Social Media Management for Event Promotion
Fill every seat and build buzz that lasts beyond the event. Plan pre-event hype campaigns, schedule speaker spotlights and countdown posts, coordinate live coverage and queue post-event content — across every platform from one dashboard. PostPlanify gives event teams the tools to promote, amplify and extend the life of every event.
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Why Event Promotion Choose PostPlanify
Everything you need to manage social media as an event promotion
Event Campaign Timeline
Map your entire event promotion campaign from announcement to post-event wrap-up in one visual calendar. Plan 3 distinct phases — pre-event hype, live event coverage and post-event follow-up — with every post scheduled across all platforms.
Countdown and Registration CTAs
Build urgency with scheduled countdown posts, early-bird reminders and registration deadline alerts. Every post includes a clear CTA driving followers to your registration page, ticket link or RSVP form.
Speaker and Session Spotlights
Schedule individual spotlight posts for speakers, panelists, performers or exhibitors. Tag their profiles, share their headshots and highlight session topics — generating shares from speakers and their audiences.
Multi-Platform Event Publishing
Schedule event promotion across Instagram, TikTok, YouTube, LinkedIn, X, Facebook, Threads, Pinterest and Bluesky. Adapt messaging for each platform — professional on LinkedIn, visual on Instagram, real-time on X.
Live Event Content Coordination
Pre-schedule live event posts — session announcements, quote graphics, behind-the-scenes moments and recap threads. Have content ready to publish during the event so your team can focus on the experience.
Post-Event Content Maximization
Extend the value of your event with scheduled recap posts, highlight reels, attendee testimonials, session recordings and key takeaway carousels published in the days and weeks following the event.
AI Captions for Event Marketing
Generate excitement-building event promotion captions for each platform. AI creates urgency-driven registration CTAs, speaker highlight copy and FOMO-inducing content adapted for every audience.
Team Approvals for Event Messaging
Route event promotional posts through event directors, sponsors, PR and leadership before publishing. Approval workflows ensure speaker bios, sponsor mentions and event details are accurate.
Event Performance Analytics
Track how your promotion campaign performs across platforms. Monitor engagement, impressions and link clicks to understand which content and platforms drive the most registrations and ticket sales.
Don't Just Take Our Word for It
“PostPlanify is an excellent service with a team that truly listens to its users. Feedback isn't just noted, it's implemented fast, which makes a huge difference. The pace of improvement is honestly impressive and it makes our life so much easier with client management.”
Andreas Luisa
arcdigital.ro“PostPlanify has transformed our social media management. The interface is intuitive, and the scheduling works with precision, allowing the AprovaLeges team to focus on what truly matters: producing quality content.”
AprovaLeges
aprovaleges.com.brWhy Event Promotion Needs Social Media
The numbers show that social media is no longer optional for event promotion professionals
of event marketers say social media is their most effective channel for driving event registrations and ticket sales
Bizzabo Event Marketing Report, 2024of attendees create some form of digital or social content at events, providing massive user-generated content opportunities for post-event promotion
EventMB Social Media in Events Report, 2024more registrations when events run a coordinated social media campaign across 3 or more platforms compared to single-platform promotion
Eventbrite Marketing Benchmark Report, 2025of event attendees say they decided to attend after seeing social media content about the event from speakers, sponsors or previous attendees
Cvent Event Attendee Survey, 2024of event-generated social content is published in the first 24 hours after the event, underscoring the need for pre-planned post-event content
Sprout Social Events Study, 2025Save 5+ hours every week on content creation
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Weekly Content Ideas for Event Promotion
A ready-made content calendar you can schedule with PostPlanify in minutes
Event Announcement or Registration Reminder
Start the week with a fresh registration push. Share the event date, location, key highlights and a direct registration link. Rotate between different value propositions each week to keep the messaging fresh.
Speaker or Session Spotlight
Feature a speaker, panelist or session topic. Share their headshot, bio, session title and what attendees will learn. Tag the speaker's profile so they reshare the post to their own audience.
Behind-the-Scenes or Venue Preview
Show the event coming together — venue setup, production testing, team preparations or a sneak peek of the swag bags. Behind-the-scenes content makes the event feel real and builds anticipation.
Testimonial from Past Attendee
Share a quote, video or post from a previous attendee about their experience. Past attendee endorsements are the strongest social proof for driving new registrations. Include the registration link.
