Manage Brand Reputation and Media Coverage Across Every Social Platform
You are amplifying press coverage, managing crisis narratives and coordinating messaging across multiple client brands — all while journalists and stakeholders watch in real time. Social media is where PR stories break, spread and get shaped. PostPlanify gives PR professionals a single dashboard to schedule press release amplifications, share media coverage, coordinate crisis responses and manage multi-client brand voices across nine platforms — with approval workflows that keep every message on-strategy before it goes live.
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Why Creators Choose PostPlanify
Everything you need to manage social media as a pr professionals
Press Release Amplification Scheduling
Turn every press release into a coordinated multi-platform social campaign. Schedule staggered posts across LinkedIn, X, Threads and more to maximize coverage windows — with platform-specific formatting that adapts the headline, pull quotes and key messages for each audience.
Media Coverage Sharing and Syndication
When your client lands a feature in Forbes or a segment on CNBC, amplify it immediately across every social channel. Schedule media hit shares with custom commentary for each platform, turning a single placement into dozens of branded social touchpoints that extend the life of earned media.
Crisis Communication Scheduling and Rapid Response
When a crisis breaks, speed matters. Draft holding statements and response messaging across all platforms, route them through approval workflows in minutes and publish simultaneously. Pause scheduled content with one click to prevent tone-deaf posts from going live during sensitive situations.
Multi-Client Brand Management
Manage separate workspaces for each client brand with dedicated social accounts, content calendars and team permissions. Switch between a consumer tech client and a healthcare brand in one click without any risk of cross-posting or mixing brand voices.
AI Captions Tuned for PR Tone and Messaging
Generate platform-specific captions that maintain the precise tone your PR strategy demands — authoritative for corporate announcements, empathetic for crisis responses, celebratory for award wins. AI drafts the messaging so your team refines language rather than writing from scratch under deadline pressure.
Multi-Client Dashboards with Workspace Separation
See every client account, every platform and every upcoming post from one centralized view. Dedicated workspaces ensure client confidentiality while giving your PR team a bird's-eye view of all active campaigns, scheduled content and pending approvals across the entire roster.
Approval Workflows for Message Control
Every word matters in PR. Route drafted posts through account leads, legal reviewers or client stakeholders before they go live. Multi-step approval chains ensure that sensitive messaging — especially during crises or regulated industries — is vetted by the right people before publication.
Media Monitoring Content Repurposing
Transform media mentions, journalist quotes and coverage summaries into ready-to-publish social content. When your monitoring tools surface a new mention, quickly draft amplification posts in PostPlanify and schedule them across platforms to keep the coverage momentum going.
Campaign Analytics and Coverage Impact Tracking
Track engagement, reach and audience growth for every PR campaign across all platforms. Measure which press release amplifications drove the most social engagement, which crisis responses contained narrative spread and which thought leadership content generated the most conversation — then use that data in client reporting.
Why PR Professionals Needs Social Media
The numbers show that social media is no longer optional for pr professionals professionals
of PR professionals say social media is essential to their communications strategy and media relations workflow
Cision Global State of the Media Report, 2024
of journalists discover and research stories through social media, making social amplification critical for earned media
Muck Rack State of Journalism Report, 2024
of PR practitioners manage social media accounts for three or more client brands simultaneously
PRSA Trends in Public Relations Survey, 2025
higher engagement on press coverage shared within the first two hours of publication compared to posts shared after 24 hours
Meltwater Media Intelligence Report, 2024
of communications leaders say real-time social media response is now a non-negotiable part of crisis management
Cision Crisis Communications Study, 2025
Save 5+ hours every week on content creation
One calendar. All your posts.
Plan, edit, and reschedule your social media posts from one clean calendar. Know exactly what’s going live, where, and when - without switching tools.
Create posts faster with AI
Generate captions, create images, and improve your content - all with built-in AI assistant.
Create visuals faster
Generate images with AI or import files from Canva and Google Drive. No downloads. No re-uploads. Just pick, edit, and post.
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Advanced analytics
Track performance, engagement, and growth across all your platforms.
