Social Media Scheduler for PR Agencies
Amplify media placements, showcase client wins, publish thought leadership and stay ready for crisis comms — all from one dashboard. PostPlanify helps PR teams manage multiple client accounts, coordinate with journalists and keep earned media working long after the news cycle.
Used by social media teams in 30+ countries
Everything you need to manage social media
Don't Just Take Our Word for It
“PostPlanify is an excellent service with a team that listens to its users. Feedback isn't just noted, it's implemented fast, which makes a huge difference. The pace of improvement is honestly impressive and it makes our life so much easier with client management.”
Andreas Luisa
“Shopme Agent has used PostPlanify 6 months and love it 💖 It saves us from juggling multiple platforms, as a team working in both China and the US, it keeps our China based colleagues worry-free about content getting treated differently. Big thanks to PostPlanify!”
Eric Bai (Founder & CEO)
Why PR Agencies Needs Social Media
The numbers show that social media is no longer optional for pr agencies professionals
of PR professionals say social media is their most important channel for amplifying earned media
Muck Rack State of PR Report, 2024of journalists discover story sources through social media posts and profiles
Cision Global State of the Media, 2025of PR agencies report that consistent social posting has directly increased inbound media inquiries
PRSA Industry Benchmark Survey, 2024more engagement on press coverage posts compared to standard brand posts
Meltwater Earned Media Index, 2023Why Choose PostPlanify for PR Agencies?
Everything you need to manage social media for your pr agencies business
Media Coverage Amplification
Turn earned media into social content. Schedule press mention highlights, journalist quotes and coverage roundups across platforms to extend the life of every placement.
Client Win Campaigns
Build multi-post sequences around awards, product launches and milestones. Queue congratulatory posts, behind-the-scenes prep and results recaps in one batch.
Thought Leadership Pipelines
Schedule executive bylines, industry commentary and opinion pieces on LinkedIn, X and Threads to position clients as authorities in their space.
Crisis Communications Drafts
Pre-stage holding statements and response templates so your team can publish approved messaging within minutes when a situation breaks.
Multi-Client Workspaces
Keep each client's media calendar, brand assets and approval chains isolated. Switch between retainer accounts without losing context or mixing up messaging.
Event PR Coordination
Schedule live-event coverage, press conference highlights and post-event recaps with pre-loaded captions and media kits.
Journalist & Influencer Tagging
Maintain tag lists per beat or industry vertical so coverage posts automatically mention the reporters and outlets that matter.
Approval Workflows for Sensitive Content
Route client-facing posts through legal, executive and account team approvals before anything goes live — essential for regulated industries.
Coverage Analytics & Reporting
Track social engagement on media placement posts and export shareable reports that show clients the amplification value of their earned coverage.
Weekly Content Ideas for PR Agencies
A ready-made content calendar you can schedule with PostPlanify in minutes
Media Mention Spotlight
Share a recent press hit — screenshot the headline, tag the journalist and outlet, and add a brief client quote explaining the significance.
Client Win Announcement
Celebrate a client award, partnership, product launch or milestone with a polished graphic and short narrative.
Industry Commentary
Have a client executive or agency principal weigh in on a trending industry topic to build thought leadership credibility.
Behind-the-Scenes: Campaign Prep
Show media kit assembly, event setup, press briefing rehearsals or newsroom visits — the work that makes placements happen.
Weekly Press Roundup
Summarize the week's coverage wins across clients in a carousel or thread. Great for demonstrating ongoing momentum.
PR Tip or Media Relations Advice
Share a practical tip about pitching, media relations or crisis preparedness. Positions the agency as a knowledge leader.
Team or Culture Spotlight
Introduce a team member, celebrate a work anniversary or share a day-in-the-life glimpse of agency culture.
Client Case Study Series
Deep-dive into a successful PR campaign: the challenge, strategy, media results and business impact. Rotate through clients monthly.
