Metricool is a popular social media analytics and scheduling tool used by creators, brands, and agencies to manage content, track competitors, and analyze performance. It offers publishing tools, link-in-bio features, competitor insights, Google Drive and Canva integration, and reporting options across 11 social media platforms.
But is Metricool really worth the price, or should you save your money?
Today, we'll break down the full Metricool pricing structure, monthly and annual costs, X/Twitter add-on pricing, what each plan includes (and what it doesn't), the Fair Use Policy on "unlimited" publishing, and how it compares to alternatives. Everything here is based on the most up-to-date public pricing from Metricool's pricing page.
Metricool Pricing at a Glance (2026)
| Plan | Monthly Price | Brands | Analytics History |
|---|---|---|---|
| Free | $0/month | 1 brand | 30 days |
| Starter | From $25/month | Up to 10 brands | Unlimited |
| Advanced | From $67/month | Up to 50 brands | Unlimited |
| Custom | Contact sales | 50+ brands | Unlimited |
Pricing varies by number of brands. X/Twitter requires a $10/mo add-on per account on paid plans and is not available on Free.
Source: metricool.com/pricing
Metricool Monthly vs Annual Pricing
Metricool offers up to 24% savings when you pay annually. Here's the full breakdown:
| Plan | Brands | Monthly Price | Annual (per month) | Annual Savings |
|---|---|---|---|---|
| Starter | 5 | $25/mo | $20/mo | $60/year |
| Starter | 10 | $45/mo | $36/mo | $108/year |
| Advanced | 15 | $67/mo | $53/mo | $168/year |
| Advanced | 25 | $107/mo | $85/mo | $264/year |
| Advanced | 50 | $210/mo | $159/mo | $612/year |
The X/Twitter add-on costs $10/month per connected account on top of either billing cycle.
Metricool Social Media Scheduling Pricing Plans
Metricool's pricing is structured around the number of brands you manage, along with scheduling limits, competitor analysis depth, analytics history, and reporting capabilities.
Every plan includes:
- Support for managing at least 1 brand
- Publishing and scheduling tools
- Competitor analysis (depth varies by plan)
- Access to analytics (history varies by plan)
- AI social media assistant (credits vary by plan)
The key differences between plans come down to brand limits, post scheduling caps, platform access (LinkedIn and X/Twitter), analytics depth, reporting capabilities, and team features.
1. Free Plan
The Free plan costs $0/month.
What's included:
- Manage 1 brand with 1 profile per social network
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles (locked, cannot change your selections after setup)
- Access 30 days of analytics history (no historical data beyond 1 month)
- 5 AI credits per month (enough for roughly 5 caption suggestions)
- Supports 9 platforms (Instagram, Facebook, TikTok, YouTube, Pinterest, Threads, Bluesky, Twitch, Google Business Profile)
What's NOT included on Free:
- No LinkedIn access, one of the most important platforms for B2B creators and agencies
- No X/Twitter access, requires a paid add-on ($10/mo per account) even on paid plans
- No PDF/PPT reports, only watermarked reports available, unusable for client work
- No Canva integration, must upload media manually
- No hashtag finder or post library, locked behind Starter+
- No SmartLinks (link-in-bio), requires paid plan
- No best time to post, requires Advanced plan ($67+/mo)
- No team collaboration, single user only
Key limitations: The 5 locked competitor profiles are permanent, once you select them, you cannot swap them out without upgrading. The 30-day analytics window means you lose all historical data monthly, making it impossible to track growth trends. And the 20-post limit across all platforms means a creator posting to Instagram, TikTok, and LinkedIn would max out after about 2 posts per platform per week.
The real cost of "free": Metricool's free plan excludes LinkedIn and X/Twitter, two platforms that most businesses consider essential. If you need either, you're immediately forced onto the Starter plan ($25/mo, or $20/mo billed yearly). The free plan works best as an analytics preview tool, not a real scheduling solution.
How it compares: PostPlanify doesn't offer a free plan. Its entry-point Growth plan (from $39/mo per workspace) covers 4 social accounts across all 10 supported platforms (including X at no extra cost), unlimited team members, unlimited posts, approval workflows, full analytics, social inbox and the full media library. Metricool's Free plan excludes the two platforms most professionals need (LinkedIn, X), so most users get pushed to Metricool Starter quickly, where the X add-on starts stacking per account.
