Social Media Scheduler for Physical Therapists
Schedule exercise demonstrations, patient recovery stories, injury prevention education and clinic updates across every platform. PostPlanify helps physical therapists attract new patients and build referral relationships without spending treatment hours on social media.
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Why Choose PostPlanify for Physical Therapists?
Everything you need to manage social media for your physical therapists business
Schedule Exercise Demos Across All Platforms
Post rehab exercise videos, stretching routines and movement assessments to Instagram, Facebook, TikTok and YouTube simultaneously. Educational movement content positions you as the go-to rehabilitation expert in your area.
Plan Content Around Your Treatment Schedule
Batch-create posts during admin blocks or between patient sessions and schedule them throughout the week. Your social media stays consistent even during back-to-back treatment days.
Bulk Schedule a Month of PT Content
Prepare exercise demos, injury prevention tips, patient milestones and condition explainers. Upload everything at once and let PostPlanify handle publishing while you treat patients.
AI Captions for Clinical Topics
Generate patient-friendly explanations of rehab exercises, treatment approaches and injury recovery timelines. Translate clinical knowledge into accessible social media content instantly.
Visual Calendar for Your Content Strategy
See your entire month of content at a glance. Balance exercise demos with patient stories, clinic culture, condition education and referral-building content for a comprehensive feed.
Import Designs from Canva & Google Drive
Pull branded exercise instruction sheets, anatomy infographics and patient education handouts directly from Canva or Google Drive without re-uploading.
Manage Multiple Clinic Locations
Run social media for your main clinic and satellite locations from one dashboard. Share core educational content across all pages while highlighting each location's team and specialties.
Track What Content Generates Referrals
See which posts drive the most engagement, profile visits and website clicks. Understand whether exercise demos, patient stories or condition education content generates the most new patient inquiries.
Schedule Rehab Videos and Movement Reels
Upload treatment demonstrations, home exercise programme videos and recovery milestone clips. Video content builds patient confidence and shows referring physicians the quality of your care.
Why Physical Therapists Needs Social Media
The numbers show that social media is no longer optional for physical therapists professionals
of patients use online search as their first step when looking for a new healthcare provider
Pew Research Center Health Survey, 2024
of physical therapy referrals now come from direct-access patients who find clinics through online channels
APTA Practice Profile Survey, 2024
higher engagement rate on exercise demonstration videos compared to static posts in healthcare
Hootsuite Healthcare Social Media Report, 2024
of patients say educational content from a provider makes them more likely to choose that practice
PatientPop Healthcare Consumer Survey, 2023
Save 5+ hours every week on content creation
One calendar. All your posts.
Plan, edit, and reschedule your social media posts from one clean calendar. Know exactly what’s going live, where, and when - without switching tools.
Create posts faster with AI
Generate captions, create images, and improve your content - all with built-in AI assistant.
Create visuals faster
Generate images with AI or import files from Canva and Google Drive. No downloads. No re-uploads. Just pick, edit, and post.
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Advanced analytics
Track performance, engagement, and growth across all your platforms.
Unlimited Team Members
Invite your team, assign roles, approve posts, and share one calendar — without paying per seat.
One link for everything
One page. All your links. Styled to match your brand.
Weekly Content Ideas for Physical Therapists
A ready-made content calendar you can schedule with PostPlanify in minutes
Movement Monday
Demonstrate a rehab exercise or mobility drill. Film it from multiple angles with clear verbal cues. Practical exercise content gets saved and shared more than any other PT post type.
Condition Explainer
Break down a common condition in simple terms — rotator cuff tears, plantar fasciitis, ACL recovery timelines. Help patients understand their diagnosis and what treatment looks like.
Patient Milestone Spotlight
Celebrate a patient hitting a recovery milestone (with consent). First unassisted walk, return to sport, full range of motion achieved. Real recovery stories inspire and attract new patients.
Injury Prevention Tips
Share practical advice for preventing common injuries — proper lifting form, warm-up routines for runners, desk ergonomics. Prevention content reaches people before they become patients.
Myth Buster Friday
Debunk a common PT myth. "Rest is always the best treatment." "Pain means no gain." "You need a referral for physical therapy." Myth-busting establishes authority and educates your audience.
