Social Media Scheduler for Food & CPG Brands
Schedule product launches, recipe content, seasonal campaigns, UGC reposts and brand stories across every platform. PostPlanify helps food and beverage brands maintain the content volume they need to stay top-of-shelf and top-of-feed.
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Why Choose PostPlanify for Food & CPG Brands?
Everything you need to manage social media for your food & cpg brands business
Coordinate Product Launches & Limited Editions
Plan your launch calendar weeks ahead—teasers, retailer callouts, influencer reveals and launch-day posts. Schedule everything to go live simultaneously across Instagram, TikTok, Pinterest and more.
Batch-Create Recipe & Lifestyle Content
Upload recipe videos, product photography, lifestyle shots and UGC reposts in one session. Schedule a full week of content so your feed stays active while your team focuses on sales and distribution.
AI Captions for Food & Beverage Content
Generate product descriptions, recipe captions, seasonal promo copy and brand storytelling that matches your voice—fun, premium, health-conscious or indulgent. Stay on-brand without writing from scratch.
Visual Calendar for Campaign Planning
See your content mix at a glance—product posts, recipe content, UGC, seasonal campaigns and brand stories. Drag and drop to balance your feed and make sure launches get proper coverage.
Plan Seasonal Campaigns Months in Advance
Summer BBQ, back-to-school, holiday gifting, New Year health—food brands live on seasonal moments. Plan entire campaign arcs months ahead and schedule content to roll out on time.
Import Designs from Canva & Google Drive
Pull product packaging shots, recipe cards, promo graphics and campaign assets from Canva or Google Drive without re-uploading or losing brand files.
Schedule Across Instagram, TikTok, Pinterest & More
Food content lives on visual platforms. Schedule Reels, TikToks, Pins, carousels and feed posts from one dashboard—customized per platform so each post fits natively.
Team Workflow with Approvals
Let your content team draft posts, have brand managers review for messaging and quality, and approve before anything goes live. Keep brand voice consistent across every touchpoint.
Track What Content Drives Trial & Sales
See which posts get the most engagement, saves, shares and clicks—recipe content, product shots, UGC, seasonal campaigns or brand stories. Invest in the content that moves product.
Don't Just Take Our Word for It
“PostPlanify is an excellent service with a team that truly listens to its users. Feedback isn't just noted, it's implemented fast, which makes a huge difference. The pace of improvement is honestly impressive and it makes our life so much easier with client management.”
Andreas Luisa
arcdigital.ro“PostPlanify has transformed our social media management. The interface is intuitive, and the scheduling works with precision, allowing the AprovaLeges team to focus on what truly matters: producing quality content.”
AprovaLeges
aprovaleges.com.brWhy Food & CPG Brands Needs Social Media
The numbers show that social media is no longer optional for food & cpg brands professionals
of consumers discover new food and beverage products through social media
Deloitte (Future of Food Consumer Report 2024), 2024projected social commerce market by 2026, with food and grocery as a leading category
Accenture (Why Shopping's Set for a Social Revolution), 2024of consumers say UGC from real people highly impacts their food purchasing decisions
Stackla / Nosto (Consumer Content Report 2024), 2024higher engagement on recipe-based content vs. product-only posts for food brands
Sprout Social (Food & Beverage Industry Benchmark 2024), 2024of Gen Z consumers have purchased a food product they first saw on TikTok
Morning Consult (Gen Z Food & Beverage Trends Survey 2024), 2024Save 5+ hours every week on content creation
Manage all your media in one place
Store, organize and reuse your brand assets in one shared library. Import from Canva or Google Drive when needed.
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Weekly Content Ideas for Food & CPG Brands
A ready-made content calendar you can schedule with PostPlanify in minutes
Product Spotlight
Feature one product with appetizing photography—clean shot, lifestyle setting or ingredient layout. Highlight what makes it unique, what it tastes like and where to find it.
Recipe of the Week
Share a simple recipe using your product. Keep it under 60 seconds for video, or use a step-by-step carousel. Recipes are the highest-performing content type for food brands.