Coverage Impact Report
Share aggregate stats — total placements, media impressions, share of voice growth — to demonstrate agency value and attract prospects.
Posts published
Platforms supported
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Best Social Media Platforms for PR Agencies
Not every platform matters equally. Here is where pr agencies professionals should focus — and PostPlanify supports all of them.
Essential Platforms
The primary platform for B2B PR. Thought leadership posts, media coverage shares and executive profiles drive client visibility and agency credibility.
X (Twitter)
Journalists live here. Real-time commentary, press hit shares and rapid-response crisis statements reach reporters and stakeholders fast.
Visual storytelling for events, behind-the-scenes agency life and polished coverage graphics that humanize the PR process.
Recommended Platforms
Useful for client page management, community-focused campaigns and event promotion to broader consumer audiences.
Threads
Quick industry takes and media commentary threads complement Instagram presence with minimal production effort.
YouTube
Host press conference clips, executive interviews, campaign sizzle reels and long-form case study breakdowns.
Worth Exploring
TikTok
Growing for agency branding — behind-the-scenes PR life, media day vlogs and pitching tips attract junior talent and new-gen clients.
Bluesky
Emerging platform where journalists are migrating. Early presence ensures your clients are visible as the network grows.
Niche use for lifestyle PR clients — pin media coverage, event photography and brand campaign mood boards.
Earned Media Fades Fast Without Social Amplification
PR teams secure coverage, but without consistent social sharing, placements lose momentum within hours. Between juggling client retainers, journalist relationships and event logistics, scheduling content falls through the cracks. PostPlanify keeps every placement amplified and every client visible.
Extend every placement's lifespan
Schedule coverage highlights, quote graphics and follow-up commentary so earned media works for weeks, not hours.
Coordinate multi-client calendars
Manage retainer accounts in isolated workspaces with dedicated approval chains, asset libraries and posting schedules.
Prove amplification value
Track engagement on coverage posts and export reports that demonstrate the social ROI of earned media to clients.
3 pillars for modern PR
Coverage lifespan
Crisis response
How PR Agencies Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Boutique PR Firm
A 5-15 person agency managing earned media campaigns for 8-12 retainer clients across consumer, tech and healthcare.
Account teams secure great placements, but coverage posts go out late or not at all because everyone is focused on the next pitch. Clients wonder why their press hits aren't being shared.
Set up a workspace per client. When coverage lands, batch-create amplification posts — headline graphic, journalist tag, executive quote — and schedule them across LinkedIn, X and Instagram throughout the week.
Every placement gets social amplification within hours, clients see consistent visibility, and the team stops scrambling to post reactively.
Corporate Communications Director
In-house PR lead at a mid-size company working with an external agency to manage executive visibility and crisis readiness.
Executive thought leadership posts are inconsistent, and there's no system to push approved crisis statements quickly when issues arise.
Use PostPlanify to maintain a rolling calendar of executive commentary, industry takes and company milestone posts. Keep pre-approved crisis templates in drafts with one-click publish capability.
Executives maintain a steady social presence, and the team can respond to crises in minutes instead of scrambling for approvals.
Event-Focused PR Specialist
Publicist handling product launches, press events and red-carpet moments for entertainment and lifestyle clients.
Event days are chaotic — live content needs to go out in real time, but pre-event hype and post-event recaps always get deprioritized.
Pre-schedule countdown content and save-the-date posts weeks ahead. During the event, use mobile upload for live Stories. After the event, batch recap posts with media highlights and coverage links.
Complete event coverage arc — before, during and after — without relying on someone to manually post while working the room.
Loved by creators & teams ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Simple, Transparent Pricing
Start with a 7-day free trial. Cancel anytime.
