Social Media Scheduler for Home Builders & Remodelers
Schedule before-and-after reveals, project walkthroughs, design tips, client testimonials and behind-the-scenes job site content across every platform. PostPlanify helps builders and remodelers stay consistent on social media without leaving the job site.
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Why Choose PostPlanify for Home Builders & Remodelers?
Everything you need to manage social media for your home builders & remodelers business
Schedule Before-and-After Project Reveals
Plan your project reveal posts in advance—before photos, progress updates and the final transformation. Schedule the full series so it publishes on a cadence that builds anticipation and engagement.
Showcase Design Inspiration & Material Selections
Post tile choices, countertop options, floor plans, color palettes and design boards. Homeowners love this content because it helps them imagine what is possible for their own projects.
Bulk Schedule Project Content from the Job Site
Take photos and videos on the job site, upload them in one batch, write captions with AI assistance, and schedule everything across platforms. Turn one site visit into a week of content.
AI Captions for Construction & Renovation Content
Generate professional captions for project updates, material spotlights, client testimonials and design tips. Keep your tone consistent—whether that is polished, casual or technical.
Visual Calendar for Your Project Pipeline
See your full month of content at a glance—project reveals, design posts, testimonials and seasonal tips. Drag and drop to balance content types and keep your feed varied.
Import Designs from Canva & Google Drive
Pull floor plans, design mockups, promotional graphics and branded templates from Canva or Google Drive without switching between apps or re-uploading assets.
Manage Multiple Brands or Service Lines
If you run a custom home division and a remodeling division, or operate under multiple brand names, manage each from its own workspace with separate calendars, accounts and content.
Team Collaboration with Drafts & Approvals
Let your project managers, site leads or marketing coordinator draft posts. Route them through the owner or marketing director for approval before anything publishes.
Track Which Projects Drive the Most Leads
See which content generates the most engagement—before-and-afters, walkthroughs, material tips or testimonials—so you know what to create more of and what brings in qualified leads.
Don't Just Take Our Word for It
“PostPlanify is an excellent service with a team that truly listens to its users. Feedback isn't just noted, it's implemented fast, which makes a huge difference. The pace of improvement is honestly impressive and it makes our life so much easier with client management.”
Andreas Luisa
arcdigital.ro“PostPlanify has transformed our social media management. The interface is intuitive, and the scheduling works with precision, allowing the AprovaLeges team to focus on what truly matters: producing quality content.”
AprovaLeges
aprovaleges.com.brWhy Home Builders & Remodelers Needs Social Media
The numbers show that social media is no longer optional for home builders & remodelers professionals
of homeowners research contractors online before making contact, including social media profiles
National Association of Home Builders (NAHB Consumer Preferences Survey), 2024of homeowners say before-and-after photos are the most influential content when choosing a contractor
Houzz & Home (State of the Industry Report), 2024more engagement on visual transformation content compared to standard promotional posts in home services
Sprout Social (Home Services Social Media Benchmarks), 2024of remodeling companies say social media is their top source of new project leads
Qualified Remodeler (Annual Business Planning Study), 2025of homeowners use Pinterest and Instagram specifically to find design ideas and contractors for home projects
National Association of the Remodeling Industry (NARI Member Survey), 2024Save 5+ hours every week on content creation
Manage all your media in one place
Store, organize and reuse your brand assets in one shared library. Import from Canva or Google Drive when needed.
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Weekly Content Ideas for Home Builders & Remodelers
A ready-made content calendar you can schedule with PostPlanify in minutes
Before-and-After Monday
Post a side-by-side or carousel of a recent project transformation. Kitchens, bathrooms and exteriors perform best. Include a brief description of the scope and materials used.
Material Spotlight / Design Tip
Highlight a specific material choice—countertop, tile, hardware, flooring—and explain why you recommend it. This positions you as an expert and helps homeowners plan their own projects.
Job Site Progress Update
Show the work in progress—framing, electrical, drywall, finishing. Raw progress content builds trust because it shows you are actively working and transparent about the process.