Best for: creators or small businesses who want basic analytics and light scheduling on a single brand, and don't need LinkedIn or X/Twitter.
2. Starter Plan
The Starter plan starts from $25/month and varies based on how many brands you manage.
It includes everything in Free, plus:
- Manage up to 10 brands
- Unlimited content publishing (subject to Fair Use Policy)
- Analyze up to 100 competitors
- LinkedIn connection included
- X/Twitter add-on available ($10/mo per account)
- PDF and PPT reports (no watermarks)
- Multiple SmartLinks (link-in-bio profiles)
- Unlimited analytics history
- Google Drive and Canva integration
- Expanded AI credits
Pricing tiers within Starter:
| Brands | Monthly | Annual (per month) |
|---|---|---|
| Up to 5 | $25/mo | $20/mo |
| Up to 10 | $45/mo | $36/mo |
Best for: freelancers and small teams needing deeper analytics, reporting, and multiple brand management.
Limitations: No team management, no approval workflows, no API access. Costs scale with each brand added.
3. Advanced Plan
The Advanced plan starts from $67/month.
Includes everything in Starter, plus:
- Manage up to 50 brands
- Unlimited users with team management
- Role management and permissions
- Post approval workflows
- Full Twitter/X analytics
- Unlimited competitors tracked
- Customizable report templates
- Looker Studio connector
- Metricool API (Zapier, Make, MCP)
Pricing tiers for Advanced:
| Brands | Monthly | Annual (per month) |
|---|---|---|
| Up to 15 | $67/mo | $53/mo |
| Up to 25 | $107/mo | $85/mo |
| Up to 50 | $210/mo | $159/mo |
Best for: agencies and social media teams that need reporting automation, approval workflows, and API access.
Limitations: White-label reports and dedicated account management are only available on Custom plans.
4. Custom Plan (Enterprise)
The Custom plan requires contacting Metricool for pricing.
Includes everything in Advanced, plus:
- 50+ brands (custom number)
- White-label reports
- Dedicated account manager
- Custom AI assistant credits
- Metricool integration into your business workflows
Best for: large agencies and enterprises that need personalized setups, white labeling, and advanced support.
X/Twitter Add-On Pricing
Metricool charges separately for X/Twitter access due to X's API pricing:
| Detail | Cost |
|---|---|
| Per account | $10/mo |
| Available on | Starter and Advanced plans only |
| Free plan | Not available |
Each add-on connects one X/Twitter account per brand. If you manage 5 brands with X/Twitter on the Starter plan, that's an additional $50/month on top of your plan cost.
Mid-cycle additions are prorated with a separate invoice. To cancel, reduce add-ons to 0 before your next renewal.
Supported Social Media Platforms
Metricool supports 11 social media platforms, though not all are available on every plan:
| Platform | Free | Starter | Advanced |
|---|---|---|---|
| ✅ | ✅ | ✅ | |
| ✅ | ✅ | ✅ | |
| TikTok | ✅ | ✅ | ✅ |
| YouTube | ✅ | ✅ | ✅ |
| ✅ | ✅ | ✅ | |
| Threads | ✅ | ✅ | ✅ |
| Bluesky | ✅ | ✅ | ✅ |
| Twitch | ✅ | ✅ | ✅ |
| Google Business Profile | ✅ | ✅ | ✅ |
| ❌ | ✅ | ✅ | |
| X/Twitter | ❌ | $10/mo add-on | $10/mo add-on |
9 platforms on Free, 10 on Starter (with LinkedIn), and 11 with the X/Twitter add-on.
Metricool Fair Use Policy on "Unlimited" Publishing
Metricool advertises "unlimited" scheduling on paid plans, but it's subject to a Fair Use Policy:
- Threshold: Publishing more than 600 posts per brand per month triggers a manual review
- During review: The account administrator cannot make any postings until the review is complete
- If compliant: Your threshold is extended and a custom higher limit is set
- If non-compliant: Posting is suspended for the current month and the threshold is not increased
The policy prohibits repetitive identical content, spam, and content violating platform-specific rules. For most users, 600 posts per brand per month is more than enough, but high-volume agencies or accounts with aggressive posting strategies should be aware of this cap.
