Social Media Management for Lawyers
Your legal expertise builds trust — but only when people can see it. Social media is where prospective clients research attorneys, evaluate credibility and make hiring decisions. PostPlanify helps lawyers and law firms schedule educational legal content, thought leadership posts and firm updates across every platform — so you build authority and attract clients without sacrificing billable hours or risking ethical missteps.
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Why Creators Choose PostPlanify
Everything you need to manage social media as a lawyers
Educational Content Scheduling for Legal Topics
Plan and schedule posts that explain legal concepts, break down recent rulings and educate the public on their rights. Consistent legal education content positions you as an authority and builds the trust prospective clients need before hiring an attorney.
Approval Workflows for Ethical Compliance
Every jurisdiction has rules about attorney advertising and client solicitation. Use PostPlanify's approval workflows so a managing partner or compliance officer reviews every post before it goes live — ensuring your social media stays within bar association guidelines.
AI Captions with a Professional Legal Tone
Generate polished, authoritative captions that convey legal expertise without sounding stiff or inaccessible. AI adapts your messaging for each platform — professional for LinkedIn, approachable for Instagram, concise for X — while maintaining the tone clients expect from a trusted attorney.
Case Result Showcases Within Ethics Rules
Share notable case outcomes, settlements and verdicts in a way that highlights your firm's capabilities. Schedule result posts with appropriate disclaimers and language that complies with your jurisdiction's rules on communicating past results.
Thought Leadership Scheduling for Legal Commentary
Position yourself as a go-to voice on legal developments in your practice area. Schedule commentary on new legislation, court decisions and regulatory changes weeks in advance so your insights publish at the right moment without last-minute scrambling.
Community Engagement and Pro Bono Visibility
Showcase your firm's community involvement, pro bono work and civic engagement. Schedule posts about community partnerships, legal aid clinics and charitable initiatives that demonstrate your commitment beyond billable work.
Multi-Platform Posting From One Dashboard
Reach potential clients wherever they spend time online. Schedule content to LinkedIn, Facebook, Instagram, YouTube, X, TikTok, Pinterest, Threads and Bluesky from a single interface — without logging into nine separate platforms.
FAQ Content Series for Common Legal Questions
Build a recurring content series answering the questions your clients ask most — "What should I do after a car accident?", "How does the estate planning process work?" Schedule FAQ posts as carousels, short videos or threads that drive consultations.
Firm Analytics and Content Performance Tracking
See which posts drive the most engagement, website visits and consultation requests. Track performance across all platforms to understand what content types resonate with prospective clients and double down on what works.
Why Lawyers Needs Social Media
The numbers show that social media is no longer optional for lawyers professionals
of people looking for legal help use online search and social media to find and evaluate attorneys before making contact
FindLaw U.S. Consumer Legal Needs Survey, 2024
of lawyers who use social media for professional purposes have gained clients directly through their social media presence
American Bar Association TechReport, 2024
of law firms now maintain a presence on at least one social media platform, up from 63% five years ago
Attorney at Work Legal Marketing Survey, 2025
of law firms say social media is their second most effective marketing channel after referrals for generating new client inquiries
Clio Legal Trends Report, 2024
more consultation requests for law firms that post educational content at least three times per week compared to firms that post sporadically
FindLaw Legal Marketing Benchmark Report, 2025
Save 5+ hours every week on content creation
One calendar. All your posts.
Plan, edit, and reschedule your social media posts from one clean calendar. Know exactly what’s going live, where, and when - without switching tools.
Create posts faster with AI
Generate captions, create images, and improve your content - all with built-in AI assistant.
Create visuals faster
Generate images with AI or import files from Canva and Google Drive. No downloads. No re-uploads. Just pick, edit, and post.
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Advanced analytics
Track performance, engagement, and growth across all your platforms.
Unlimited Team Members
Invite your team, assign roles, approve posts, and share one calendar — without paying per seat.
One link for everything
One page. All your links. Styled to match your brand.
Weekly Content Ideas for Lawyers
A ready-made content calendar you can schedule with PostPlanify in minutes
Legal Tip of the Week
Start the week with a practical legal tip relevant to your practice area — what to do after an accident, how to protect intellectual property, estate planning basics. Actionable tips demonstrate expertise and attract potential clients searching for guidance.
Case Study or Notable Result (Anonymized)
Share an anonymized case study or notable result that showcases your firm's expertise. Include appropriate disclaimers per your jurisdiction's ethics rules. Real outcomes are the most compelling proof of your capabilities.
Know Your Rights Post
Educate your audience on their legal rights — tenant rights, employee protections, consumer safeguards, constitutional rights. "Know your rights" content gets high engagement and positions you as an advocate for the public.
Firm Culture and Team Spotlight
Humanize your firm by introducing attorneys, paralegals and staff. Share team achievements, office life, diversity initiatives and firm values. Clients hire people, not just firms — showing your culture builds personal connection.
Attorney Spotlight or Career Story
Feature an individual attorney — their path to law, their practice area passion, a notable pro bono case or what motivates them. Attorney profiles build trust and help prospective clients feel comfortable before that first consultation.
