Social Media Management for Etsy Sellers
You're a maker first and a marketer second. Between crafting products, packaging orders and managing your shop, social media feels like a second job. Photograph your products once, batch-schedule across Pinterest, Instagram and TikTok in one sitting — then get back to creating.
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Why Etsy Sellers Choose PostPlanify
Everything you need to manage social media as an etsy sellers
Schedule Product Posts Across Pinterest, Instagram & TikTok
Upload your product photos once and schedule them to the three platforms that drive the most Etsy traffic — Pinterest for search, Instagram for discovery, TikTok for virality — with tailored captions for each.
Batch-Schedule After a Product Photography Session
Take your product photos on one day, then schedule a full week (or month) of content in one sitting. No more scrambling to post between orders and shipments.
AI Captions for Product Descriptions and Maker Content
Generate captions that highlight what makes your handmade products special. Keyword-rich for Pinterest SEO, story-driven for Instagram, casual and authentic for TikTok.
Visual Calendar to Plan Around Seasonal Sales
See your entire posting schedule at a glance. Plan content around key Etsy shopping seasons — holidays, Mother's Day, back-to-school, wedding season — so you're promoting the right products at the right time.
Import Product Photos from Google Drive & Canva
Pull product shots from Google Drive or branded mockups and graphics from Canva directly into PostPlanify. No downloading, editing filenames and re-uploading across apps.
Showcase Your Making Process with Video Content
Process videos are the highest-performing content for handmade sellers. Schedule your pottery throwing, jewelry making or sewing clips to TikTok, Instagram Reels and YouTube Shorts from one upload.
Track What Content Drives the Most Shop Traffic
See which posts generate the most engagement, saves and clicks. Learn whether your audience responds more to finished product shots, process videos or packaging content — then make more of what works.
No Marketing Team Needed — But Collaboration Is There If You Want It
PostPlanify is designed for solo sellers, but if you bring on a VA or a fellow maker to help, you can share access with draft and approval workflows built in.
Manage Multiple Shops or Product Lines
Sell handmade jewelry and digital planners? Run separate workspaces for each Etsy shop or product line with its own calendar, content strategy and posting schedule.
Don't Just Take Our Word for It
“PostPlanify is an excellent service with a team that truly listens to its users. Feedback isn't just noted, it's implemented fast, which makes a huge difference. The pace of improvement is honestly impressive and it makes our life so much easier with client management.”
Andreas Luisa
arcdigital.ro“PostPlanify has transformed our social media management. The interface is intuitive, and the scheduling works with precision, allowing the AprovaLeges team to focus on what truly matters: producing quality content.”
AprovaLeges
aprovaleges.com.brWhy Etsy Sellers Needs Social Media
The numbers show that social media is no longer optional for etsy sellers professionals
active sellers on Etsy, making consistent social media presence essential to stand out from competition
Etsy Annual Report, 2024of Etsy sellers say social media is their primary source of external traffic to their shop
eRank Etsy Seller Survey, 2024of Pinterest users use the platform to start a new project or purchase, making it the top traffic driver for handmade and craft products
Pinterest Business Insights, 2025of consumers say they're more likely to purchase from a small business after seeing behind-the-scenes content of the making process
Sprout Social Consumer Report, 2024more engagement on process and making videos compared to static product photos for handmade businesses on TikTok and Instagram
Later Social Media Trends Report, 2025Save 5+ hours every week on content creation
Manage all your media in one place
Store, organize and reuse your brand assets in one shared library. Import from Canva or Google Drive when needed.
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Weekly Content Ideas for Etsy Sellers
A ready-made content calendar you can schedule with PostPlanify in minutes
Product Showcase / New Listing
Feature a product with styled photos or a short video highlighting details, materials and craftsmanship. Include the Etsy link and a clear call-to-action to visit your shop.
Making Process / Work in Progress
Film yourself crafting — pouring resin, throwing pottery, hand-stitching leather, designing digital products. Process videos are magnetic on TikTok and Instagram Reels.
