Make It. Film It. Schedule It Everywhere.
Between sourcing supplies, crafting projects, filming tutorials and running an Etsy shop, posting consistently across every platform drains creative energy you should be spending at the workbench. Plan your project walkthroughs, step-by-step Reels, supply lists and maker content from one dashboard so you can focus on creating — not posting.
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Why DIY & Craft Creators Choose PostPlanify
Everything you need to manage social media as a diy & craft creators
Step-by-Step Tutorial Scheduling
Schedule multi-part tutorials across platforms — a full walkthrough on YouTube, a sped-up Reel for Instagram, a TikTok condensed version and a Pinterest pin linking to the full tutorial. One project fuels content across every platform.
Project Walkthrough Campaign Planning
Plan multi-post project campaigns — a supply list teaser, a work-in-progress update, the finished reveal and a follow-up styling or usage tip. Schedule the entire sequence across platforms as a coordinated content arc.
Pinterest-Optimized Craft Content Scheduling
Schedule project pins, supply list infographics, before-and-after transformations and tutorial links to Pinterest alongside your other platforms. Pinterest is the top discovery engine for DIY content and drives traffic for years.
Etsy and Shop Integration Content
Coordinate social media posts with Etsy listings, shop launches and product drops. Schedule "new listing" announcements, behind-the-scenes making-of content and customer review highlights to drive traffic to your online shop.
AI Captions With Craft Terminology and Supply Details
Generate captions that include specific materials, tool names, techniques and step counts. The AI produces craft-specific language so your captions are informative and searchable — not vague or generic.
Batch-Schedule After Crafting Sessions
Finished a weekend crafting marathon? Upload all your project photos, tutorial clips and finished product shots at once. Schedule a full week of maker content across every platform in one sitting.
Seasonal and Holiday Craft Content Calendar
Map out seasonal craft content — Valentine's Day gifts, Easter decorations, summer outdoor projects, Halloween costumes, holiday ornaments and New Year's crafts — weeks in advance on a visual calendar.
Engagement Tracking for Craft Content
See which tutorials, project reveals and supply recommendations drive the most saves, shares and comments. Use analytics to understand which craft categories your audience loves most and optimize your content mix.
Multi-Brand and Multi-Account Management
Manage your personal maker brand, an Etsy shop social presence and a craft supply brand partnership account from separate workspaces. Each workspace has its own calendar, aesthetic and content strategy.
Don't Just Take Our Word for It
“PostPlanify is an excellent service with a team that truly listens to its users. Feedback isn't just noted, it's implemented fast, which makes a huge difference. The pace of improvement is honestly impressive and it makes our life so much easier with client management.”
Andreas Luisa
arcdigital.ro“PostPlanify has transformed our social media management. The interface is intuitive, and the scheduling works with precision, allowing the AprovaLeges team to focus on what truly matters: producing quality content.”
AprovaLeges
aprovaleges.com.brWhy DIY & Craft Creators Needs Social Media
The numbers show that social media is no longer optional for diy & craft creators professionals
DIY and craft-related video views per month on Pinterest, making it the dominant platform for craft content discovery and long-term traffic
Pinterest Business Insights, 2025US arts and crafts industry market size, with social media being the primary driver of discovery for independent makers and craft sellers
Grand View Research Crafts Report, 2024of DIY enthusiasts say they have started a new craft project after seeing a tutorial on social media, especially on TikTok and Pinterest
CraftIndustryAlliance Survey, 2024of Etsy sellers report that social media is their primary source of shop traffic, ahead of Etsy search and paid advertising
Etsy Seller Handbook, 2025higher save rate on DIY tutorial content compared to other content types on Instagram, making tutorials the most valuable craft format for long-term reach
Later Social Media Lab, 2024Save 5+ hours every week on content creation
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Weekly Content Ideas for DIY & Craft Creators
A ready-made content calendar you can schedule with PostPlanify in minutes
Step-by-Step Tutorial
Start the week with a detailed tutorial showing how to make a specific project from start to finish. Tutorial content builds authority, ranks in search and drives the highest save rate of any craft content format.
Supply Haul or Tool Review
Share a supply haul from the craft store, review a new tool or recommend your favorite materials for a specific technique. Supply content helps fellow crafters and opens opportunities for affiliate partnerships.
Work-in-Progress or Process Video
Show a project in progress — the messy middle, the problem-solving moments and the techniques that make it come together. Process content is hypnotic to watch and keeps audiences engaged through the creative journey.
Before-and-After Transformation
Post a dramatic before-and-after of a finished project — furniture restoration, room makeover, upcycled clothing or a raw-material-to-finished-product reveal. Transformation content drives the highest engagement and shares.
