Social Media Scheduler for Massage Therapists
Schedule self-care tips, treatment education, booking availability, stress relief content and client testimonials across every platform. PostPlanify helps massage therapists keep their books full and build a loyal client base without spending precious time between sessions on social media.
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Why Choose PostPlanify for Massage Therapists?
Everything you need to manage social media for your massage therapists business
Schedule Self-Care Content Across All Platforms
Post stretching tips, stress relief techniques, treatment modality explainers and wellness advice to Instagram, Facebook, TikTok and more simultaneously. Consistent self-care content positions you as the wellness expert clients trust.
Plan Content Around Your Session Schedule
Batch-create posts during gaps between clients or on your day off and schedule them to publish throughout the week. Your social media stays active even during fully booked days.
Bulk Schedule a Month of Wellness Content
Prepare treatment education, self-massage tutorials, client testimonials and booking promos. Upload everything at once and let PostPlanify handle the publishing while you focus on your clients.
AI Captions for Bodywork Topics
Generate engaging descriptions of massage modalities, treatment benefits and self-care practices. Translate your manual therapy knowledge into compelling social media content in seconds.
Visual Calendar for Your Booking Strategy
See your entire month of content at a glance. Balance self-care education with booking prompts, modality spotlights, client stories and seasonal wellness campaigns to keep your schedule full.
Import Designs from Canva & Google Drive
Pull branded booking graphics, modality comparison charts, self-care infographics and gift certificate designs directly from Canva or Google Drive without re-uploading.
Manage Solo or Multi-Therapist Pages
Run social media for your solo practice or coordinate content across a multi-therapist spa or clinic from one dashboard. Feature each therapist's specialties while maintaining a cohesive brand.
Track What Content Fills Your Calendar
See which posts drive the most engagement, booking link clicks and profile visits. Understand whether self-care tips, modality education or availability posts generate the most new bookings.
Schedule Treatment Room and Technique Reels
Upload serene treatment space videos, technique demonstrations and short-form wellness Reels. Visual content communicates the relaxation and professionalism clients experience at your practice.
Why Massage Therapists Needs Social Media
The numbers show that social media is no longer optional for massage therapists professionals
US massage therapy industry revenue, with independent therapists relying heavily on direct-to-consumer marketing
IBISWorld Massage Therapy Industry Report, 2024
of massage clients found their current therapist through social media or online search rather than referrals alone
AMTA Consumer Survey, 2024
of people say self-care and wellness content on social media influences their decision to book a massage
Mindbody Wellness Index, 2024
more booking inquiries for massage therapists who post consistently versus those who post sporadically
Vagaro Business Insights Report, 2023
Save 5+ hours every week on content creation
One calendar. All your posts.
Plan, edit, and reschedule your social media posts from one clean calendar. Know exactly what’s going live, where, and when - without switching tools.
Create posts faster with AI
Generate captions, create images, and improve your content - all with built-in AI assistant.
Create visuals faster
Generate images with AI or import files from Canva and Google Drive. No downloads. No re-uploads. Just pick, edit, and post.
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Advanced analytics
Track performance, engagement, and growth across all your platforms.
Unlimited Team Members
Invite your team, assign roles, approve posts, and share one calendar — without paying per seat.
One link for everything
One page. All your links. Styled to match your brand.
Weekly Content Ideas for Massage Therapists
A ready-made content calendar you can schedule with PostPlanify in minutes
Self-Care Monday
Share a self-massage technique, stretching routine or stress relief practice followers can do at home. Practical self-care content gets high saves and establishes you as a generous wellness resource.
Modality Spotlight
Explain a massage modality — deep tissue vs Swedish, trigger point therapy, myofascial release, hot stone, prenatal massage. Help clients understand which treatment is right for them.
Client Testimonial or Transformation
Share a client's experience (with consent) — chronic tension relief, injury recovery, stress management journey. Real stories from real clients build trust and inspire new bookings.
Body Education Thursday
Teach something about the body — why tension builds in the neck and shoulders, what causes trigger points, how stress manifests physically. Understanding their body motivates clients to book consistently.
Weekend Availability & Booking Prompt
Post available time slots for the weekend or upcoming week. A simple "I have openings Saturday afternoon" Story converts followers who have been meaning to book into actual clients.