FAQ Answer — Common Legal Question
Answer one of the questions your clients ask most frequently. "Do I need a will?" "What happens after an arrest?" "How long does a personal injury case take?" FAQ content drives consultation bookings from people actively seeking answers.
Legislative Update or Legal News Commentary
Comment on recent legislation, court rulings or regulatory changes relevant to your practice area. Timely legal commentary demonstrates that you are current, engaged and actively following developments that affect your clients.
Community Involvement and Pro Bono Highlights
Showcase your firm's community engagement — legal aid clinics, charity sponsorships, school visits, bar association leadership. Recurring community content reinforces that your firm cares about more than billable hours.
Monthly Legal Roundup or In-Depth Explainer
Publish a deeper piece once a month — a roundup of legal developments, a detailed explainer on a complex legal topic or a long-form video breaking down a trending legal issue. Monthly anchor content establishes depth and provides material to repurpose weekly.
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Best Social Media Platforms for Lawyers
Not every platform matters equally. Here is where lawyers professionals should focus — and PostPlanify supports all of them.
Recommended Platforms
Essential for local client acquisition. Facebook reaches the broadest demographic of potential clients, supports community engagement and is where many people search for and review local law firms. Particularly effective for personal injury, family law and criminal defense practices.
Growing in importance for law firms building brand identity and firm culture visibility. Carousels for legal tips, Reels for short explainers and Stories for behind-the-scenes content help humanize your firm and attract clients who want to know the people behind the practice.
YouTube
RecommendedThe second-largest search engine where people actively search for legal guidance. Long-form explainer videos on legal processes, FAQ answers and case breakdowns build evergreen authority that drives consultation requests for months after publishing.
TikTok
RecommendedRapidly growing as a platform where younger clients seek legal information. Lawyers who break down complex legal topics in short, engaging videos reach audiences that traditional marketing channels miss entirely — especially for consumer-facing practice areas.
X (Twitter)
RecommendedIdeal for sharing quick legal commentary, engaging in policy debates and building a professional network. Lawyers use X to participate in real-time discussions about court rulings, legislation and legal industry trends.
Worth Exploring
Useful for law firms that create infographics, legal process diagrams and visual guides. Pins about estate planning steps, business formation checklists and legal FAQs drive long-tail traffic to your firm's website.
Threads
OptionalA conversational text-based platform with growing organic reach. Cross-post legal insights and quick takes from LinkedIn or X to build presence on an emerging platform while the algorithm still favors early adopters.
Bluesky
OptionalAn emerging platform popular with professionals, journalists and policy-minded audiences. Lawyers who establish early presence reach an intellectually engaged audience interested in legal commentary and civil discourse.
Billable Hours Leave No Time for Marketing — And Ethics Rules Add Another Layer
You know that visible lawyers attract more clients. But between court appearances, client meetings, discovery deadlines and the constant pressure of billable hours, social media falls to the bottom of the list. And unlike other professionals, every post you make is subject to bar association advertising rules and ethical guidelines. PostPlanify lets you batch-schedule a full week of compliant, professional content in one sitting — with approval workflows that ensure nothing goes live without proper review.
Batch-schedule a week in 30 minutes
Plan and schedule an entire week of legal content in a single focused session. Your firm's social profiles stay active every day without daily effort — even during your busiest trial preparation periods.
AI captions with professional legal tone
Generate polished, authoritative captions from quick notes about legal topics. AI adapts your messaging for each platform while maintaining the professional tone that clients and bar associations expect from practicing attorneys.
Turn visibility into consultation requests
Consistent legal education and thought leadership content builds authority and trust. Prospective clients who see your expertise on social media are more likely to book a consultation when they need legal help — without you ever cold-calling.
From Invisible to Trusted Legal Authority
of lawyers on social media have gained clients directly through their online presence
platforms managed from one dashboard
more consultations with consistent posting
How Lawyers Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Solo Practice Attorney
A solo estate planning attorney with 12 years of experience who relies on referrals but wants to build a stronger direct-to-client pipeline through social media visibility and educational content.
Every hour spent creating social media content is an hour not billed to a client or spent on case preparation. The attorney posts sporadically — a burst of LinkedIn activity after a conference, then months of silence during busy estate administration periods. The inconsistency undermines credibility and keeps the client pipeline dependent on word-of-mouth alone.
Block 30 minutes every Sunday to batch-schedule the upcoming week using PostPlanify. Use AI captions to draft LinkedIn posts and Instagram carousels from quick notes about estate planning topics — "5 reasons you need a will," "what happens without a power of attorney." Schedule them across LinkedIn, Facebook and Instagram from the visual calendar.
A consistent four-post-per-week cadence builds visibility in the local market. Within three months, the attorney receives direct inquiries from people who found her through Instagram carousels and LinkedIn posts — converting educational content into estate planning consultations without any advertising spend.
Mid-Size Law Firm Partner
A managing partner at a 15-attorney firm spanning three practice areas who needs to coordinate social media across the firm while maintaining ethical compliance and brand consistency.
