Social Media Management for Airbnb Hosts
Turn your rental into a brand guests book directly. Schedule property showcases, local area guides, guest testimonials and seasonal promotions across every platform — so you can fill your calendar without relying solely on Airbnb or VRBO.
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Why Airbnb Hosts Choose PostPlanify
Everything you need to manage social media as an airbnb hosts
Showcase Properties Across Every Platform
Post stunning property photos and video tours to Instagram, TikTok, Facebook, Pinterest and YouTube from one dashboard. Highlight every room, view and amenity without switching apps.
Batch-Schedule Seasonal Content in Advance
Plan holiday promotions, peak-season availability posts and off-season deals weeks ahead. Schedule an entire quarter of content between guest turnovers.
AI Captions That Sell the Experience
Generate captions that paint the guest experience — cozy winter retreats, beachfront sunrises, downtown walkability. AI adapts the tone for Instagram wanderlust, Facebook community groups and LinkedIn business travel.
Visual Calendar to Balance Your Content Mix
See property tours, guest reviews, local guides and promotional posts at a glance. Drag and drop to keep your feed varied and engaging instead of repetitive listing photos.
Import Photos from Google Drive & Canva
Pull professional property photos from Google Drive or create branded graphics in Canva and import them directly. No downloading, renaming and re-uploading between tools.
Manage Multiple Properties in Separate Workspaces
Run a beach house, a mountain cabin and a city apartment? Keep each property in its own workspace with dedicated calendars, content strategies and branding.
Team Access for Co-Hosts and Property Managers
Invite co-hosts, property managers or virtual assistants to draft and schedule posts. Approval workflows ensure nothing goes live without the owner signing off.
Track Which Content Drives Inquiries
See which posts generate the most engagement and clicks. Identify whether property tours, guest testimonials or local guides perform best — then double down.
Post to Facebook Groups and Community Pages
Schedule content for local travel groups, neighborhood pages and destination communities on Facebook where potential guests actively search for rentals.
Don't Just Take Our Word for It
“PostPlanify is an excellent service with a team that truly listens to its users. Feedback isn't just noted, it's implemented fast, which makes a huge difference. The pace of improvement is honestly impressive and it makes our life so much easier with client management.”
Andreas Luisa
arcdigital.ro“PostPlanify has transformed our social media management. The interface is intuitive, and the scheduling works with precision, allowing the AprovaLeges team to focus on what truly matters: producing quality content.”
AprovaLeges
aprovaleges.com.brWhy Airbnb Hosts Needs Social Media
The numbers show that social media is no longer optional for airbnb hosts professionals
of travelers research accommodations on social media before booking, making social presence critical for short-term rentals
Expedia Group Travel Trends Report, 2024of vacation rental owners report that direct bookings grew after establishing a consistent social media presence
Lodgify Vacation Rental Industry Report, 2024global short-term rental market size, with hosts increasingly competing on brand and direct booking channels
Grand View Research STR Market Report, 2025of millennials and Gen Z say Instagram and TikTok influence their travel destination and accommodation decisions
Booking.com Travel Confidence Report, 2024average commission hosts pay per booking on Airbnb and VRBO, making direct bookings significantly more profitable
AirDNA Short-Term Rental Market Overview, 2025Save 5+ hours every week on content creation
Manage all your media in one place
Store, organize and reuse your brand assets in one shared library. Import from Canva or Google Drive when needed.
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Weekly Content Ideas for Airbnb Hosts
A ready-made content calendar you can schedule with PostPlanify in minutes
Property Showcase / Room Tour
Highlight a specific room, view or unique feature of your property. Use video walkthroughs or carousel photos to let potential guests picture themselves there.
Guest Review or Testimonial
Share a glowing guest review as a designed graphic or a video clip of guests enjoying the space. Social proof is the strongest driver of direct bookings.
Local Area Guide
Feature nearby restaurants, hiking trails, attractions or hidden gems. Position your rental as a gateway to an experience, not just a place to sleep.
Seasonal Availability or Special Offer
Promote open dates, last-minute deals, holiday packages or early-bird discounts for peak season. Create urgency with limited availability messaging.
Behind-the-Scenes Hosting
Show the turnover process, a fresh staging setup, welcome basket preparation or a property upgrade. Guests and fellow hosts alike love the authenticity.
Amenity Highlight
Zoom in on a standout amenity — the hot tub at sunset, the fully stocked kitchen, the game room, the fire pit. Make each amenity feel like a reason to book.
Travel Tips & Packing Guides
Share practical tips for guests visiting your area — what to pack, best time to visit, airport transfer options. Helpful content builds trust and keeps you top of mind.
Guest Experience Series
Build a recurring series like "Guest of the Week", "Local Favorite Fridays" or "Before & After" renovation clips. Series content builds anticipation and return viewers.
Monthly Recap & Booking Update
Share occupancy highlights, favorite guest moments, property improvements made or upcoming availability for the next month. Transparency builds a following that converts.
Posts published
Platforms supported
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Best Social Media Platforms for Airbnb Hosts
Not every platform matters equally. Here is where airbnb hosts professionals should focus — and PostPlanify supports all of them.
Essential Platforms
The top platform for travel and accommodation discovery. Reels and carousels of stunning property photos drive saves, shares and direct booking inquiries.
TikTok
Property tours and "day in the life of a host" content go viral on TikTok. The platform drives massive discovery among younger travelers planning trips.
Essential for local travel groups, destination community pages and direct booking inquiries. Facebook Marketplace and Groups are active channels for vacation rental discovery.
Recommended Platforms
Travel is one of Pinterest's top categories. Property photos and local guides drive evergreen traffic to your booking page months after posting.
