Sprout Social and Later target completely different audiences. Sprout Social is an enterprise platform built for customer care teams and large organizations. Later is a visual-first scheduling tool designed for creators and small brands. The pricing reflects this — Sprout Social starts at $199/month per seat, Later starts at $25/month.
In this comparison, we break down Sprout Social vs Later across pricing, features, platform support, user reviews, and real-world fit — so you can pick the tool that actually matches your needs and budget. Looking at more tools? Browse all social media scheduling alternatives.
Sprout Social vs Later at a Glance
Here's a quick side-by-side overview before we dive deeper:
| Category | Sprout Social | Later |
|---|---|---|
| Starting Price | $199/mo per seat | $25/mo (1 Social Set) |
| Free Plan | No (30-day trial) | No (14-day trial) |
| Platforms Supported | 8+ | 8 |
| Unlimited Scheduling | Yes (all plans) | Scale plan only ($110/mo) |
| AI Tools | AI Assist | AI content tools (credit-based) |
| AI Image Generation | No | No |
| Team Collaboration | All plans | Growth plan ($50/mo) |
| Approval Workflows | Advanced plan ($399/seat) | Growth plan |
| Social Inbox | Smart Inbox (all plans) | Growth plan |
| Social Listening | Yes (add-on) | No |
| Competitor Benchmarking | Yes (Professional+) | Scale plan only |
| Analytics | Group to Custom reports | 3 months to 2 years |
| G2 Rating | 4.4/5 (5,731 reviews) | 4.5/5 (347 reviews) |
| Trustpilot Rating | 2.2/5 (75 reviews) | 1.3/5 (329 reviews) |
| Best For | Enterprises, customer care teams | Visual-first Instagram/TikTok creators |
Sprout Social Overview
Sprout Social is an enterprise-focused social media management platform known for its deep analytics, customer care workflows, and polished interface. It combines publishing, engagement, analytics, and listening into a unified platform.
Sprout Social supports 8+ platforms: Instagram, Facebook, LinkedIn, X/Twitter, TikTok, YouTube, Pinterest, and Threads.
Key features:
- Smart Inbox with sentiment analysis
- AI Assist for text and reply generation
- Advanced analytics with custom reports
- Competitor and paid insights (Professional+)
- Team productivity and customer care reports
- Review management
- API and helpdesk integrations (Advanced+)
Sprout Social targets enterprises and customer care teams that need deep reporting, sentiment tools, and structured collaboration. See what users say about Sprout Social on G2 and Trustpilot.
Later Overview
Later is a visual-first social media platform built around content planning and scheduling. Originally focused on Instagram, it has expanded to support multiple platforms while keeping its visual calendar at the core.
Later supports 8 platforms: Instagram, Facebook, LinkedIn, Pinterest, X/Twitter, TikTok, YouTube, and Threads.
Key features:
- Visual content calendar and media library
- AI content tools with monthly credit system
- Link in Bio page
- Social inbox (Growth+)
- UGC collection (Growth+)
- Smart Scheduling with Future Trends
- Competitive benchmarking (Scale)
Later targets creators and brands that prioritize visual content planning, especially on Instagram and TikTok. Read real user reviews of Later from G2 and Trustpilot.
Pricing Comparison
The pricing gap between these tools is significant — Sprout Social costs 4-8x more than Later depending on the plan.
Sprout Social Pricing
Sprout Social uses per-seat pricing in USD. We break this down further in our Sprout Social pricing guide.
| Plan | Price | Social Profiles | Key Features |
|---|---|---|---|
| Standard | $199/mo per seat | 5 | Keyword monitoring, AI text, review management |
| Professional | $299/mo per seat | Unlimited | Message tagging, competitor insights, paid insights |
| Advanced | $399/mo per seat | Unlimited | Sentiment analysis, API, helpdesk integrations, spike alerts |
| Enterprise | Custom | Unlimited | White-glove onboarding, SSO, priority support |
Example costs:
- 1 seat on Standard = $199/month
- 3 seats on Professional = $897/month
Later Pricing
Later uses Social Set pricing — each set bundles one profile per platform. See the full Later pricing breakdown for details.
| Plan | Price | Social Sets | Users | Key Features |
|---|---|---|---|---|
| Starter | $25/mo | 1 (8 profiles) | 1 | 30 posts/profile, 5 AI credits, 3-month analytics |
| Growth | $50/mo | 2 (16 profiles) | 2 | 180 posts/profile, 50 AI credits, approvals, inbox |
| Scale | $110/mo | 6 (48 profiles) | 4 | Unlimited posts, 100 AI credits, custom analytics |
Example costs:
- 1 Social Set on Starter = $25/month
- 2 Social Sets on Growth = $50/month
- Extra Social Sets = $15/month each
Price Verdict
Later is far more affordable. A single Sprout Social Standard seat ($199/month) costs more than Later's most expensive plan (Scale at $110/month). For creators and small teams, this isn't even close.
