Social Media Management for Realtors
You spend your days at showings, inspections and closings. Social media shouldn't eat your evenings too. Plan a full week of listings, market updates and neighborhood content in one sitting — then get back to selling homes.
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Why Real Estate Agents Choose PostPlanify
Everything you need to manage social media as a real estate agents
Schedule Listing Posts Across Every Platform
Just listed a property? Upload your photos once and schedule the announcement to Instagram, Facebook, TikTok, LinkedIn, Pinterest and more — with platform-specific captions for each audience.
Batch a Full Week of Content Between Showings
Dedicate one hour on Sunday to plan your entire week. Schedule just listed posts, market updates, client testimonials and neighborhood highlights — then focus on your clients all week.
AI Captions That Sound Like You, Not a Bot
Generate captions for every platform in seconds. Professional for LinkedIn, casual and engaging for Instagram and TikTok, community-focused for Facebook — all while keeping your personal brand voice.
Visual Calendar to Balance Your Content Mix
See your entire posting schedule at a glance. Make sure you're not posting three listings in a row — mix in neighborhood guides, tips for buyers and personal content to keep your audience engaged.
Import Listing Photos from Google Drive & Canva
Pull MLS photos from Google Drive or branded listing graphics from Canva directly into PostPlanify. No downloading, renaming and re-uploading files between apps.
Promote Open Houses with Scheduled Countdowns
Schedule a series of posts leading up to your open house — announcement, reminder, day-of story and follow-up. Create the sequence once and let it run automatically.
Track Which Content Drives Inquiries
See which posts get the most engagement, saves and shares. Learn whether your audience responds more to listing tours, market data or personal stories — then double down on what works.
Collaborate with Your Transaction Coordinator or VA
Give your assistant access to draft and schedule posts on your behalf. Use the approval workflow so every post matches your brand before it goes live.
Manage Multiple Personal Brands or Niches
Specialize in luxury and first-time buyers? Run separate workspaces for each niche with distinct branding, content strategies and posting schedules.
Don't Just Take Our Word for It
“PostPlanify is an excellent service with a team that truly listens to its users. Feedback isn't just noted, it's implemented fast, which makes a huge difference. The pace of improvement is honestly impressive and it makes our life so much easier with client management.”
Andreas Luisa
arcdigital.ro“PostPlanify has transformed our social media management. The interface is intuitive, and the scheduling works with precision, allowing the AprovaLeges team to focus on what truly matters: producing quality content.”
AprovaLeges
aprovaleges.com.brWhy Real Estate Agents Needs Social Media
The numbers show that social media is no longer optional for real estate agents professionals
of home buyers use the internet during their home search, making social media a critical discovery channel for agents
National Association of Realtors Profile of Home Buyers and Sellers, 2024of real estate agents say social media is their top lead generation tool, ahead of MLS and referrals
National Association of Realtors Technology Survey, 2024of homeowners say they are more likely to list with agents who use video marketing on social media
National Association of Realtors Real Estate in a Digital Age Report, 2024of buyers found the home they purchased through the internet, with social media playing a growing role in discovery
National Association of Realtors Home Buyer and Seller Generational Trends, 2025of real estate agents who post consistently on social media report a measurable increase in client inquiries
Hootsuite Social Trends for Real Estate Report, 2024Save 5+ hours every week on content creation
Manage all your media in one place
Store, organize and reuse your brand assets in one shared library. Import from Canva or Google Drive when needed.
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Weekly Content Ideas for Real Estate Agents
A ready-made content calendar you can schedule with PostPlanify in minutes
Just Listed / New Listing Showcase
Share your newest listing with high-quality photos or a walkthrough video. Highlight the top 3 features that make this home stand out and include the listing link.
Market Update / Stats of the Week
Post a quick graphic or video breaking down local market stats — median price changes, days on market, inventory levels. Position yourself as the local market expert.
Neighborhood Guide / Local Spotlight
Highlight a neighborhood, local business, park or restaurant in your area. Buyers don't just buy homes — they buy neighborhoods. This content has evergreen appeal.
Home Buying or Selling Tips
Share a practical tip — how to prepare for a home inspection, what first-time buyers should know about closing costs, or staging advice. Educational content builds trust.
Just Sold / Client Win Celebration
Celebrate a closing with a client photo (with permission), the story behind the deal, or a "just sold" graphic. Social proof drives future clients to reach out.
Open House Promo or Weekend Activity
Promote your weekend open house with a quick video tour and details. If no open house, share a local weekend event or things to do in the area.
Day in the Life / Personal Story
Show the human side of real estate — your morning routine, what a showing day looks like, or why you love your market. People hire agents they feel connected to.
Client Testimonial or Review Spotlight
Share a written or video testimonial from a past client. Pair it with a photo from closing day. Reviews are your most powerful conversion tool — put them on social, not just your website.
Monthly Market Recap & Mortgage Rate Update
Post a monthly summary of your local market — closings, average prices, mortgage rate trends and what it means for buyers and sellers. This positions you as a data-driven advisor.
Posts published
Platforms supported
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Join 1,400+ creators
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Best Social Media Platforms for Real Estate Agents
Not every platform matters equally. Here is where real estate agents professionals should focus — and PostPlanify supports all of them.
Essential Platforms
The top visual platform for real estate. Listings, Reels, Stories and carousels let you showcase properties and build your personal brand in one place.
Still the largest platform for home buyers across all age groups. Marketplace integration, local Groups and Reels make it essential for lead generation.
TikTok
Listing tours and real estate tips go viral on TikTok. Younger buyers and sellers discover agents here — and the algorithm rewards consistent, authentic content.
Recommended Platforms
Position yourself as a market expert with data-driven posts. LinkedIn is ideal for referral networking, luxury market branding and connecting with relocation clients.
