Publer is a social media scheduling platform that helps creators, brands, and agencies schedule posts, manage content, and automate publishing across multiple social networks. Its main features include AI-powered captions (GPT-4), AI image generation (DALL-E 3), bulk scheduling, content recycling, RSS auto-posting, and support for 12+ social platforms.
But is Publer really worth the price — or should you save your money?
Today, we'll break down the full Publer pricing structure and show you exactly what features you get in each plan, so you can decide whether it's the right tool for your content strategy.
Quick answer: Publer has a free plan with 3 accounts (no X/Twitter). Paid plans start at $12/month (Professional) and $21/month (Business) for 3 accounts, scaling by ~$4 or ~$7 per additional account. Annual billing saves 2 months free. AI features (GPT-4, DALL-E 3) are Business-only.
Publer Pricing at a Glance (2026)
| Plan | Base Price (3 accounts) | 10 Accounts | Users |
|---|---|---|---|
| Free | $0/month | N/A (3 max) | 1 user |
| Professional | $12/month | $36/month | Add members at $2/mo each |
| Business | $21/month | $63/month | Add members at $2/mo each |
| Enterprise | Custom (annual) | Custom | Custom |
Pricing scales based on number of social accounts. Every 10th account is free. Yearly billing gives 2 months free.
Source: https://publer.com/pricing
Publer Social Media Scheduling Pricing Plans
Here's a detailed breakdown to help you understand Publer's pricing and choose the best fit for your workflow.
Publer uses a unique per-account pricing model where the base price includes 3 social accounts, and each additional account adds to the monthly cost. The Professional plan costs approximately $4 per account, and the Business plan costs approximately $7 per account. Every 10th account (or team member) is free.
1. Free Plan
The Free plan costs $0/month and allows you to connect up to 3 social accounts (excluding X/Twitter).
What's included:
- 3 social accounts (no X/Twitter)
- 1 user
- 1 workspace
- 10 scheduled posts per account
- 24-hour post history
- 25 saved drafts
- Link in Bio for Instagram
- Post preview
- Auto-schedule
- Free trials on paid features
Best for: individuals getting started with social media scheduling who do not need X/Twitter support.
2. Professional Plan
The Professional plan starts at $12 per month for 3 social accounts. Pricing scales by account: approximately $4 per account, with every 10th account free. For example, 10 accounts costs $36/month.
What's included:
- Unlimited scheduled posts and drafts
- Unlimited workspaces and media storage
- Schedule first comments and threads
- Eternal post history
- Trending social media posts and news
- Unlimited RSS Feed automations
- Unbranded Link in Bio for Instagram
- Twitter/X integration
- Bulk scheduling (up to 500 posts via CSV)
- Watermarks and signatures
- Customer support
Best for: solo creators and solopreneurs who need unlimited scheduling, RSS automation, and X/Twitter support.
3. Business Plan
The Business plan starts at $21 per month for 3 social accounts. Pricing scales by account: approximately $7 per account, with every 10th account free. For example, 10 accounts costs $63/month.
What's included (all Professional features plus):
- Unlimited AI prompts (GPT-4 captions)
- AI image generation (DALL-E 3)
- Analytics insights and reports
- Best times to post
- Competitor analysis
- Hashtag suggestions and analytics
- Spintax-powered post recycling
- Access to Publer API
Best for: SMEs and agencies who need AI content generation, analytics, competitor analysis, and content recycling.
4. Enterprise Plan
The Enterprise plan is billed yearly with custom pricing.
What's included (all Business features plus):
- Higher volume discounts
- 1:1 onboarding
- Prioritized support
- Unlimited daily posting
- Early access to new features
- Expedited feature requests
- Bank/wire transfer payments
Best for: large organizations needing volume discounts, priority support, and custom onboarding.
How Publer's Per-Account Pricing Works
Publer's pricing is unique because it scales based on the number of social accounts you connect. Here is what the costs look like at different account levels:
| Accounts | Professional | Business |
|---|---|---|
| 3 accounts | $12/month | $21/month |
| 5 accounts | $20/month | $35/month |
| 10 accounts | $36/month | $63/month |
| 15 accounts | $56/month | $98/month |
| 25 accounts | $92/month | $161/month |
Every 10th account is free. Additional team members cost $2/month each, with every 10th member also free.
This per-account model means costs are predictable at small scale but grow with each account added. For agencies managing 25+ accounts, the costs can add up significantly.
Is Publer Pricing Worth It?
