Social Media Management for Dentists
Patients pick dentists they trust — and trust starts with what they see online. Educational dental content, smile transformations and team introductions turn social media followers into booked appointments. PostPlanify helps dentists and dental practices schedule patient education posts, before-and-after showcases, Google review encouragement and appointment promotions across every platform — so you attract new patients without stepping away from the chair.
Featured on:
Why Creators Choose PostPlanify
Everything you need to manage social media as a dentists
Schedule Patient Education Content
Plan and schedule educational posts about oral hygiene, flossing techniques, cavity prevention, gum health and pediatric dental care. Consistent dental education builds trust and positions your practice as the go-to provider in your community.
Before-and-After Smile Transformations
Schedule smile makeover galleries, teeth whitening results, Invisalign progress photos and cosmetic dentistry showcases. Visual transformation content is the highest-performing dental content on Instagram and TikTok — plan it in advance so it posts consistently.
Team Spotlights and Office Culture
Introduce your hygienists, dental assistants, front desk staff and dentists with scheduled team spotlight posts. Patients feel more comfortable booking when they already know the people who will care for them.
AI Captions with a Professional Dental Tone
Generate warm, professional captions that make dental information approachable without sounding clinical. AI adapts your messaging for each platform — friendly for Instagram, informative for Facebook, concise for X and engaging for TikTok.
Seasonal Campaign Scheduling
Plan campaigns around back-to-school dental checkups, New Year smile resolutions, National Dental Hygiene Month in October, Valentine's Day whitening specials and summer orthodontic consultations. Schedule seasonal content weeks in advance on the visual calendar.
Google Review Encouragement Posts
Schedule regular posts that remind happy patients to leave Google reviews. Consistent review encouragement drives your local search ranking — the number one way new patients find dentists in their area.
Cross-Platform Posting to Every Channel
Publish dental content to Instagram, TikTok, Facebook, YouTube, LinkedIn, X, Pinterest, Threads and Bluesky from one dashboard. Reach patients on the platforms they actually use without logging into nine different apps.
Appointment Booking Visibility
Schedule posts promoting new patient specials, open appointment slots, emergency dental availability and seasonal services like back-to-school cleanings. Consistent promotion keeps your chair time filled without aggressive advertising.
Analytics to Track What Drives Patients
See which posts generate the most engagement, which content types attract new followers and how your social media presence grows over time. Use data to double down on the dental content that actually drives appointment bookings.
Why Dentists Needs Social Media
The numbers show that social media is no longer optional for dentists professionals
of patients search online for a dentist before booking, making social media visibility critical for attracting new patients
PatientPop Patient Experience Survey, 2024
of dental practices that maintain active social media profiles report increased new patient inquiries compared to practices without a social presence
Dental Economics Practice Marketing Report, 2025
of consumers say they trust a local business more after seeing positive content and reviews on its social media profiles
American Dental Association Consumer Survey, 2024
higher engagement rate on dental before-and-after transformation posts compared to standard promotional dental content on Instagram
Dental Economics Social Media Benchmark, 2025
of new dental patients say a recommendation or social media post influenced their decision to choose a specific practice
PatientPop Patient Acquisition Report, 2024
Save 5+ hours every week on content creation
One calendar. All your posts.
Plan, edit, and reschedule your social media posts from one clean calendar. Know exactly what’s going live, where, and when - without switching tools.
Create posts faster with AI
Generate captions, create images, and improve your content - all with built-in AI assistant.
Create visuals faster
Generate images with AI or import files from Canva and Google Drive. No downloads. No re-uploads. Just pick, edit, and post.
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Advanced analytics
Track performance, engagement, and growth across all your platforms.
Unlimited Team Members
Invite your team, assign roles, approve posts, and share one calendar — without paying per seat.
One link for everything
One page. All your links. Styled to match your brand.
Weekly Content Ideas for Dentists
A ready-made content calendar you can schedule with PostPlanify in minutes
Dental Tip or Oral Hygiene Advice
Start the week with a practical dental tip — proper brushing technique, flossing advice, mouthwash guidance or foods that strengthen enamel. Actionable oral health tips build trust and keep your practice top of mind between appointments.
Smile Transformation Tuesday
Share a before-and-after smile makeover, whitening result, Invisalign journey or cosmetic dentistry case. Transformation content is the most engaging dental content online — patients love seeing real results from real people.
Meet the Team or Office Tour
Introduce a team member — a hygienist, dental assistant, office manager or dentist — or give a tour of your office, sterilization area or new equipment. Patients feel at ease when they recognize faces before walking in.
Patient Testimonial or Review Highlight
Share a patient testimonial, a five-star review screenshot or a video of a happy patient after their procedure (with consent). Social proof from real patients is the most powerful driver of new appointment bookings.
Fun Dental Fact or Myth-Buster
Debunk a common dental myth — "sugar-free drinks are safe for teeth" or "you only need to see a dentist when something hurts." Myth-busting content gets high engagement because it surprises people and provides genuine value.
