Social Media Scheduler for Senior Living & Assisted Living
Schedule resident spotlights, activity highlights, virtual tours, family testimonials, staff features and community events across every platform. PostPlanify helps senior living communities stay visible to families while keeping content compliant and on-brand.
Featured on:
Why Choose PostPlanify for Senior Living & Assisted Living?
Everything you need to manage social media for your senior living & assisted living business
Schedule Resident Spotlights & Activity Highlights
Plan posts that showcase daily life in your community—birthday celebrations, group activities, arts and crafts, live entertainment and outings. Show families that residents are thriving and engaged.
Approval Workflows for Compliance & Sensitivity
Every post goes through your marketing director or administrator before publishing. This is critical for senior living, where photo permissions, resident privacy and messaging tone all require oversight.
Virtual Tour & Community Showcase Content
Schedule video tours of your common areas, dining rooms, apartments and outdoor spaces. Families who cannot visit in person rely on social media to get a feel for your community.
AI Captions for Senior Living Content
Generate warm, professional captions for resident stories, event announcements, staff introductions and family testimonials. Keep your tone compassionate and inviting without spending hours writing.
Visual Calendar for Your Activity Schedule
See your full month of content at a glance—resident spotlights, holiday celebrations, activity photos and recruitment posts. Drag and drop to balance content types and maintain a welcoming feed.
Import Designs from Canva & Google Drive
Pull event flyers, branded graphics, seasonal templates and community newsletters from Canva or Google Drive without switching tools or re-uploading files.
Manage Multiple Communities from One Dashboard
If you operate several senior living locations, manage each community's social media separately with its own calendar, content and accounts—all from a single login.
Bulk Schedule Seasonal & Holiday Content
Plan content around holidays, family visiting seasons, awareness months and seasonal activities. Batch-create a full month of posts so your community always looks active and inviting.
Track What Resonates with Families
See which content drives the most engagement—resident stories, virtual tours, staff features or testimonials—so you can focus your content on what actually influences families researching care options.
Don't Just Take Our Word for It
“PostPlanify is an excellent service with a team that truly listens to its users. Feedback isn't just noted, it's implemented fast, which makes a huge difference. The pace of improvement is honestly impressive and it makes our life so much easier with client management.”
Andreas Luisa
arcdigital.ro“PostPlanify has transformed our social media management. The interface is intuitive, and the scheduling works with precision, allowing the AprovaLeges team to focus on what truly matters: producing quality content.”
AprovaLeges
aprovaleges.com.brWhy Senior Living & Assisted Living Needs Social Media
The numbers show that social media is no longer optional for senior living & assisted living professionals
of adult children research senior living communities online before contacting any community
Caring.com (Senior Care Consumer Trends Study), 2024of families say a community's social media presence influences their decision during the research phase
Senior Housing News (Marketing and Technology Survey), 2024of senior living marketers identify social media as their most effective channel for generating tour requests
Enquire Solutions (Senior Living Sales and Marketing Report), 2025higher engagement on posts featuring residents and real community life compared to stock photos or facility shots
Sprout Social (Healthcare and Senior Living Social Benchmarks), 2024of families visit a community's Facebook page as part of their research process before scheduling a tour
G5 (Senior Living Digital Marketing Report), 2024Save 5+ hours every week on content creation
Manage all your media in one place
Store, organize and reuse your brand assets in one shared library. Import from Canva or Google Drive when needed.
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Weekly Content Ideas for Senior Living & Assisted Living
A ready-made content calendar you can schedule with PostPlanify in minutes
Resident Spotlight Monday
Feature a resident with their photo and a short story—where they are from, their hobbies, a fun fact, or a life achievement. Families love seeing that residents are known and celebrated as individuals.
Activity Highlight
Share photos or a short video from a recent group activity—exercise class, painting session, music therapy, gardening or a game. Show the vibrant daily life inside your community.
Staff Feature / Caregiver Spotlight
Introduce a caregiver, nurse, activity director or chef. Families want to know who is caring for their loved ones. A photo and a few sentences about why they love their job goes a long way.
Health & Wellness Tip for Seniors
Share a practical wellness tip—fall prevention, brain health activities, nutrition for seniors, benefits of social engagement. Position your community as a place that prioritizes well-being.