Sprout Social's pricing only makes sense if you need enterprise-grade analytics, customer care workflows, sentiment analysis, or review management — features Later doesn't offer.
Neither tool has a free plan.
Feature Comparison
Scheduling & Publishing
| Feature | Sprout Social | Later |
|---|---|---|
| Unlimited scheduling | Yes (all plans) | Scale plan only ($110/mo) |
| Post limits | None | 30-180 per profile |
| Best time to post | Yes (Optimal Send Times) | Yes (Smart Scheduling) |
| Content calendar | Yes | Yes (visual) |
| First comment scheduling | No | No |
| Draft saving | Yes | Yes |
Winner: Sprout Social — unlimited scheduling on all plans. Later restricts posts to 30-180 per profile on Starter and Growth, with unlimited only on Scale at $110/month.
AI Tools
| Feature | Sprout Social | Later |
|---|---|---|
| AI caption generation | Yes (AI Assist) | Yes (credit-based) |
| AI image generation | No | No |
| AI reply suggestions | Yes (Advanced) | No |
| AI credits system | No limits | 5-100 credits/month |
Winner: Sprout Social — unlimited AI usage with reply enhancement for customer care teams. Later caps AI at 5-100 credits per month.
Analytics & Reporting
| Feature | Sprout Social | Later |
|---|---|---|
| Basic analytics | All plans | All plans |
| Custom reports | Advanced only | Scale only |
| Analytics history | Group to Custom | 3 months to 2 years |
| Competitor benchmarking | Professional+ | Scale only |
| Paid ad insights | Professional+ | No |
| Customer care reports | Advanced | No |
| Team productivity reports | Advanced | No |
Winner: Sprout Social — deeper analytics across the board including paid insights, customer care metrics, and team productivity tracking. Later's competitive benchmarking and custom analytics require the $110/month Scale plan.
Team Collaboration
| Feature | Sprout Social | Later |
|---|---|---|
| Multiple users | All plans | Growth+ (2-4 users) |
| Approval workflows | Advanced plan | Growth plan |
| User permissions | Professional+ | Growth plan |
| External approvals | No | Growth plan |
| DM assignment | Yes | No |
| Message tagging | Professional+ | No |
Winner: Sprout Social for large teams — DM assignment, message tagging, and more granular permissions. Later wins for small teams needing external approval workflows at $50/month vs $399/seat on Sprout Social.
Social Inbox & Engagement
| Feature | Sprout Social | Later |
|---|---|---|
| Unified inbox | Yes (Smart Inbox) | Growth+ (basic) |
| Social listening | Yes (add-on) | No |
| Sentiment analysis | Yes (Advanced) | No |
| Review management | Yes (all plans) | No |
| Message spike alerts | Yes (Advanced) | No |
| UGC collection | No | Growth+ |
Winner: Sprout Social — Smart Inbox with sentiment analysis, review management, and spike alerts. Later offers a basic inbox on Growth+ and UGC collection, but nothing close to Sprout Social's engagement tools.
Content & Creative Tools
| Feature | Sprout Social | Later |
|---|---|---|
| Link in Bio | No | Yes |
| Media library | Basic | Yes (visual-first) |
| UGC collection | No | Growth+ |
| Canva integration | No | No |
Winner: Later — stronger visual planning with a media library, UGC collection, and Link in Bio. Sprout Social focuses on engagement and analytics rather than content creation tools.
Platform Support
| Platform | Sprout Social | Later |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes | Yes |
| Yes | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Threads | Yes | Yes |
Winner: Tie. Both support the same 8 core platforms.
What Real Users Say
Sprout Social Reviews
G2: 4.4/5 (5,731 reviews) — Users praise the ease of use, post scheduling, and analytics. Top complaints include missing features on lower plans, expensive pricing, and limited features for the cost.
Trustpilot: 2.2/5 (75 reviews) — Low rating with complaints about aggressive sales tactics, rising prices, and the tool feeling outdated relative to newer alternatives.
