SocialPilot is a social media management platform that helps agencies, brands, and marketing teams schedule posts, manage multiple accounts, and analyze performance across social channels. Its main features include bulk scheduling, team collaboration, client management, and analytics to streamline social media workflows at scale.
But is SocialPilot really worth the price - or should you save your money?
Today, we'll break down the full SocialPilot pricing structure and show you exactly what features you get in each plan, so you can decide whether it's the right tool for your content strategy.
SocialPilot Social Media Scheduling Pricing Plans
Here's a detailed breakdown to help you understand SocialPilot's pricing and choose the best fit for your workflow.
Each SocialPilot plan includes core social media management features like:
- Social media scheduling across major platforms
- AI content generation credits
- Content library for organizing assets
- Analytics and reporting
- Team collaboration tools
- Bulk scheduling capabilities
- Customer support
The main difference between SocialPilot plans comes down to number of social accounts, team members, AI credits, and advanced features like white label reports and client approval workflows.
1. Essentials Plan
The Essentials plan costs $30 per month when billed monthly.
What's included:
- 7 social media accounts
- 1 user
- 500 AI credits
- Content library
- Tags for organization
- Basic scheduling features
- Customer support
Extra costs:
- Extra accounts: $4 per month per account
- Additional users: Not available on this plan
Best for: solo professionals and freelancers managing a small number of accounts.
2. Standard Plan
The Standard plan costs $50 per month when billed monthly.
What's included:
- 15 social media accounts
- 3 users
- 1,000 AI credits
- Social media inbox
- Analytics
- Team collaboration
- Manager approval
- Content library
- Tags
- Customer support
Extra costs:
- Extra accounts: $4 per month per account
- Additional users: $5 per month per user
Best for: small businesses and teams managing multiple social accounts with collaboration needs.
3. Premium Plan (Most Popular)
The Premium plan costs $100 per month when billed monthly.
What's included:
- 25 social media accounts
- 6 users
- 5,000 AI credits
- Bulk schedule
- Advanced analytics
- Client approval
- White label reports
- Social media inbox
- Team collaboration
- Content library
- Tags
- Customer support
Extra costs:
- Extra accounts: $4 per month per account
- Additional users: $5 per month per user
Best for: growing agencies who need client management features and advanced reporting.
4. Ultimate Plan
The Ultimate plan costs $200 per month when billed monthly.
What's included:
- 50 social media accounts
- Unlimited users
- Unlimited AI credits
- Advanced security
- Advanced white label
- Dedicated account manager
- Migration and onboarding
- Bulk schedule
- Advanced analytics
- Client approval
- White label reports
- Social media inbox
- Team collaboration
- Content library
- Tags
- Customer support
Extra costs:
- Extra accounts: $4 per month per account
Best for: established agencies and multi-location brands managing large numbers of accounts with advanced security and support needs.
5. Enterprise Plan
The Enterprise plan offers custom pricing based on your needs.
What's included:
- Custom number of accounts
- Unlimited users
- Unlimited AI credits
- Unlimited clients
- Dedicated account manager
- Migration and onboarding
- Single Sign-On (SSO)
- API access
- All Premium and Ultimate features
- Custom solutions
- Priority support
Best for: large enterprises requiring custom integrations, API access, and tailored solutions.
Is SocialPilot Pricing Worth It?
If you look through all of SocialPilot's pricing plans, you'll notice that there's an option for freelancers, small teams, growing agencies, and large enterprises. On the surface, the structure seems comprehensive and scalable.
However, when you dig into SocialPilot reviews online, a few things consistently come up.
Many users mention that SocialPilot becomes expensive very quickly because of account limits. For example, the Premium plan at $100/month only includes 25 social accounts - and if you need more, you're paying an additional $4 per account per month. For agencies managing multiple clients with several profiles each, these costs add up fast.
Others point out that the interface can feel overwhelming and complicated, especially for solo creators or small teams who don't need all the enterprise-level features. The dashboard is designed for large teams, which can make simple scheduling tasks feel more complex than necessary.
