Social Media Management for Virtual Assistants
You manage five, ten, maybe twenty client accounts — and every one of them expects consistent, on-brand social media posts. Logging into separate tools for each client is eating your day. PostPlanify gives you one dashboard with separate workspaces for every client, bulk scheduling to handle high volume, AI captions for different brand voices and flat pricing that never charges per account. Spend less time switching tools and more time delivering results.
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Why Creators Choose PostPlanify
Everything you need to manage social media as a virtual assistants
Separate Workspaces for Every Client
Create a dedicated workspace for each client with their own social accounts, content calendar and brand assets. Switch between clients in one click without any risk of posting to the wrong account — even when you are managing a dozen brands at once.
Bulk Scheduling to Handle High Volume
Upload and schedule dozens of posts across multiple client accounts in a single session. Bulk scheduling turns an entire day of manual posting into a focused two-hour block — freeing up your afternoon for other VA tasks.
AI Captions for Different Brand Voices
Generate platform-specific captions tailored to each client's tone — professional for a consulting firm, upbeat for a fitness brand, warm for a local bakery. AI handles the first draft so you refine instead of writing from scratch for every account.
Easy-to-Learn Interface with Zero Learning Curve
PostPlanify is designed to be intuitive from the first login. No complicated setup, no certification required. If you can write a social media post, you can use PostPlanify — which means you can start delivering for clients on day one.
Flat Pricing for Managing Many Accounts
Most social media tools charge per connected account or per workspace. For VAs managing ten or more clients, those costs add up fast. PostPlanify offers flat pricing so you can add new clients without worrying about tool costs cutting into your margins.
Client Approval Workflows Built In
Draft posts for each client and send them for approval before publishing. Clients can review and sign off on content without needing their own PostPlanify account — keeping communication clean and preventing unapproved content from going live.
Visual Calendar to Plan Across All Clients
See each client's full posting schedule on a visual drag-and-drop calendar. Spot content gaps, balance post types across the week and ensure no client account goes silent — all from one view without switching between spreadsheets.
Import Assets from Google Drive and Canva
Pull client-approved photos, brand graphics and design templates straight from Google Drive or Canva. No more downloading files from one tool and re-uploading them to another — your creative assets flow directly into the scheduling workflow.
Cross-Platform Scheduling Across 9 Platforms
Schedule posts to Instagram, TikTok, Facebook, YouTube, LinkedIn, X, Pinterest, Threads and Bluesky for every client from a single dashboard. Cover every platform your clients need without maintaining separate logins for each one.
Why Virtual Assistants Needs Social Media
The numbers show that social media is no longer optional for virtual assistants professionals
of small businesses outsource at least one business function, with social media management being among the most commonly delegated tasks
Clutch Small Business Survey, 2024
of virtual assistants report that social media management is one of their top three most-requested services from clients
Time Etc VA Industry Report, 2024
per week spent by social media professionals on scheduling and publishing tasks alone — time that bulk scheduling can dramatically reduce
Sprout Social Index, 2024
of time spent on social media management goes to repetitive tasks like formatting, cross-posting and scheduling that can be automated
Buffer State of Social Media Report, 2024
of marketers say consistent posting frequency is the most important factor in growing social media engagement
HubSpot State of Marketing Report, 2024
Save 5+ hours every week on content creation
One calendar. All your posts.
Plan, edit, and reschedule your social media posts from one clean calendar. Know exactly what’s going live, where, and when - without switching tools.
Create posts faster with AI
Generate captions, create images, and improve your content - all with built-in AI assistant.
Create visuals faster
Generate images with AI or import files from Canva and Google Drive. No downloads. No re-uploads. Just pick, edit, and post.
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Advanced analytics
Track performance, engagement, and growth across all your platforms.
Unlimited Team Members
Invite your team, assign roles, approve posts, and share one calendar — without paying per seat.
One link for everything
One page. All your links. Styled to match your brand.
Weekly Content Ideas for Virtual Assistants
A ready-made content calendar you can schedule with PostPlanify in minutes
Client Brand Awareness Post
Start the week with a brand-building post for each client — product highlights, mission statements or value propositions. Schedule these in bulk across all client accounts during your Monday morning planning session.
Educational or How-To Content
Position each client as an industry expert with tips, tutorials and how-to content. Use AI captions to adapt the tone for different client brands while keeping the educational value consistent.
Behind-the-Scenes or Culture Content
Humanize client brands with workspace tours, team spotlights or process reveals. This content type works across nearly every industry and requires minimal creative direction from the client.
Engagement Post — Poll, Question or Quote
Boost algorithm visibility with engagement-driven content. Ask questions, run polls or share industry quotes that encourage comments and shares across your clients' audiences.
