|---|---|---|
| Social accounts | 3 | 12 | 60 | 61+ |
| Users | 1 | 3 | Unlimited | Unlimited |
| Scheduled posts | 5/month | Unlimited | Unlimited | Unlimited |
| Bulk scheduling | No | Yes | Yes | Yes |
| Approval workflows | No | Yes | Yes | Yes |
| AI caption suggestions | No | Yes | Yes | Yes |
| Advanced analytics | No | Yes | Yes | Yes |
| Link shortener | No | Yes | Yes | Yes |
| Recurring posts | No | Yes | Yes | Yes |
| Engagement tools | No | Yes | Yes | Yes |
| Hashtag manager | No | Yes | Yes | Yes |
| Export reports | No | Yes | Yes | Yes |
| Custom branding | No | No | Yes | Yes |
| Custom workflows/roles | No | No | Yes | Yes |
| Slack/Teams integration | No | No | Yes | Yes |
| Scheduled reports | No | No | Yes | Yes |
| Calendar 2FA | No | No | Yes | Yes |
| Dedicated account manager | No | No | No | Yes |
Key limitation: The Free plan's 5-post/month cap makes it essentially unusable for any real workflow — it's a demo, not a free tier. And the jump from "basic" to "custom branding" costs an extra $267/month with no in-between.
Loomly Social Media Scheduling Pricing Plans
Here's a detailed breakdown to help you understand Loomly's pricing and choose the best fit for your workflow.
Each Loomly paid plan includes core social media management features like:
- Unlimited scheduling and bulk scheduling
- Direct publishing to 9 social platforms
- AI caption suggestions
- Approval workflows and roles
- Advanced post analytics
- Link shortener with analytics
- Post previews and media editor
- Canva, Unsplash, and Giphy integrations
- iOS and Android mobile apps
- Zapier integration
The main difference between Loomly plans comes down to number of social accounts, users, branding options, and advanced workflow customization.
1. Free Plan
The Free plan costs $0/month and allows you to connect up to 3 social media accounts.
What's included:
- 5 scheduled posts per month
- 1 user account
- Basic post editing and previews
- Basic analytics
- Hashtag suggestions
- Customer support
Best for: hobby creators or people testing social media scheduling tools before committing to a paid plan.
2. Starter Plan
The Starter plan costs $65 per month (or approximately $49/month billed annually) and includes 12 social media accounts and 3 users.
What's included:
- Unlimited scheduling and bulk scheduling
- 12 social media accounts
- 3 users
- Unlimited calendars
- Best time to post suggestions
- Approval workflows and roles
- Advanced post analytics
- Link shortener and link shortener analytics
- AI caption suggestions
- Hashtag manager
- Post previews and media editor
- Slideshow creator
- Media storage
- Recurring posts
- Engagement tools (replying, saved replies, conversation assignment)
- Canva, Unsplash, Giphy, and Google Drive integrations
- Export reports
- iOS and Android mobile apps
- Zapier integration
Best for: small teams and creators managing up to 12 social accounts who need scheduling, analytics, and approval workflows.
3. Beyond Plan
The Beyond plan costs $332 per month (or approximately $249/month billed annually) and includes 60 social media accounts and unlimited users.
What's included (all Starter features plus):
- 60 social media accounts
- Unlimited users
- Custom branding (branded subdomain, custom favicon, custom logo)
- Custom workflows and custom roles
- Hashtag manager
- Calendar 2FA enforcement
- Scheduled and automated reports
- Slack and Microsoft Teams integration
Best for: agencies and larger teams managing many client accounts who need custom branding, unlimited users, and advanced workflow customization.
4. Enterprise Plan
The Enterprise plan requires a custom quote and is designed for organizations managing 61+ social media accounts.
What's included (all Beyond features plus):
- 61+ social media accounts
- Dedicated account manager
- Priority support
- Friendly pricing at scale
- Custom workflows and analytics
Best for: large organizations and enterprise agencies with extensive social media operations.
Is Loomly Pricing Worth It?
If you look through all of Loomly's pricing plans, you'll notice that there's a plan for solo creators, small teams, and agencies. On the surface, the two-tier paid structure seems simple and straightforward.
