Social Media Scheduler for Urgent Care Clinics
Schedule wait time updates, service awareness posts, seasonal health content and provider introductions across every platform. PostPlanify helps urgent care clinics stay top-of-mind in their community so patients choose your clinic over the ER when they need fast care.
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Why Choose PostPlanify for Urgent Care Clinics?
Everything you need to manage social media for your urgent care clinics business
Schedule Service Awareness Content
Post what you treat — sprains, stitches, infections, physicals, X-rays, occupational health. Many patients do not realize urgent care handles more than colds. Educate your community across all platforms simultaneously.
Plan Content Around Peak Seasons
Pre-schedule flu season campaigns, back-to-school physical promos and summer injury prevention content months in advance. Your marketing stays ahead of demand without scrambling during busy periods.
Bulk Schedule a Month of Health Content
Prepare seasonal health tips, provider spotlights, service explainers and community health reminders. Upload everything at once and let PostPlanify publish while your staff focuses on patient care.
AI Captions for Healthcare Messaging
Generate clear, reassuring patient communications about your services, hours, walk-in policies and treatment capabilities. Professional healthcare messaging without a marketing team.
Visual Calendar for Campaign Planning
See your entire month of content at a glance. Coordinate flu season pushes, sports physical campaigns, holiday hours announcements and ongoing service education in one view.
Import Designs from Canva & Google Drive
Pull branded service menus, wait time graphics, flu shot flyers and seasonal health posters directly from Canva or Google Drive without re-uploading.
Manage Multiple Clinic Locations
Run social media for all your urgent care locations from one dashboard. Push company-wide campaigns to every page while customizing hours, provider info and local promotions per site.
Track What Content Drives Patient Visits
See which posts generate the most engagement, website clicks and directions requests. Understand whether service education, seasonal content or provider introductions drive the most walk-ins.
Schedule Clinic Tour and Provider Videos
Upload facility walkthroughs, provider introduction clips and treatment explanation Reels. Video content reduces patient anxiety about visiting urgent care and builds familiarity before they walk in.
Why Urgent Care Clinics Needs Social Media
The numbers show that social media is no longer optional for urgent care clinics professionals
urgent care visits annually in the US, with patients increasingly choosing based on online presence and reviews
Urgent Care Association Benchmarking Report, 2024
of patients choose an urgent care clinic based on online reviews and social media presence over proximity alone
Binary Fountain Healthcare Consumer Survey, 2024
of ER visits could be handled by urgent care, representing a massive patient education and redirection opportunity
Annals of Emergency Medicine, 2023
of urgent care patients say seeing wait times or service info on social media influenced their decision to visit
PatientPop Urgent Care Marketing Survey, 2024
Save 5+ hours every week on content creation
One calendar. All your posts.
Plan, edit, and reschedule your social media posts from one clean calendar. Know exactly what’s going live, where, and when - without switching tools.
Create posts faster with AI
Generate captions, create images, and improve your content - all with built-in AI assistant.
Create visuals faster
Generate images with AI or import files from Canva and Google Drive. No downloads. No re-uploads. Just pick, edit, and post.
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Advanced analytics
Track performance, engagement, and growth across all your platforms.
Unlimited Team Members
Invite your team, assign roles, approve posts, and share one calendar — without paying per seat.
One link for everything
One page. All your links. Styled to match your brand.
Weekly Content Ideas for Urgent Care Clinics
A ready-made content calendar you can schedule with PostPlanify in minutes
What We Treat Monday
Spotlight a specific condition or service — lacerations, UTIs, broken bones, X-rays, drug screenings. Many people head to the ER for conditions urgent care handles faster and cheaper.
Provider Introduction
Introduce a provider with a short video or photo post. Their background, specialty interests and a fun personal fact. Patients are more comfortable visiting when they already know a face.
ER vs. Urgent Care Education
Help patients understand when to visit urgent care versus when they need an ER. This content serves the community and drives appropriate patient traffic to your clinic.
Seasonal Health Tip
Share timely health advice — heat illness prevention in summer, flu prevention in fall, ice injury awareness in winter, allergy management in spring. Seasonal content feels immediately relevant.
Weekend Availability Reminder
Remind followers of your weekend and evening hours. Many people do not realize urgent care is open when their primary care doctor is not. Include location, hours and walk-in policy.