Detailed Feature Comparison by Plan
| Feature | Free | Starter ($25+) | Advanced ($67+) | Custom |
|---|---|---|---|---|
| Brands | 1 | 5 to 10 | 15 to 50 | 50+ |
| Scheduled posts/month | 20 | Unlimited* | Unlimited* | Unlimited* |
| Analytics history | 30 days | Unlimited | Unlimited | Unlimited |
| Competitors tracked | 5 (locked) | Up to 100 | Unlimited | Unlimited |
| AI credits/month | 5 | Expanded | Expanded | Custom |
| ❌ | ✅ | ✅ | ✅ | |
| X/Twitter | ❌ | $10/mo add-on | $10/mo add-on | $10/mo add-on |
| PDF/PPT reports | Watermarked | ✅ | ✅ | ✅ |
| Custom report templates | ❌ | ❌ | ✅ | ✅ |
| Team management | ❌ | ❌ | ✅ (unlimited users) | ✅ |
| Approval workflows | ❌ | ❌ | ✅ | ✅ |
| Looker Studio | ❌ | ❌ | ✅ | ✅ |
| API access | ❌ | ❌ | ✅ | ✅ |
| White-label reports | ❌ | ❌ | ❌ | ✅ |
| Canva integration | ❌ | ✅ | ✅ | ✅ |
| SmartLinks (link in bio) | ❌ | ✅ | ✅ | ✅ |
*Subject to Fair Use Policy (600 posts/brand/month threshold).
Metricool Discounts
- Annual billing: up to 24% savings across paid plans
- Nonprofit discount: 40% off all paid plans, contact Metricool directly to apply
- Promotional codes: Occasional coupon codes appear on third-party sites (e.g., 1 free month deals)
Is Metricool Pricing Worth It?
Metricool offers flexible pricing based on how many brands you manage, which is ideal for freelancers and agencies. The link-in-bio builder, competitor analysis, custom reports, and analytics depth make it appealing for data-driven teams.
However, as highlighted in Metricool user reviews, the workflow leans more toward analytics and reporting, rather than a full content creation and publishing ecosystem. While scheduling works well, features like AI caption creation, platform-specific post previews, and AI image generation are more limited compared to modern scheduling platforms. Metricool's social inbox covers the major platforms but lacks the automated moderation rules, sentiment analysis, and DM automations of dedicated engagement tools.
Additionally, costs increase quickly as you add more brands, especially for teams that manage 10, 15, or more clients. The X/Twitter add-on cost ($10/mo per account) can also add up significantly for agencies managing multiple brands on X.
In other words: Metricool is great for analytics-heavy workflows, but for creators and teams who prioritize efficient posting, AI assistance, sophisticated engagement tools, and predictable pricing, there are alternatives that offer more for a similar (or lower) price.
Compare Metricool Pricing with Competitors
See how Metricool's pricing compares in detailed head-to-head breakdowns: Buffer vs Metricool, Hootsuite vs Metricool, Later vs Metricool, Sprout Social vs Metricool, and Metricool vs Publer. Browse all comparisons on our comparison hub.
Pros and Cons of Metricool
Pros of Metricool:
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Strong analytics features: Competitor analysis, platform insights, and customizable reports.
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Generous free plan: Good for solo creators testing the platform with basic needs.
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Brand-based pricing: Clear scaling model for freelancers and agencies.
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11 platform support: Including Twitch, Google Business Profile, Threads, and Bluesky.
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Advanced plan includes API + Looker Studio: Useful for agencies needing automation and custom reporting.
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Unlimited analytics history on Starter and above: Great for long-term tracking and client reporting.
Cons of Metricool:
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"Unlimited" publishing has a 600 post/brand/month cap: Fair Use Policy may limit high-volume posting needs.
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Interface leans analytical, not creative: Metricool is not built for AI captioning, content organization, or creative workflows.
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Costs increase steeply as brands scale: Managing 15 to 50 clients becomes expensive fast.
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X/Twitter costs extra on every plan: $10/mo per account add-on adds up for agencies.