Behind the Brand
Show your production process, sourcing story, team culture or founder journey. Transparency about how your food is made builds trust and differentiates from competitors.
UGC Repost / Customer Feature
Repost customer photos, unboxings, recipe creations and honest reviews. UGC drives trust and gives your community a reason to keep creating content with your products.
Weekend Pairing / Occasion Post
Position your product for the weekend—game day snacks, brunch recipes, cocktail mixers, picnic pairings. Occasion-based content drives impulse purchases.
Sustainability & Sourcing Story
Share your sourcing practices, packaging sustainability, community impact or farm partnerships. Consumers increasingly choose brands that align with their values.
Influencer / Collaboration Content
Post content from your influencer partnerships, chef collaborations or brand ambassadors. Cross-promote and tag creators for expanded reach.
Retailer & Availability Updates
Announce new retail partnerships, where-to-buy updates, in-store displays and online availability. Help consumers find your product easily.
Seasonal Campaign / Limited Edition Drop
Build a multi-post campaign for seasonal flavors, holiday editions, collaborations or limited-time products. Plan the full arc—teasers, launch, and user reactions.
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Best Social Media Platforms for Food & CPG Brands
Not every platform matters equally. Here is where food & cpg brands professionals should focus — and PostPlanify supports all of them.
Essential Platforms
The primary platform for food brands. Product photography, recipe Reels, Stories, shoppable posts and UGC reposts all drive discovery and trial.
TikTok
Food trends go viral on TikTok constantly. Recipe hacks, taste tests, "things to make with..." videos and snack reviews drive massive product discovery and trial.
One of the top platforms for recipe discovery. Recipe pins, product boards and seasonal food content drive long-tail traffic directly to your store or website.
Recommended Platforms
YouTube
Longer recipe videos, brand documentaries, behind-the-scenes production and taste test content have a long shelf life and reach consumers actively searching for food content.
Still valuable for community building through food groups, running promotions, sharing recipes and reaching a broad demographic of grocery shoppers.
Worth Exploring
X (Twitter)
Good for brand voice, trending food conversations, product announcements and engaging with food media and journalists.
Best for B2B content—retail partnership announcements, industry thought leadership, hiring and building credibility with buyers and distributors.
Threads
Easy cross-posting for quick product updates, food hot takes and community engagement. Low effort with growing food enthusiast communities.
Bluesky
A growing platform worth claiming early for brand presence. Good for food conversations and community building with minimal effort.
Food Brands Need Massive Content Volume Across Too Many Platforms
Food and CPG brands face a relentless content treadmill. Product launches need multi-platform rollouts. Seasonal campaigns need months of advance planning. Recipe content, UGC, influencer partnerships and retailer callouts all compete for calendar space. PostPlanify lets you plan it all from one dashboard—batch content, coordinate campaigns and maintain the volume your brand needs without burning out your team.
Coordinate launches and campaigns
Plan teaser-to-launch sequences and seasonal campaigns across every platform. Schedule weeks of content in advance.
Generate captions at scale
Use AI to write product descriptions, recipe captions, seasonal promo copy and brand storytelling across every post.
Batch a week in one session
Upload product shots, recipe videos, UGC and campaign content in one sitting—then let the scheduler handle daily publishing.
Replace daily posting with weekly content batches
Campaign coordination
Content volume
How Food & CPG Brands Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Emerging DTC Food Brand Founder
Founder running a direct-to-consumer food or snack brand with a lean team and limited marketing budget.
You know social media drives discovery and trial, but between production, fulfillment and sales outreach, content creation is always last. Product launches feel disorganized and your posting is inconsistent.
Use PostPlanify every Sunday to batch your week—product photos, recipe videos, UGC reposts and Stories. Plan launches with a teaser-to-reveal sequence scheduled across Instagram, TikTok and Pinterest.
Consistent daily posting without daily effort. Launches feel coordinated and professional. Your brand competes with bigger companies on content volume and consistency.
CPG Brand Social Media Manager
Social media lead managing content calendars, influencer partnerships and seasonal campaigns for an established food or beverage brand.
