Social Media Management for Amazon Sellers
Drive external traffic to your listings and build a brand beyond Amazon. Schedule product showcases, customer reviews, behind-the-scenes content and promotional posts across every platform — so you can boost rankings and reduce your dependency on Amazon PPC.
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Why Amazon Sellers Choose PostPlanify
Everything you need to manage social media as an amazon sellers
Schedule Product Content Across Every Platform
Post product photos, lifestyle shots, unboxing videos and comparison content to Instagram, TikTok, YouTube, Facebook, Pinterest and more — all from one dashboard. Drive traffic from every channel to your Amazon listing.
Batch-Schedule Around Product Launches
Plan teaser content, launch-day announcements, influencer features and follow-up posts weeks in advance. Bulk-schedule everything so launch day generates maximum external traffic and velocity.
AI Captions That Drive Clicks to Your Listing
Generate captions with compelling calls-to-action for each platform. AI adapts messaging for Instagram shoppers, TikTok browsers, Pinterest planners and Facebook community groups.
Visual Calendar to Plan Promotional Cycles
Map Prime Day deals, Lightning Deals, seasonal promotions and everyday content across the calendar. See your entire marketing plan at a glance and ensure no promotional window is missed.
Import Product Photography from Google Drive & Canva
Pull product shots, infographics and branded templates from Google Drive or Canva. No more downloading from your photographer and manually uploading to each platform.
Manage Multiple Brands or ASINs Separately
Run three private label brands? Keep each in its own workspace with dedicated calendars, content libraries and branding — all managed from a single dashboard.
Collaborate with Your VA or Marketing Team
Give your virtual assistant, social media manager or agency access to draft posts. Approval workflows ensure nothing goes live without your review.
Track Which Content Drives Traffic
See which posts generate the most engagement and clicks. Identify whether product demos, customer reviews or lifestyle content performs best — then allocate your time accordingly.
Repurpose One Asset Across Every Platform
A single product video can become a TikTok, an Instagram Reel, a YouTube Short, a Pinterest pin and a Facebook post. Upload once and schedule everywhere with tailored captions.
Don't Just Take Our Word for It
“PostPlanify is an excellent service with a team that truly listens to its users. Feedback isn't just noted, it's implemented fast, which makes a huge difference. The pace of improvement is honestly impressive and it makes our life so much easier with client management.”
Andreas Luisa
arcdigital.ro“PostPlanify has transformed our social media management. The interface is intuitive, and the scheduling works with precision, allowing the AprovaLeges team to focus on what truly matters: producing quality content.”
AprovaLeges
aprovaleges.com.brWhy Amazon Sellers Needs Social Media
The numbers show that social media is no longer optional for amazon sellers professionals
of Amazon sellers actively use social media marketing to drive external traffic to their listings
Jungle Scout State of the Amazon Seller Report, 2025higher conversion rates from external traffic compared to Amazon PPC when paired with Brand Referral Bonus
Amazon Brand Referral Bonus Program Data, 2024Brand Referral Bonus credit Amazon gives sellers for driving external traffic — effectively reducing referral fees
Amazon Seller Central Brand Referral Bonus, 2025active sellers on Amazon worldwide, making brand differentiation through social media increasingly critical for visibility
Marketplace Pulse Amazon Seller Report, 2025of consumers use social media to research products before purchasing on Amazon
Salsify Consumer Research Report, 2024Save 5+ hours every week on content creation
Manage all your media in one place
Store, organize and reuse your brand assets in one shared library. Import from Canva or Google Drive when needed.
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Weekly Content Ideas for Amazon Sellers
A ready-made content calendar you can schedule with PostPlanify in minutes
Product Launch or New Listing Announcement
Announce new products or variations. Use high-quality lifestyle photos and clear benefit-driven messaging to generate initial traffic and reviews.
Customer Review or Unboxing Feature
Share a glowing customer review as a designed graphic or repost an unboxing video. Social proof drives trust and clicks to your listing.