Unlimited Team Members
Invite your team, assign roles, approve posts, and share one calendar — without paying per seat.
One link for everything
One page. All your links. Styled to match your brand.
Weekly Content Ideas for PR Professionals
A ready-made content calendar you can schedule with PostPlanify in minutes
Press Coverage Highlights
Start the week by sharing recent media placements and press coverage for your clients. Quote key headlines, tag the publication and journalist, and add commentary that frames the coverage in the context of your client's brand narrative.
Thought Leadership and Expert Commentary
Position your clients as industry authorities with opinion pieces, trend analysis and expert takes on breaking industry news. Long-form LinkedIn posts and X threads work especially well for establishing credibility with journalists and stakeholders.
Industry News Commentary
Share timely reactions to industry developments, regulatory changes or competitor announcements. Frame your client as the go-to expert voice on trending topics — this is the content journalists scan when looking for sources for their next story.
Client Wins and Milestones
Celebrate client achievements — new partnerships, product launches, funding rounds, market expansions or significant business milestones. Position these announcements as brand-building moments that reinforce the narrative you are crafting for each client.
Event Coverage and Live Recaps
Share real-time coverage from industry events, press conferences, panel appearances and speaking engagements. Post highlights, key quotes, behind-the-scenes moments and takeaways that position your clients at the center of industry conversations.
Award Announcements and Recognition
Highlight client awards, industry recognitions, list placements and honors. Weekend posting gives these celebratory moments room to breathe in less crowded feeds, and tagging award organizations amplifies discoverability.
Week Ahead Preview and Media Calendar
Tease upcoming announcements, scheduled media appearances, event participation or content drops for the week ahead. Build anticipation with stakeholders and give journalists a heads-up on what newsworthy moments to watch for.
Behind-the-Brand Storytelling
Share the human side of your client brands — founder stories, employee spotlights, company culture moments and community involvement. Authentic storytelling content builds the emotional brand equity that makes press placements more impactful.
PR Impact and Coverage Recaps
Compile monthly roundups of media coverage, social engagement metrics, key placements and campaign outcomes. Share a polished summary that demonstrates PR impact to clients and stakeholders, doubling as both reporting and public-facing credibility content.
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Best Social Media Platforms for PR Professionals
Not every platform matters equally. Here is where pr professionals professionals should focus — and PostPlanify supports all of them.
Essential Platforms
The most important platform for PR professionals. LinkedIn is where journalists research sources, executives build thought leadership, corporate announcements gain credibility and B2B media coverage gets amplified. Every client brand should have an active, strategic LinkedIn presence managed by their PR team.
X (Twitter)
EssentialThe real-time heartbeat of media relations. Journalists break stories, share coverage and find sources on X. PR professionals need X for press release amplification, crisis communication, journalist engagement and rapid-response commentary on trending topics.
Recommended Platforms
Essential for consumer-facing PR campaigns, event coverage and brand storytelling. Reels and Stories are powerful for behind-the-scenes content from press events, product launches and award ceremonies that humanize the brands you represent.
Threads
RecommendedGrowing text-based platform ideal for extending PR messaging to a new audience. Cross-post commentary from X, share thought leadership threads and test conversational brand narratives while organic reach remains high for early adopters.
Still critical for PR campaigns targeting broad demographics, community-oriented brands and clients with local or regional audiences. Press coverage shares, event pages and community engagement posts reach audiences that other platforms miss.
Bluesky
RecommendedAn emerging platform attracting journalists, media professionals and tech-forward audiences who migrated from X. Forward-thinking PR professionals are establishing client presence early to build relationships with influential voices in a less crowded environment.
YouTube
RecommendedLong-form video and Shorts are valuable for press conference recordings, executive interviews, product launch videos and event highlight reels. YouTube content has strong SEO value, giving PR campaigns evergreen discoverability beyond the initial news cycle.
Worth Exploring
TikTok
OptionalRelevant for consumer PR, entertainment and lifestyle brands where short-form video drives cultural conversation. PR professionals managing youth-oriented or trend-driven brands should include TikTok for behind-the-scenes event content and brand personality building.
