Later Pricing - Cost in 2025

Later is a visual-first social media management platform that helps creators, brands, and agencies plan content, schedule posts, and track performance across multiple channels. It also includes tools for AI content generation and a Link in Bio page to drive clicks from social profiles.

But is Later really worth the price - or should you save your money?

Today, we'll break down the full Later pricing structure and show you exactly what you get in each plan, so you can decide whether it's the right tool for your content strategy.

Later Social Media Scheduling Pricing Plans

Here's a detailed breakdown to help you understand Later's pricing and choose the best fit for your workflow.

Each paid Later plan includes core social media management features like:

• Social sets that bundle profiles from multiple platforms
• Post scheduling and a visual content calendar
• AI content tools with monthly AI credits
• Platform analytics with different lookback windows
• Link in Bio page
• Access for a set number of users
• Customer support

The main differences between plans come down to the number of social sets, users, posting limits, analytics depth, AI credits, and access to advanced analytics and benchmarking.

1. Starter Plan

The Starter plan costs $25.00 USD/month*, billed monthly.

What’s included:

• 1 Social Set (8 profiles total)
  (1 of each supported platform in the set)
• 1 user

Features:

• Schedule up to 30 posts per profile
• AI content tools (5 AI credits /month)
• Platform analytics (up to 3 months)
• Link in Bio
• Basic customer support

Extra add-ons are not available on this plan (no extra Social Sets, users, or AI credits).

Best for: solo creators who post occasionally and want a simple way to schedule content and use basic AI tools.

2. Growth Plan

The Growth plan costs $50.00 USD/month*, billed monthly.
This plan is marked as the Most popular.

What’s included:

• 2 Social Sets (16 profiles total)
  (2 of each supported platform in the set)
• 2 users

Everything in Starter, plus:

• Smart Scheduling with Future Trends (New)
• Internal collaboration and approvals
• External workflow and approvals

Additional features:

• Social inbox
• Schedule up to 180 posts per profile
• AI content tools (50 AI credits /month)
• Platform analytics (up to 1 year)
• UGC collection
• Custom roles and permissions

Add-ons:

• Extra Social Sets ($15 USD/month each)
• Extra users ($5 USD/month each)
• Extra AI credits ($5 USD/month for 100 credits per month)

Best for: growing brands and small teams that need more posts, more profiles, a social inbox, and better collaboration.

3. Scale Plan

The Scale plan costs $110.00 USD/month*, billed monthly.

What’s included:

• 6 Social Sets (48 profiles total)
  (6 of each supported platform in the set)
• 4 users

Everything in Growth, plus:

• Custom analytics
• Competitive benchmarking
• Future industry insights

Additional features:

• Unlimited posts
• AI content tools (100 AI credits /month)
• Platform analytics (up to 2 years)
• Priority support

Add-ons:

• Extra Social Sets ($15 USD/month each)
• Extra users ($5 USD/month each)
• Extra AI credits ($5 USD/month for 100 credits per month)

Best for: teams and agencies that manage many profiles, need deeper analytics and benchmarking, and want higher limits with priority support.

*Prices are billed in USD, applicable taxes are extra.

Is Later Pricing Worth It?

If you look at Later’s pricing plans, you'll see clear options for solo creators (Starter), growing teams (Growth), and agencies or larger teams (Scale). On paper, the structure is straightforward and ties pricing to the number of social sets, users, and analytics depth.

However, when you read user reviews and comparisons online, a few common themes appear.

Many users highlight that Later’s add-ons can quickly increase the monthly bill. Extra Social Sets, additional users, and extra AI credits are all charged separately. This means that once you start managing multiple brands or need more collaboration, the cost climbs beyond the base plan price.

Others point out that while Later is intuitive and visual, it focuses mainly on scheduling and content planning. Teams that need advanced automation, deeper multi-platform analytics, or sophisticated approval workflows sometimes find Later limiting compared to more robust social media management tools.

In other words, Later is a solid option for visual planning and straightforward scheduling, but there are social media scheduling platforms that offer more predictable pricing and stronger workflows for agencies and fast-growing teams - often at a similar or lower total cost once add-ons are considered.

Pros and Cons of Later

Pros of Later:

1. Visual, beginner-friendly interface:
   Later’s scheduling calendar and media library are designed to be visual and easy to use, which is helpful for creators and small teams.

2. Flexible Social Set structure:
   Social Sets let you manage multiple profiles in bundles, making it easier to keep different brands or channels organized.

3. Built-in Link in Bio:
   Every plan includes a Link in Bio page, helping you drive traffic from Instagram and TikTok to websites, shops, or landing pages.

4. AI content tools with credits:
   Later includes AI tools for content generation, giving you a set number of AI credits each month on paid plans.

5. Scale plan with deeper analytics and benchmarking:
   The Scale plan offers custom analytics, competitive benchmarking, and future industry insights, along with longer analytics windows.

Cons of Later:

1. Add-ons make scaling more expensive:
   Extra Social Sets, additional users, and extra AI credits all cost extra each month, which can add up quickly as your team or client list grows.

2. Starter plan has tight limits:
   The Starter plan is limited to one Social Set, one user, 30 posts per profile, and only 5 AI credits per month — fine for occasional posting, but restrictive once you become more active.

3. Growth and Scale can be pricey for small teams:
   At $50 and $110 per month respectively, Later’s higher plans are a significant investment for smaller teams, especially when you factor in add-ons.

4. Focused more on scheduling than advanced automation:
   Later is strong at scheduling and planning, but lacks some of the more advanced automation and workflow features available in more comprehensive tools.

5. No plan tailored specifically for large agencies:
   Scale increases limits and analytics, but agencies managing many brands may still find the Social Set and add-on model less flexible than alternatives.

The Better Later Alternative for Social Media Scheduling

Want a simpler and more affordable way to schedule posts, stay organized, and manage multiple brands - without worrying about paying extra for each social set, user, or AI credit?

PostPlanify is the Later alternative you’re looking for.

PostPlanify pricing starts at $29 per month, offering predictable pricing designed for creators, teams, and agencies.

You’ll get all features included across plans, including:

• AI writing assistant
• Real-time post previews for every platform
• Canva + Google Drive integration
• Unlimited scheduling
• Multi-brand organization
• Analytics
• Team workflows
• Advanced post management calendar
• 7-day free trial

This gives you everything you need to manage content faster and more efficiently - and is the reason many creators, teams, and agencies choose PostPlanify as a modern, cost-effective Later alternative.

FAQ on Later Pricing

Is Later free?

Yes, Later offers a free plan with limited features, which is useful for trying basic scheduling and Link in Bio. To unlock AI tools, more analytics, and higher limits, you’ll need a paid plan.

Does Later offer a free trial?

Yes. Later provides a 14-day free trial on its paid plans, so you can test scheduling, analytics, and AI content tools before committing.

Is Later good?

Yes, Later is well-regarded for its visual calendar, ease of use, and Link in Bio features. It’s especially popular among creators and brands focused on visual platforms like Instagram and TikTok. However, some users find the add-on costs and plan limits expensive as they scale.

What is Later used for?

Later is used to plan, schedule, and publish social media posts across multiple platforms, organize media and UGC, generate AI-assisted content, manage basic analytics, and drive traffic through a Link in Bio page.