Behind-the-Scenes Sourcing & Production
Show how your product is made, sourced or quality-checked. Factory visits, material sourcing or packaging design content humanizes your brand.
Product Comparison or "Why Ours" Content
Compare your product against competitors or show a before-and-after. Educational comparison content builds confidence in the purchase decision.
Deal, Coupon or Limited-Time Offer
Promote Lightning Deals, coupon codes, Prime Day specials or seasonal discounts. Create urgency to drive immediate traffic to your listing.
Lifestyle Product Photography
Show your product in real-life settings — on a kitchen counter, in a gym bag, on a desk. Lifestyle content helps buyers visualize owning the product.
Educational Content About Your Category
Share tips, how-to guides or category expertise. If you sell kitchen products, share recipes. If you sell fitness gear, share workout tips. Value-first content builds a following that converts.
Weekly Product Tip or Use-Case Series
Build a recurring series showcasing different ways to use your product. "Tip Tuesday" or "Use-Case Wednesday" creates anticipation and repeat engagement.
Sales Recap & Upcoming Promotions Preview
Share bestseller highlights, restock announcements or a preview of next month's deals and launches. Keep your audience engaged with what's coming.
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Best Social Media Platforms for Amazon Sellers
Not every platform matters equally. Here is where amazon sellers professionals should focus — and PostPlanify supports all of them.
Essential Platforms
The top platform for product discovery and lifestyle branding. Reels, carousels and shopping features drive traffic directly to product pages.
TikTok
Product videos go viral on TikTok. "TikTok made me buy it" drives massive external traffic to Amazon listings — often outselling PPC campaigns.
Pinterest users actively search for products to buy. Pins drive evergreen traffic to your listing for months after posting — with one of the highest purchase intent rates of any platform.
Recommended Platforms
Massive user base and active buying communities. Facebook Groups and Marketplace drive product discovery, and deal posts get high engagement.
YouTube
Product demos, comparison videos and tutorials on YouTube rank in Google search. Shorts extend your reach into short-form feeds. Long-form builds deep product trust.
X (Twitter)
Good for deal alerts, product announcements and engaging with the Amazon seller community. Quick posts about Lightning Deals and coupons drive immediate traffic.
Worth Exploring
Useful for B2B Amazon sellers, building your brand story as an entrepreneur, and connecting with wholesale or distribution partners.
Threads
Growing text-based platform tied to Instagram. Good for quick product updates, deal announcements and casual engagement with your community.
Bluesky
Emerging platform. Early presence establishes your brand as the platform grows. Low competition means higher visibility for product content.
You Sell on Amazon… But Amazon Does Not Build Your Brand
Amazon is a search engine, not a brand builder. Customers search, compare and buy — often without remembering the brand name. Meanwhile, rising PPC costs eat into margins and algorithm changes can tank your visibility overnight. Social media builds a brand that drives external traffic, boosts Amazon rankings through the Brand Referral Bonus, and creates a customer base you own. PostPlanify lets you batch-schedule product content across every platform — even when you are busy managing inventory, PPC and customer service.
Batch-schedule product content in one session
Plan a full month of product showcases, reviews and promotions in one sitting. PostPlanify posts automatically while you manage your Amazon business.
AI captions that drive listing clicks
Generate compelling product descriptions and calls-to-action tuned for each platform. Turn social media scrollers into Amazon customers.
Drive external traffic and earn Brand Referral Bonus
Amazon rewards sellers who drive external traffic with a 10% Brand Referral Bonus. Social media becomes a revenue driver, not just a branding expense.
Amazon Brand Referral Bonus for driving external traffic from social media
platforms to drive external traffic
of sellers use social media
How Amazon Sellers Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Solo Amazon FBA Seller Building a Brand
An individual seller running a private label brand on Amazon, handling everything from sourcing to PPC to customer service.
Between managing inventory, optimizing PPC campaigns, handling customer service and monitoring reviews, there is zero time left for social media marketing.
Dedicate one hour weekly to batch-schedule product content, customer reviews and lifestyle photos across Instagram, TikTok and Pinterest. PostPlanify posts automatically throughout the week.