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Basic social inbox without advanced engagement features: Metricool's Inbox Manager covers comments, DMs, and mentions from Facebook, Instagram, X, TikTok, YouTube, LinkedIn (Premium), and Google Business. However, it lacks automated moderation rules, sentiment analysis, social CRM, and DM automations that dedicated engagement platforms like Agorapulse and Vista Social provide.
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Post approval and team features locked to Advanced ($67+): Teams need the higher tier for basic collaboration.
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Free plan is very limited: Only 20 posts/month, 30 days analytics, no LinkedIn or X/Twitter.
The Better Metricool Alternative for Agencies
Metricool prices per brand and charges $10/month extra for every X account. For an agency running social media for local business clients, both add up in the same direction: each new client is another brand, and each one that posts on X is another add-on line.
PostPlanify is built for agencies serving local businesses. Each client gets their own workspace, X is included on every plan, and team members and client approvers are never billed as seats.
PostPlanify is priced per workspace and graduated, starting at $39/month with no per-brand and no per-seat fees. Here's how each plan breaks down:
- Growth (from $39/mo per workspace): 4 social accounts per workspace, unlimited team members, unlimited posts, single and multi-step approval workflows, AI assistant, full analytics across all 10 platforms, social inbox for Instagram/Facebook/LinkedIn/Google Business/YouTube, best time to post suggestions, first comments, bulk scheduling, link in bio, Canva and Google Drive
- Premium (from $99/mo per workspace), Most Popular: 6 social accounts per workspace, team comments and mentions, advanced analytics, scheduled client reports, AI brand voice, AI knowledge base, full API and MCP access, everything in Growth
- Scale (from $199/mo per workspace): 8 social accounts per workspace, full white labeling of the dashboard, client emails and reports, priority human support, dedicated onboarding and migration, everything in Premium
Metricool vs PostPlanify: Side-by-Side Comparison
| Feature | Metricool (Advanced, 15 brands) | PostPlanify (Growth) |
|---|---|---|
| Price (monthly billing) | $67/mo (+ $10/mo per X account) | $39/mo per workspace |
| Price (annual billing) | $53/mo (+ $10/mo per X account) | $31/mo per workspace |
| Social accounts / brands | 15 brands (1 profile per platform per brand) | 4 accounts per workspace, up to 100 workspaces |
| Platforms | 11 (X/Twitter extra) | 10 (X included at no extra cost) |
| Team members | ✅ Unlimited users | ✅ Unlimited on every plan |
| Analytics | Unlimited history, deep competitor tracking | Full analytics across all 10 platforms, best time to post |
| Social inbox | ✅ 7 platforms (no automated rules or sentiment) | ✅ Instagram, Facebook, LinkedIn, Google Business, YouTube |
| AI assistant | Limited credits, text only | AI brand voice and knowledge base on Premium |
| Post previews | ❌ | ✅ |
| Best time to post | Yes, heatmaps on Advanced | Yes, included from Growth |
| Competitor tracking | ✅ (up to unlimited on Advanced) | ❌ |
| Canva integration | ✅ | ✅ |
| Link in bio | ✅ (SmartLinks) | ✅ |
| Approval workflows | ✅ (Advanced+) | ✅ Growth+, the entry plan |
| White-label reports | ❌ (Custom/Enterprise only) | ✅ Scale (from $199/mo) |
| API / Zapier | Advanced and above | API and MCP on Premium and above |
The trade-off: Metricool is the stronger analytics product. Deep competitor tracking, ad management for Google, Meta and TikTok, unlimited analytics history, Looker Studio integration and wider platform support are all genuine advantages, and its ChatGPT plugin works even on the free plan. PostPlanify is the stronger client-service product: a workspace per client, approvals on the entry plan rather than Advanced, branded client reports, white labeling on Scale, and X included at no extra cost, which saves an agency running 10 clients on X $600 a year against Metricool's add-on.
All plans include a 7-day free trial. Where Metricool's costs increase steeply as you add more brands and charge $10/mo extra per X account, PostPlanify bills per workspace, with X included on every plan at no extra cost.
Related Guides
- Metricool Reviews 2026
- Best Metricool Alternatives
- Best Social Media Scheduling Tools
- Best Social Media Management Platform
- Social Media Analytics and Reporting
- How to Schedule Social Media Posts
FAQ on Metricool Pricing
Is Metricool free?
