logoPostPlanify
Built for Jewelers, Boutiques & Luxury Retail

Social Media Scheduler for Jewelry Stores

Schedule new collection reveals, gemstone education, client proposals, repair services and seasonal campaigns across every platform. PostPlanify keeps your cases top-of-mind year-round.

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Why Choose PostPlanify for Jewelry Stores?

Everything you need to manage social media for your jewelry stores business

1

Collection Launch Playbooks

Tease, reveal and remind shoppers about new arrivals, collabs and trunk shows with prebuilt sequences.

2

Gemstone & Craftsmanship Education

Create carousel templates explaining cuts, settings, metals and custom design processes.

3

Client Story & Proposal Spotlights

Share love stories, redesigns and gifting moments (with permission) to build emotional connection.

4

Seasonal Holiday Templates

Plan Valentine’s, Mother’s Day, graduation, holiday gifting and anniversary campaigns months ahead.

5

High-End Asset Management

Store professional photography, UGC, lookbooks and video content in organized collections.

6

Appointment & Virtual Consultation CTAs

Attach “book a visit,” “schedule virtual styling” or “request custom quote” buttons to posts.

7

Team Collaboration for Stylists & Sales

Let sales associates upload photos or stories from fittings while marketing keeps approvals.

8

Multi-Location & Brand Support

Manage flagship, pop-up and ecommerce content from one calendar with localized messaging.

9

Analytics by Collection or Category

Tag content by engagement rings, fine jewelry, watches or repairs to see what drives sales.

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Why Jewelry Stores Needs Social Media

The numbers show that social media is no longer optional for jewelry stores professionals

81%

of luxury buyers discover brands on social media before visiting a store

McKinsey Luxury Consumer Pulse, 2024

67%

of engagements involve research on jewelers via Instagram or TikTok

The Knot Wedding Jewelry Study, 2025

58%

of jewelry shoppers say short-form video influences purchase decisions

Pinterest x Vogue Business Luxury Trends, 2024

Save 5+ hours every week on content creation

Content Calendar

One calendar. All your posts.

Plan, edit, and reschedule your social media posts from one clean calendar. Know exactly what’s going live, where, and when - without switching tools.

ARTIFICIAL INTELLIGENCE

Create posts faster with AI

Generate captions, create images, and improve your content - all with built-in AI assistant.

AI IMAGE / MEDIA

Create visuals faster

Generate images with AI or import files from Canva and Google Drive. No downloads. No re-uploads. Just pick, edit, and post.

SCHEDULING

Bulk scheduling

Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.

INSIGHTS

Advanced analytics

Track performance, engagement, and growth across all your platforms.

COLLABORATION

Unlimited Team Members

Invite your team, assign roles, approve posts, and share one calendar — without paying per seat.

LINK IN BIO

One link for everything

One page. All your links. Styled to match your brand.

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Weekly Content Ideas for Jewelry Stores

A ready-made content calendar you can schedule with PostPlanify in minutes

MondayCarousel / Post

New Arrival Spotlight

Share a hero piece or capsule collection with macro shots, pricing info and styling tips.

InstagramFacebookPinterest
TuesdayVideo / Reel

Behind-the-Bench / Craftsmanship Clip

Show setters, designers or CAD renders to reveal process and expertise.

InstagramTikTokYouTube
WednesdayPost / Carousel

Client Story or Proposal

Share proposal photos, testimonials or redesign reveals (with permission).

InstagramFacebookThreads
ThursdayCarousel / Video

Gemstone / Education Post

Explain cuts, clarity, birthstones or care tips using carousels or Reels.

InstagramPinterestTikTok
FridayGraphic / Post

Appointment CTA or Event Promo

Invite followers to book consultations, trunk shows or styling sessions.

InstagramFacebookLinkedIn
SaturdayStory / Reel

In-Store Experience Stories

Share Stories from the showroom, styling sessions, engraving or packaging moments.

InstagramTikTokFacebook
SundayCarousel / Post

Gift Guide / Styling Ideas

Curate weekend-ready looks, stack ideas or price-tiered gift guides.

InstagramPinterestThreads
RecurringVideo / Carousel

Jeweler FAQ Series

Answer questions about repairs, warranties, resizing, financing or insurance.

InstagramFacebookYouTube
MonthlyCampaign

Seasonal Campaign

Run multi-post campaigns for Valentine’s, Mother’s Day, summer weddings or holiday gifting (teaser → reveal → urgency).

InstagramTikTokEmail embed
Live count
0+

Posts published

9

Platforms supported

0+

Social accounts connected

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Join 1,300+ creators

who save time every week

Busy Sales Floors Need Automated Storytelling

During peak seasons, your team is fitting clients, coordinating custom work and managing inventory. Social still needs consistent product, story and CTA content. PostPlanify helps jewelers batch campaigns so the showcase never goes dark.

Plan around gifting seasons

Schedule Valentine’s, Mother’s Day, graduation and holiday sequences months ahead.

AI copy for luxury storytelling

Generate captions that match your tone—romantic, refined or playful—and include CTAs effortlessly.

Organize assets by collection

Store photography, UGC and request-based content with tags for rings, watches, bridal or fashion.