New Shop Listing or Product Showcase
Feature a new Etsy listing, product launch or available custom order. Show the piece from multiple angles, explain materials and craftsmanship and include a link to purchase. Social media is the top traffic driver for craft shops.
Craft Room Tour or Workspace Organization
Give a tour of your craft room, workspace or studio setup. Show how you organize supplies, store materials and set up for filming. Workspace content inspires fellow makers and performs well on every platform.
Weekly Inspiration or Project Planning
Share inspiration for the week ahead — a mood board, color palette, project sketch or a roundup of inspiring maker accounts. Planning content builds community and invites conversation about upcoming creative ideas.
Beginner-Friendly Quick Craft
Share a simple, achievable project that beginners can complete in under an hour. Beginner content attracts new followers, gets shared with friends who want to try crafting and expands your audience beyond experienced makers.
Monthly Favorites or Craft Challenge
Share your monthly favorites — supplies, tools, techniques or finished projects. Launch a monthly craft challenge inviting your audience to create and share, boosting engagement and building community around your brand.
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Join 1,400+ creators
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Best Social Media Platforms for DIY & Craft Creators
Not every platform matters equally. Here is where diy & craft creators professionals should focus — and PostPlanify supports all of them.
Essential Platforms
TikTok
Satisfying process videos, sped-up tutorials and craft transformations go viral on TikTok. The platform's algorithm gives every video a chance to reach millions of makers and DIY enthusiasts who crave visual creative content.
Reels showcase your best projects and tutorials. Your grid serves as a curated portfolio of finished work that brands, galleries and customers evaluate. Stories share daily studio life and drive engagement between polished posts.
YouTube
The home for detailed, long-form tutorials that viewers follow step by step. YouTube videos rank in Google search for craft queries, driving views and affiliate revenue for years. Shorts extends your reach to short-form audiences.
The number one discovery platform for DIY and craft content. Tutorial pins, project inspiration and supply lists drive evergreen traffic for years. Pinterest is non-negotiable for any serious craft creator.
Recommended Platforms
Threads
Connected to Instagram, Threads is great for sharing craft tips, material recommendations and engaging casually with the maker community in a text-first format between polished tutorial posts.
Craft and DIY Groups drive deep community engagement with highly passionate audiences. Cross-posted Reels reach an older demographic of crafters, and Facebook Marketplace connects makers with local buyers.
Worth Exploring
X (Twitter)
Less visual than other platforms, but useful for sharing quick craft tips, engaging with the maker community and promoting new tutorials or shop listings. Works best as a supplementary channel.
Relevant only for craft creators building a professional brand — speaking at maker conferences, consulting for craft brands or running a handmade business with B2B wholesale clients.
Bluesky
An emerging platform with a growing creative community. Early adoption gives craft creators visibility before competition increases, especially among tech-savvy makers and indie artists.
You Spend Hours Making Beautiful Things… Then Even More Hours Posting About Them
A single craft project can take days — sourcing materials, building, photographing, filming a tutorial and writing supply lists. Then you need to post the tutorial to YouTube, cut it for TikTok and Instagram Reels, create a Pinterest pin, write a Facebook post and announce it on Threads — each with different descriptions and hashtags. PostPlanify lets craft creators upload once and schedule everywhere, so you spend more time at the workbench and less time behind a screen.
Schedule tutorials and shop content across every platform
Upload your craft content once and schedule it to Pinterest, Instagram, TikTok, YouTube, Facebook and more. Each platform gets tailored descriptions without re-uploading or reformatting.
AI captions with supply lists and craft terminology
Generate captions that include specific materials, tools, techniques and step-by-step language. Stop writing the same tutorial description six different ways for six different platforms.
Drive Etsy traffic and grow your maker brand
Consistent cross-platform posting drives steady traffic to your online shop. Your content works for you even when you are deep in a new project and cannot check your phone.
Schedule tutorials to Pinterest, TikTok, YouTube, Instagram and more
platforms for craft content
of Etsy sellers rely on social for traffic
How DIY & Craft Creators Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Etsy Seller Growing Through Social Media
A handmade jewelry maker with an Etsy shop and 15K Instagram followers who wants to drive more shop traffic through consistent social media posting across multiple platforms.
Making jewelry takes most of the day, leaving almost no time for social media. New Etsy listings get posted to Instagram once and never reach TikTok, Pinterest or Facebook — limiting the shop's traffic sources.
Batch-photograph new pieces and film quick making-of clips during one dedicated session. Use PostPlanify to schedule new listing announcements, process videos and behind-the-scenes content across Instagram, TikTok, Pinterest and Facebook in one sitting.
Every new listing gets multi-platform promotion automatically. Etsy shop traffic increases by 40% from Pinterest and TikTok sources, and the maker spends less than 30 minutes per week on social media management.