If you look through all of Publer's pricing plans, you'll notice that the base prices are very affordable — starting at just $12/month. On the surface, Publer offers impressive value with AI content tools, bulk scheduling, and wide platform support.
However, when you dig into Publer reviews online, a few things consistently come up.
Many users mention that the per-account pricing makes Publer expensive as you scale. While $12/month for 3 accounts is cheap, managing 25 accounts on the Business plan costs $161/month — and that is before adding team members.
Others point out that AI features are locked to the Business plan. The Professional plan does not include AI captions, AI image generation, analytics, or competitor analysis. These are features that many creators consider essential for modern social media management.
Some users also note that X/Twitter is excluded from the Free plan entirely, and the Free plan limits you to just 10 posts per account — making it more of a demo than a functional free tier. Creators and agencies often compare Publer to platforms with flat-rate pricing that do not scale per account.
In other words, while Publer is a great budget option for creators with few accounts, there are social media scheduling platforms that offer flat-rate pricing and AI tools included at lower total costs for growing teams.
Compare Publer Pricing with Competitors
See how Publer's pricing compares in detailed head-to-head breakdowns: Buffer vs Publer, Hootsuite vs Publer, Sprout Social vs Publer, Later vs Publer, and Metricool vs Publer. Browse all comparisons on our comparison hub.
Pros and Cons of Publer
Pros of Publer:
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Very affordable base pricing: Publer's Professional plan starts at just $12/month for 3 accounts, making it one of the most affordable social media schedulers for solo creators.
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AI-powered content tools (GPT-4 and DALL-E 3): The Business plan includes AI caption generation powered by GPT-4 and AI image generation powered by DALL-E 3, giving creators access to advanced AI content tools.
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Bulk scheduling (up to 500 posts): Publer supports bulk scheduling of up to 500 posts via CSV import, which is significantly more than most competitors and valuable for high-volume content strategies.
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Wide platform support (12+ networks): Publer supports Facebook, Instagram, TikTok, X/Twitter, LinkedIn, Pinterest, YouTube, Google Business, WordPress, Threads, Bluesky, Mastodon, Telegram, and more — one of the widest platform selections available.
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Content recycling with Spintax: The Business plan includes Spintax-powered post recycling, which automatically varies your recycled content to avoid duplicate posting penalties.
Cons of Publer:
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Per-account pricing scales unpredictably: While the base price is cheap, managing many accounts gets expensive. 25 accounts on the Business plan costs $161/month — and that's before adding team members at $2/month each.
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AI features only on the Business plan: AI captions, AI image generation, analytics, best times to post, and competitor analysis are all locked behind the Business plan. Professional plan users miss out on these essential features.
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X/Twitter excluded from the Free plan: The Free plan does not include X/Twitter support due to API costs. Users must upgrade to a paid plan for X/Twitter access.
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No approval workflows: Publer does not offer built-in approval workflows on any plan. For agencies and teams with structured content review processes, this is a significant gap.
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Free plan is very limited: With only 3 accounts (no X/Twitter), 10 posts per account, and 24 hours of post history, the Free plan is barely functional beyond basic testing.
How Publer Compares to Other Tools
Before committing to Publer, it's worth seeing how its per-account pricing stacks up against other social media management platforms.
| Feature | Publer (Business, 10 accts) | Buffer (Team) | SocialPilot (Premium) | PostPlanify (Growth) |
|---|---|---|---|---|
| Monthly Price | $63/mo | $12/channel/mo | $100/mo | $39/mo |
| Social Accounts | 10 (per-account pricing) | Pay per channel | 25 | 10 |
| Users | $2/mo per extra | Unlimited | 6 | 1 |
| AI Tools | GPT-4 + DALL-E 3 | Limited | 5,000 credits | Unlimited |
| Social Inbox | No | Yes | Yes | Yes |
| Approval Workflows | No | Yes | Yes | No |
| Analytics | Yes | Yes | Yes | Yes |
| Bulk Scheduling | 500 posts (CSV) | Limited | Yes | Yes |
For a deeper dive, check out these head-to-head comparisons:
- Publer vs Buffer
- Publer vs Hootsuite
- Publer vs Sprout Social
- Publer vs Later
- Publer vs Metricool
- Publer vs SocialPilot
- Publer vs SocialBee
- Publer vs Loomly
The Better Publer Alternative for Social Media Scheduling
Want a simpler and faster way to schedule posts, generate captions and images with AI, and manage all your social accounts without per-account pricing?
