Metricool Pricing - Cost in 2025
Metricool is a popular social media analytics and scheduling tool used by creators, brands, and agencies to manage content, track competitors, and analyze performance. It offers publishing tools, link-in-bio features, competitor insights, Google Drive and Canva integration, and reporting options.
But is Metricool really worth the price - or should you save your money?
Today, we'll break down the full Metricool pricing structure and show you exactly what you get in each plan, so you can decide whether it's the right tool for your social media strategy.
Metricool Social Media Scheduling Pricing Plans
Metricool’s pricing is structured around the number of brands you manage, along with scheduling limits, competitor analysis depth, analytics history, and reporting capabilities.
Every plan includes:
- Support for managing at least 1 brand
- Publishing and scheduling tools
- Competitor analysis
- Access to analytics (history varies by plan)
- AI social media assistant
The key differences between plans come down to brand limits, unlimited publishing, analytics depth, reporting capabilities, and integrations.
1. Free Plan
The Free plan costs $0/month.
What’s included:
- Manage 1 brand
- Manage all social networks for that brand (except LinkedIn and Twitter/X)
- Schedule up to 50 posts per month
- Analyze 5 competitor profiles
- Access 3 months of analytics
- AI social media assistant
Best for: creators or small businesses who want basic analytics and light scheduling.
2. Starter Plan
The Starter plan begins from $22/month and varies based on how many brands you manage.
It includes everything in Free, plus:
- Manage up to 10 brands
- Unlimited content publishing *
- Analyze up to 100 competitors
- Access to Twitter/X add-on
- LinkedIn connection
- PDF and PPT reports
- Multiple link-in-bio profiles
- Analytics with unlimited history
- Google Drive and Canva integration
Pricing options within Starter:
- Up to 5 brands → $22/month
- Up to 10 brands → $38/month
*Unlimited publishing may be limited by Metricool’s Fair Use Policy.
Best for: freelancers and small teams needing deeper analytics, reporting, and multiple brand management.
3. Advanced Plan
The Advanced plan begins from $54/month.
Includes everything in Free and Starter, plus:
- Manage up to 50 brands
- Team and client management
- Role management
- Post approval workflows
- Full Twitter/X analytics
- Customizable report templates
- Looker Studio connector
- Metricool API (Zapier, Make, MCP)
Pricing tiers for Advanced:
- Up to 15 brands → $54/month
- Up to 25 brands → $88/month
- Up to 50 brands → $172/month
Best for: agencies and social media teams that need reporting automation, approval workflows, and API access.
4. Custom Plan
The Custom plan (Enterprise tier) requires contacting Metricool for pricing.
Includes everything in Free, Starter, and Advanced, plus:
- Custom number of brands
- Metricool integration into your business
- White Label features
- Dedicated account manager
- Custom AI assistant credits
Best for: large agencies and enterprises that need personalized setups, white labeling, and advanced support.
Is Metricool Pricing Worth It?
Metricool offers flexible pricing based on how many brands you manage, which is ideal for freelancers and agencies. The link-in-bio builder, competitor analysis, custom reports, and analytics depth make it appealing for data-driven teams.
However, many users note that Metricool’s workflow leans more toward analytics and reporting, rather than a full content creation and publishing ecosystem. While scheduling works well, features like AI caption creation, Canva-in-editor usage, platform-specific post previews, and multi-brand organization workflows are more limited compared to modern scheduling platforms.
Additionally, costs increase quickly as you add more brands - especially for teams that manage 10, 15, or more clients. The Starter plan becomes expensive fast once you expand beyond a few brands.
In other words: Metricool is great for analytics-heavy workflows, but for creators and teams who prioritize efficient posting, AI assistance, integrated design workflows, and predictable pricing, there are alternatives that offer more for a similar (or lower) price.
Pros and Cons of Metricool
Pros of Metricool:
-
Strong analytics features:
Competitor analysis, platform insights, and customizable reports. -
Affordable entry point:
Free plan is generous for solo creators. -
Brand-based pricing:
Clear scaling model for freelancers and agencies. -
Google Drive and Canva integration:
Helpful for importing creative assets quickly. -
Advanced plan includes API + Looker Studio:
Useful for agencies needing automation and custom reporting. -
Unlimited analytics history on Starter and above:
Great for long-term tracking and client reporting.
Cons of Metricool:
-
Unlimited publishing is still restricted:
Fair Use Policy may limit users with high-volume posting needs. -
Interface leans analytical, not creative:
Metricool is not built for AI captioning, content organization, or creative workflows. -
Costs increase steeply as brands scale:
Managing 15–50 clients becomes expensive fast. -
Post approval workflow is limited to higher plans:
Teams need Advanced for collaboration features that many tools include by default. -
No real post previews or AI caption generation:
Harder for creators to optimize content before posting. -
Custom plan requires speaking with sales:
Enterprise pricing is opaque and less flexible.
The Better Metricool Alternative for Social Media Scheduling
Want a simpler, more intuitive platform with AI captions, Canva integration, real post previews, unlimited scheduling, and predictable pricing - without paying extra per brand?
PostPlanify is the Metricool alternative you’re looking for.
PostPlanify starts at $29/month and includes:
- AI writing assistant
- Real-time previews for every platform
- Canva + Google Drive integration
- Unlimited scheduling
- Multi-brand organization
- Team workflows
- Clean, fast interface
- Analytics and insights
- Advanced post management calendar
- 7-day free trial
This gives creators, teams, and agencies everything they need to publish faster and more efficiently - without the complexity or scaling costs of Metricool.
FAQ on Metricool Pricing
Is Metricool free?
Yes. Metricool offers a Free plan that allows one brand, basic analytics, competitor tracking, and up to 50 scheduled posts per month.
Does Metricool offer a free trial?
No - instead of a free trial, Metricool provides a Free plan that users can stay on indefinitely before upgrading.
Is Metricool good?
Yes, Metricool is strong for analytics, competitor tracking, and reporting. Many agencies use it for data insights. However, creators needing AI writing tools, design workflows, or simple scheduling often prefer more streamlined platforms.
What is Metricool used for?
Metricool is used for scheduling posts, analyzing social media performance, tracking competitors, generating reports, and managing multiple brands on one dashboard.