Behind the Scenes at the Clinic
Show your clean, welcoming facility, friendly staff and efficient operations. Urgent care can feel intimidating — behind-the-scenes content makes it feel approachable and familiar.
Patient Wellness Tip
Share a general wellness tip — hand washing technique, first aid basics, when to see a doctor versus wait it out. Sunday wellness content positions your clinic as a community health partner.
Sports Physical & Occupational Health Promos
Promote sports physicals before each school season, DOT physicals, pre-employment screenings and workers comp services. These scheduled services are high-volume revenue drivers.
Monthly Health Awareness Campaign
Align with national health awareness months — Flu Prevention Month, Heart Health Month, Skin Cancer Awareness. Themed campaigns drive seasonal traffic and show community health leadership.
Posts published
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Best Social Media Platforms for Urgent Care Clinics
Not every platform matters equally. Here is where urgent care clinics professionals should focus — and PostPlanify supports all of them.
Essential Platforms
Facebook is the primary discovery platform for urgent care. Parents, elderly patients and local residents search for nearby clinics on Facebook, read reviews and check hours. Your page is often the first impression before a walk-in visit.
Instagram reaches younger adults and families who need urgent care for kids, sports injuries and weekend illnesses. Provider introduction Reels, clinic tours and health tip carousels build familiarity and reduce visit anxiety.
Recommended Platforms
TikTok
RecommendedShort healthcare education clips — ER vs urgent care explainers, first aid tips and provider introductions — perform well on TikTok and reach patients who have never considered urgent care as an option.
YouTube
RecommendedClinic tours, detailed service explainers and patient FAQ videos rank in Google search when people look up "urgent care near me" or health symptoms.
Worth Exploring
Valuable for promoting occupational health services to local businesses — pre-employment screenings, DOT physicals, workers comp and corporate wellness partnerships.
X (Twitter)
OptionalUseful for real-time wait time updates, holiday hours announcements, flu season alerts and engaging with local community health discussions.
First aid infographics, seasonal health checklists and wellness tips get saved by parents and health-conscious individuals planning for family care needs.
Threads
OptionalQuick health tips and service reminders can reach additional audiences. Low effort to cross-post text-based health education from Instagram.
Bluesky
OptionalWorth establishing early as the platform grows. Share health education and clinic updates to build presence with an engaged, growing audience.
Staff Too Busy With Patients to Manage Social Media?
Urgent care clinics operate at full speed — treating walk-ins, managing patient flow, handling lab work and coordinating referrals. Your staff cannot stop mid-shift to write a social media post. But patients choose urgent care clinics based on what they see online. PostPlanify lets your marketing coordinator or clinic manager plan weeks of content in advance so your clinic stays visible without taking anyone away from patient care.
Pre-plan seasonal campaigns
Schedule flu season content, back-to-school physical promos and holiday hours announcements months before they are needed. Never scramble for seasonal marketing again.
AI writes healthcare messaging
Generate professional patient communications about your services, wait times, insurance acceptance and treatment capabilities without a dedicated marketing department.
Stay top-of-mind in your community
Daily posts on Facebook and Instagram keep your clinic visible so patients think of you first — not the ER — when they need care outside primary care hours.
Time Saved Weekly
Average time saved by urgent care clinics using PostPlanify
Faster Content Scheduling
More Consistent Posting
How Urgent Care Clinics Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Single-Location Urgent Care Owner
A physician-owner operating one urgent care clinic with a small team, competing with chain urgent care centers and hospital-affiliated clinics in their area.
Chain urgent care centers have corporate marketing teams. Your clinic relies on word-of-mouth and a Google listing. Your Facebook page has not been updated in two months, and you are losing walk-ins to competitors with more visible online presence.
Use PostPlanify to schedule daily service awareness posts, provider introductions, seasonal health tips and patient testimonials. Batch-create a full week of content every Monday morning using AI-assisted captions and Canva templates.
Consistent daily posting that makes your clinic look professional and active. New patients tell you they found you on Facebook or Instagram. Walk-in volume increases as community awareness of your services grows.
Multi-Site Urgent Care Group
A healthcare group operating 5-15 urgent care locations across a metro area, each with different staff, hours and local demographics.
Each location's social media is managed ad hoc by whoever has time. Some locations post weekly while others have been silent for months. There is no coordinated campaign strategy, and the brand looks inconsistent across the market.