Yes. Metricool offers a Free plan that allows 1 brand, 20 scheduled posts per month, 30 days of analytics history, and 5 competitor profiles. However, the Free plan does not include LinkedIn or X/Twitter access, Canva integration, or SmartLinks.
Does Metricool offer a free trial?
No, instead of a free trial, Metricool provides a Free plan that users can stay on indefinitely before upgrading. Paid plans do come with a 15-day withdrawal right on the first purchase.
How much does Metricool cost per year?
Metricool's annual pricing (billed yearly): Starter (5 brands) at $240/year ($20/mo), Starter (10 brands) at $432/year ($36/mo), Advanced (15 brands) at $636/year ($53/mo), Advanced (25 brands) at $1,020/year ($85/mo), and Advanced (50 brands) at $1,908/year ($159/mo). Annual billing saves up to 24%.
Does Metricool charge extra for X/Twitter?
Yes. X/Twitter access requires a $10/month add-on per account on Starter and Advanced plans. It's not available on the Free plan at all. For agencies managing multiple brands on X, this cost adds up: 10 brands with X/Twitter adds $100/month to your plan cost.
What is Metricool's "unlimited" publishing limit?
Metricool's paid plans advertise unlimited scheduling, but it's subject to a Fair Use Policy. Publishing more than 600 posts per brand per month triggers a manual review. During review, the account administrator cannot make any postings. Most users won't hit this limit, but high-volume agencies should be aware.
Can I cancel Metricool anytime?
Yes, Metricool has no long-term contracts. You can cancel anytime, and your subscription remains active until the end of your current billing period. After that, your account reverts to the Free plan. There's a 15-day withdrawal right on first purchase only, no refunds for automatic renewals.
Does Metricool have a social inbox?
Yes. Metricool's Inbox Manager lets you manage comments, direct messages, and mentions from Facebook, Instagram, X, TikTok, YouTube, LinkedIn (Premium), and Google Business in one place, with internal notes, saved responses, and filters by type, platform, or user. However, the inbox is more basic than dedicated engagement platforms, it does not include automated moderation rules, sentiment analysis, social CRM with contact history, or DM automation workflows. Teams that need sophisticated engagement management often prefer an alternative with stronger inbox features like Agorapulse or Vista Social.
Is Metricool good for agencies?
Metricool works well for analytics-focused agencies. The Advanced plan ($67 to $210/mo depending on brands, or $53 to $159/mo billed yearly) includes team management, approval workflows, API access, and Looker Studio integration. However, costs scale with each brand added, and white-label reports are only available on the Custom (Enterprise) plan.
What platforms does Metricool support?
Metricool supports 11 platforms: Instagram, Facebook, TikTok, YouTube, Pinterest, Threads, Bluesky, Twitch, Google Business Profile, LinkedIn (Starter+), and X/Twitter ($10/mo add-on, Starter+). The Free plan supports 9 platforms (no LinkedIn or X/Twitter).
Is Metricool good?
Yes, Metricool is strong for analytics, competitor tracking, and reporting. Many agencies use it for data insights and custom reports. However, creators needing AI writing tools with image generation, sophisticated engagement workflows (automated moderation, sentiment, DM automation), design workflows, or simple scheduling often prefer more streamlined platforms.
What is Metricool used for?
Metricool is used for scheduling posts across 11 social platforms, analyzing social media performance, tracking competitors, generating PDF/PPT reports, building SmartLinks (link-in-bio), managing multiple brands on one dashboard, and connecting to Looker Studio for advanced reporting.
Does Metricool offer a nonprofit discount?
Yes. Nonprofits can get 40% off all paid Metricool plans by contacting Metricool directly. There is no self-serve discount code, you need to reach out to their team to apply.
How does Metricool compare to Buffer pricing?
Buffer charges per channel ($6/channel on Essentials), while Metricool charges per brand with all platforms included. For a single brand on 5 platforms, Metricool Starter ($25/mo) is cheaper than Buffer Essentials ($30/mo for 5 channels). But Metricool's X/Twitter add-on ($10/mo extra per account) and brand-based scaling mean costs vary; see our scheduling tools comparison for details.
