Iconosquare is an analytics-first social media management platform used by over 10,000 brands and agencies. It offers deep analytics, competitor tracking, industry benchmarks, scheduling, and AI-powered caption generation across 8 social media platforms.
But is Iconosquare worth the price for your team, or are there tools that cover more of your workflow?
Today, we'll break down the full Iconosquare pricing structure and show you exactly what features you get in each plan, so you can decide whether it fits your content strategy.
Iconosquare Pricing at a Glance (2026)
| Plan | Monthly Price | Social Profiles | Users | Posts/Month |
|---|---|---|---|---|
| Free | $0/month | 2 | 1 | 10/profile |
| Launch | $39/month | 5 | 1 | 100 |
| Scale | $83/month | 5 | 3 | Unlimited |
| Excel | $139/month | 5 | 6 | Unlimited |
| Custom | Contact sales | 20+ | Unlimited | Unlimited |
All plans default to 5 social profiles. Profile count can be adjusted with a pricing slider. Annual billing saves approximately 22% (2 months free).
Source: https://www.iconosquare.com/plans-and-pricing
Iconosquare Pricing Plans Explained
Here's a detailed breakdown to help you understand Iconosquare's pricing and choose the best fit for your workflow.
All paid Iconosquare plans include core features like:
- Post scheduling and content calendar
- Multi-platform publishing (Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, YouTube, Threads)
- AI-powered caption generation
- Best time to post suggestions
- Email support (chat support on Scale+)
- 14-day free trial
The main differences between plans come down to post limits, number of users, analytics depth, data retention, and collaboration features.
1. Free Plan
The Free plan costs $0/month and allows 2 social profiles with 1 user.
What's included:
- 10 posts per profile per month
- 1 user
- Basic scheduling
- Limited analytics
- No collaboration features
Best for: testing the platform. The 10 posts/profile limit makes this impractical for active social media management.
2. Launch Plan
The Launch plan costs $39/month (or approximately $33/month billed annually) and includes 5 social profiles with 1 user.
What's included:
- 100 posts per month total
- 1 user
- Standard analytics and reports
- 1 year of data retention
- Best time to post suggestions
- AI caption generation
- Email support
Best for: solo creators or freelancers who need scheduling with analytics and post under 100 times per month.
3. Scale Plan (Most Popular)
The Scale plan costs $83/month (or approximately $69/month billed annually) and includes 5 social profiles with 3 users.
What's included (Launch features plus):
- Unlimited posts
- 3 users (additional users at $16/mo each)
- 1 group
- Campaign performance measurement
- 2 years of data retention
- Promoted post performance insights
- Approval workflows
- External collaborator links
- Chat and email support
Best for: growing teams and small agencies that need collaboration, approval workflows, and deeper analytics.
4. Excel Plan
The Excel plan costs $139/month (or approximately $116/month billed annually) and includes 5 social profiles with 6 users.
What's included (Scale features plus):
- 6 users (additional users at $16/mo each)
- Unlimited groups
- Dedicated CSM (Customer Success Manager)
- Personalized onboarding
- Ongoing training and priority support
- Professional white-label reports
- Custom dashboards
Best for: established agencies and enterprise teams that need white-label reporting, dedicated support, and multiple team groups.
5. Custom Plan
The Custom plan has flexible pricing starting at 20+ social profiles.
What's included:
- 20+ social profiles
- Unlimited users
- Unlimited posts
- Unlimited groups
- Dedicated CSM
- Tailored to specific needs
Best for: large agencies and enterprises managing 20+ social profiles.
How Iconosquare's Profile-Based Pricing Works
Iconosquare uses a profile slider on their pricing page. The base prices above are for 5 social profiles. As you increase the number of profiles, the monthly cost increases. For example:
- 5 profiles: $39 / $83 / $139
- 10 profiles: prices increase proportionally
- 20+ profiles: requires Custom plan
This means the actual cost depends on how many social accounts you manage, not just which plan you choose.
Is Iconosquare Pricing Worth It?
Looking at Iconosquare's pricing, you can see it is positioned as a premium analytics tool with scheduling built in. The analytics depth, competitor tracking, and industry benchmarks are genuinely strong.
However, a few things consistently come up in user feedback.
