Social Media Management for Real Estate Teams
Your agents are closing deals, showing properties and nurturing clients — not managing social media accounts. But consistent online presence is what generates leads, builds local authority and keeps your team top-of-mind in competitive markets. PostPlanify lets your team batch-schedule listing promotions, market updates, agent spotlights and community content across Instagram, Facebook, TikTok and every platform your buyers and sellers use — with approval workflows that keep your brand consistent across every agent.
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Everything you need to manage social media as a real estate teams
Centralized Scheduling for Your Entire Team
Manage your team's social media from one dashboard. Schedule content for the team brand account and individual agent accounts simultaneously. See everything on one visual calendar so your messaging is coordinated and your coverage is consistent.
AI Captions for Listing Promotions and Market Content
Generate platform-specific captions for property listings, market updates, open house announcements and agent spotlights. AI creates engaging first drafts — visual and lifestyle-focused for Instagram, detailed and professional for Facebook, punchy for TikTok — so your team posts faster.
Visual Calendar for Team Content Strategy
See your entire team's content calendar at a glance. Balance listing promotions, just-sold celebrations, local community content, agent personal brand posts and market updates so your social presence positions the team as the local real estate authority.
Approval Workflows to Protect Your Team Brand
Agents or assistants draft content, and team leads or brokers review and approve before publishing. This ensures every post — from individual agent listings to team-level campaigns — meets your brand standards and compliance requirements.
Schedule Across 9 Platforms from One Dashboard
Post to Instagram, TikTok, Facebook, YouTube, LinkedIn, X, Pinterest, Threads and Bluesky without switching tabs. Manage listings, team content and agent personal brands across every platform from a single calendar.
Import Assets from Canva and Google Drive
Pull branded listing graphics, property photos, virtual tour thumbnails and team promotional materials directly from Canva or Google Drive. Your design workflow connects seamlessly to your scheduling workflow — no file juggling required.
Unlimited Team Members at No Extra Cost
Add every agent, assistant and marketing coordinator to PostPlanify without per-seat fees. Whether your team has three agents or thirty, the flat pricing stays the same — making team-wide social media management affordable.
Track What Content Generates Leads
See which posts generate the most engagement, profile visits and follower growth across team and agent accounts. Identify whether listing showcases, market updates, just-sold posts or community content drive the most interest — then scale what works.
Multi-Workspace for Team and Agent Accounts
Use separate workspaces for the team brand and individual agent accounts. Agents manage their personal brands while the team lead oversees the unified team presence — all within one platform.
Why Real Estate Teams Needs Social Media
The numbers show that social media is no longer optional for real estate teams professionals
of homebuyers use the internet during their home search, with social media playing a growing role in discovery and agent selection
National Association of Realtors Profile of Home Buyers and Sellers, 2024
of real estate agents actively use social media for their business, making consistent posting essential to stay competitive
National Association of Realtors Technology Survey, 2024
of homebuyers say they looked for properties online first, with social media increasingly supplementing traditional listing sites
National Association of Realtors Profile of Home Buyers and Sellers, 2024
more engagement on real estate posts that include video walkthroughs compared to static property photos alone
HubSpot Marketing Statistics, 2024
of real estate businesses report that social media leads to the highest quality leads compared to other marketing sources
National Association of Realtors Member Profile, 2024
Save 5+ hours every week on content creation
One calendar. All your posts.
Plan, edit, and reschedule your social media posts from one clean calendar. Know exactly what’s going live, where, and when - without switching tools.
Create posts faster with AI
Generate captions, create images, and improve your content - all with built-in AI assistant.
Create visuals faster
Generate images with AI or import files from Canva and Google Drive. No downloads. No re-uploads. Just pick, edit, and post.
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Advanced analytics
Track performance, engagement, and growth across all your platforms.
Unlimited Team Members
Invite your team, assign roles, approve posts, and share one calendar — without paying per seat.
One link for everything
One page. All your links. Styled to match your brand.
Weekly Content Ideas for Real Estate Teams
A ready-made content calendar you can schedule with PostPlanify in minutes
New Listing Showcase
Launch the week with a fresh property listing — professional photos, key features, lifestyle description and open house details. Monday is when buyers start their weekly property search cycle.
Market Update or Real Estate Tip
Share a local market insight, mortgage rate update or homebuyer tip. Educational content positions your team as the trusted local real estate authority and attracts followers who become future clients.
Property Video Walkthrough
Post a video tour or walkthrough of a featured listing. Video content generates significantly more engagement than static photos and helps buyers envision themselves in the property.
Agent Spotlight or Team Culture
Feature a team member, share an agent's expertise or highlight your team's culture and values. Personal content builds the human connection that makes buyers and sellers choose your team over competitors.