Countdown or Early-Bird Deadline
Create urgency with a countdown post — "2 weeks until the event" or "Early-bird pricing ends this weekend." Use Instagram countdown stickers and X threads to build FOMO and drive last-minute signups.
Attendee Engagement or Poll
Engage registered attendees and prospects with a question, poll or vote — "Which session are you most excited about?" or "What topic should we add to the agenda?" Interactive posts increase visibility through engagement.
Sponsor or Partner Highlight
Spotlight an event sponsor, partner or exhibitor. Share what they will bring to the event and tag their profiles. Sponsor content generates reshares from partner accounts, extending reach to new audiences.
User-Generated Hype Content
Reshare posts from registered attendees, speakers and sponsors who are talking about the event. Curate and schedule the best UGC to build social proof and show that real people are excited to attend.
Post-Event Recap and Highlight Reel
After the event, publish a comprehensive recap — highlight reel, key takeaway carousels, attendee testimonials, session recordings and photos. Extend the event's value and begin promoting the next edition.
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Best Social Media Platforms for Event Promotion
Not every platform matters equally. Here is where event promotion professionals should focus — and PostPlanify supports all of them.
Essential Platforms
The top platform for visual event promotion. Reels for event teasers, Stories for countdowns, carousels for speaker lineups and feed posts for announcements — Instagram covers every event marketing format.
The primary platform for promoting B2B events, conferences and professional webinars. Event pages, speaker spotlights and thought leadership posts drive registrations from professional audiences.
Facebook Events provide built-in RSVP tracking and reminders. Community Groups, event pages and broad audience targeting make Facebook a strong registration driver for events of every type.
Recommended Platforms
X (Twitter)
The real-time platform for event promotion and live coverage. Hashtag campaigns, countdown threads, speaker quote graphics and live-tweeting during the event generate high visibility and engagement.
TikTok
Short-form event teasers, behind-the-scenes clips and highlight reels reach massive audiences organically. TikTok is especially effective for reaching younger demographics and creating viral event buzz.
YouTube
Post-event session recordings, speaker talks and highlight reels live on YouTube permanently, extending event value. Pre-event promotional videos and Shorts build awareness in the lead-up.
Worth Exploring
Threads
A growing text-first platform for event updates, real-time commentary and community engagement. Connected to Instagram, making it easy to extend event promotion to an additional audience.
Effective for visually driven events — weddings, design conferences, food festivals and lifestyle events. Event mood boards and venue Pins drive evergreen discovery and inspiration.
Bluesky
An emerging platform where tech-savvy professionals are active. Early event promotion on Bluesky reaches an influential, growing audience of early adopters.
Great Events Fail When Nobody Shows Up
You plan an incredible event, book amazing speakers and secure the perfect venue — but ticket sales stall because your social media promotion is scattered, inconsistent and starts too late. Event marketing requires a structured campaign across multiple platforms, starting weeks before the event and continuing long after. PostPlanify gives event teams one dashboard to plan the full promotion lifecycle, schedule every post and drive registrations from announcement to wrap-up.
Full event campaign in one calendar
Plan pre-event hype, live coverage and post-event content across every platform in one visual timeline. See your entire promotion campaign at a glance.
AI captions that drive registrations
Generate urgency-driven promotion copy, speaker spotlight captions and FOMO-inducing countdown posts tailored to each platform and audience.
Track promotion impact on registrations
Monitor which platforms, posts and promotion phases drive the most clicks to your registration page. Optimize in real time during the campaign.
More registrations with multi-platform promotion
platforms for maximum event reach
say social is their top event channel
How Event Promotion Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Conference Event Manager
Event manager organizing an annual industry conference with 50 speakers, 2,000 attendees and promotion across LinkedIn, Instagram, X and Facebook.
Promoting 50 speakers and dozens of sessions across 4 platforms requires hundreds of social posts over 8 weeks. The event team manages promotion in a spreadsheet, and posts frequently go live late, with wrong speaker tags or outdated session details.
Build the entire 8-week promotion campaign in PostPlanify. Schedule speaker spotlights, session previews, countdown posts and sponsor highlights across all platforms. Use approval workflows to ensure speaker bios and session details are accurate before publishing.