Use PostPlanify to centrally manage all location pages. Push seasonal campaigns, service education and brand content to every location while customizing provider spotlights, hours and local event content per site.
Unified brand presence across all locations with each site showing active, relevant content. Corporate campaigns launch simultaneously at every clinic. New location openings get immediate social media support from day one.
Occupational Health Focused Clinic
An urgent care clinic that derives significant revenue from occupational health services — DOT physicals, pre-employment screenings, drug testing and workers comp treatment.
Your occupational health services are your highest-margin offerings, but local businesses do not know you provide them. Your social media only shows consumer-facing health tips that do not reach HR managers and business owners.
Use PostPlanify to schedule LinkedIn and Facebook posts specifically promoting occupational health services. Highlight your DOT certification, turnaround times, employer portal access and volume pricing alongside your consumer health content.
Direct inquiries from local businesses needing occupational health partnerships. Recurring contracts for pre-employment screenings and DOT physicals that provide stable, predictable revenue alongside walk-in urgent care visits.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Social Media Scheduler for Urgent Care Clinics & Walk-In Medical Centers
PostPlanify is a social media scheduler built for urgent care clinics and walk-in medical centers. Schedule service awareness content, wait time updates, seasonal health campaigns, provider introductions and occupational health promotions across Instagram, Facebook, TikTok, YouTube, LinkedIn, X, Pinterest, Threads and Bluesky — all from one dashboard.
Whether you operate a single independent urgent care clinic, a multi-site group spanning a metro area, or a center focused on occupational health services, PostPlanify gives you the tools to stay top-of-mind in your community and drive patient volume without diverting staff from patient care.
Key Features
- •Schedule urgent care posts across Instagram, Facebook, TikTok, YouTube and 5 more platforms
- •AI-powered captions that generate professional healthcare messaging and service promotions
- •Bulk upload and schedule seasonal campaigns and weekly health content in one session
- •Visual calendar to plan flu season pushes, sports physical promos and daily health tips
- •Canva and Google Drive integration to import branded service menus and health flyers
- •Video scheduling for clinic tours, provider introductions and health education Reels
- •Multi-location management for urgent care groups with multiple clinic sites
- •Analytics to see which content drives the most walk-ins and new patient visits
Why Urgent Care Clinics Need a Social Media Scheduler
When someone sprains an ankle at 7 PM on a Saturday, they Google "urgent care near me." If your clinic has an active social media presence with recent reviews, service information and friendly provider faces, you win that walk-in. If your page looks abandoned, they drive to the ER or a competitor. Urgent care is a convenience-driven decision — and social media builds the familiarity and trust that makes patients choose your clinic in their moment of need. A social media scheduler for urgent care lets you maintain that critical visibility without asking busy clinical staff to post between patients.
Service Education That Redirects Patients From the ER
Nearly one in three emergency room visits could be treated at urgent care — faster and at a fraction of the cost. But patients do not know that urgent care handles lacerations, fractures, X-rays, IV fluids and more. Social media content that educates your community on what urgent care treats versus what requires an ER visit serves a genuine public health function while driving appropriate traffic to your clinic.
Seasonal Campaigns That Drive Volume
Urgent care volume is seasonal — flu shots in fall, sports physicals before school starts, allergy visits in spring, heat illness in summer. Pre-scheduling seasonal campaigns ensures your marketing is ready before demand peaks. PostPlanify lets you plan and schedule entire seasonal campaigns months in advance so your messaging is live when patients start searching.
Multi-Location Brand Consistency
For urgent care groups, brand consistency across locations builds trust. When patients see the same professional health content at any of your clinics, they feel confident visiting whichever location is most convenient. PostPlanify's multi-location management lets you push brand campaigns to every page while maintaining location-specific content like provider introductions and local hours.
Simple Pricing. Consistent Growth.
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3 Social Accounts
100 AI images / mo
100 Posts / mo
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Queue + Hashtag Manager
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10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
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Schedule 1st Comments & Threads
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Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
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Frequently Asked Questions
Everything you need to know about social media scheduling for urgent care clinics
PostPlanifyKeep Your Clinic Top-of-Mind in the Community
Plan your urgent care social media in advance. Drive patient volume without pulling staff away from care.