Treatment Room Vibes
Show your calming treatment space — warm towels, essential oils, ambient lighting, soothing music. The visual atmosphere of your practice communicates the experience before a client ever walks in.
Wellness Reset Sunday
Share a relaxation practice, guided breathing exercise or Sunday self-care routine. Restful Sunday content resonates with followers winding down for the week and thinking about booking.
Gift Certificate & Package Promos
Promote massage gift certificates before holidays, multi-session packages and seasonal specials. Gift certificates are a major revenue driver — especially before Valentine's Day, Mother's Day and Christmas.
Monthly Wellness Theme
Align with wellness observances — Stress Awareness Month, Self-Care Month, National Massage Therapy Awareness Week. Themed content taps into broader conversations and positions your practice in the spotlight.
Posts published
Platforms supported
Social accounts connected
Join 1,300+ creators
who save time every week
Best Social Media Platforms for Massage Therapists
Not every platform matters equally. Here is where massage therapists professionals should focus — and PostPlanify supports all of them.
Essential Platforms
Instagram is the top platform for massage therapists. Serene treatment room aesthetics, self-care Reels, modality education carousels and booking availability Stories directly drive new client inquiries and repeat bookings.
Facebook drives local discovery and booking. Your business page reviews, community group engagement, check-in posts from clients and gift certificate promotions reach the local audience most likely to book.
Recommended Platforms
TikTok
RecommendedSelf-massage tutorials, ASMR treatment clips and "day in the life of a massage therapist" content performs well on TikTok. The platform introduces massage therapy to audiences who may not have considered regular bodywork.
Self-care tips, stretching guides, stress relief infographics and wellness content get heavily saved on Pinterest. Users searching for relaxation and self-care discover massage therapy through your pins.
Worth Exploring
YouTube
OptionalLonger self-massage tutorials, treatment modality explanations and relaxation content rank in search and build a subscriber base of potential clients.
Useful for corporate wellness partnerships, chair massage contract opportunities and connecting with businesses that offer massage as an employee benefit.
X (Twitter)
OptionalQuick wellness tips and self-care reminders can engage a broader audience. Lower priority but worth cross-posting quick text-based content.
Threads
OptionalText-based self-care tips and wellness insights can reach new audiences. Minimal effort to cross-post wellness messaging from Instagram.
Bluesky
OptionalGrowing platform where wellness and self-care conversations are active. Worth establishing early to build presence as the community expands.
Hands Too Tired After a Full Day of Sessions to Post?
Massage therapists give physical energy to every client. After six or seven sessions, the last thing you want to do is stare at your phone creating social media content. But an empty social media presence means empty slots on your calendar. PostPlanify lets you plan a full week of booking-driving content in one sitting so your schedule stays full without draining your energy after hours.
Batch-schedule on your day off
Film self-care tips and treatment room clips, upload them with AI-written captions, and schedule the entire week during one focused session on your lightest day.
AI crafts compelling wellness copy
Generate engaging modality descriptions, self-care tips and booking calls to action without staring at a blank caption field after an exhausting day of bodywork.
Keep your books full on autopilot
Daily presence on Instagram and Facebook keeps your name in front of existing clients who need to rebook and new prospects who are searching for a therapist.
Time Saved Weekly
Average time saved by massage therapists using PostPlanify
Faster Content Scheduling
More Consistent Posting
How Massage Therapists Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Solo Massage Therapist
An independent licensed massage therapist renting a room in a wellness center or running a home studio, managing every aspect of the business alone.
You are fully booked some weeks and have gaping holes in your schedule other weeks. The inconsistency comes from inconsistent marketing — you only post when you remember, which means feast-or-famine bookings.
Use PostPlanify to schedule consistent daily content — self-care tips on Monday, modality education on Tuesday, availability posts on Friday. Batch-create everything on your day off in under 45 minutes using AI captions and Canva templates.
Steady weekly bookings instead of feast-or-famine cycles. Clients see your availability posts and book before slots fill up. New clients find you through educational content and book their first session.
Spa Owner with Multiple Therapists
The owner of a day spa or massage clinic with 3-8 therapists, each with different specialties, schedules and client followings.
Your spa has great therapists, but the social media only features one or two of them. New clients always request the same therapist, leaving others with open slots. There is no system to feature everyone equally.