Behind-the-Scenes or Office Culture
Share lighter weekend content — the team celebrating a birthday, a funny dental meme, a staff outing or decorating the office for a holiday. Saturday content humanizes your practice and builds personal connection with followers.
Week Ahead Appointment Reminder
Post a gentle reminder to book that overdue cleaning, schedule the kids' checkups or take advantage of a current promotion. Sunday reminders set a positive tone and nudge patients to start the week with healthy habits.
Seasonal Dental Campaign
Plan campaigns around seasonal moments — back-to-school checkups in August, New Year smile resolutions in January, National Dental Hygiene Month in October, Valentine's Day whitening specials. Schedule themed content throughout each season to stay relevant.
Monthly Practice Update or Service Spotlight
Share a monthly update — new services, technology upgrades, team additions, community involvement or a spotlight on a specific treatment like implants, veneers or pediatric dentistry. Monthly anchor content keeps your audience informed and engaged.
Posts published
Platforms supported
Social accounts connected
Join 1,300+ creators
who save time every week
Best Social Media Platforms for Dentists
Not every platform matters equally. Here is where dentists professionals should focus — and PostPlanify supports all of them.
Essential Platforms
The most important platform for local dental practices. Facebook reaches the broadest patient demographic, supports community engagement, is where patients leave and read reviews, and is the first place many people search for a dentist in their area.
Google Business Profile
EssentialYour Google Business Profile is where most new patients first discover your practice. Regular posts with photos, updates and offers improve your local search ranking and give patients a reason to choose you over competing dentists in the area.
Recommended Platforms
The top platform for showcasing dental transformations and building visual trust. Reels for quick dental tips and smile reveals, carousels for educational breakdowns and myth-busting, Stories for daily engagement, polls and behind-the-scenes glimpses of your practice.
TikTok
RecommendedDental content thrives on TikTok — dentists regularly go viral with smile transformations, myth-busting videos and satisfying procedure clips. Short-form video lets you make dental care approachable and reach massive new audiences, especially younger patients.
YouTube
RecommendedPatients search YouTube for dental procedure explanations, recovery tips and treatment comparisons. Long-form videos build deep trust, while Shorts extend your reach with quick dental tips and smile transformations.
Worth Exploring
Useful for dentists building a professional brand, networking with other dental professionals, sharing practice growth insights and attracting associate dentists or hygienists to your team.
Smile inspiration boards, dental hygiene infographics and cosmetic dentistry galleries perform well on Pinterest. Pins drive long-tail traffic to your practice website from patients researching cosmetic procedures.
X (Twitter)
OptionalGood for sharing quick dental tips, engaging with local community conversations and building a professional voice. Dental practices use X for public health messaging and timely promotions.
Threads
OptionalA conversational platform for sharing dental tips, answering common patient questions and engaging with your community in a casual, approachable format. Easy to cross-post from Instagram with minimal extra effort.
You Spend All Day Treating Patients… Who Has Time for Social Media?
You know social media would bring in new patients — 77% of people search online before choosing a dentist. But between back-to-back appointments, treatment planning and running the business side of your practice, there is no time to write captions, design posts and publish to multiple platforms. PostPlanify lets you batch-schedule dental education content, smile transformations and appointment promotions in one sitting, so your practice stays visible while you focus on your patients.
Schedule dental content without daily effort
Batch-schedule a full week or month of dental tips, smile transformations, team spotlights and appointment promotions. Your social media runs on autopilot while you are chairside with patients.
AI captions with a warm, professional tone
Generate friendly, trustworthy captions that make dental information approachable. AI adapts your messaging for each platform while maintaining the professional tone patients expect from their dentist.
Build trust and fill your appointment book
Consistent dental content builds patient trust and local visibility. Practices with active social media see significantly more new patient inquiries — turning followers into booked appointments.
From Empty Chairs to Fully Booked
of active dental practices report increased new patient inquiries
platforms to reach patients
more engagement on transformation posts
How Dentists Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Solo Dental Practice
A solo dentist with a small team — one hygienist, one assistant and a front desk manager — trying to grow the practice through social media while handling all clinical work personally.
The dentist knows social media would attract new patients, but after a full day of appointments, there is zero energy left to create posts. The front desk manager tries to post occasionally, but content goes out once a week at best — no consistent schedule, no strategy, and no visible results. The practice relies entirely on word-of-mouth referrals.
Use PostPlanify to batch-schedule two weeks of dental content every other Sunday evening. Schedule dental tips on Monday, smile transformations on Tuesday, a team spotlight on Wednesday, a patient testimonial on Thursday and a myth-buster on Friday across Instagram, Facebook and TikTok. AI captions generate copy instantly, and Canva-designed graphics import directly without extra steps.
The practice posts five days a week without the dentist spending any time on social media during the work week. New patients start mentioning "I found you on Instagram" and "I saw your smile photos on Facebook." Google reviews increase thanks to scheduled review encouragement posts, boosting local search ranking and driving even more new patient calls.
Multi-Location Dental Group
A dental group operating four locations across a metro area, each with its own team, patient base and social media accounts that need localized content while maintaining consistent brand quality.