PostPlanify is the Publer alternative you're looking for.
PostPlanify pricing starts at $19 per month with flat monthly plans — no per-account fees. Here's how each plan breaks down:
- Starter ($19/mo): 3 social accounts, 100 posts/mo, AI assistant, hashtag manager, post queue, link in bio, media library
- Growth ($39/mo): 10 social accounts, unlimited posts, full analytics across all 9 platforms, social inbox, first comments, bulk scheduling, best time to post suggestions
- Team ($79/mo): 25 social accounts, 5 team members, approval workflows, white-label PDF reports, shared calendar, roles & permissions
- Premium ($129/mo): 100 social accounts, unlimited team members, 1:1 onboarding call, private WhatsApp support
All plans include a 7-day free trial. Where Publer's Business plan costs $63/mo for 10 accounts with per-account scaling, PostPlanify's Growth plan gives you 10 accounts with unlimited posts, analytics, and social inbox for $39/mo flat.
Related Guides
- Best Publer Alternatives
- Publer Reviews: What Users Really Think
- Publer vs Buffer: Full Comparison
- Publer vs Hootsuite: Which Is Better?
- Best Social Media Management Tools for Agencies
- Best Social Media Management Tools for Teams
- How to Create a Social Media Content Calendar
- Social Media Scheduling Tools
- Social Media Analytics and Reporting Guide
- Best Apps to Post to All Social Media at Once
FAQ on Publer Pricing
How much does Publer cost per month?
Publer's base prices are $12/month (Professional) and $21/month (Business) for 3 social accounts. Prices increase with each additional account: approximately $4/account on Professional and $7/account on Business. 10 accounts costs $36/month (Professional) or $63/month (Business).
Does Publer have a free plan?
Yes. Publer offers a Free plan with 3 social accounts (excluding X/Twitter), 10 scheduled posts per account, 1 user, and 24 hours of post history. It is free forever but very limited in functionality.
Does Publer include AI features?
AI features are only available on the Business plan. This includes unlimited AI prompts powered by GPT-4 for caption generation and DALL-E 3 for AI image generation. The Professional plan and Free plan do not include AI tools.
Why is X/Twitter not available on Publer's Free plan?
Publer excludes X/Twitter from its Free plan due to X/Twitter API costs. To schedule and publish on X/Twitter, you need at least the Professional plan starting at $12/month.
How does Publer's per-account pricing work?
Publer charges per social account connected. The base price includes 3 accounts. Each additional account costs approximately $4/month on Professional and $7/month on Business. Every 10th account (or team member) is free, providing a small discount at scale.
Does Publer have approval workflows?
No. Publer does not include built-in approval workflows on any plan. For teams that need content review and approval processes before publishing, this is a limitation. PostPlanify includes approval workflows starting on its Team plan ($79/mo).
Is PostPlanify cheaper than Publer for many accounts?
Yes. For 10+ accounts, PostPlanify is more cost-effective. Publer's Business plan costs $63/month for 10 accounts, while PostPlanify's Growth plan offers 10 accounts at $39/month with analytics and social inbox included. For 100 accounts, PostPlanify's Premium at $129/month is far cheaper than Publer's per-account scaling.
Does Publer support bulk scheduling?
Yes. Publer supports bulk scheduling of up to 500 posts via CSV import on all paid plans. This is one of Publer's strongest features and significantly more than most competitors offer.
What social media platforms does Publer support?
Publer supports 12+ platforms including Facebook, Instagram, TikTok, X/Twitter, LinkedIn, Pinterest, YouTube, Google Business, WordPress, Threads, Bluesky, Mastodon, and Telegram. This is one of the widest platform selections among social media schedulers.
Does Publer offer a money-back guarantee?
Yes. Publer offers a 14-day money-back guarantee on all paid plans. If you are not satisfied, you can request a full refund within 14 days of purchase.
Does Publer offer an annual billing discount?
Yes. Publer offers 2 months free when you switch to yearly billing. This effectively gives you a ~17% discount compared to paying monthly.
Does Publer have a social inbox?
No. Publer does not offer a social inbox or unified engagement tool for managing comments and DMs across platforms. If managing conversations is important to your workflow, you may want to consider alternatives that include a social inbox like SocialPilot or Buffer.
How much does Publer cost for 25 accounts?
On the Professional plan, 25 accounts costs approximately $92/month. On the Business plan (which includes AI tools and analytics), 25 accounts costs approximately $161/month. Additional team members cost $2/month each on top of that.