Client Testimonial / Review
Share a written review, a short video testimonial, or a quote from a happy homeowner next to a photo of their finished project. Social proof drives contractor hiring decisions.
Project Walkthrough
Film a 30-60 second walkthrough of a completed space. Show the full picture—entry, details, finishes, lighting. These perform extremely well as Reels and TikToks.
Design Inspiration Board
Share a mood board, a design direction, or trending styles for kitchens, bathrooms, or home exteriors. Aspirational content gets saved and shared by homeowners in the planning stage.
Team & Crew Spotlight
Introduce a crew member, subcontractor, or team lead. People hire people, and showing your crew builds confidence that the homeowner is hiring a real, skilled team.
Homeowner Tip / Seasonal Maintenance
Share practical advice—winterizing a home, when to replace a roof, signs it is time to remodel a kitchen. Helpful content positions you as the go-to expert when they are ready to hire.
Featured Project of the Month
Do a deep dive on one completed project—multiple photos, the design story, challenges solved, materials used and the final result. Pin it, share it everywhere, and link it in your bio.
Posts published
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Best Social Media Platforms for Home Builders & Remodelers
Not every platform matters equally. Here is where home builders & remodelers professionals should focus — and PostPlanify supports all of them.
Essential Platforms
The top platform for before-and-after reveals, project carousels, Reels walkthroughs and design inspiration. Homeowners actively search Instagram for contractor work.
Homeowners use Pinterest to plan renovations and save design ideas. Your project photos and design boards can drive leads for months or years after posting.
Critical for local community presence, reviews, project updates and reaching homeowners in your service area. Facebook Groups are also a strong lead source.
Recommended Platforms
YouTube
Project walkthroughs, time-lapses and educational videos have a long shelf life. YouTube Shorts also performs well for quick transformation reveals.
TikTok
Transformation videos and time-lapses go viral regularly. "Before and after" and "day in the life of a builder" content drives massive discovery.
Worth Exploring
Valuable for commercial projects, B2B partnerships, recruiting skilled tradespeople and establishing credibility with developers and real estate professionals.
Threads
Easy cross-posting for project updates, homeowner tips and community engagement. Low effort to maintain alongside Instagram.
X (Twitter)
Useful for sharing project updates and engaging with local real estate and construction communities, but lower priority than visual platforms.
Bluesky
A growing platform worth claiming your brand name on. Good for sharing project photos and building community presence early.
Builders Are on the Job Site, Not Creating Content
You spend your days managing crews, walking job sites, meeting with clients and solving problems. Posting on social media feels like the least important thing on your plate. But homeowners are scrolling Instagram and Pinterest right now, looking for a contractor they trust. If they cannot find your work online, they will find someone else's. PostPlanify lets you turn job site photos into weeks of scheduled content — so your projects sell for you even while you are swinging a hammer.
Turn one site visit into a week of posts
Snap photos and videos on the job site, upload them all at once, and schedule a full week of content in one sitting.
Write captions without the blank page
Use AI to generate professional descriptions for project updates, material spotlights and design tips.
Let your projects sell for you
Consistent before-and-after content and project walkthroughs keep your pipeline full with qualified leads who have already seen your work.
Replace daily posting with one weekly upload
Qualified leads
Time on social media
How Home Builders & Remodelers Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Custom Home Builder
An owner-operator building custom homes who relies on word of mouth and wants to start generating leads from social media.
You have incredible projects but no online presence. Your best marketing is locked in your camera roll because you never have time to post between managing builds and meeting with clients.
Use PostPlanify every Friday to upload the week's job site photos and videos. Batch-create before-and-after reveals, progress updates and design posts. Schedule them across Instagram, Pinterest and Facebook for the following week.
A portfolio that sells for you 24/7. Prospective clients see your craftsmanship before they ever call, and your pipeline fills with warmer leads who already trust your work.
Kitchen & Bath Remodeler
A remodeling company specializing in kitchen and bathroom transformations, competing locally against other contractors.