Just Sold or Client Success Story
Celebrate a closed deal with a just-sold post, client testimonial or success story. Social proof is the most powerful content for attracting new sellers and buyers who want similar results.
Local Community and Neighborhood Content
Showcase a local restaurant, park, school, event or neighborhood highlight. Community content builds local authority and attracts followers who are interested in the areas your team serves.
Open House Promotion or Weekend Recap
Promote upcoming open houses with details and directions, or share a weekend recap of showings and market activity. Sunday is peak real estate browsing time for prospective buyers.
Signature Neighborhood Series
Build a recurring content series showcasing neighborhoods your team specializes in — "Neighborhood Spotlight", "Hidden Gems of [City]" or "Market Monday". Consistent series establish local expertise and become a go-to resource for buyers.
Monthly Market Report and Team Highlights
Share a comprehensive monthly market report for your area along with team accomplishments — listings sold, new listings, awards and community involvement. Schedule the full sequence in advance so it publishes automatically.
Posts published
Platforms supported
Social accounts connected
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Best Social Media Platforms for Real Estate Teams
Not every platform matters equally. Here is where real estate teams professionals should focus — and PostPlanify supports all of them.
Essential Platforms
The most important platform for real estate teams. Property carousels, video walkthroughs, Stories with listing details and Reels of neighborhood tours drive buyer engagement and seller trust.
TikTok
EssentialRapidly growing for real estate content. Property tours, market tips and neighborhood showcases reach massive new audiences. Agents who post consistently on TikTok report significant lead generation from the platform.
Essential for local real estate marketing. Facebook Marketplace listings, community groups, event promotion and targeted local content reach buyers and sellers in your specific market area.
Recommended Platforms
YouTube
RecommendedThe home for full property tours, neighborhood guides and market analysis videos. YouTube content lives permanently and attracts buyers through location-based search queries.
Valuable for building professional credibility, connecting with corporate relocation clients and attracting commercial real estate opportunities. Team-level content showcases your brokerage's expertise.
Buyers actively search Pinterest for home inspiration, interior design ideas and neighborhood research. Listing photos and neighborhood guides drive long-term traffic to your team website.
Worth Exploring
X (Twitter)
OptionalUseful for sharing quick market updates, industry news and engaging with local community conversations. Less listing-focused but valuable for thought leadership and local visibility.
Threads
OptionalA growing platform for casual real estate insights and market commentary. Connected to Instagram, it extends your reach with a text-first format that complements your visual listing content.
Bluesky
OptionalAn emerging platform worth claiming for your team brand. Early presence on Bluesky positions your team ahead of competitors as the platform grows its user base.
Your Agents Close Deals… But Social Media Falls Through the Cracks
Real estate teams face a unique social media challenge — you need consistent content for the team brand and individual agent accounts, but your agents are busy showing properties, negotiating offers and serving clients. When social media is everyone's job, it becomes no one's job. PostPlanify gives your team one dashboard to plan, create and schedule content with approval workflows that keep your brand consistent across every agent — so your team stays visible in the local market without pulling agents away from production.
Schedule team and agent content from one dashboard
Plan and schedule content for your team brand and individual agent accounts on one visual calendar. Coordinate listing promotions, market updates and agent spotlights so your social presence is consistent and strategic.
AI captions for listings and market content
Generate engaging captions for property listings, market updates and team content in seconds. AI creates platform-specific first drafts so your team posts faster — lifestyle-focused for Instagram, detailed for Facebook, punchy for TikTok.
Turn social media visibility into real estate leads
Consistent team and agent posting builds local authority and generates inbound leads. Track which content types drive the most engagement and adjust your strategy to maximize lead generation from social media.
From Inconsistent Posts to Local Market Authority
Add your entire team at no extra per-seat cost
platforms managed from one dashboard
of buyers search online during home buying
How Real Estate Teams Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Team Lead Managing a Growing Real Estate Team
A real estate team lead managing eight agents who each need social media presence for their personal brand while maintaining consistent team-level branding across all channels.
Each agent posts independently with different quality, tone and branding. Some agents post regularly while others go weeks without sharing content. The team brand suffers from inconsistent messaging, and there is no centralized way to manage or review content before it goes live.
Use PostPlanify to centralize team social media management. Set up approval workflows so agents draft listing posts and personal content while the team lead reviews everything before publishing. Schedule team-level content alongside agent content on the visual calendar to ensure coordinated coverage.
All team members post consistently with brand-aligned content. Approval workflows catch errors and maintain quality. The team's social media presence looks professional and coordinated, building stronger local market authority and generating more inbound leads.