Every speaker spotlight and session preview goes live on time and correctly tagged. Registration increases by 35% compared to the previous year. Post-event, the scheduled recap content generates 40% of next year's early-bird signups.
Webinar Marketing Manager
Marketing manager running monthly webinars to generate leads, with promotion across LinkedIn, Instagram and email supported by social media.
Each webinar requires 15-20 social posts across 2 weeks but promotion is deprioritized and starts too late. Posts go out 3-4 days before the webinar instead of 2 weeks ahead, resulting in low attendance rates.
Create a reusable webinar promotion template in PostPlanify. Duplicate it each month, swap in the new topic and speaker details and schedule the entire 2-week campaign in under an hour.
Webinar registration rates increase by 65% as promotion starts 2 weeks early instead of 3 days. The marketing manager saves 6 hours per month by reusing the campaign template instead of building promotion from scratch.
Community Event Organizer
Organizer of a local community event series — workshops, meetups and networking nights — promoted primarily through Instagram, Facebook and TikTok.
The organizer promotes events by manually posting on the day of the event or the day before. By the time social posts go out, it is too late to drive meaningful attendance. There is no systematic promotion cadence.
Use PostPlanify to schedule a 2-week promotion sequence for each event — announcement post, venue preview, speaker teaser, 3-day countdown and day-of reminder. Batch-schedule content for the entire month's events in one sitting.
Event attendance doubles within 3 months. The 2-week promotion cadence gives the community enough time to plan and RSVP. The organizer spends 2 hours per month on social instead of scrambling before each event.
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Social Media Management for Event Promotion
PostPlanify is a social media management platform built for event promotion. Plan pre-event hype campaigns, schedule speaker spotlights and countdown posts, coordinate live event coverage and queue post-event recaps — across Instagram, LinkedIn, Facebook, X, TikTok, YouTube, Pinterest, Threads and Bluesky from one dashboard.
Whether you organize conferences, webinars, workshops or community events, PostPlanify gives your team a visual campaign calendar, AI-powered event captions and unlimited team members to promote events that sell out — at a flat monthly price with no per-seat charges.
Key Features
- •Event campaign timeline to plan pre-event, live and post-event content in one visual calendar
- •Speaker spotlight scheduling with tagging and bio details to amplify reach through speaker networks
- •Countdown and CTA posts to build urgency and drive registrations as the event date approaches
- •Multi-platform event publishing across Instagram, LinkedIn, Facebook, X, TikTok, YouTube, Pinterest, Threads and Bluesky
- •AI event promotion captions generating urgency-driven, platform-specific copy for every promotion phase
- •Post-event content scheduling for recaps, highlight reels, testimonials and session recordings
- •Team approval workflows to ensure speaker details, sponsor mentions and event info are accurate
- •Promotion performance analytics to track which posts and platforms drive the most registrations
Why Social Media Is the Top Channel for Event Marketing
Social media is where people discover, evaluate and decide to attend events. 58% of event marketers rank social media as their most effective registration channel. A coordinated promotion campaign across multiple platforms builds awareness, creates FOMO and drives registrations — from the initial announcement through the final countdown.
Three Phases of Event Social Media Promotion
Successful event promotion follows three phases: pre-event hype builds anticipation through announcements, speaker spotlights and countdown posts; live event coverage captures the energy through real-time posts, quotes and behind-the-scenes content; post-event content extends value through recaps, recordings and testimonials. PostPlanify lets you plan all three phases in one visual calendar.
Speaker Spotlights That Amplify Your Reach
Every speaker spotlight post doubles as an organic reach multiplier. When you tag speakers and they reshare your post, your event reaches their entire audience — often thousands of relevant professionals. PostPlanify makes it easy to schedule individual speaker spotlights across platforms, ensuring every speaker is featured and tagged correctly.
Post-Event Content That Drives Next Year's Registrations
The event ends but the promotion should not. Schedule highlight reels, attendee testimonials, key takeaway carousels and session recordings in the days and weeks following the event. Post-event content builds FOMO among people who did not attend and creates a head start on promoting your next event.
Frequently Asked Questions
Everything you need to know about social media scheduling for event promotion
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PostPlanifyFill Every Seat. Build Buzz That Lasts Beyond the Event.
Plan pre-event hype, schedule speaker spotlights and coordinate post-event content across every platform — with approval workflows and no per-seat pricing. PostPlanify is the social media management platform built for event promotion.