Use PostPlanify to create a rotation calendar that features each therapist weekly — their specialty, a self-care tip in their voice, and their availability. Schedule modality spotlights that drive bookings for less visible services like prenatal or lymphatic drainage.
Even distribution of new client bookings across all therapists. Clients discover specialties they did not know you offered and book additional services. Every therapist feels valued with regular social media features.
Sports Massage Specialist
A massage therapist specializing in sports massage, deep tissue and injury recovery, working with athletes and active individuals.
Your ideal clients are runners, CrossFitters and weekend warriors, but your social media looks like a generic relaxation spa. The athletic audience you want to attract does not see themselves in your content.
Use PostPlanify to schedule sport-specific content — pre-run stretching routines, post-workout recovery techniques, IT band self-massage tutorials and athlete testimonials. Post to TikTok and Instagram where the fitness community is most active.
A following of local athletes who share your content in running clubs and gym group chats. Direct bookings from athletes preparing for races and recovering from training. Partnerships with local gyms, CrossFit boxes and running stores.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Social Media Scheduler for Massage Therapists & Bodywork Practices
PostPlanify is a social media scheduler built for massage therapists and bodywork practices. Schedule self-care tips, modality education, client testimonials, booking availability and wellness content across Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Pinterest, Threads and Bluesky — all from one dashboard.
Whether you are an independent massage therapist building a solo practice, a spa owner coordinating content for multiple therapists, or a sports massage specialist targeting athletes, PostPlanify gives you the tools to keep your books full and build a loyal client base without spending your recovery time on social media.
Key Features
- •Schedule massage therapy posts across Instagram, Facebook, TikTok, YouTube and 5 more platforms
- •AI-powered captions that create engaging modality descriptions and self-care tips
- •Bulk upload and schedule an entire week of wellness content and booking prompts in one session
- •Visual calendar to plan your content mix of education, availability and promotions
- •Canva and Google Drive integration to import branded booking graphics and wellness infographics
- •Video scheduling for self-massage tutorials, treatment room Reels and TikTok content
- •Multi-therapist management for spas and clinics with multiple massage therapists
- •Analytics to see which content drives the most bookings and new client inquiries
Why Massage Therapists Need a Social Media Scheduler
For massage therapists, empty time slots equal lost income. Unlike retail businesses that can make up slow days with a busy weekend, a missed Tuesday 2 PM appointment is revenue that never comes back. Consistent social media posting keeps your name visible, reminds existing clients to rebook and attracts new clients searching for massage in your area. A social media scheduler for massage therapists ensures your marketing runs consistently even when your hands are too tired to type after a full day of sessions.
Self-Care Content That Builds Trust and Authority
The most effective massage therapy marketing is generous — sharing self-massage techniques, stretching routines and stress relief tips freely. This seems counterintuitive, but clients who learn from your free content become loyal paying clients. They trust your expertise and choose you over therapists who only post promotional content. PostPlanify helps you maintain a consistent stream of valuable self-care content that builds the trust pipeline.
Fill Your Calendar With Strategic Posting
Booking availability posts are one of the highest-converting content types for massage therapists. A simple "I have openings Thursday afternoon" Story creates urgency and converts followers who have been meaning to book. PostPlanify helps you schedule regular availability reminders alongside your educational content so your calendar stays full without aggressive sales messaging.
Gift Certificates and Seasonal Revenue
Gift certificates can account for 15-25% of a massage therapist's annual revenue, but only if clients know you offer them. Social media campaigns before Valentine's Day, Mother's Day, Father's Day and Christmas drive significant gift certificate sales. PostPlanify lets you pre-schedule seasonal gift certificate campaigns months in advance so your promotions go live at the optimal time.
Simple Pricing. Consistent Growth.
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Starter
Best for hobby users
3 Social Accounts
100 AI images / mo
100 Posts / mo
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
API Access
$0 today • Cancel anytime
Growth
Most PopularBest for creators & growing teams
10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Analytics
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
$0 today • Cancel anytime
Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
$0 today • Cancel anytime
Frequently Asked Questions
Everything you need to know about social media scheduling for massage therapists
PostPlanifyKeep Your Books Full Without the After-Hours Hustle
Plan your massage therapy social media in advance. Attract clients and drive bookings without draining your energy on marketing.