A growing social media presence that drives external traffic to listings, earns the Brand Referral Bonus and builds brand recognition — without daily time investment.
Private Label Brand Expanding Beyond Amazon
A brand with strong Amazon sales looking to reduce platform dependency by building direct customer relationships.
The brand has no presence outside Amazon. Customers buy the product but have no connection to the brand. A single Amazon policy change or competitor attack could wipe out revenue.
Use PostPlanify to build a multi-platform social presence. Schedule brand storytelling, product education and community content that drives traffic to both Amazon and a direct Shopify store.
A brand that exists beyond Amazon with a following that drives sales across multiple channels, reducing single-platform risk and increasing lifetime customer value.
Amazon Seller Launching on Shopify
An Amazon seller expanding to their own Shopify store to capture higher margins on direct sales.
The new Shopify store has no organic traffic. Paid ads are expensive. The seller needs a way to drive traffic without spending more on advertising.
Schedule content that splits traffic between Amazon (for ranking velocity) and Shopify (for margin). Use PostPlanify to maintain consistent posting across platforms with links to both storefronts.
A diversified sales channel strategy where social media drives traffic to both Amazon and Shopify, building a brand that is not dependent on any single marketplace.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Simple Pricing. Consistent Growth.
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Starter
Best for hobby users
3 Social Accounts
100 AI images / mo
100 Posts / mo
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
API Access
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Growth
Most PopularBest for creators & growing teams
10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
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Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
$0 today • Cancel anytime
Social Media Management for Amazon Sellers
PostPlanify is a social media management tool built for Amazon sellers. Schedule product showcases, customer reviews, behind-the-scenes content and promotional posts across Instagram, TikTok, Pinterest, YouTube, Facebook, X, LinkedIn, Threads and Bluesky — all from one dashboard.
Whether you are a solo FBA seller or a private label brand with a growing catalog, PostPlanify helps you drive external traffic to your Amazon listings and build a brand that exists beyond the marketplace.
Key Features
- •Cross-platform scheduling for Instagram, TikTok, Pinterest, YouTube and 5 more platforms
- •Batch-scheduling to plan a full month of product content in one session
- •AI-powered captions with compelling calls-to-action for each platform
- •Visual content calendar to plan product launches, deals and everyday content
- •Multi-brand workspaces to manage private label brands separately
- •Google Drive & Canva import to pull product photography and branded graphics
- •Team collaboration with VA and agency access plus approval workflows
- •Analytics to track which content drives the most traffic and engagement
Why Amazon Sellers Need Social Media
Amazon is a search engine, not a brand builder. Rising PPC costs, algorithm changes and increasing competition mean sellers can no longer rely solely on Amazon for traffic. Social media drives external traffic that boosts rankings, earns Amazon's 10% Brand Referral Bonus and builds a customer base you actually own.
Batch-Schedule Around Your Seller Workflow
Managing inventory, PPC campaigns, customer service and supplier relationships fills your day. PostPlanify fits into the gaps. Batch-schedule a full month of product content in one sitting — product launches on Mondays, customer reviews on Tuesdays, lifestyle photos on Saturdays — then let it run on autopilot.
Turn One Product Photo Into Content Everywhere
A single product video can become an Instagram Reel, a TikTok, a YouTube Short, a Pinterest pin and a Facebook post. With PostPlanify, you upload once and schedule across every platform with captions tailored for each audience — shoppers on Pinterest, browsers on TikTok, community members on Facebook.
Build a Brand That Survives Beyond Amazon
Sellers who build a brand on social media are not dependent on a single marketplace. PostPlanify helps you create consistent brand content that drives traffic to Amazon, Shopify or wherever you sell — giving you control over your customer relationships and revenue.
Frequently Asked Questions
Everything you need to know about social media scheduling for amazon sellers
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PostPlanifyBuild a Brand. Drive External Traffic. Own Your Customers.
Schedule product content across every platform in one session. Boost your Amazon rankings and reduce your dependency on PPC.