Each office manages its own social media ad hoc — one location posts frequently, another posts once a month, and two barely post at all. There is no brand consistency across locations, no content calendar, and the group owner has no visibility into what is being posted. Marketing dollars go to paid ads with diminishing returns while organic social media is neglected.
Set up a PostPlanify workspace for each dental location. A centralized marketing coordinator creates a shared content calendar with dental education, seasonal campaigns and brand-consistent templates, then customizes each post with location-specific details — individual dentist introductions, local promotions and community events. Approval workflows ensure the group owner reviews content before publication.
All four locations post professional, on-brand content five days a week. The dental group has centralized oversight of every post across every location. New patient inquiries increase at the previously underperforming locations, and the consistent organic presence reduces dependence on expensive paid advertising. Flat pricing keeps costs manageable as the group adds more locations.
Cosmetic and Specialty Dentist
A cosmetic dentist specializing in veneers, implants and smile makeovers, using Instagram and TikTok as primary channels to showcase high-end results and attract patients willing to invest in premium dental work.
The dentist has incredible before-and-after cases but no consistent system for turning them into social media content. Photos sit on a camera roll for weeks before being posted — if they get posted at all. Competitors with less impressive clinical work are attracting more cosmetic patients because they post transformation content daily.
Batch-schedule a full month of cosmetic dentistry content in PostPlanify. Plan smile transformation reveals on Instagram Reels and TikTok, educational carousels explaining procedures like veneers and implants, and patient video testimonials on YouTube. Schedule Google review encouragement posts to build the five-star reputation that high-value cosmetic patients look for.
The cosmetic practice posts daily transformation content without the dentist spending clinical time on social media. Instagram and TikTok followers grow steadily as transformation content attracts patients searching for cosmetic dentistry. Consultation requests for premium procedures like veneers and full-mouth restorations increase because prospective patients see consistent proof of expertise and real results.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Social Media Management for Dentists
PostPlanify is a social media scheduling tool built for dentists — solo practices, multi-location dental groups and cosmetic dentistry specialists. Schedule patient education content, smile transformations, team spotlights, Google review encouragement and appointment promotions across Instagram, TikTok, Facebook, YouTube, LinkedIn, X, Pinterest, Threads and Bluesky from one dashboard.
Whether you are a solo dentist building local visibility, a dental group maintaining brand consistency across multiple offices or a cosmetic dentist showcasing premium smile makeovers, PostPlanify helps you stay visible on social media without taking time away from patient care.
Key Features
- •Smile transformation scheduling for before-and-after galleries, whitening reveals and cosmetic case showcases
- •Patient education content planning for dental tips, oral hygiene advice and myth-busting posts
- •AI captions with professional dental tone that make dental information warm and approachable
- •Cross-platform scheduling to Instagram, TikTok, Facebook, YouTube, LinkedIn and 4 more platforms
- •Google review encouragement automation to boost your local search ranking and online reputation
- •Seasonal campaign planning for back-to-school, New Year, dental awareness months and holiday specials
- •Multi-workspace support for dental groups with multiple locations or brands
- •Flat pricing with unlimited team members — add your whole dental team at no extra cost
Why Dentists Need a Social Media Scheduler
77% of patients search online before choosing a dentist, and practices with active social media profiles attract significantly more new patients. But dentists are chairside all day — there is no time between appointments to write captions and post to Instagram. A social media scheduler for dentists lets you batch-plan and schedule a full month of dental content in one sitting, so your practice stays visible while you focus on treating patients.
Smile Transformations That Attract New Patients
Before-and-after smile photos are the highest-performing content type in dental social media, generating 4.2x more engagement than standard promotional posts. PostPlanify makes it easy to schedule smile transformation content — teeth whitening reveals, Invisalign progress, veneer cases and cosmetic makeovers — consistently across Instagram, TikTok and Facebook so prospective patients see real results every day.
Seasonal Dental Campaigns on Autopilot
Dental practices have natural seasonal moments — back-to-school checkups, New Year smile resolutions, National Dental Hygiene Month, holiday whitening specials. PostPlanify's visual calendar lets you plan and schedule seasonal campaigns weeks in advance, so your practice stays relevant and your chair time stays filled throughout the year.
Google Reviews and Local Search Visibility
Google reviews are the single most important factor in dental local search ranking. PostPlanify lets you schedule regular review encouragement posts that remind happy patients to share their experience on Google. Consistent review generation improves your local search visibility, helping new patients find and choose your practice over competitors.
Simple Pricing. Consistent Growth.
Start with a 7-day free trial. Cancel anytime.
Starter
Best for hobby users
3 Social Accounts
100 AI images / mo
100 Posts / mo
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
API Access
$0 today • Cancel anytime
Growth
Most PopularBest for creators & growing teams
10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Analytics
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
$0 today • Cancel anytime
Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
$0 today • Cancel anytime
Frequently Asked Questions
Everything you need to know about social media scheduling for dentists
PostPlanifyBrighten Smiles Online. Fill Your Chairs Offline.
Schedule smile transformations, dental education and appointment promotions across every platform — while you focus on the patients in your chair.