Social Proof — Testimonials and Reviews
Share client testimonials, customer reviews and success stories. Third-party validation builds trust and gives client accounts credibility heading into the weekend browsing window.
Promotional or Product Spotlight
Feature product launches, service highlights or limited offers for clients. Weekend audiences browse more casually, making discovery-focused promotional content ideal for Saturday posting.
Week Ahead Teaser or Inspirational Post
Use Sunday to post teasers about upcoming content, product drops or events for clients. Light, inspirational content also performs well on Sundays as audiences wind down.
Recurring Series for Each Client Brand
Set up weekly series for clients — "Tip Tuesday," "Feature Friday" or "Customer Spotlight." Recurring formats train each client's audience to expect and engage with content on a predictable cadence.
Monthly Recap or Milestone Post
Create monthly recap posts for each client — growth metrics, achievements, community highlights. These posts double as deliverables you can reference in client check-ins to demonstrate your impact.
Posts published
Platforms supported
Social accounts connected
Join 1,300+ creators
who save time every week
Best Social Media Platforms for Virtual Assistants
Not every platform matters equally. Here is where virtual assistants professionals should focus — and PostPlanify supports all of them.
Essential Platforms
The most commonly requested platform by clients hiring VAs for social media. Reels, carousels and Stories cover every content format and are essential for virtually every client industry from retail to professional services.
Still the largest social platform and essential for clients targeting broad demographics, local audiences and community groups. Most small business clients expect Facebook management as a baseline service.
Essential for VAs managing B2B clients, consultants, coaches and professional service providers. LinkedIn organic reach for thought leadership content remains high and is a top lead generation channel for business clients.
Recommended Platforms
TikTok
RecommendedIncreasingly requested by clients as short-form video dominates engagement metrics. VAs who can schedule and manage TikTok content command higher rates and attract more clients.
X (Twitter)
RecommendedImportant for clients in tech, media, news and public affairs. VAs managing X need to schedule timely commentary, industry takes and engagement-driven posts that keep client profiles active between real-time interactions.
High-value for clients in e-commerce, design, food, fashion and lifestyle verticals. Pins drive long-tail traffic for months after publishing, making it a low-maintenance but high-return platform for VAs to manage.
Worth Exploring
YouTube
OptionalImportant for clients investing in video content marketing. YouTube Shorts expand reach while long-form content provides evergreen visibility. Scheduling Shorts alongside other platforms saves time.
Threads
OptionalA growing text-based platform tied to Instagram. Easy to cross-post content from Instagram, making it a simple add-on for VAs to include in client packages without significant extra effort.
Bluesky
OptionalAn emerging platform with an engaged early-adopter audience. Forward-thinking VAs can offer Bluesky management as an added service to differentiate themselves from competitors who only cover mainstream platforms.
You Manage 10 Clients… and 10 Different Logins
Virtual assistants handling social media for multiple clients face a scaling nightmare: every new client means more logins, more brand guidelines to remember, more content calendars to track and more time spent switching between tools. Most scheduling platforms charge per account or per workspace, which eats directly into your VA income. PostPlanify gives you one dashboard with separate workspaces for every client, bulk scheduling to handle high volume and flat pricing that stays the same whether you manage three clients or thirty.
One dashboard for every client account
Manage all your client social accounts from a single login. Switch between client workspaces in one click and batch-schedule content across all of them — no more tab-switching and password juggling.
AI captions adapted to each client brand
Generate captions that match each client's unique voice and tone. The AI handles platform-specific formatting so you deliver polished content for every brand without writing from scratch each time.
Take on more clients without more tool costs
Flat pricing means your software costs stay the same whether you manage five clients or twenty-five. Every new client you onboard increases your income without increasing your tool spend.
Your Multi-Client Command Center
Unlimited client workspaces and social accounts — one price
platforms per client
less time on scheduling
How Virtual Assistants Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Upwork VA Managing 8 Small Business Clients
A virtual assistant on Upwork who manages social media for eight small business clients across different industries — a bakery, a fitness studio, a law firm, a boutique and more.
Switching between eight different brand voices, remembering each client's posting schedule and logging into multiple native apps consumes most of the workday. The current scheduling tool charges per workspace, making it unprofitable to take on additional clients.
Set up a PostPlanify workspace for each client with their brand assets, connected social accounts and content calendar. Batch-schedule an entire week of content for all eight clients in one focused Monday session. Use AI captions to generate first drafts in each client's brand voice.
Scheduling time drops from eight hours per week to three. The flat pricing model makes it profitable to take on three more clients without increasing software costs — directly increasing monthly income.