However, when you dig into Loomly reviews online, a few things consistently come up.
The most common criticism is the $267/month pricing gap between Starter and Beyond. If your team outgrows the Starter plan's 3-user or 12-account limit, the only option is jumping to $332/month — there is no mid-tier plan. This forces many growing teams to either stay constrained on Starter or make a massive jump in cost.
Many users also mention that while Loomly's approval workflows and content calendar are strong, its AI capabilities are limited compared to newer tools. Loomly provides caption suggestions and post ideas, but it does not include full AI content generation or AI image generation.
Others point out that Loomly's Free plan is extremely limited at just 5 posts per month, making it more of a preview than a usable tier. Creators and agencies often compare Loomly to newer scheduling tools with more flexible pricing, stronger AI features, and no abrupt pricing cliffs.
In other words, while Loomly is well-designed and feature-rich, there are social media scheduling platforms that offer more predictable pricing, better AI tools, and smoother scaling — often at a lower cost.
Loomly Pricing: What to Watch Out For
Before committing to Loomly, be aware of these common pitfalls:
1. The $267/month pricing cliff is unavoidable. There is no mid-tier plan between Starter ($65/mo, 3 users, 12 accounts) and Beyond ($332/mo, unlimited users, 60 accounts). If you need 4 users or 13 accounts, you pay $332/mo — over 5x more than Starter. Most competitors offer 3-4 pricing tiers to avoid this.
2. The Free plan is a demo, not a usable tier. 5 posts per month across 3 accounts is effectively unusable for any real scheduling workflow. Compare this to Buffer (10 posts per channel on 3 channels free) or Metricool (50 posts/month free). Loomly's Free plan exists for testing, not working.
3. No social inbox on any plan. Loomly offers "engagement tools" (replying, saved replies, conversation assignment) but does not have a unified social inbox for managing DMs and comments across platforms in one view. If inbox management is important, you'll need a separate tool.
4. No Threads or Bluesky support. Loomly covers 9 platforms but hasn't added Threads or Bluesky — both growing fast among creators. If your audience is on these newer platforms, Loomly won't cover them.
5. Annual billing locks you in at a discount but no refunds. The ~25% annual discount is significant ($49 vs $65 on Starter), but Loomly doesn't offer prorated refunds if you cancel mid-year. Make sure you've tested thoroughly during the 15-day trial before committing annually.
Pros and Cons of Loomly
Pros of Loomly:
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Clean content calendar and visual workflow: Loomly is widely praised for its intuitive content calendar that makes planning and organizing posts across multiple platforms easy and visual.
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Built-in approval workflows on all paid plans: Unlike many competitors that lock approvals behind expensive tiers, Loomly includes approval workflows and roles starting from the $65/month Starter plan.
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Wide platform support (9 channels): Loomly supports Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, TikTok, YouTube, Snapchat, and Google Business Profile — covering most major social networks.
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Useful integrations: Loomly integrates with Canva, Google Drive, Unsplash, Giphy, and Zapier, making it easy to pull in media and connect to other tools in your workflow.
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Post ideas and content inspiration: Loomly provides post idea suggestions based on trending topics, holidays, and events — helping creators overcome content blocks and stay consistent.
Cons of Loomly:
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Massive pricing gap between Starter and Beyond: The $267/month jump from Starter ($65/month) to Beyond ($332/month) is Loomly's biggest weakness. Growing teams that need more than 3 users or 12 accounts are forced into a dramatically higher tier with no middle option.
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Limited AI capabilities: Loomly offers basic AI caption suggestions but lacks full AI content generation and AI image generation. Competitors with GPT-powered writing and image tools offer significantly more AI value.
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Free plan is very restrictive: With only 5 posts per month, 3 accounts, and 1 user, Loomly's Free plan is barely functional for testing. Most users will need to start a paid plan or free trial quickly.
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No Threads or Bluesky support: Loomly supports 9 platforms but does not include newer networks like Threads and Bluesky, which are increasingly important for creators building audiences on emerging platforms.
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Beyond plan is expensive for what it adds: The Beyond plan's main additions over Starter are custom branding, custom workflows, Slack/Teams integration, and scheduled reports. For many teams, paying $332/month for these extras feels steep compared to what competitors offer at similar price points.