Packaging & Shipping Day
Show your packaging process — wrapping, labeling, adding personal touches. Satisfying packaging videos perform extremely well on short-form platforms and humanize your brand.
Customer Photo or Review Spotlight
Share a customer photo of your product in use or screenshot a glowing review. Tag the customer (with permission) and add context about the product. Social proof drives sales.
Studio or Workspace Tour
Give followers a peek at your workspace — your craft room, studio, tools and materials. Audiences love seeing where the magic happens, and it builds authenticity.
Market or Craft Fair Content
If you sell at markets, share booth setup, live selling moments or crowd reactions. If not, share a "virtual market" post highlighting multiple products with a shop link.
Maker Story / Why I Create
Share why you started your Etsy shop, what inspires your designs, or a lesson from the maker journey. Personal stories create loyal customers who root for your success.
Best Seller or Restock Alert
Highlight your most popular items or announce a restock. Best-seller posts serve as social proof for new followers, and restock alerts create urgency for past browsers.
Seasonal Collection or Shop Update
Launch a seasonal collection — holiday ornaments, Valentine's gifts, fall decor — or share a monthly shop update with new listings, behind-the-scenes and upcoming plans.
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Best Social Media Platforms for Etsy Sellers
Not every platform matters equally. Here is where etsy sellers professionals should focus — and PostPlanify supports all of them.
Essential Platforms
The single most important platform for Etsy sellers. Pins drive high-intent traffic directly to Etsy listings and continue generating clicks for months — even years — after posting.
The primary platform for building your maker brand. Reels showcase your process, carousels display products and Stories create daily connection with your community.
TikTok
Process videos and packaging content go viral on TikTok. The platform drives massive discovery for handmade and small businesses — a single video can sell out a product overnight.
Recommended Platforms
Facebook Groups for handmade sellers and local communities drive engaged traffic. Reels and Marketplace extend your reach to audiences who may not be on Instagram or TikTok.
YouTube
Studio vlogs, detailed process videos and product tutorials build loyal audiences. YouTube Shorts repurpose your TikTok content for additional reach and Google search visibility.
Worth Exploring
Threads
Casual text-based updates about new listings, restocks and maker life. Tied to Instagram, it extends your reach to followers who prefer text-based content.
X (Twitter)
Useful for connecting with the maker community, sharing shop updates and participating in hashtag events like #EtsyFinds and #HandmadeHour.
Relevant for sellers offering corporate gifts, wholesale or B2B products. Also valuable for sharing the entrepreneurial journey and connecting with press.
Bluesky
Growing maker community on an emerging platform. Early presence can help build following before the platform matures.
You'd Rather Be Making Than Marketing
Etsy sellers spend hours crafting products, then realize they haven't posted in a week. Social media is what drives traffic to your shop — but it constantly competes with production time, order fulfillment and shop management. PostPlanify lets you photograph your products once, batch-schedule content across Pinterest, Instagram and TikTok in one sitting, and get back to the workbench.
Photograph once, schedule for weeks
Do one product photography session, then schedule that content across every platform for the next 2-4 weeks. No more daily posting pressure.
AI writes your product captions
Generate Pinterest-optimized descriptions, Instagram captions and TikTok text in seconds — so you spend your time making, not writing copy.
Drive steady traffic to your Etsy shop
Consistent posting keeps your products visible and your shop traffic steady — even during your busiest production and shipping weeks.
Create weeks of social media content for your Etsy shop
key platforms covered per product
less daily posting time
How Etsy Sellers Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Handmade Jewelry Seller
A jewelry maker selling handcrafted pieces on Etsy while managing production, packaging and customer orders solo.
Spends all day making jewelry and fulfilling orders. By evening, the last thing they want to do is create social media posts for tomorrow.
Photograph new pieces during one dedicated session, then batch-schedule styled shots to Pinterest, process videos to TikTok and lifestyle content to Instagram for the next two weeks.