Freelance VA Specializing in Real Estate Agents
A virtual assistant who has carved out a niche managing social media for real estate agents, handling listing promotions, open house announcements and market updates across Instagram and Facebook.
Every agent expects daily posts across at least two platforms, and new listings need to go live quickly. Coordinating approval with agents who are busy showing homes all day creates bottlenecks and delays.
Use PostPlanify's approval workflow to draft listing posts and send them to agents for one-tap approval. Bulk-schedule recurring content formats like market updates and open house templates. Import listing photos directly from Google Drive.
Agents approve content faster with a streamlined workflow. The VA handles five additional agents without extending working hours, and client satisfaction improves because posts go live on time every day.
VA Agency Owner with a Team of 4 Assistants
A virtual assistant who has grown from solo freelancer to running a small VA agency with four team members, collectively managing social media for over twenty clients.
Coordinating four team members across twenty client accounts is chaotic. Quality varies between VAs, some posts go out off-brand and the per-seat pricing on the current tool costs more than the VA agency can justify.
Bring the entire VA team into PostPlanify at no extra cost with flat pricing. Set up approval workflows so the agency owner reviews all posts before they go live. Each VA manages their assigned client workspaces independently while the owner maintains quality control.
The agency maintains consistent quality across all twenty clients. Per-seat software costs disappear, and the structured approval workflow catches brand inconsistencies before they reach client audiences.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Social Media Management for Virtual Assistants
PostPlanify is a social media management tool built for virtual assistants who handle social media for multiple clients. Schedule posts across Instagram, LinkedIn, TikTok, Facebook, YouTube, X, Pinterest, Threads and Bluesky from one dashboard — with separate workspaces for every client and flat pricing that never charges per account or per seat.
Whether you are a freelance VA on Upwork managing five accounts or running a VA agency with a team handling thirty clients, PostPlanify gives you the bulk scheduling, AI captions and approval workflows you need to deliver consistent results without burning out or blowing your tool budget.
Key Features
- •Multi-workspace management with separate calendars and accounts for every client you manage
- •Flat-rate pricing with unlimited workspaces and social accounts — no per-client fees
- •Bulk scheduling to batch-plan and publish content for multiple clients in one session
- •AI caption generation that adapts to each client's brand voice and platform requirements
- •Client approval workflows to route content for review before publishing
- •Visual content calendar to see every client's posting schedule at a glance
- •Google Drive and Canva integration to pull client assets directly into the scheduling workflow
- •Cross-platform scheduling for Instagram, LinkedIn, TikTok, X, YouTube and 4 more platforms
Why Virtual Assistants Need a Multi-Client Social Media Tool
Virtual assistants are increasingly the go-to hire for small businesses that need social media management but cannot afford an in-house team or agency. The challenge is that most social media scheduling tools are built for a single brand or team — not for a VA juggling eight different clients with eight different brand voices and posting schedules. PostPlanify's multi-workspace architecture is designed specifically for this workflow, giving VAs a dedicated space for each client while managing everything from one login.
Flat Pricing That Protects Your VA Income
Per-seat and per-workspace pricing models are a trap for virtual assistants. Every new client you onboard increases your tool costs, which directly cuts into the income you earn from that client. PostPlanify uses flat-rate pricing with unlimited workspaces and unlimited social accounts, so your software cost stays the same whether you manage three clients or thirty. Your income scales — your tool costs do not.
Bulk Scheduling for High-Volume Client Management
When you manage ten clients who each need five posts per week across two platforms, that is a hundred pieces of content every week. Doing that manually is unsustainable. PostPlanify's bulk scheduling and AI caption generation let you plan an entire week of content for multiple clients in a single focused session — turning what used to take an entire day into a two-hour batch workflow.
Approval Workflows That Keep Clients Happy
Clients want to review content before it goes live — but chasing approvals over email and messaging apps creates delays and confusion. PostPlanify's built-in approval workflow lets you draft posts and route them to clients for review. Approved content publishes on schedule, and nothing goes live without sign-off. It is a professional workflow that builds trust and keeps clients coming back.
Simple Pricing. Consistent Growth.
Start with a 7-day free trial. Cancel anytime.
Starter
Best for hobby users
3 Social Accounts
100 AI images / mo
100 Posts / mo
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
API Access
$0 today • Cancel anytime
Growth
Most PopularBest for creators & growing teams
10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Analytics
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
$0 today • Cancel anytime
Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
$0 today • Cancel anytime
Frequently Asked Questions
Everything you need to know about social media scheduling for virtual assistants
PostPlanifyEvery Client. One Dashboard. Zero Per-Account Fees.
Manage social media for all your clients from one place. Bulk scheduling, AI captions and separate workspaces — with flat pricing that stays the same no matter how many clients you take on.