Real Estate Marketing Coordinator
A marketing coordinator hired to manage social media for a real estate team of twelve agents, responsible for both team brand content and supporting individual agent accounts.
Creating and scheduling content across the team account and twelve agent accounts across Instagram, Facebook, TikTok and LinkedIn is a full-time job. Manually posting to each platform wastes hours, and there is no efficient way to batch-produce listing content or track what performs best.
Use PostPlanify to batch-schedule listing content, market updates, agent spotlights and community posts across all team and agent accounts from one dashboard. Generate AI captions for each listing, import branded graphics from Canva and bulk-schedule a week of content in one session.
The coordinator manages all accounts efficiently from one platform, reducing social media management time by half. Bulk scheduling and AI captions free up time for strategy and content quality. Analytics reveal which content types generate the most leads across the team.
Boutique Brokerage Building Local Authority
A small boutique real estate brokerage with five agents focused on a specific neighborhood or luxury market segment, using social media to differentiate from larger brokerages.
Competing with larger brokerages that have dedicated marketing teams is difficult. The boutique team needs to produce high-quality, consistent content that showcases their specialized local expertise — but without the budget for a full-time social media manager.
Use PostPlanify as the team's social media hub. Schedule neighborhood spotlights, luxury listing showcases, local market insights and team culture content on the visual calendar. Agents contribute content through drafts while the broker approves everything. Flat pricing keeps costs predictable.
The boutique brokerage builds a distinctive social media presence that highlights specialized expertise. Consistent, high-quality content positions the team as the go-to local experts, attracting clients who value personalized service over volume-focused competitors.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Social Media Management for Real Estate Teams
PostPlanify is a social media management platform built for real estate teams. Schedule listing promotions, market updates, agent spotlights and community content across Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Pinterest, Threads and Bluesky — all from one dashboard with approval workflows that keep your team brand consistent.
Whether you are a team lead managing multiple agents, a marketing coordinator handling social for a brokerage or a boutique team building local authority, PostPlanify helps your entire team maintain a consistent social media presence. Batch-plan content, generate AI-powered captions and manage team and agent accounts from one calendar — with unlimited team members at no extra cost.
Key Features
- •Centralized team scheduling to manage team and agent accounts from one visual calendar
- •AI caption generation for listing descriptions, market updates and team content
- •Approval workflows to maintain brand consistency across every agent and post
- •Cross-platform publishing to Instagram, Facebook, TikTok, YouTube, LinkedIn and 4 more platforms
- •Bulk listing promotion with scheduled campaigns for new listings, open houses and closings
- •Canva and Google Drive integration to import branded listing graphics and marketing materials
- •Unlimited team members with flat pricing that does not charge per agent or per seat
- •Performance analytics to track which content drives engagement, followers and leads
Why Real Estate Teams Need Centralized Social Media Management
Real estate teams face a unique challenge — you need consistent content for the team brand and individual agent accounts, but agents are busy with clients. Without centralized management, social media quality varies wildly across agents and the team brand suffers. A social media management tool for real estate teams centralizes scheduling, enforces brand consistency through approval workflows and ensures every agent maintains visibility in the local market.
Turn Listings Into Multi-Platform Social Content
Every new listing, open house, price reduction and closed deal is content that should be shared across multiple platforms. PostPlanify helps your team turn every listing into a coordinated social media campaign — property carousels for Instagram, video tours for TikTok, detailed descriptions for Facebook and professional updates for LinkedIn. AI captions generate platform-specific copy in seconds.
Approval Workflows That Protect Your Brand
When multiple agents post under your team brand, quality control is critical. PostPlanify's draft and approval workflows let agents and assistants create content while team leads and brokers review everything before it goes live. Every post meets your brand standards and compliance requirements without slowing down your content pipeline.
From Social Media Posts to Real Estate Leads
Social media for real estate teams is not about vanity metrics — it is about generating leads and building local market authority. Consistent posting builds visibility, and visibility attracts buyers and sellers. PostPlanify helps your team maintain the posting consistency that turns social media followers into real estate clients.
Simple Pricing. Consistent Growth.
Start with a 7-day free trial. Cancel anytime.
Starter
Best for hobby users
3 Social Accounts
100 AI images / mo
100 Posts / mo
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
API Access
$0 today • Cancel anytime
Growth
Most PopularBest for creators & growing teams
10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Analytics
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
$0 today • Cancel anytime
Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
$0 today • Cancel anytime
Frequently Asked Questions
Everything you need to know about social media scheduling for real estate teams
PostPlanifyYour Team's Social Media Should Be as Coordinated as Your Closings.
Centralize your real estate team's social media. Schedule listings, market content and agent spotlights with approval workflows that keep your brand consistent — all with unlimited team members at flat pricing.