Shop traffic remains steady from social media without daily posting effort, and process videos consistently drive new customers to listings.
Digital Product Creator on Etsy
A designer selling digital planners, templates, printables or SVG files on Etsy.
Digital products don't have the "making process" content advantage. It's hard to create engaging social media content for downloadable products.
Use PostPlanify to schedule mockup showcases, how-to-use tutorials, customer setup photos and design process timelapses. AI captions help frame digital products as solutions to real problems.
Consistent social media presence drives steady traffic to digital listings — which have zero fulfillment cost and scale infinitely.
Vintage & Thrift Reseller
A reseller sourcing vintage items, thrifted finds and antiques to sell through their Etsy shop.
Inventory changes constantly. New items come in daily, and each one needs its own listing and social media post — creating an overwhelming content backlog.
Photograph new inventory in batches during sourcing days, then schedule product showcase posts, "what I found" haul videos and styling content across platforms in one session.
Every new item gets social media exposure quickly, and haul-style content attracts followers who check back regularly for new finds.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Simple Pricing. Consistent Growth.
Start with a 7-day free trial. Cancel anytime.
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Best for hobby users
3 Social Accounts
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100 Posts / mo
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10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
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Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
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Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
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1:1 Onboarding Call
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Social Media Management for Etsy Sellers
PostPlanify is a social media management tool built for Etsy sellers. Schedule product showcases, making process videos and shop updates across Pinterest, Instagram, TikTok, YouTube, Facebook, X, Threads and Bluesky — all from one dashboard.
Whether you sell handmade jewelry, digital planners, vintage finds or custom crafts, PostPlanify helps you maintain a consistent social media presence that drives traffic to your Etsy shop — without taking time away from creating.
Key Features
- •Pinterest-first scheduling to drive consistent high-intent traffic to your Etsy shop
- •Multi-platform posting for Instagram, TikTok, YouTube, Facebook and more from one upload
- •AI-powered product captions optimized for Pinterest SEO, Instagram engagement and TikTok discovery
- •Visual content calendar to plan around seasonal sales and Etsy shopping trends
- •Batch-scheduling to turn one photo session into weeks of content
- •Google Drive & Canva import to pull product mockups and styled graphics directly
- •Analytics dashboard to track which content drives the most shop traffic and engagement
- •Multi-shop support for sellers managing multiple Etsy shops or product lines
Why Etsy Sellers Need a Social Media Scheduler
Etsy's own data shows that external traffic — especially from Pinterest, Instagram and TikTok — is one of the strongest signals for shop visibility in search results. But Etsy sellers are makers first. Between production, packaging, shipping and customer messages, there's no time for daily posting. A social media scheduler for Etsy sellers lets you batch-create content and keep your shop visible without sacrificing production time.
Pinterest Is Your Most Powerful Sales Channel — Automate It
Pinterest users are actively searching for products to buy. A single well-optimized pin can drive traffic to your Etsy listing for months. PostPlanify lets you batch-schedule Pinterest pins with keyword-rich descriptions so your products show up in search — and keep driving sales on autopilot.
Process Videos Sell Products — Schedule Them Once
Making process videos are the highest-performing content for handmade sellers on TikTok and Instagram. Film your process once, then use PostPlanify to schedule clips across TikTok, Instagram Reels and YouTube Shorts — each with captions that highlight the craftsmanship behind your products.
Plan Around Etsy's Busiest Shopping Seasons
Holiday shopping, Mother's Day, back-to-school, wedding season — Etsy traffic spikes are predictable. PostPlanify's visual calendar helps you plan seasonal content weeks in advance so your products are visible when buyers are actively searching.
Frequently Asked Questions
Everything you need to know about social media scheduling for etsy sellers
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PostPlanifyMake Products. Not Daily Social Media Posts.
Photograph once, batch-schedule everywhere. Your Etsy shop stays visible on social media while you stay at the workbench.