The 100 posts/month limit on the Launch plan is restrictive. If you manage 5 profiles and post once per day on each, you hit the limit in 20 days. Upgrading from Launch ($39/mo) to Scale ($83/mo) more than doubles the cost just to unlock unlimited posting.
Per-user pricing adds up for teams. The Scale plan includes 3 users, but each additional team member costs $16/month. A team of 6 on Scale would cost $83 + $48 = $131/month. A team of 8 on Scale would cost $163/month.
Some users note that Iconosquare's strength is analytics, not content creation. There is no AI image generation, post previews are limited to Instagram grid only, and there is no Link in Bio builder. Teams that need a full content creation and publishing workflow often compare Iconosquare to tools that focus more on the publishing side.
Pros and Cons of Iconosquare
Pros of Iconosquare:
-
Deep analytics and reporting: Iconosquare tracks 100+ metrics with custom dashboards, making it one of the most detailed analytics tools in its category. The data helps teams make informed content decisions.
-
Competitor tracking and industry benchmarks: You can track up to 10 competitors per profile and compare your performance against industry averages. This feature is rare at this price point.
-
White-label reports for agencies: The Excel plan includes automated white-label PDF reports that agencies can send directly to clients with their own branding.
-
External collaborator links: Clients can approve or reject content through a shared link without needing an Iconosquare account. This simplifies agency-client workflows.
-
Multi-platform support with strong YouTube analytics: Iconosquare offers 40+ YouTube-specific metrics, which is more detailed than most competitors.
Cons of Iconosquare:
-
100 posts/month limit on Launch: The entry plan caps you at 100 posts per month. Active teams managing multiple profiles will hit this quickly and need to upgrade to Scale at more than double the price.
-
No AI image generation: Iconosquare offers AI captions and hashtag suggestions but cannot generate images. Teams that want AI-generated visuals need to use separate tools.
-
Post previews limited to Instagram grid: The feed preview only works for Instagram. There are no post previews for Facebook, TikTok, X, LinkedIn, YouTube, or other platforms.
-
Per-user pricing scales costs for teams: Additional users beyond the plan's included count cost $16/month each. This makes Iconosquare expensive for larger teams compared to tools with flat-rate team pricing.
-
No Link in Bio builder: Iconosquare does not offer a Link in Bio feature. Users need to rely on third-party tools for this.
The Better Iconosquare Alternative for Social Media Scheduling
Want a more complete content creation and publishing workflow with AI image generation, post previews for every platform, and unlimited posts on all plans?
PostPlanify is the Iconosquare alternative built for creators and teams who need more than analytics.
PostPlanify pricing starts at $19 per month with unlimited posts, and the Premium plan at $99/month includes unlimited team members.
You'll get features that Iconosquare does not offer, including:
- Unlimited AI caption generation on all plans
- AI image generation with 7 models
- Visual bulk scheduling for up to 20 posts
- Platform-specific post previews for all 9 platforms
- Built-in Link in Bio builder
- Canva + Google Drive integration
- Multi-approver workflows
- 9 platforms including Bluesky
- 7-day free trial
PostPlanify focuses on the full content creation and publishing workflow, while Iconosquare focuses on analytics. Choose based on what matters more to your team.
FAQ on Iconosquare Pricing
Is Iconosquare free?
Iconosquare offers a Free plan with 2 social profiles, 1 user, and 10 posts per profile per month. For practical social media management with unlimited posts, you need a paid plan starting at $39/month.
Does Iconosquare offer a free trial?
Yes. Iconosquare provides a 14-day free trial on all paid plans. No credit card is required to start the trial.
How much does Iconosquare cost for teams?
The Scale plan at $83/month includes 3 users. The Excel plan at $139/month includes 6 users. Additional team members cost $16/month each on both plans.
Is Iconosquare good for agencies?
Yes. Iconosquare is well-suited for agencies that prioritize analytics and reporting. The Excel plan includes white-label reports, external collaborator links for client approvals, and a dedicated CSM. However, agencies with large teams should factor in the $16/month per-user cost.
What is Iconosquare used for?
Iconosquare is primarily used for social media analytics, reporting, and scheduling. It tracks 100+ metrics across Instagram, Facebook, TikTok, LinkedIn, X, Pinterest, YouTube, and Threads. It also offers competitor tracking, industry benchmarks, and AI-powered caption generation.