Behind the Clinic
Show your treatment space, introduce team members, or share your continuing education journey. Humanizing your practice makes patients feel comfortable before their first visit.
Recovery & Self-Care
Share a foam rolling routine, stretching sequence or self-massage technique. Relaxed Sunday content that provides immediate value keeps followers engaged on quieter days.
New Patient Welcome or Referral Info
Remind followers about direct access in your state, what to expect at a first visit, or referral partnerships with local physicians and orthopedic surgeons.
Monthly Health Awareness Theme
Align with national health observances — Physical Therapy Month, National Arthritis Month, Sports Safety Month. Themed content taps into trending conversations and positions you as an expert.
Posts published
Platforms supported
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Best Social Media Platforms for Physical Therapists
Not every platform matters equally. Here is where physical therapists professionals should focus — and PostPlanify supports all of them.
Essential Platforms
Exercise demo Reels, patient recovery carousels and clinic culture content thrive on Instagram. The platform is ideal for building a professional yet approachable physical therapy brand.
TikTok
EssentialShort exercise demonstrations, movement assessments and myth-busting clips perform extremely well on TikTok. PT content consistently goes viral and reaches people actively dealing with pain or injuries.
Local patients and referring physicians find practices on Facebook. Your clinic page, reviews and community group presence drive direct bookings and physician referral relationships.
Recommended Platforms
YouTube
RecommendedFull-length exercise programmes, condition education series and treatment walkthroughs rank in Google search. Patients searching "exercises for knee pain" find your clinic through YouTube.
Essential for building referral relationships with physicians, surgeons and other healthcare providers. Share clinical outcomes, research updates and professional milestones.
Worth Exploring
Exercise instruction infographics and stretching guides get saved by people recovering from injuries. Long-tail search traffic from Pinterest drives clinic website visits.
X (Twitter)
OptionalUseful for sharing research findings, connecting with the PT community and commenting on sports medicine topics in real time.
Threads
OptionalGrowing platform for text-based health tips and rehabilitation advice. Quick injury prevention threads can reach new audiences with minimal effort.
Bluesky
OptionalEmerging platform worth establishing for professional discussions and clinical education content as it continues to grow.
Too Busy Treating Patients to Post Regularly?
Physical therapists spend their days in hands-on patient care — evaluations, manual therapy, exercise progression and documentation. Social media is proven to drive both direct-access patients and physician referrals, but creating content between treatment sessions feels impossible. PostPlanify lets you batch-film exercises, write content with AI assistance, and schedule a full week in under 30 minutes.
Batch-schedule clinic content
Film exercise demos during a lunch break, upload them with AI-generated instructions, and schedule posts for the entire week in one admin session.
AI simplifies clinical topics
Generate patient-friendly explanations of conditions, treatment timelines and exercise instructions without spending hours translating clinical language.
Grow your patient pipeline
Maintain daily visibility on Instagram, TikTok and Facebook. Consistent educational content attracts direct-access patients and keeps referring physicians aware of your specialties.
Time Saved Weekly
Average time saved by PT practices using PostPlanify
Faster Content Scheduling
More Consistent Posting
How Physical Therapists Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Solo Physical Therapist
An independent PT running a cash-based or small insurance practice, handling patient care, documentation and marketing alone.
You treat 15-20 patients daily and barely have time for documentation, let alone social media. You know exercise demo videos attract patients, but filming, editing and posting takes hours you do not have.
Use PostPlanify to batch-film 5-7 exercise demos during one lunch break each week. Upload them to PostPlanify, let AI generate clear exercise instructions as captions, and schedule everything across Instagram, TikTok and Facebook.
Daily exercise content across 3 platforms with one filming session per week. More direct-access patients who found you through educational content and already trust your clinical expertise.
Multi-Clinic PT Practice
A physical therapy group with 3-6 clinic locations, each with different therapists, specialties and local patient populations.
Each location posts sporadically with no coordination. Some clinics have active social media while others have gone months without posting. There is no cohesive brand and no way to share content efficiently.
Use PostPlanify to manage all location pages from one dashboard. Create core exercise and education content that every location shares, then supplement with location-specific therapist introductions, patient milestones and community involvement.