Content Pillars

Show • Teach • Invite

3 building blocks per week

More

Consultations

More

Average order value

Schedule reveals
Educate on materials
Promote appointments

How Jewelry Stores Professionals Use PostPlanify

Real scenarios showing how PostPlanify fits into your workflow

Independent Jeweler

Single-location boutique offering custom design and repairs.

The Challenge

Owner handles marketing manually, so posts disappear during busy months.

The Solution

Batch monthly content using templates for product, education and client stories.

The Outcome

Consistent presence drives more consultations and referrals.

Multi-Location Retailer

Operates multiple stores with centralized marketing.

The Challenge

Each store wants local highlights, but HQ needs brand control.

The Solution

Use workspaces per store, share templates, and let associates submit content for approval.

The Outcome

Unified voice with localized storytelling leads to higher regional sales.

Designer/Ecommerce Brand

Sells online and through trunk shows.

The Challenge

Launches, collaborations and preorder windows overlap, overwhelming a small team.

The Solution

Plan campaigns for each drop and reuse launch templates with AI caption tweaks.

The Outcome

Drops feel polished and sell-through improves thanks to timely reminders.

Loved by solo creators & agencies ❤️

Frank Benton
Frank Benton

It is a huge time saver. I love that I can access my Canva designs without needing to download anything.

Monta
Monta

The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!

AprovaLeges
AprovaLeges

PostPlanify has transformed our social media management. The interface is intuitive, and the scheduling works with precision, allowing the AprovaLeges team to focus on what truly matters: producing quality content.

Tintin
Tintin

We're loving PostPlanify. I've been using scheduling tools for years and it's by far the best one.

Aleksandr Heinlaid
Aleksandr Heinlaid

PostPlanify mixes AI captions, multi-platform scheduling, and Canva templates. Overall a massive time saver for agencies.

Shaheer
Shaheer

postplanify is the best ive seen so far, has all the features i need.

Andreas
Andreas

Really helped me manage my time better and keep all my posts organized in one place.

Sam
Sam

It's looking great!! Just what I needed to make my SM game up to the next level.

PostPlanify User
PostPlanify User

I love it! I fired my social media manager and now just use postplanify.

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Social Media Scheduler for Jewelry Stores

PostPlanify is a social media scheduler tailored to jewelry stores and luxury retailers. Plan product reveals, gemstone education, client stories and seasonal campaigns across Instagram, TikTok, Facebook, Pinterest and more.

Stop scrambling before every holiday. Batch your content, reuse launch templates and keep your cases in front of shoppers year-round.

Key Features

  • Collection campaign templates for launches, trunk shows and collabs
  • Appointment CTA blocks for in-store visits and virtual consults
  • Asset organization by collection, price tier or store location
  • AI storytelling for captions that fit luxury tone
  • Team collaboration so associates and stylists upload content for approval
  • Seasonal planning for Valentine’s, Mother’s Day, holiday and more
  • Canva integration to import lookbooks, signage and graphic templates
  • Analytics dashboard to track engagement by collection or category

Launch Collections With Confidence

Map teaser, reveal, mid-launch and last-chance posts for every collection or drop so shoppers never miss out.

Educate to Build Trust

Share gemstone knowledge, craftsmanship processes and care tips that position your team as experts.

Celebrate Clients & Moments

Show proposals, anniversaries and custom redesigns (with permission) to inspire future buyers.

Measure What Drives Sales

Tag posts by collection, price tier or audience to see which content leads to more appointments and orders.

Jewelry MarketingLuxury RetailEngagement RingsCustom JewelryHoliday CampaignsOmnichannel Retail

Simple Pricing. Consistent Growth.

Start with a 7-day free trial. Cancel anytime.

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MonthlyYearly2 months free!

Starter

Best for hobby users

$19/month

3 Social Accounts

100 AI images / mo

100 Posts / mo

AI Assistant

Custom Integrations

Queue + Hashtag Manager

Link in Bio

API Access

$0 today • Cancel anytime

Growth

Most Popular

Best for creators & growing teams

$39/month

10 Social Accounts

200 AI Images / mo

Unlimited Scheduled Posts

AI Assistant

Custom Integrations

Queue + Hashtag Manager

Link in Bio

Advanced API Access

Analytics

Priority Founder Access

Schedule 1st Comments & Threads

Bulk Scheduling

$0 today • Cancel anytime

Premium

Best for agencies managing multiple clients

$99/month

Unlimited Social Accounts

500 AI Images / mo

Unlimited Scheduled Posts

AI Assistant

Custom Integrations

Queue + Hashtag Manager

Link in Bio

Advanced API Access

Advanced Analytics

Priority Founder Access

Schedule 1st Comments & Threads

Bulk Scheduling

Unlimited Team Members

Shared Calendar & Approvals

1:1 Onboarding Call

Priority Feature Requests

Private WhatsApp Support

$0 today • Cancel anytime

Frequently Asked Questions

Everything you need to know about social media scheduling for jewelry stores

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Keep Your Cases in the Feed All Year

Plan product launches, gemstone education and gifting campaigns without last-minute stress.

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