Useful for PR professionals managing lifestyle, design, food and fashion brands where visual content drives long-tail traffic. Product launch imagery and brand campaign visuals can gain sustained discoverability through Pinterest's search-driven algorithm.
You Manage Reputations... Not Content Spreadsheets
PR professionals are managing multiple client brands, coordinating real-time media coverage amplification and navigating crisis situations where every minute counts — all while juggling dozens of social media logins and scattered scheduling tools. One misplaced post on the wrong client account or a delayed crisis response can undo months of reputation building. PostPlanify gives PR teams a centralized command center with separate client workspaces, rapid-response publishing, approval workflows and AI-powered messaging — so you can protect and amplify every brand you represent without the operational chaos.
Coordinate coverage across every platform instantly
Schedule press release amplifications, media hit shares and crisis responses across nine platforms from one dashboard. Stagger posts for maximum coverage windows and pause all scheduled content with one click when a crisis demands a messaging pivot.
AI messaging that matches your PR strategy
Generate platform-specific captions with the exact tone each situation demands — authoritative for corporate announcements, measured for crisis responses, celebratory for client wins. Your team refines AI drafts instead of writing every variation from scratch under deadline pressure.
Prove PR impact with campaign-level analytics
Track engagement, reach and audience growth for every PR campaign across all platforms. Demonstrate to clients exactly how social amplification extended the life and impact of earned media placements — with data that makes reporting conversations concrete.
Your PR Command Center
Coordinate brand messaging across every major social channel from one dashboard
more engagement with timely coverage sharing
of journalists use social for story research
How PR Professionals Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Agency PR Manager Handling 10+ Client Brands
A PR agency account manager overseeing social media amplification for ten to twenty client brands, coordinating with junior publicists, content creators and client stakeholders across multiple industries.
Each client requires tailored messaging across three to five platforms, and the team juggles separate logins, inconsistent approval processes and no centralized view of what is going live across the roster. A press release goes out for one client while a crisis is unfolding for another, and the team has no way to manage both situations from one place.
Set up dedicated PostPlanify workspaces for each client with connected social accounts and tailored approval chains. Junior team members draft coverage amplification posts, route them through account leads for approval and schedule across all platforms from the visual calendar. When a crisis hits, pause that client's scheduled content and draft rapid-response messaging — all without leaving the dashboard.
The agency coordinates press coverage amplification for multiple clients simultaneously, responds to crises within minutes instead of hours and eliminates cross-posting mistakes — while reducing scheduling overhead by forty percent and giving clients full visibility into the approval process.
In-House Communications Director at a Mid-Size Company
A senior communications professional managing the corporate social media presence for a mid-size company with 500 to 2000 employees, reporting to the CMO and coordinating with marketing, HR and executive leadership.
The company's social presence is fragmented across departments — marketing posts product content, HR shares employer branding and the CEO wants a thought leadership presence. There is no unified content calendar, no approval workflow for sensitive corporate messaging and no way to ensure consistent brand voice across all channels.
Centralize all corporate social accounts in PostPlanify with approval workflows that route executive messaging through legal and communications review. Use the visual calendar to coordinate content across departments, schedule press release amplifications alongside product marketing content and maintain a consistent corporate narrative across LinkedIn, X and all other active platforms.
The company presents a unified, professional social media presence where every post aligns with the corporate communications strategy. Executive thought leadership content goes through proper review, crisis messaging is coordinated and the communications director has complete visibility into everything going live across all channels.
Independent PR Consultant Managing Boutique Clients
A solo PR consultant working with five to eight boutique clients — startups, personal brands and small businesses that need media relations and social media amplification but cannot afford a full agency.
As a one-person operation, the consultant handles media outreach, press release writing, social media scheduling and client reporting all alone. Per-seat pricing on enterprise tools is too expensive for a solo practice, and free tools lack the multi-client workspace separation and approval features needed to manage several brands professionally.