Family Testimonial / Review
Share a family's words about their experience—a written review, a short video, or a quote alongside a photo. Social proof from real families is the most powerful trust signal for prospective families.
Community Life & Dining
Show the everyday experience—residents enjoying meals together, chatting in common areas, or relaxing outdoors. These candid moments paint a picture of what life is really like in your community.
Week Ahead & Upcoming Events
Preview the coming week's activities, special events, visiting entertainment or holiday celebrations. Give families and residents something to look forward to and share.
Virtual Tour / Space Showcase
Post a video walkthrough of your apartments, dining room, activity spaces, gardens or therapy rooms. Families researching from a distance rely heavily on virtual tours to narrow their options.
Monthly Celebration Recap
Create a carousel or video recap of the month's highlights—birthdays, holiday parties, special events, award ceremonies and family visits. A monthly recap shows an active, caring community.
Posts published
Platforms supported
Social accounts connected
Join 1,400+ creators
who save time every week
Best Social Media Platforms for Senior Living & Assisted Living
Not every platform matters equally. Here is where senior living & assisted living professionals should focus — and PostPlanify supports all of them.
Essential Platforms
The primary platform where adult children and family members research senior living communities. Reviews, community photos and event updates live here and directly influence tour requests.
Visual storytelling that shows community life—resident smiles, activities, beautifully maintained spaces. Younger family members (adult grandchildren, Gen X/millennial children) check Instagram during research.
Recommended Platforms
YouTube
Virtual tours, resident testimonials and community overview videos rank in search and give out-of-town families a way to experience your community before visiting in person.
Essential for recruiting nurses, caregivers and activity directors. Also valuable for connecting with referral sources like hospital discharge planners and elder law attorneys.
Worth Exploring
TikTok
Senior living content featuring residents can go viral and humanize your brand. Activity highlights and heartwarming moments resonate strongly, though this platform skews younger.
Useful for sharing wellness tips, senior activity ideas and community design inspiration. Can drive long-term search traffic for families in early research stages.
Threads
Easy cross-posting from Instagram for quick community updates, event announcements and family engagement. Minimal additional effort.
X (Twitter)
Useful for sharing industry news, health tips and engaging with local healthcare conversations. Lower priority for direct family outreach.
Bluesky
A growing platform worth claiming your community name on early. Good for sharing updates and building brand presence as the platform grows.
Marketing Staff Wear Many Hats — Social Media Cannot Fall Behind
Activity directors are planning events. Marketing coordinators are giving tours. Administrators are managing operations. Nobody has time to sit down and post on social media every day. But families are researching your community right now — scrolling your Facebook page, checking your Instagram, looking for signs of real life inside your walls. If your last post was three months ago, they move on. PostPlanify lets your team batch content, route it through compliance, and stay visible to families without pulling anyone away from residents.
Batch a month of community content
Plan resident spotlights, activity photos and event announcements in one session — then let the scheduler publish throughout the month.
Route every post through approval
Ensure photo permissions, messaging tone and compliance requirements are met before any content goes live. Nothing publishes without sign-off.
Show families an active community
Consistent posting shows prospective families that your community is vibrant, caring and engaged — driving more tour requests and move-ins.
Replace daily posting with one monthly batch
Tour requests
Unapproved posts
How Senior Living & Assisted Living Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Marketing Director at a Single Community
A marketing professional responsible for tours, occupancy, events and social media at one senior living community — often doing all of it alone.
You are juggling tour scheduling, event planning, family communications and social media. Content creation keeps getting pushed to "when I have time," which means your Facebook page looks dormant during the weeks you are busiest.
Use PostPlanify to batch-schedule a full month of content in one afternoon. Upload activity photos, create resident spotlights, schedule virtual tour clips and plan holiday content. Route everything through your administrator for approval.
Your community always looks active and inviting online, even during your busiest weeks. Families researching options see a vibrant community and schedule tours based on what they see.
Regional Marketing Manager
A marketing leader managing social media for multiple senior living communities across a region, with limited local marketing staff at each location.
Each community has its own social accounts, but content quality and frequency varies wildly. Some communities post regularly, others go silent for weeks. There is no centralized system for brand consistency or approval.
Set up each community as a separate workspace in PostPlanify. Share branded templates and campaign themes across locations while allowing local teams to customize content. Use approval workflows to maintain quality and compliance across all communities.
