Before choosing a social media scheduler, it's crucial to look at genuine user feedback. In this article, we break down Zoho Social reviews to assess usability, reliability, and whether Zoho Social is the right tool for your social media workflow in 2026.
If you're debating whether to stick with Zoho Social or explore alternatives, this overview will help.
Zoho Social Overview
Zoho Social is a social media management tool built for businesses and agencies, and it is part of the larger Zoho ecosystem of business products. It offers post scheduling, a publishing calendar, social monitoring, and analytics. Its biggest selling point is native integration with Zoho CRM and Zoho Desk.
Highlighted features include:
- Post scheduling and publishing calendar
- Social monitoring and inbox (Premium plan)
- AI assistant (Zia) for caption generation (credit-limited)
- Bulk scheduling via CSV import (Professional+)
- Team collaboration and approval workflows (Premium plan)
- Native Zoho CRM and Zoho Desk integration
Despite Zoho Social's popularity among Zoho ecosystem users, reviews reveal important insights into performance, pricing, and feature limitations.
User Reviews and Ratings
On G2
On G2, Zoho Social has a strong rating of 4.6 out of 5, based on 2,870 reviews. Users consistently praise the ease of use and efficient scheduling capabilities. The intuitive interface and quick setup process are frequently mentioned as highlights.
The review summary notes that users find Zoho Social simple and reliable for everyday social media management, with the centralized dashboard making scheduling, publishing, and monitoring easy even for new users.
However, reviewers also highlight limitations in advanced features, analytics depth, and post previews. Some users note that managing a large number of brands or high posting volumes can feel cluttered, and the mobile app could benefit from additional features.
Rating: 4.6/5 (2,870 reviews)
Pros
- Ease of Use (124 mentions)
- Post Scheduling (97 mentions)
- Centralized Management (84 mentions)
- Multi-platform support (78 mentions)
- Scheduling reliability (71 mentions)
Cons
- Missing Features (38 mentions)
- Expensive (23 mentions)
- Social Media Limitations (21 mentions)
- Limited Features (19 mentions)
- Publishing Limitations (18 mentions)
(credit: G2)
A featured review titled "Simple, efficient, and great value for money" from an Assistant Manager at a small business highlights that the centralized dashboard makes scheduling easy, and the collaboration and approval features keep teams aligned. On the flip side, the same reviewer notes that analytics could be deeper, post previews are not always accurate across platforms, and managing high volumes can feel cluttered.
On Trustpilot
On Trustpilot, Zoho (the parent company) has a rating of 4.0 out of 5, based on approximately 5,778 reviews with a "Great" TrustScore. Note that Trustpilot reviews cover Zoho as a whole (CRM, mail, social, and other products), not Zoho Social specifically.
The review summary indicates that reviewers generally had a great experience. Customers find the platform intuitive and easy to use, making social media management simpler. People appreciate the ability to streamline posting across multiple platforms, saving time and effort. Many users highlight the effectiveness of the scheduling tools and clear analytics.
However, some consumers express concerns, suggesting there is room for improvement in certain areas.
Rating: 4.0/5 (~5,778 reviews for Zoho overall)
Pros
- Intuitive and easy to use
- Effective scheduling tools
- Clear analytics
- Streamlines multi-platform posting
Cons
- Some feature gaps
- Occasional platform sync issues
- Response time on support
(credit: Trustpilot)
Review Authenticity
Zoho Social's reviews are generally consistent across platforms, with G2 showing a higher rating (4.6) from users specifically reviewing the social media tool, and Trustpilot reflecting Zoho's broader product suite (4.0). The G2 data is more relevant for evaluating Zoho Social specifically, as it comes from verified users of the social media product. The high volume of reviews (2,870 on G2) provides a reliable picture of user sentiment.
Compare Zoho Social with Other Tools
See how Zoho Social compares in a detailed head-to-head breakdown: PostPlanify vs Zoho Social. Browse all comparisons on our alternatives hub.
Before choosing a social media scheduler...
Consider the following tips:
- Check multiple review platforms to ensure consistent user feedback.
- Look at whether reviews mention the specific product (Zoho Social) or the broader suite (Zoho).
- Research what people are saying on forums like Reddit for more unbiased opinions.
- Consider whether you need Zoho ecosystem integrations (CRM, Desk) or if a standalone tool works better.
- Compare team pricing carefully, as per-seat costs vary significantly between tools.
Ultimately, the best scheduler is the one that fits your team's workflow and budget without unnecessary complexity.
Zoho Social is a solid option for businesses in the Zoho ecosystem, but you can find a more affordable social media scheduler with stronger AI features and flat-rate team pricing.
You might want to consider PostPlanify, an ideal solution for creators, marketing teams, agencies, and brands who want to streamline their content workflow and publish faster across all social platforms.
What sets PostPlanify apart besides its features is its ability to streamline your entire publishing workflow with an interface built for speed, supported by tools that:
- Generate unlimited AI captions from uploaded images and videos
- Create AI-generated images with 7 different models
- See platform-specific post previews
- Import media directly from Canva and Google Drive
- Organize multiple brands easily
- Support visual bulk scheduling for up to 20 posts
- Get insights from analytics and best time to post heatmaps
Starting at $19 per month, PostPlanify lets you connect multiple accounts under your brand and schedule unlimited posts across all platforms. The Premium plan includes unlimited team members with no per-seat charges.
Some of its features include:
- Unlimited AI caption generation
- AI image generation (7 models)
- Visual bulk scheduling
- Reporting and analytics
- Simple and modern interface
- Canva and Google Drive integration
- Unlimited scheduling
- Multi-brand organization
- Team workflows and approval system
- Advanced post management calendar