The firm knows social media drives client acquisition, but coordinating content across three practice groups, the firm page and individual attorney profiles is chaotic. Attorneys post inconsistently or not at all, and there is no review process to ensure posts comply with the jurisdiction's attorney advertising rules. The result is a fragmented, unprofessional online presence.
Set up PostPlanify workspaces for the firm page and each practice group. A marketing coordinator creates and schedules content for all accounts — legal tips, case results with proper disclaimers, firm news and attorney spotlights. Every post routes through an approval workflow where a partner reviews for ethical compliance before publication.
The firm maintains a consistent, professional social media presence across all practice areas. The approval workflow catches potential ethics issues before they become problems. Client inquiries that mention "I saw your post on LinkedIn" increase quarter over quarter, and the firm's online authority grows across all three practice areas simultaneously.
Personal Injury / Criminal Defense Attorney
A personal injury and criminal defense attorney in a competitive metropolitan market who needs to stand out from heavy-spending competitors on social media to attract case inquiries from the general public.
Competing firms spend heavily on paid advertising, making organic visibility critical for keeping acquisition costs manageable. But creating daily video content for TikTok and Instagram while managing an active caseload is unsustainable. The attorney knows educational content converts better than promotional posts, but lacks time to produce it consistently.
Use PostPlanify to batch-schedule a mix of know-your-rights posts, FAQ answers, case result highlights (with disclaimers) and legal process explainers across TikTok, Instagram, YouTube, Facebook and LinkedIn. Film a batch of short videos once per week, then use PostPlanify to schedule them across platforms throughout the week with AI-generated captions optimized for each channel.
Consistent daily posting across five platforms builds strong organic reach in the local market. Know-your-rights TikToks and Instagram Reels drive a steady stream of case inquiries from people who trust the attorney before they ever walk through the door — reducing dependence on expensive paid advertising.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Social Media Management for Lawyers
PostPlanify is a social media management tool built for lawyers and law firms who need to build authority, attract clients and stay visible online — without sacrificing billable hours or risking ethical violations. Schedule professional legal content across LinkedIn, Facebook, Instagram, YouTube, TikTok, X, Pinterest, Threads and Bluesky from one dashboard.
Whether you are a solo attorney building a local practice, a mid-size firm coordinating content across practice groups, or a trial lawyer competing in a crowded market, PostPlanify helps you maintain a consistent, compliant social media presence that converts online visibility into consultation requests — all with approval workflows designed for the unique ethical requirements of the legal profession.
Key Features
- •Approval workflows for ethical compliance review before every post goes live
- •AI-powered captions that generate professional, authoritative legal content for every platform
- •Educational content scheduling for legal tips, know-your-rights posts and FAQ series
- •Cross-platform scheduling for LinkedIn, Facebook, Instagram, YouTube, TikTok and 4 more platforms
- •Visual content calendar to plan your firm's weekly content mix at a glance
- •Case result showcases with proper disclaimer support for jurisdiction-compliant posting
- •Multi-workspace support to manage firm pages, practice groups and individual attorney brands
- •Firm analytics to track which content drives engagement and consultation requests
Why Lawyers Need a Social Media Scheduler
Legal services are a trust-based business. Prospective clients hire attorneys they perceive as credible, knowledgeable and accessible — and social media is where that perception is formed. 72% of people looking for legal help use online search and social media to find attorneys. But the billable hour model means every minute spent on marketing competes directly with revenue-generating work. A social media scheduler for lawyers solves this by letting you batch-plan and schedule an entire week of professional content in 30 minutes, so your expertise stays visible while you focus on cases.
Ethical Compliance Built Into Your Workflow
Attorney advertising is regulated by bar associations in every jurisdiction. Posts about case results need disclaimers, client testimonials require consent and certain claims are prohibited entirely. PostPlanify's approval workflows ensure every post is reviewed by a partner or compliance officer before it goes live — giving your firm a built-in safeguard against inadvertent ethics violations that can result in disciplinary action.
Educational Legal Content That Converts
The legal content that performs best on social media is not promotional — it is educational. Posts that explain legal rights, answer common questions and demystify legal processes build trust and position you as the attorney people turn to when they need help. PostPlanify makes it easy to schedule consistent legal education content — know-your-rights carousels, FAQ videos, legislative updates — that converts followers into clients.
Build Your Firm Across Every Platform
LinkedIn is essential for corporate and B2B legal work. Facebook reaches local clients seeking personal injury, family law and criminal defense attorneys. TikTok and Instagram engage younger demographics with accessible legal education. PostPlanify lets you schedule across nine platforms from a single dashboard — reaching prospective clients wherever they search for legal guidance.
Simple Pricing. Consistent Growth.
Start with a 7-day free trial. Cancel anytime.
Starter
Best for hobby users
3 Social Accounts
100 AI images / mo
100 Posts / mo
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
API Access
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Growth
Most PopularBest for creators & growing teams
10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Analytics
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
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Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
$0 today • Cancel anytime
Frequently Asked Questions
Everything you need to know about social media scheduling for lawyers
PostPlanifyBuild Authority. Attract Clients. Stay Compliant.
Schedule a full week of professional legal content in 30 minutes. Build your firm's reputation across every platform — with approval workflows that keep you on the right side of the rules.