Starter
For individuals & freelancers staying consistent
5 Social Accounts
200 Posts / mo
1 User
Basic Analytics
Media Library
100 AI Images / mo
Also includes
Unlimited Workspaces
AI Assistant
Custom Integrations*
Post Queue
Hashtag Manager
Link in Bio
API Access
Growth
Most PopularFor creators & brands growing and tracking what works
10 Social Accounts
Unlimited Posts
1 User
Advanced Analytics
Social Inbox
First Comments
Bulk Scheduling
Best Time to Post
Media Library
200 AI Images / mo
Also includes
Unlimited Workspaces
AI Assistant
Custom Integrations*
Post Queue
Hashtag Manager
Link in Bio
API Access
Premium
For small teams & power users who need more accounts and control
25 Social Accounts
Unlimited Posts
5 Users
Advanced Analytics
Social Inbox
First Comments
Bulk Scheduling
Best Time to Post
White-Label Reports
Shared Calendar
Approval Workflows
Roles & Permissions
Media Library
400 AI Images / mo
Also includes
Unlimited Workspaces
AI Assistant
Custom Integrations*
Post Queue
Hashtag Manager
Link in Bio
API Access
Enterprise
For agencies managing multiple clients at scale
Custom Social Accounts
Unlimited Posts
Unlimited Users
Advanced Analytics
Social Inbox
First Comments
Bulk Scheduling
Best Time to Post
White-Label Reports
Shared Calendar
Approval Workflows
Roles & Permissions
1:1 Onboarding Call
Private WhatsApp Support
Media Library
800 AI Images / mo
Also includes
Unlimited Workspaces
AI Assistant
Custom Integrations*
Post Queue
Hashtag Manager
Link in Bio
API Access
$0 today • 7-day free trial • Cancel anytime
*Google Drive, Canva, Unsplash and Dropbox
Frequently Asked Questions
Everything you need to know about social media scheduling for pr agencies
Social Media Scheduler for PR Agencies
PostPlanify is a social media scheduler built for public relations agencies and communications teams. Amplify earned media, schedule thought leadership content, manage multi-client calendars and stay crisis-ready across LinkedIn, X, Instagram, Facebook and more.
In PR, timing is everything. A press hit that goes unshared is a missed opportunity. PostPlanify helps your team turn every media placement into a sustained social campaign — without adding another tool to your already crowded tech stack.
Key Features
- •Earned media amplification with scheduled coverage posts and journalist tags
- •Crisis statement staging with pre-approved templates and rapid publish
- •Multi-client workspaces with isolated calendars, assets and permissions
- •Thought leadership scheduling for executive bylines and industry commentary
- •Event PR workflows with pre-event hype, live coverage and post-event recaps
- •Approval routing through legal, executive and account team checkpoints
- •Coverage analytics tracking social engagement on every media placement
- •Canva and Drive integration for press kits, media graphics and brand assets
Why PR Teams Need a Dedicated Social Scheduler
Public relations has evolved beyond press releases and media lists. Today, social media amplification is what separates a placement from a campaign. PR agencies that consistently share coverage, publish executive commentary and engage with journalists on social platforms generate measurably more client visibility. A scheduler built for multi-client PR workflows eliminates the bottleneck between securing coverage and sharing it.
Amplify Earned Media Before It Fades
The average news cycle moves on within 24 hours. With PostPlanify, your team can schedule a full week of amplification content the moment a placement lands — headline graphics, journalist mentions, executive quotes and link shares. Extend the lifespan of every media hit and show clients the social engagement their coverage generated.
Crisis Communications at the Speed of Social
When a client faces a crisis, response time is measured in minutes. PostPlanify lets you pre-stage approved holding statements, draft scenario-specific responses and publish across platforms the moment leadership gives the green light. No more scrambling through email chains for approved language.
Multi-Client Management Without the Chaos
PR agencies manage diverse retainer clients, each with different brand guidelines, approval chains and media landscapes. PostPlanify's workspace model keeps every client's content, assets and posting schedule separate. Onboard a new client in minutes and give their account team exactly the access they need.
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PostPlanifyTurn Every Media Placement into a Social Campaign
Amplify coverage, schedule thought leadership and stay crisis-ready across every platform. Built for PR teams managing multiple clients.