Additionally, some users compare SocialPilot to newer scheduling tools with unlimited account connections, simpler interfaces, and more predictable flat-rate pricing - often at a similar or lower cost without the account-based restrictions.
In other words, while SocialPilot offers robust features for agencies, there are social media scheduling platforms that provide unlimited accounts, cleaner workflows, and more straightforward pricing - making them more cost-effective for growing teams.
Pros and Cons of SocialPilot
Pros of SocialPilot:
-
Comprehensive feature set for agencies: SocialPilot includes client management, white label reports, approval workflows, and bulk scheduling - making it attractive for agencies managing multiple clients.
-
Free trial available: SocialPilot offers a 14-day free trial on all plans, allowing users to test the platform before committing to a paid subscription.
-
Multi-platform scheduling: Users can schedule posts across major platforms including Instagram, Facebook, LinkedIn, Pinterest, X/Twitter, TikTok, and more from one dashboard.
-
AI-powered content assistance: SocialPilot includes AI credits for generating post ideas and content suggestions to speed up the creation process.
-
Team collaboration features: Paid plans include multiple user accounts, manager approval, client approval workflows, and team collaboration tools useful for agencies.
Cons of SocialPilot:
-
Account limits make it expensive as you scale: This is the most common complaint. Even the Premium plan at $100/month caps you at 25 accounts, and each additional account costs $4/month. For agencies managing multiple clients, costs increase significantly.
-
Complicated dashboard not ideal for solo creators: Many users find the interface overwhelming and designed more for large teams than individual creators or small businesses who want simple, fast scheduling.
-
Extra costs for additional users: Unlike some competitors, SocialPilot charges $5/month per additional user on Standard and Premium plans, which adds up for growing teams.
-
Limited flexibility on lower-tier plans: The Essentials plan only allows 1 user with no option to add team members, making it unsuitable for even small teams just starting out.
-
Better alternatives with unlimited accounts: Competitors like PostPlanify offer unlimited social accounts at flat pricing, eliminating the concern about hitting account caps or paying extra fees as you grow.
The Better SocialPilot Alternative for Social Media Scheduling
Want a simpler way to schedule posts, generate captions, and manage unlimited social accounts without complicated dashboards or per-account fees?
PostPlanify is the SocialPilot alternative you're looking for.
PostPlanify pricing starts at $29 per month, allowing you to connect unlimited social media accounts (on Premium Plan - $69/mo) without the account-based fees that make SocialPilot expensive as you grow.
You'll get all features included across plans, including:
- Unlimited social accounts (Premium plan)
- AI writing assistant
- Real-time post previews for every platform
- Canva + Google Drive integration
- Unlimited scheduling
- Multi-brand organization
- Analytics
- Team workflows
- Clean, simple interface
- 7-day free trial
This gives you everything you need to manage your content faster and more efficiently - and is the reason many creators, agencies, and growing brands choose PostPlanify as a modern, more cost-effective SocialPilot alternative.
FAQ on SocialPilot Pricing
Does SocialPilot offer a free plan?
No, SocialPilot does not offer a free plan. However, they provide a 14-day free trial on all paid plans so you can test the features before subscribing.
Does SocialPilot offer a free trial?
Yes. SocialPilot provides a 14-day free trial on all paid plans, allowing users to test scheduling, analytics, team collaboration, and other features before upgrading.
Is SocialPilot good?
Yes, SocialPilot is well-regarded for its comprehensive agency features, bulk scheduling, and client management tools. However, many users find it expensive due to account limits and complicated for solo creators who don't need enterprise-level features.
What is SocialPilot used for?
SocialPilot is used to schedule social media posts, manage multiple client accounts, collaborate with teams, generate AI content, analyze performance, and create white label reports for agencies and brands.
How much does SocialPilot cost for agencies?
For agencies, the Premium plan at $100/month includes 25 accounts and 6 users. The Ultimate plan at $200/month includes 50 accounts and unlimited users. Additional accounts cost $4/month each, which can increase costs significantly for agencies managing many clients.
Can I add more social accounts to my SocialPilot plan?
Yes, but it costs an extra $4 per month per account on all plans. This can make SocialPilot expensive if you need to manage more accounts than your plan includes.
