Social Media Management for Employer Branding
Top talent researches your company on social media before they apply. Plan culture posts, employee spotlights and job campaigns across LinkedIn and every platform — with a shared content calendar, approval workflows and no per-seat pricing. PostPlanify gives HR and talent teams the tools to build an employer brand that attracts the people you want to hire.
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Why Employer Branding Choose PostPlanify
Everything you need to manage social media as an employer branding
LinkedIn-First Employer Brand Scheduling
LinkedIn is where candidates evaluate your company culture. Schedule company page posts, team spotlight carousels and thought leadership content from HR leaders at optimal times for professional audiences.
Employee Spotlight Content Calendar
Plan a recurring series of employee spotlights — day-in-the-life features, career journey stories and team introductions. A structured calendar ensures every department and role is represented authentically.
Culture Content Planning
Schedule behind-the-scenes content that showcases your company culture — office tours, team celebrations, company values in action, volunteer days and work-from-home setups. Culture content is the most viewed section on employer brand pages.
Job Campaign Coordination
Promote open roles with multi-post campaigns across LinkedIn, Instagram, X and Facebook. Schedule role announcements, team testimonials, benefits highlights and application deadline reminders in a coordinated sequence.
Employee Advocacy for Recruitment
Equip employees with pre-approved posts they can share from personal profiles. When your team shares job openings and culture content, it reaches candidates through trusted personal networks — not just the company page.
Approval Workflows for HR Compliance
Employer branding content must be accurate, inclusive and legally compliant. Route every post through HR, legal and leadership review before publishing to ensure messaging meets company standards and employment law requirements.
AI Captions for Employer Brand Messaging
Generate authentic, engaging captions for culture posts and job campaigns. AI adapts messaging for LinkedIn professionals, Instagram audiences and X conversations — while maintaining a warm, human tone that reflects your workplace.
Multi-Platform Employer Presence
Schedule employer brand content across LinkedIn, Instagram, TikTok, YouTube, X, Facebook, Threads, Pinterest and Bluesky. Different platforms reach different candidate demographics — a multi-platform approach widens your talent pool.
Employer Brand Analytics
Track engagement, impressions and follower growth on your employer brand content. Identify which content types — employee stories, culture videos, job posts — drive the most candidate engagement and application traffic.
Don't Just Take Our Word for It
“PostPlanify is an excellent service with a team that truly listens to its users. Feedback isn't just noted, it's implemented fast, which makes a huge difference. The pace of improvement is honestly impressive and it makes our life so much easier with client management.”
Andreas Luisa
arcdigital.ro“PostPlanify has transformed our social media management. The interface is intuitive, and the scheduling works with precision, allowing the AprovaLeges team to focus on what truly matters: producing quality content.”
AprovaLeges
aprovaleges.com.brWhy Employer Branding Needs Social Media
The numbers show that social media is no longer optional for employer branding professionals
of job seekers research a company's employer brand on social media before applying, making social presence a critical hiring advantage
LinkedIn Talent Solutions Global Report, 2024reduction in cost-per-hire for companies with a strong employer brand, as candidates apply organically instead of through expensive job boards
LinkedIn Employer Brand Statistics Report, 2025faster time-to-hire for companies that actively promote their culture and open roles on social media compared to those that rely only on job postings
Glassdoor Employer Branding Study, 2024of candidates would consider changing jobs if offered a role at a company with an excellent employer reputation on social media
Corporate Responsibility Magazine Survey, 2024of HR leaders say their biggest employer branding challenge is creating enough consistent social media content to maintain visibility
SHRM Employer Brand Practices Survey, 2025Save 5+ hours every week on content creation
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Weekly Content Ideas for Employer Branding
A ready-made content calendar you can schedule with PostPlanify in minutes
Employee Spotlight
Feature a team member — their role, career journey, what they love about working at your company and a fun personal fact. Employee spotlights humanize your brand and let candidates picture themselves on the team.
Day-in-the-Life or Work Culture
Share a behind-the-scenes look at a typical day at your company — morning routines, team stand-ups, lunch traditions, collaborative work sessions or remote work setups. Authentic culture content outperforms polished corporate posts.
Open Role or Hiring Campaign
Promote a specific open role or hiring initiative. Go beyond the job title — highlight the team, the project, growth opportunities and what makes this role unique. Include a clear application link.
Company Values in Action
Showcase how your company lives its values — DEI initiatives, sustainability programs, community volunteering, mental health support or professional development. Values-driven content resonates with purpose-minded candidates.