YouTube
Neighborhood tours, listing walkthroughs and market updates have long shelf lives on YouTube. Shorts extend your reach to new audiences searching for local content.
Home buyers actively search Pinterest for design inspiration and neighborhood info. Listing pins and area guides drive traffic to your website months after posting.
Worth Exploring
X (Twitter)
Useful for sharing market insights, engaging in local conversations and quick updates on new listings or price drops.
Threads
Growing platform for conversational content. Share quick market takes, buyer tips and behind-the-scenes moments to complement your Instagram presence.
Bluesky
Emerging platform worth claiming your name on. Early adopters in local markets can establish presence before competition increases.
You're Too Busy Selling Homes to Post Every Day
Between showings, closings, client calls and paperwork, social media always gets pushed to "tonight." But consistent posting is what generates the next lead. PostPlanify lets real estate agents batch-schedule a week of content in one sitting — listings, market updates, testimonials and personal content — so your social media runs on autopilot while you run your business.
Batch-schedule your whole week in one hour
Upload listing photos, write captions and schedule everything across all platforms in a single session between showings.
AI writes your captions in seconds
Generate engaging listing descriptions, market update captions and neighborhood spotlights tailored to each platform instantly.
Stay visible even on your busiest weeks
Your content posts on schedule whether you're at a closing, an inspection or on vacation. Consistency builds trust — and trust builds your pipeline.
Plan and schedule an entire week of real estate content
platforms covered per listing
less time on daily posting
How Real Estate Agents Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
New Agent Building a Brand
A recently licensed real estate agent trying to establish credibility and generate their first leads through social media.
No past sales to showcase, limited marketing budget and no idea what to post. Sporadic posting gets zero traction.
Use PostPlanify to schedule a consistent mix of market updates, neighborhood guides, buyer tips and personal content. AI captions help overcome writer's block, and the visual calendar ensures regular posting from day one.
Builds a professional social media presence that generates inbound inquiries within months — without hiring a marketing team.
Experienced Agent Scaling Their Presence
A productive agent with a track record of sales who knows social media works but doesn't have time to post consistently.
Too busy with active transactions to maintain a posting schedule. Goes weeks without posting, then floods feeds with listing content.
Batch-schedule a week of balanced content — listings, just sold celebrations, client testimonials and community content — in one sitting after a batch photo session.
Maintains a consistent, professional presence that generates referrals and keeps past clients engaged without daily effort.
Luxury Market Specialist
An agent specializing in high-end properties who needs polished, premium-feeling content across multiple platforms.
Luxury listings require high-quality content across multiple platforms with different audiences — Instagram for visual appeal, LinkedIn for networking, YouTube for walkthroughs.
Upload professional listing photos and videos once, then schedule tailored posts across all platforms. Import branded graphics from Canva and use AI to adjust tone for each audience.
Every luxury listing gets a full multi-platform launch that matches the quality of the properties being sold.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Simple Pricing. Consistent Growth.
Start with a 7-day free trial. Cancel anytime.
Starter
Best for hobby users
3 Social Accounts
100 AI images / mo
100 Posts / mo
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
API Access
$0 today • Cancel anytime
Growth
Most PopularBest for creators & growing teams
10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
$0 today • Cancel anytime
Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
$0 today • Cancel anytime
Social Media Management for Real Estate Agents
PostPlanify is a social media management tool built for real estate agents. Schedule listing announcements, neighborhood guides, market updates and client testimonials across Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, X, Threads and Bluesky — all from one dashboard.
Whether you're a new agent building your brand or an experienced realtor scaling your online presence, PostPlanify helps you stay consistent on social media without sacrificing the time you need for showings, closings and client relationships.
Key Features
- •Multi-platform scheduling for Instagram, Facebook, TikTok, YouTube, LinkedIn and more
- •AI-powered captions for listing descriptions, market updates and neighborhood content
- •Visual content calendar to balance listings, tips, testimonials and personal posts
- •Batch-scheduling to plan an entire week of real estate content in one session
- •Google Drive & Canva import to pull listing photos and branded graphics directly
- •Team collaboration with approval workflows for TCs, VAs and marketing assistants
- •Analytics dashboard to track which content drives the most engagement and inquiries
- •Multi-workspace support for agents managing personal brand and team accounts
Why Realtors Need a Social Media Scheduler
The National Association of Realtors reports that 97% of home buyers use the internet in their search — and social media is where they discover and evaluate agents. But real estate agents don't have the luxury of posting daily. Between showings, negotiations and paperwork, social media gets pushed to the bottom of the list. A social media scheduler for realtors lets you plan a full week of content in one focused session, then get back to selling homes.
Turn Every Listing into Multi-Platform Content
A single listing can become an Instagram carousel, a Facebook post, a TikTok walkthrough, a Pinterest pin, a YouTube Short and a LinkedIn announcement. With PostPlanify, you upload your listing photos once and schedule across every platform with tailored captions — no switching apps, no re-uploading, no copy-pasting.
Content Beyond Just Listings
The agents who win on social media don't just post listings. They share market updates, neighborhood guides, home buying tips, client success stories and personal content. PostPlanify's visual calendar helps you balance your content mix so your feed builds trust and expertise — not just a catalog of houses.
Built for Agents Who Batch Their Marketing
Smart agents batch their marketing like they batch their showings. PostPlanify lets you batch-schedule a full week of content — dedicate one hour on Sunday to plan, write and schedule everything, then focus on clients Monday through Saturday.
Frequently Asked Questions
Everything you need to know about social media scheduling for real estate agents
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PostPlanifySell Homes, Not Your Evenings to Social Media.
Batch-schedule a week of listings, market updates and community content in one sitting. Your social media works while you work with clients.