Later Reviews
G2: 4.5/5 (347 reviews) — Users appreciate the ease of use, scheduling features, and multi-platform support. Top complaints include limited features, publishing limitations, and Instagram-specific restrictions.
Trustpilot: 1.3/5 (329 reviews) — Very low rating with widespread complaints about unexpected charges, difficulty canceling subscriptions, and denied refunds.
Review Verdict
Later scores slightly higher on G2 (4.5 vs 4.4), but Sprout Social has far more reviews (5,731 vs 347). On Trustpilot, both score poorly — Sprout Social at 2.2/5 and Later at 1.3/5. Later's 1.3/5 is among the lowest in the social media scheduling space, driven largely by billing and cancellation issues.
Who Should Use Sprout Social?
If Sprout Social is on your shortlist, check out our best alternatives to Sprout Social for other options.
Sprout Social is the better choice if you:
- Run a customer care team that needs sentiment analysis and care reports
- Need review management built into the platform
- Want paid ad insights alongside organic analytics
- Need team productivity reporting and message spike alerts
- Have the budget for $199-$399+/month per seat
Who Should Use Later?
If Later sounds right, you may also want to see our top alternatives to Later before committing.
Later is the better choice if you:
- Are a visual-first creator focused on Instagram and TikTok
- Need a visual content calendar and media library
- Want UGC collection tools built in
- Need external approval workflows at a lower price
- Prefer a creator-friendly price point starting at $25/month
A Better Alternative to Both
If Sprout Social is overkill and Later's post limits and credit system feel restrictive, there's a middle ground.
PostPlanify gives you unlimited scheduling, AI tools without credit limits, and team features — at a flat monthly rate.
| Feature | Sprout Social | Later | PostPlanify |
|---|---|---|---|
| Starting Price | $199/mo/seat | $25/mo | $19/mo flat |
| Unlimited Scheduling | All plans | $110/mo plan only | All paid plans |
| AI Caption Generation | Yes | Yes (credit-based) | Yes (unlimited) |
| AI Image Generation | No | No | Yes |
| Canva Integration | No | No | Yes |
| Google Drive Import | No | No | Yes |
| Approval Workflows | $399/mo/seat | $50/mo | $99/mo (Premium) |
| Unlimited Team Members | Enterprise only | 4 max (Scale) | $99/mo (Premium) |
| Platforms Supported | 8+ | 8 | 9 |
PostPlanify starts at $19/month for 3 accounts with unlimited scheduling and AI tools included. The Premium plan at $99/month includes unlimited accounts, unlimited team members, approval workflows, and analytics. See all plans on the PostPlanify pricing page.
FAQ
Is Later cheaper than Sprout Social?
Yes, dramatically. Later starts at $25/month while Sprout Social starts at $199/month per seat. Even Later's most expensive plan ($110/month) costs less than a single Sprout Social Standard seat.
Does Sprout Social have a free plan?
No. Sprout Social offers a 30-day free trial but no free plan. Later also has no free plan, offering a 14-day trial instead.
Which has better analytics — Sprout Social or Later?
Sprout Social has much deeper analytics with custom reports, paid ad insights, customer care metrics, team productivity tracking, and competitor benchmarking. Later offers competitive benchmarking and custom analytics only on the $110/month Scale plan.
Can I switch from Sprout Social to Later?
Yes. You can reconnect your social accounts to Later and start scheduling. The main trade-off is losing the Smart Inbox, sentiment analysis, review management, and advanced reporting. You'll gain Later's visual content planning, media library, and significantly lower costs.
Which supports more social media platforms?
Both support the same 8 core platforms. For wider coverage including Bluesky, Mastodon, and Google Business Profile, tools like Buffer support 11 platforms.
Is Sprout Social worth it over Later?
Only if you need enterprise-grade features like sentiment analysis, customer care reports, review management, or paid ad insights. For creators and small teams focused on visual content scheduling, Later delivers at a fraction of the cost. For a balanced middle ground, PostPlanify offers unlimited scheduling and AI tools starting at $19/month.
Does Later have sentiment analysis?
No. Later does not offer sentiment analysis at any price. If this is a must-have for customer care workflows, Sprout Social includes it on the Advanced plan ($399/seat).
Which is easier to use — Sprout Social or Later?
Both are considered easy to use on G2. Later's visual-first approach makes it more intuitive for creators. Sprout Social has a more polished interface but a steeper learning curve due to its broader feature set.