Unified brand presence across all locations while each clinic maintains local relevance. New patients choose the nearest location confident in the quality of care based on consistent social proof.
Sports Physical Therapist
A PT specializing in sports rehabilitation who wants to build a reputation as the go-to provider for athletes in their region.
You do incredible work with athletes, but your online presence does not reflect your specialty. Generic clinic posts do not attract the competitive runners, CrossFit athletes and weekend warriors you want to treat.
Use PostPlanify to schedule sport-specific content — ACL return-to-sport progressions, running gait analysis clips, throwing programme videos and athlete recovery stories. Target TikTok and Instagram where athletes actively consume rehabilitation content.
A niche following of local athletes who share your content with teammates. Direct messages from coaches and athletic trainers asking about referral partnerships. A waitlist of athletes who specifically request your clinic.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Social Media Scheduler for Physical Therapists & PT Practices
PostPlanify is a social media scheduler built for physical therapists and physical therapy practices. Schedule exercise demonstrations, patient recovery milestones, injury prevention education, condition explainers and clinic updates across Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Pinterest, Threads and Bluesky — all from one dashboard.
Whether you are a solo therapist building a cash-based practice, a multi-location PT group coordinating content, or a sports rehab specialist establishing authority with athletes, PostPlanify gives you the tools to attract patients and build referral relationships without spending treatment hours on social media.
Key Features
- •Schedule PT posts across Instagram, Facebook, TikTok, YouTube and 5 more platforms
- •AI-powered captions that turn clinical knowledge into patient-friendly exercise instructions
- •Bulk upload and schedule an entire week of exercise demos and education in one session
- •Visual calendar to plan your content mix of exercises, education and patient stories
- •Canva and Google Drive integration to import exercise handouts and anatomy infographics
- •Video scheduling for exercise demos, treatment Reels, TikTok and YouTube Shorts
- •Multi-location management for PT groups with multiple clinic locations
- •Analytics to see which content drives the most new patient inquiries and referrals
Why Physical Therapists Need a Social Media Scheduler
The physical therapy landscape has shifted. Direct access laws in most states mean patients can now choose their PT without a physician referral — and they are choosing based on what they see online. A physical therapist posting daily exercise demos, clear condition education and real patient outcomes builds trust before the first evaluation. But PTs are in hands-on patient care all day. A social media scheduler for physical therapists lets you batch-film exercise content, generate AI-assisted captions, and schedule everything to publish automatically while you treat patients.
Exercise Content That Builds Your Patient Pipeline
Exercise demonstration videos are the cornerstone of physical therapy social media. A clear, well-filmed squat progression, rotator cuff strengthening series or balance exercise reaches thousands of people dealing with exactly the conditions you treat. These viewers become patients. PostPlanify supports scheduling Reels, TikTok videos, YouTube Shorts and long-form exercise programmes so your clinical expertise reaches people wherever they search for help.
Build Physician Referral Relationships Online
Social media is not just for patients. Orthopedic surgeons, primary care physicians and sports medicine doctors follow local PTs on Instagram and LinkedIn. When they see you posting evidence-based content, showcasing patient outcomes and demonstrating clinical expertise, they refer more patients to your practice. PostPlanify helps you maintain a professional social presence that serves both patient acquisition and referral development.
Specialize and Attract Your Ideal Patients
Generic "come to our clinic" posts attract generic results. The most successful PT practices on social media lean into their specialties — vestibular rehabilitation, pelvic floor therapy, sports performance, geriatric balance training. PostPlanify's content calendar helps you plan niche-specific content that attracts the exact patient population you want to treat, rather than casting a wide net with generic health tips.
Simple Pricing. Consistent Growth.
Start with a 7-day free trial. Cancel anytime.
Starter
Best for hobby users
3 Social Accounts
100 AI images / mo
100 Posts / mo
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
API Access
$0 today • Cancel anytime
Growth
Most PopularBest for creators & growing teams
10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Analytics
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
$0 today • Cancel anytime
Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
$0 today • Cancel anytime
Frequently Asked Questions
Everything you need to know about social media scheduling for physical therapists
PostPlanifyGrow Your Practice While You Treat Patients
Plan your physical therapy social media in advance. Attract patients and referrals without spending treatment hours on posting.