Use PostPlanify to create separate workspaces for each client with their own social accounts and content calendars. Draft press coverage amplification posts with AI caption assistance, schedule them across platforms and share the calendar view with clients for approval. Flat-rate pricing means adding new clients does not increase software costs.
The consultant operates with the efficiency and professionalism of a full agency — managing multiple client brands from one dashboard, delivering consistent social amplification of media coverage and providing clients with clear visibility into what is being published and when — all without the overhead of enterprise tools or additional staff.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Social Media Management for PR Professionals
PostPlanify is a social media management platform built for PR professionals who need to amplify media coverage, manage brand reputation and coordinate crisis communications across every major social channel. Schedule press release amplifications, media hit shares and brand messaging to LinkedIn, X, Instagram, Threads, Facebook, YouTube, TikTok, Pinterest and Bluesky from one centralized dashboard — with approval workflows that ensure every word is on-strategy before it goes live.
Whether you are an agency PR manager coordinating coverage for twenty client brands or an independent consultant amplifying earned media for boutique clients, PostPlanify gives you the multi-workspace management, AI-powered caption generation and rapid-response scheduling you need to protect and elevate every brand you represent — without juggling dozens of logins or overpaying for per-seat enterprise tools.
Key Features
- •Press release amplification with staggered multi-platform scheduling to maximize coverage windows
- •Crisis communication tools with rapid-response publishing and one-click content pausing across all platforms
- •Multi-client workspace management with separate calendars, accounts and approval chains for every brand
- •AI caption generation tuned for PR tone — authoritative, measured or celebratory depending on the messaging context
- •Approval workflows that route sensitive messaging through account leads, legal review and client stakeholders
- •Media coverage sharing with platform-specific formatting to amplify earned media across nine social channels
- •Campaign-level analytics to measure social engagement, reach and audience growth for every PR initiative
- •Visual content calendar to coordinate press amplification, thought leadership and brand content across all client accounts
Why PR Professionals Need a Dedicated Social Media Management Tool
Public relations has moved far beyond press releases and media pitches. Today, social media is where stories break, narratives get shaped and brand reputations are built or damaged in real time. PR professionals need to amplify every media placement within hours, coordinate crisis messaging across multiple platforms simultaneously and maintain distinct brand voices for every client they represent. Generic social media schedulers lack the approval workflows, multi-client workspace separation and rapid-response capabilities that PR work demands.
Multi-Client Workspace Management for PR Agencies
PR agencies manage some of the most reputation-sensitive social media accounts in the business. One off-brand post or a message published to the wrong client account can cause real damage. PostPlanify provides separate workspaces for every client with dedicated social accounts, content calendars and approval chains — so your team can manage ten, twenty or fifty client brands without cross-posting risks, while maintaining the confidentiality and messaging discipline that PR work requires.
Crisis Communication and Rapid-Response Publishing
When a crisis hits, PR professionals need to publish coordinated messaging across every platform within minutes — not hours. PostPlanify enables rapid-response drafting, approval routing and simultaneous multi-platform publishing so your crisis statements reach stakeholders, journalists and the public at the speed the situation demands. Pause all scheduled content with one click to prevent tone-deaf posts from undermining your crisis response.
From Media Amplification to Impact Reporting
PR professionals need to do more than share coverage — they need to prove that social amplification extended the reach and impact of earned media placements. PostPlanify covers the full workflow from AI-powered caption generation and press release scheduling to per-campaign engagement analytics. Track which amplification strategies drove the most social engagement, measure audience growth around major announcements and use concrete data in client reporting conversations.
Simple Pricing. Consistent Growth.
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Starter
Best for hobby users
3 Social Accounts
100 AI images / mo
100 Posts / mo
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
API Access
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Growth
Most PopularBest for creators & growing teams
10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Analytics
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
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Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
$0 today • Cancel anytime
Frequently Asked Questions
Everything you need to know about social media scheduling for pr professionals
PostPlanifyAmplify Every Story. Protect Every Brand. One Dashboard.
Press release amplification, crisis-ready publishing and multi-client brand management across nine platforms — built for PR professionals who need speed, precision and approval control.