DIY Tutorial Creator Building a YouTube Channel
A woodworker publishing weekly YouTube tutorials who wants to grow faster by cross-posting project clips to TikTok, Instagram Reels and Pinterest.
Each woodworking tutorial takes 3-4 days of building and 2 days of filming and editing. Creating separate clips for TikTok and Instagram plus Pinterest pins adds another full day of work per project.
Use PostPlanify to schedule the main YouTube tutorial alongside 4-6 short clips to TikTok, Instagram Reels and YouTube Shorts. Schedule Pinterest pins linking to the full tutorial for long-term search traffic. AI captions adapt descriptions for each platform.
Every woodworking project generates a full week of content across four platforms. The YouTube channel grows faster through TikTok and Reels discovery, while Pinterest drives evergreen tutorial traffic for months.
Craft Supply Brand Ambassador
A crochet content creator with 100K followers managing 3-4 yarn and craft supply brand partnerships alongside organic tutorial content.
Balancing sponsored content for yarn brands and craft tools with authentic tutorial posts is challenging. Brand deliverables overlap, deadlines pile up and the feed feels overly promotional when sponsored posts cluster together.
Use PostPlanify's visual calendar to map out all brand deal deliverables alongside organic tutorials and project content. Space sponsored posts evenly, schedule everything in advance and maintain a balanced content mix across all platforms.
All brand partnerships ship on time with zero overlap. The organic-to-sponsored ratio stays balanced, follower engagement remains strong and craft brands renew partnerships because of consistent, professional execution.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Simple Pricing. Consistent Growth.
Start with a 7-day free trial. Cancel anytime.
Starter
Best for hobby users
3 Social Accounts
100 AI images / mo
100 Posts / mo
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
API Access
$0 today • Cancel anytime
Growth
Most PopularBest for creators & growing teams
10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
$0 today • Cancel anytime
Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
$0 today • Cancel anytime
Social Media Management for DIY & Craft Creators
PostPlanify is a social media management platform built for DIY and craft creators who need to schedule tutorials, project walkthroughs, shop announcements and maker content across every platform from one dashboard. Post to Pinterest, Instagram, TikTok, YouTube, Facebook, X, Threads, LinkedIn and Bluesky without switching between nine different apps.
Whether you are an Etsy seller driving shop traffic through social media, a YouTube tutorial creator repurposing long-form projects into Reels and TikToks or a craft brand ambassador managing multiple partnerships, PostPlanify helps you stay consistent with your maker content while spending more time creating and less time posting.
Key Features
- •Tutorial scheduling across Pinterest, YouTube, TikTok, Instagram and 5 more platforms
- •Project campaign planning with supply teasers, process videos and finished reveals
- •AI-powered craft captions with supply details, technique names and step-by-step language
- •Pinterest-first scheduling for evergreen craft discovery and long-term tutorial traffic
- •Etsy shop content coordination to promote new listings and drive shop traffic from social media
- •Seasonal craft content calendar for holiday projects, seasonal crafts and gift guide content
- •Multi-account management for personal brands, shop accounts and craft supply partnerships
- •Engagement analytics to track which craft content drives the most saves, shares and shop visits
Why DIY Creators Need a Social Media Management Tool
Craft projects take hours or days to complete, but your audience expects daily content across multiple platforms. Filming a tutorial, photographing the finished piece, writing supply lists and distributing everything to Pinterest, Instagram, TikTok and YouTube is a full-time job on top of the actual making. A social media management tool for DIY creators lets you batch-schedule all your craft content so your posts go out consistently while you focus on your next project.
Dominate Pinterest for Long-Term Craft Discovery
Pinterest is the single most important platform for DIY creators — 5.5 billion craft-related views per month and pins that drive traffic for years, not days. PostPlanify lets you schedule Pinterest pins alongside your Instagram and TikTok content so every project gets long-term discovery through Pinterest search while also reaching short-form audiences on other platforms.
Drive Etsy Traffic With Consistent Social Posting
61% of Etsy sellers say social media is their primary traffic source. PostPlanify lets you coordinate social media posts with shop listings and product launches so every new item gets announced across every platform. Schedule "new listing" posts, making-of videos and customer review highlights to keep a steady stream of traffic flowing to your online shop.
Turn One Project Into a Week of Content
A single craft project can fuel a supply list teaser, a process video, a finished reveal, a before-and-after transformation and a beginner tips post. PostPlanify's visual content calendar helps you plan multi-post project arcs across platforms so every project you complete generates maximum content value without additional crafting effort.
Frequently Asked Questions
Everything you need to know about social media scheduling for diy & craft creators
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PostPlanifyCreate It. Film It. Schedule It Everywhere.
Upload your craft tutorials and project content once and schedule them across Pinterest, TikTok, YouTube, Instagram and more — with AI captions that include every supply and step. Grow your maker brand on autopilot.