Team Celebration or Win
Celebrate a team achievement — project completion, product launch, award recognition, anniversary milestone or team outing. Celebration posts show that your company values its people and their contributions.
Benefits and Perks Highlight
Highlight a specific benefit — flexible work, learning stipends, parental leave, wellness programs or team retreats. Concrete benefit posts answer questions candidates have before they even apply.
Leadership or Founder Perspective
Share a post from a company leader — their vision, management philosophy, what they look for in hires or reflections on company growth. Leadership content signals the tone and direction of the organization.
Employee Takeover or Q&A
Let an employee take over the company social account for a day or answer candidate questions in a Q&A format. Takeovers provide unfiltered perspective and generate high engagement from prospective applicants.
Recruitment Campaign or Hiring Event
Launch a monthly recruitment push — a hiring event, career fair, open house or batch hiring campaign. Plan a multi-post sequence with role highlights, employee testimonials and application deadline reminders.
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Best Social Media Platforms for Employer Branding
Not every platform matters equally. Here is where employer branding professionals should focus — and PostPlanify supports all of them.
Essential Platforms
The primary platform where candidates research employers. Company page updates, employee advocacy posts, job listings and thought leadership from HR leaders all drive employer brand perception and application intent.
The top platform for visual culture content. Behind-the-scenes Reels, employee spotlight carousels and Story takeovers give candidates an authentic window into your workplace and team culture.
TikTok
The fastest-growing platform for employer branding, especially for reaching Gen Z and early-career talent. Day-in-the-life videos, culture clips and "what it's like to work here" content perform exceptionally well.
Recommended Platforms
Strong for local hiring, community engagement and reaching a broad candidate demographic. Facebook Jobs integration and community Groups extend employer brand reach beyond other platforms.
YouTube
Long-form culture videos, office tours, employee interview series and day-in-the-life documentaries build deep candidate engagement. YouTube Shorts extend reach into short-form discovery feeds.
X (Twitter)
Effective for sharing company news, job openings and culture moments in real time. Industry conversations, company announcements and employee advocacy posts reach engaged professional audiences.
Worth Exploring
Threads
A growing text-first platform connected to Instagram. HR leaders and recruiters can share candid workplace insights, hiring tips and culture commentary to build employer brand organically.
Useful for visually-driven employer branding — office design, workspace inspiration and company culture boards. Pins drive evergreen brand awareness among candidates browsing for career inspiration.
Bluesky
An emerging platform attracting tech professionals and early adopters. Establishing employer brand presence early reaches a growing talent pool before competitor companies arrive.
Candidates Research Your Culture Before They Apply
Top talent does not just look at job descriptions — they scroll your Instagram, check your LinkedIn and search your company on TikTok. If your social media shows nothing about your culture, values or people, qualified candidates move on to companies that do. PostPlanify gives HR and talent teams one dashboard to plan employee spotlights, culture content and hiring campaigns across every platform — with approval workflows that ensure every post is authentic, inclusive and on-brand.
Consistent employer brand presence
Plan and schedule culture posts, employee spotlights and job campaigns from one shared calendar. Consistency builds the employer brand visibility candidates look for.
AI captions with an authentic voice
Generate warm, human-sounding captions for culture content and job posts. AI adapts messaging for LinkedIn, Instagram and TikTok while maintaining your authentic employer voice.
Employee advocacy for recruiting
Equip employees with pre-approved posts to share from personal profiles. Employee shares reach candidates through trusted networks — far more effective than company page posts alone.
Lower cost-per-hire with a strong employer brand on social
platforms to reach every candidate segment
of candidates research your social media first
How Employer Branding Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
HR Director at a Mid-Size Tech Company
HR leader responsible for employer branding at a 500-person tech company that struggles to compete with larger companies for engineering and product talent.
The company has a great culture but its social media does not reflect it. LinkedIn posts are sporadic, Instagram is inactive and there is no TikTok presence. Candidates accept offers at competitor companies that showcase their culture more effectively online.
Use PostPlanify to build a consistent employer brand content calendar — Monday employee spotlights, Wednesday job posts, Friday team celebrations. Schedule across LinkedIn, Instagram and TikTok. Coordinate employee advocacy so engineers share content from personal profiles.
Application rates increase by 40% within 6 months. Candidates mention social media content during interviews. The HR team publishes 5 posts per week across 3 platforms with only 3 hours of weekly effort using batch scheduling.