Every community maintains an active, on-brand social presence. Regional leadership has visibility into what is posting everywhere, and local teams have an easy system to follow.
Activity Coordinator
An activity director who plans events and activities for residents and is often asked to "take photos and post them on Facebook" as an afterthought.
You take great photos at every activity and event, but posting them is an extra task that does not fit into your day. Photos pile up in your camera roll and by the time you post, the content feels stale.
After each activity, upload your photos to PostPlanify in bulk. Use AI to generate captions quickly, then route the posts to your marketing director for approval. Schedule them to publish throughout the week so one event generates multiple days of content.
Activity photos actually get posted — on time and across multiple platforms. Your community's social media reflects the real, daily life you are creating for residents.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Simple Pricing. Consistent Growth.
Start with a 7-day free trial. Cancel anytime.
Starter
Best for hobby users
3 Social Accounts
100 AI images / mo
100 Posts / mo
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
API Access
$0 today • Cancel anytime
Growth
Most PopularBest for creators & growing teams
10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
$0 today • Cancel anytime
Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
$0 today • Cancel anytime
Social Media Scheduler for Senior Living & Assisted Living
PostPlanify is a social media scheduler built for senior living communities. Schedule resident spotlights, activity highlights, virtual tours, family testimonials, staff features and event announcements across Facebook, Instagram, YouTube, LinkedIn, TikTok, Pinterest, X, Threads and Bluesky — all from one dashboard.
Whether you manage a single assisted living community, a memory care residence, or a regional portfolio of senior living properties, PostPlanify helps you stay visible to families researching care options without pulling staff away from residents.
Key Features
- •Schedule senior living posts across Facebook, Instagram, YouTube, LinkedIn and more
- •AI-powered captions for resident spotlights, activity highlights and community announcements
- •Approval workflows to ensure every post is reviewed for compliance and sensitivity
- •Bulk scheduling to plan a full month of community content in one session
- •Visual calendar to organize resident stories, events and seasonal campaigns
- •Canva and Google Drive integration to import event flyers, branded graphics and templates
- •Multi-community support to manage social accounts for every location from one dashboard
- •Analytics to see which content drives the most family engagement and tour requests
Why Senior Living Communities Need a Social Media Scheduler
When a family starts researching senior living, the first thing they do is go online. They read reviews, scroll through Facebook pages and look at Instagram photos to see what daily life actually looks like. A community with an active, warm social media presence gets more tour requests than one with a last post from six months ago. But senior living staff are busy caring for residents — not creating content. A social media scheduler for senior living lets your team batch-create content, schedule it in advance, and stay visible to families without sacrificing time with residents.
Show Real Community Life, Not Stock Photos
Families can spot generic stock photos instantly, and they do not build trust. What works is authentic content: real residents smiling at real activities, actual staff members being introduced by name, genuine family testimonials and honest glimpses of daily life. PostPlanify makes it easy to turn your everyday moments — meals, activities, celebrations — into a steady stream of authentic social content.
Compliance-Safe Posting with Approval Workflows
Senior living social media requires careful oversight. Resident photo permissions, HIPAA awareness, family sensitivities and brand messaging all need to be checked before content goes live. PostPlanify's approval workflows ensure that every post is reviewed by your marketing director or administrator before it publishes — protecting your community and your residents.
Fill Your Calendar Without Filling Your Day
One afternoon of content planning can fill an entire month of social media. Upload activity photos in bulk, generate captions with AI, schedule resident spotlights and plan seasonal content — all from one dashboard. PostPlanify publishes automatically so your team can focus on what they do best: caring for residents.
Frequently Asked Questions
Everything you need to know about social media scheduling for senior living & assisted living
Related Industries
Explore social media scheduling for similar businesses
Mental Health Clinics
Social media scheduling for behavioral health practices and counseling centers
Daycare Centers
Scheduling for childcare centers, preschools and early learning programs
Churches & Religious Organizations
Social media tools for faith communities and religious organizations
Nonprofits
Scheduling for nonprofit organizations and community service groups
PostPlanifyShow Families the Community Life They Are Searching For
Schedule resident spotlights, activity highlights and virtual tours in advance. Stay visible to families researching care options without pulling staff away from residents.