Homeowners are comparing your work to competitors on Instagram and Pinterest. But your social media is inconsistent—sometimes you post a great before-and-after, then nothing for three weeks.
Set up a content rhythm in PostPlanify: Monday reveals, Wednesday progress shots, Friday walkthroughs. Use bulk scheduling to fill the calendar. Import design boards from Canva for extra inspiration content.
A consistent, professional social presence that showcases your best work. Homeowners see a steady stream of transformations and reach out because they trust what they see.
Multi-Project General Contractor
A general contractor managing multiple residential projects simultaneously with a small office team.
You are running three to five projects at once. Each one generates great content but nobody has time to post. Your office manager tries but cannot keep up with the volume across multiple platforms.
Have project managers snap job site photos and drop them into PostPlanify. Your office manager or marketing coordinator batches the content, writes captions with AI, and schedules everything from one dashboard. Use approval workflows so the owner signs off on each post.
Every active project generates social content automatically. The company always looks busy, professional and trustworthy — attracting new clients without adding marketing headcount.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Simple Pricing. Consistent Growth.
Start with a 7-day free trial. Cancel anytime.
Starter
Best for hobby users
3 Social Accounts
100 AI images / mo
100 Posts / mo
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
API Access
$0 today • Cancel anytime
Growth
Most PopularBest for creators & growing teams
10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
$0 today • Cancel anytime
Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
$0 today • Cancel anytime
Social Media Scheduler for Home Builders & Remodelers
PostPlanify is a social media scheduler built for home builders and remodelers. Schedule before-and-after reveals, project walkthroughs, design inspiration, client testimonials and job site updates across Instagram, Pinterest, Facebook, YouTube, TikTok, LinkedIn, X, Threads and Bluesky — all from one dashboard.
Whether you are a custom home builder, a kitchen and bath remodeler, or a multi-project general contractor, PostPlanify helps you turn job site content into a consistent online presence that generates leads.
Key Features
- •Schedule builder and remodeler posts across Instagram, Pinterest, Facebook, YouTube and more
- •AI-powered captions for project reveals, material spotlights and design tips
- •Bulk scheduling to turn one batch of job site photos into a week of content
- •Visual calendar to plan before-and-afters, walkthroughs and seasonal campaigns
- •Canva and Google Drive integration to import design boards, floor plans and branded graphics
- •Multi-brand support to manage separate divisions or service lines from one dashboard
- •Team workflow with drafts, approvals and a shared calendar for your crew
- •Analytics to see which projects and content types generate the most leads
Why Home Builders Need a Social Media Scheduler
Homeowners do not hire the first contractor they find — they compare. They scroll through Instagram portfolios, save Pinterest boards and check Facebook reviews before reaching out. If your work is not visible online, you are losing bids to competitors who post consistently. A social media scheduler for home builders lets you batch-upload job site content, plan your posts in advance, and keep your portfolio visible without daily effort on your phone.
Before-and-After Content That Sells for You
Nothing converts a homeowner faster than seeing a dramatic transformation. Before-and-after carousels, time-lapse videos and project walkthroughs consistently outperform every other type of contractor content on social media. PostPlanify lets you schedule these reveals strategically — building anticipation with progress updates before dropping the final reveal.
From Job Site to Social Feed in One Session
The best content for builders and remodelers already exists on your phone — you just never have time to post it. PostPlanify lets you upload a batch of job site photos and videos, write captions with AI, and schedule a full week of content in one sitting. No more "I should post this" guilt sitting in your camera roll.
Stay Top of Mind in Your Local Market
Home improvement projects have long consideration periods. A homeowner might follow you for months before they are ready to start. Consistent posting keeps your brand in their feed so when they are finally ready, you are the first contractor they contact. PostPlanify's visual calendar makes it easy to stay consistent without a full-time marketing hire.
Frequently Asked Questions
Everything you need to know about social media scheduling for home builders & remodelers
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PostPlanifySchedule Your Project Content from the Job Site
Plan before-and-after reveals, walkthroughs and design posts in advance. Let your work sell for you across every platform.