Talent Acquisition Lead at a Scaling Startup
Head of talent at a Series B startup hiring 30 people per quarter and needing to build an employer brand from scratch to compete for talent.
The startup has no employer brand presence on social media. All hiring relies on job boards and recruiter outreach, resulting in high cost-per-hire and candidates who do not know what the company culture is like until the interview.
Build a 3-month employer branding launch plan in PostPlanify. Schedule founder perspective posts, day-in-the-life videos, values content and open role campaigns. Use AI captions to maintain a warm, authentic tone across LinkedIn, Instagram and TikTok.
Inbound applications increase by 60% as candidates discover the company through social media. Cost-per-hire drops by 35% as job board spend decreases. Candidates arrive at interviews already familiar with the company culture and team.
Employer Branding Specialist at an Enterprise
Employer branding specialist at a 5,000-person enterprise managing social content across 4 business units, each with different talent needs and culture stories.
Each business unit creates employer brand content independently, leading to inconsistent messaging, duplicate posts and culture content that does not represent the full company. There is no centralized calendar or approval process.
Set up each business unit as a separate brand in PostPlanify. Build unit-specific employer brand calendars while maintaining a shared corporate culture schedule. Route all content through a centralized HR approval workflow.
Employer brand messaging becomes consistent across all 4 business units. Content output triples as each unit follows a structured calendar. The centralized approval workflow ensures every post meets corporate brand standards and DEI guidelines.
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The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
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Custom Integrations
Queue + Hashtag Manager
Link in Bio
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Advanced Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
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Social Media Management for Employer Branding
PostPlanify is a social media management platform built for employer branding. Plan employee spotlights, culture content and job campaigns across LinkedIn, Instagram, TikTok, YouTube, X, Facebook, Threads, Pinterest and Bluesky — all from one dashboard with approval workflows and unlimited team members.
Whether you are building an employer brand from scratch at a startup or managing recruitment marketing at an enterprise, PostPlanify gives HR and talent teams a structured content calendar, AI-powered captions and employee advocacy tools to attract top talent — at a flat monthly price with no per-seat charges.
Key Features
- •LinkedIn-first employer brand scheduling optimized for professional audiences evaluating your company culture
- •Employee spotlight content calendar with recurring series to feature team members across departments and roles
- •Culture content planning for behind-the-scenes, values-in-action and team celebration posts
- •Job campaign coordination with multi-post sequences across LinkedIn, Instagram, X and Facebook
- •Employee advocacy for recruiting equipping employees with pre-approved content to share from personal profiles
- •HR approval workflows to ensure employer brand content is accurate, inclusive and legally compliant
- •AI employer brand captions generating warm, authentic messaging adapted for each platform and audience
- •Employer brand analytics to track which content types drive the most candidate engagement and application traffic
Why Employer Branding on Social Media Matters
Candidates check your social media before they apply. 75% of job seekers research a company's employer brand on social media — looking for culture content, employee stories and values alignment. A strong social media employer brand reduces cost-per-hire by 50% and cuts time-to-hire significantly. Without it, your job posts compete on salary alone while culture-rich competitors attract top talent organically.
Employee Spotlights That Attract the Right Candidates
Candidates want to see real people, not stock photos. PostPlanify helps you schedule a recurring employee spotlight series that showcases team members across departments, roles and career stages. Employee stories build emotional connection and help candidates envision themselves at your company — driving more qualified applications from people who align with your culture.
Job Campaigns That Go Beyond the Job Board
Posting a role on LinkedIn is not enough. PostPlanify lets you build multi-post hiring campaigns — role announcements, team testimonials, benefits highlights and application deadline reminders — scheduled across every platform where your ideal candidates spend time. Coordinated job campaigns consistently outperform single-post announcements.
Employee Advocacy as a Recruiting Force Multiplier
When employees share employer brand content from their personal profiles, it reaches candidates through trusted personal networks. PostPlanify makes employee advocacy for recruiting manageable at scale — HR creates pre-approved posts, employees schedule and share from personal profiles, and the company's culture message reaches talent pools no company page can access alone.
Frequently Asked Questions
Everything you need to know about social media scheduling for employer branding
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Enterprise-grade social media management with governance for large-scale employer branding
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PostPlanifyBuild an Employer Brand That Top Talent Can't Ignore.
Plan employee spotlights, culture content and job campaigns across every platform — with approval workflows and no per-seat pricing. PostPlanify is the social media management platform built for employer branding.