Content needs are endless—product shots, recipes, UGC, influencer posts, seasonal campaigns, retailer callouts—and coordinating across platforms and stakeholders creates bottlenecks that delay posts and campaigns.
Build your quarterly content calendar in PostPlanify. Assign drafts to team members, route through brand approval, and schedule across all platforms. Use the visual calendar to plan seasonal arcs and ensure launches get proper coverage.
A clear, organized content pipeline. Seasonal campaigns launch on time. Recipe and product content stays balanced. Fewer missed posts and faster approvals.
Beverage Company Marketing Team
Small marketing team managing multiple beverage products with different target audiences and seasonal peaks.
Different products need different content strategies and seasonal timing. Managing everything across multiple platforms leads to some products getting neglected and campaigns launching late.
Set up workspaces per product line in PostPlanify. Plan each product's calendar independently with its own seasonal arcs. Manage everything from one dashboard and share templates where product lines overlap.
Every product line stays active with consistent, on-brand content. Seasonal campaigns are planned months ahead and launch on time across every platform.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Simple Pricing. Consistent Growth.
Start with a 7-day free trial. Cancel anytime.
Starter
Best for hobby users
3 Social Accounts
100 AI images / mo
100 Posts / mo
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
API Access
$0 today • Cancel anytime
Growth
Most PopularBest for creators & growing teams
10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
$0 today • Cancel anytime
Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
$0 today • Cancel anytime
Social Media Scheduler for Food & CPG Brands
PostPlanify is a social media scheduler built for food and CPG brands. Schedule product launches, recipe content, seasonal campaigns, UGC reposts, influencer collaborations and brand stories across Instagram, TikTok, Pinterest, YouTube, Facebook, LinkedIn, X, Threads and Bluesky — all from one dashboard.
Whether you're an emerging DTC snack brand, a growing beverage company, or a CPG brand managing multiple product lines, PostPlanify helps you maintain the content volume your brand needs without posting manually every day.
Key Features
- •Schedule food brand content across Instagram, TikTok, Pinterest, YouTube and more
- •AI-powered captions for product descriptions, recipe content and seasonal promo copy
- •Bulk scheduling to plan a full week of food content in one session
- •Visual calendar to balance product, recipe, UGC and campaign content
- •Canva and Google Drive integration to import product photography and brand templates
- •Multi-brand support to manage multiple product lines from one dashboard
- •Team workflow with drafts, approvals and a shared content calendar
- •Analytics to track which content types drive the most engagement and conversions
Why Food & CPG Brands Need a Social Media Scheduler
Food is one of the most content-hungry categories on social media. Consumers discover new products through TikTok recipe trends, Instagram food photography and Pinterest meal planning boards. They expect fresh content daily—recipe ideas, product updates, seasonal campaigns and brand stories. But producing that volume of content across five or more platforms is unsustainable without a system. A social media scheduler for food brands lets you batch-create content, plan campaigns in advance and maintain the posting frequency that keeps your brand top-of-mind at the grocery store and online.
Recipe Content Is Your Highest-Performing Asset
Recipe content consistently outperforms product-only posts for food brands. A simple recipe video using your product gives consumers a reason to buy, save the post and share it with friends. PostPlanify makes it easy to schedule recipe content alongside product posts, UGC and promotional campaigns—keeping your feed useful, not just promotional.
Seasonal Campaigns Need Advance Planning
Summer BBQ, holiday baking, back-to-school lunches, Super Bowl snacks—food brands live on seasonal moments. Missing the window means missing sales. PostPlanify's visual calendar lets you plan seasonal campaigns months in advance, schedule the full content arc and coordinate timing across every platform.
Scale Content Without Scaling Your Team
Bulk scheduling, AI captions, Canva integration and multi-brand workspaces let lean food brand teams produce the content volume of a much larger marketing department. Plan a full week of posts in one session, then focus on product development, retail partnerships and growth.
Frequently Asked Questions
Everything you need to know about social media scheduling for food & cpg brands
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PostPlanifySchedule Your Food Brand Content Before the Season Starts
Plan product launches, recipe content and seasonal campaigns in advance. Stay visible across every platform without daily posting stress.