The Better Loomly Alternative for Social Media Scheduling
Want a simpler and faster way to schedule posts, generate captions, organize brands, and manage all your social accounts without a $267 pricing gap between plans?
PostPlanify is the Loomly alternative you're looking for.
PostPlanify pricing starts at $19 per month with flat monthly plans — no massive pricing gaps between tiers. Here's how each plan breaks down:
- Starter ($19/mo): 3 social accounts, 100 posts/mo, AI assistant, hashtag manager, post queue, link in bio, Canva & Google Drive integration
- Growth ($39/mo): 10 social accounts, unlimited posts, full analytics across all 9 platforms, social inbox, first comments, bulk scheduling, best time to post suggestions
- Team ($79/mo): 25 social accounts, 5 team members, approval workflows, white-label PDF reports, shared calendar, roles & permissions
- Premium ($129/mo): 100 social accounts, unlimited team members, 1:1 onboarding call, private WhatsApp support
All plans include a 7-day free trial. Where Loomly jumps from $65/mo to $332/mo with no middle option, PostPlanify scales smoothly from $19 to $129 — and the Team plan at $79/mo already includes approval workflows, white-label reports, 25 social accounts, and 5 team members.
Related Guides
- Best Loomly Alternatives for Social Media Management
- Loomly Reviews: What Users Actually Say
- Best Social Media Management Platform in 2026
- Best Social Media Management Tools for Teams
- Best Social Media Tools with Approval Workflows
- Best Free Social Media Management Tools
- Social Media Scheduling Tools Compared
- How to Automate Social Media Posts
- How to Create a Social Media Content Calendar
FAQ on Loomly Pricing
Is Loomly free?
Yes, Loomly offers a Free plan that lets you connect up to 3 social accounts and schedule up to 5 posts per month. For unlimited scheduling and access to approval workflows, analytics, and team features, you need a paid plan starting at $65/month.
Does Loomly offer a free trial?
Yes. Loomly provides a 15-day free trial on all paid plans with no credit card required. This lets you test unlimited scheduling, approval workflows, analytics, and all other paid features before committing.
How much does Loomly cost per month?
Loomly's paid plans cost $65/month (Starter) and $332/month (Beyond) when billed monthly. Annual billing offers approximately 25% savings, bringing prices to around $49/month and $249/month respectively. Enterprise pricing requires a custom quote.
Why is there a $267 gap between Loomly plans?
Loomly restructured its pricing in 2025, replacing four tiers with two main paid plans. This created a large gap between Starter (3 users, 12 accounts) and Beyond (unlimited users, 60 accounts) with no mid-tier option. Teams that outgrow Starter must jump directly to the $332/month Beyond plan.
Is Loomly good for agencies?
Loomly can work for agencies, but the pricing structure makes it challenging. The Starter plan at $65/month only supports 3 users and 12 accounts. Agencies managing more than a few clients need the Beyond plan at $332/month. Alternatives like PostPlanify offer unlimited accounts and team members at $99/month on the Premium plan.
Does Loomly have AI features?
Loomly includes basic AI caption suggestions and post idea generation on paid plans. However, it does not offer full AI content generation or AI image generation. If AI-powered content creation is important to your workflow, tools like PostPlanify include both AI caption generation and AI image generation.
What social media platforms does Loomly support?
Loomly supports 9 platforms: Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, TikTok, YouTube, Snapchat, and Google Business Profile. It does not currently support Threads or Bluesky.
Does Loomly offer a nonprofit discount?
Yes. Loomly offers a 50% lifetime discount for verified nonprofit organizations. You need to provide proper nonprofit documentation to qualify.
Can I export data from Loomly?
Yes. Loomly allows you to export reports and analytics data on all paid plans. Scheduled and automated report exports are available on the Beyond plan and above.
Is PostPlanify cheaper than Loomly?
Yes. PostPlanify's Starter plan at $19/month costs 71% less than Loomly's Starter at $65/month. PostPlanify's Premium plan at $129/month with 100 accounts and unlimited team members costs 61% less than Loomly's Beyond plan at $332/month. PostPlanify also includes AI image generation, which Loomly does not offer.