YouTube
Full property walkthroughs and area guides on YouTube rank in Google search results, driving long-term organic traffic from guests researching destinations.
X (Twitter)
Good for sharing last-minute availability, engaging with travel communities and building relationships with travel bloggers and journalists.
Worth Exploring
Threads
Growing platform tied to Instagram. Share quick hosting tips, availability updates and engage with the travel community in a casual format.
Useful for hosts targeting business travelers and corporate retreats. Also valuable for networking with property management professionals.
Bluesky
Early-stage platform with a growing travel community. Establishing presence now gives first-mover advantage as the platform scales.
You Manage Properties… Not Social Media Accounts
Between guest communication, cleaning turnovers, maintenance and managing listings across Airbnb and VRBO, there is no time left for social media. But hosts who build a brand outside the platforms reduce their dependency on commission-heavy booking sites. PostPlanify lets you batch-schedule property content, local guides and promotions during downtime — so your social presence grows on autopilot while you focus on hosting.
Batch-schedule between turnovers
Use the quiet time between guest checkouts and check-ins to plan and schedule a full week or month of content across every platform.
AI captions that sell the experience
Generate captions that highlight what makes your property special — location, amenities, guest experience — tailored for each platform's audience.
Build a direct booking brand
Consistent social media presence builds recognition and trust. Over time, guests book directly through your site instead of paying 15-20% in platform fees.
on direct bookings driven by your own social media presence
platforms to reach travelers
direct booking growth reported
How Airbnb Hosts Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Single-Property Airbnb Host
A host managing one vacation rental property alongside a full-time job or other commitments.
With a day job and hosting responsibilities, finding time to consistently post on social media feels impossible. The listing on Airbnb does the heavy lifting, but commission fees eat into profits.
Dedicate one hour on a weekend to batch-schedule a month of property photos, guest reviews and local tips. PostPlanify posts automatically throughout the month.
A consistent social media presence that drives direct booking inquiries over time — reducing dependency on Airbnb and increasing profit margins.
Multi-Property Short-Term Rental Manager
A host or manager operating 5-15 vacation rental properties across different locations.
Managing social media for multiple properties means juggling multiple accounts, different content calendars and location-specific messaging — all while handling operations.
Use separate workspaces for each property with dedicated calendars. Batch-schedule content for all properties in one session using templates and AI captions.
Every property maintains an active social media presence without requiring daily attention, building distinct brands that drive direct bookings for each location.
Vacation Rental Management Company
A property management company handling marketing and operations for property owners across a portfolio.
Property owners expect marketing support, but the social media team cannot manually post for 20+ properties across multiple platforms every day.
Team members draft and schedule content for assigned properties. Approval workflows ensure the property owner or account manager signs off before anything goes live.
Scalable social media management across the entire portfolio with consistent quality, keeping property owners happy and driving bookings across every listing.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Simple Pricing. Consistent Growth.
Start with a 7-day free trial. Cancel anytime.
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Best for hobby users
3 Social Accounts
100 AI images / mo
100 Posts / mo
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
API Access
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Growth
Most PopularBest for creators & growing teams
10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
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Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
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Social Media Management for Airbnb Hosts
PostPlanify is a social media management tool built for Airbnb hosts and vacation rental owners. Schedule property showcases, guest testimonials, local area guides and seasonal promotions across Instagram, TikTok, Facebook, Pinterest, YouTube, X, LinkedIn, Threads and Bluesky — all from one dashboard.
Whether you host a single property or manage a portfolio of vacation rentals, PostPlanify helps you build a brand that drives direct bookings without spending hours on social media every day.
Key Features
- •Cross-platform scheduling for Instagram, TikTok, Facebook, Pinterest, YouTube and 4 more platforms
- •Batch-scheduling to plan a full month of property content in one session
- •AI-powered captions that highlight your property's unique experience for each platform
- •Visual content calendar to balance property tours, reviews, local guides and promotions
- •Multi-property workspaces to manage every rental with its own calendar and branding
- •Google Drive & Canva import to pull professional property photos directly
- •Team collaboration with co-host and property manager access and approval workflows
- •Analytics to track which content drives the most engagement and booking inquiries
Why Airbnb Hosts Need Social Media
Guests research accommodations on social media before they ever open Airbnb. A strong social presence builds trust, showcases the real guest experience and creates a brand that exists beyond any single listing platform. For hosts paying 15-20% in booking commissions, social media is the path to more profitable direct bookings.
Batch-Schedule Around Your Hosting Schedule
Turnovers, maintenance and guest communication fill your days. PostPlanify fits into the gaps. Batch-schedule a full month of content in one sitting — property tours on Mondays, guest reviews on Tuesdays, local guides on Wednesdays — then let it run on autopilot while you focus on hosting.
Showcase Your Property on Every Platform
A single property tour video can become an Instagram Reel, a TikTok, a YouTube Short, a Pinterest pin and a Facebook post. With PostPlanify, you upload once and schedule across every platform with captions tailored to each audience — travel seekers on Instagram, group planners on Facebook, business travelers on LinkedIn.
Manage Multiple Properties From One Dashboard
Each property gets its own workspace with a dedicated calendar, content library and team permissions. Whether you manage 2 rentals or 50, PostPlanify scales with your portfolio — keeping every property's social media active and on-brand.
Frequently Asked Questions
Everything you need to know about social media scheduling for airbnb hosts
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PostPlanifyTurn Your Rental Into a Brand Guests Book Directly.
Schedule property showcases, local guides and guest testimonials across every platform. Spend less time posting and more time hosting.