Social Media Management for Media & Publishers
You produce content that informs, entertains and engages audiences — social media is how you distribute it at scale. Schedule article promotions, breaking news updates, newsletter-to-social content, evergreen republication and multi-platform distribution across X, Facebook, LinkedIn, Instagram and every channel your readers use — with flat pricing that lets your entire editorial, social and marketing team collaborate from one dashboard.
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Why Media & Publishers Choose PostPlanify
Everything you need to manage social media as a media & publishers
Article Promotion and Distribution Scheduling
Turn every published article into a multi-platform social campaign. Schedule headline posts on X, visual cards on Instagram, professional summaries on LinkedIn, discussion starters on Threads and video teasers on TikTok — all from one calendar, all linked back to your content.
Evergreen Content Republication
Your best content does not expire in a day. Schedule periodic republication of high-performing articles, guides and features across platforms. Drive ongoing traffic to evergreen content long after its original publish date.
AI Captions Tuned for Media Audiences
Generate platform-specific copy that drives clicks — attention-grabbing headlines for X, visual-first captions for Instagram, professional summaries for LinkedIn, engaging teasers for Facebook and conversational hooks for Threads. AI creates the first draft so editors refine instead of writing every caption from scratch.
Flat Pricing for Large Editorial Teams
Media companies have big teams — editors, reporters, social media managers, video producers, newsletter writers and freelancers. PostPlanify charges one flat rate so everyone involved in content distribution can access the dashboard without per-seat fees eating into editorial budgets.
Editorial Calendar Integration
Align your social media schedule with your editorial calendar. See article publish dates alongside social promotion schedules on one visual calendar so nothing goes unpromoted and no platform gets overlooked during peak publishing days.
Newsletter-to-Social Content Pipeline
Repurpose newsletter content into social media posts without duplicating effort. Extract key quotes, data points and headlines from your email content and schedule them as platform-optimized social posts that drive newsletter subscriptions and article traffic.
Multi-Platform Publishing at Scale
Distribute content across Instagram, TikTok, YouTube, X, Facebook, LinkedIn, Pinterest, Threads and Bluesky from one dashboard. Reach news consumers wherever they are without managing nine separate platform interfaces.
Team Workflows for Editorial Review
Reporters and writers draft social promotion posts, social editors refine the copy and editors-in-chief approve before publishing. Approval workflows prevent headlines from going live without editorial sign-off.
Performance Analytics for Content Strategy
Track which articles generate the most social engagement, clicks and shares. Identify whether breaking news, opinion pieces, features or investigations drive the most audience growth — then optimize your editorial and distribution strategy accordingly.
Don't Just Take Our Word for It
“PostPlanify is an excellent service with a team that truly listens to its users. Feedback isn't just noted, it's implemented fast, which makes a huge difference. The pace of improvement is honestly impressive and it makes our life so much easier with client management.”
Andreas Luisa
arcdigital.ro“PostPlanify has transformed our social media management. The interface is intuitive, and the scheduling works with precision, allowing the AprovaLeges team to focus on what truly matters: producing quality content.”
AprovaLeges
aprovaleges.com.brWhy Media & Publishers Needs Social Media
The numbers show that social media is no longer optional for media & publishers professionals
of online news consumers discover articles through social media platforms rather than going directly to a publisher's website
Reuters Institute Digital News Report, 2024more traffic generated by articles that receive sustained multi-platform social promotion compared to single-post distribution
Chartbeat Content Distribution Report, 2025of publishers say social media is their most important channel for audience development and content discovery
Digiday Publishing Survey, 2024of digital media professionals say they lack the tools to efficiently distribute content across all relevant social platforms
WAN-IFRA World Press Trends Report, 2024higher newsletter subscription rates when publishers consistently promote email signups through social media content
Substack Creator Economy Report, 2025Save 5+ hours every week on content creation
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Weekly Content Ideas for Media & Publishers
A ready-made content calendar you can schedule with PostPlanify in minutes
Top Stories of the Week Preview
Open the week with a preview of your biggest stories, investigations or features coming this week. Preview posts set audience expectations, build anticipation and give followers a reason to check back throughout the week.
In-Depth Feature or Investigative Promo
Promote your most substantial journalism — long-form features, investigations, data analyses or exclusive interviews. Pull compelling quotes, surprising statistics and visual elements to create social teasers that drive readers to the full piece.
Newsletter Highlight or Subscription Push
Share the best excerpt or insight from your latest newsletter and invite social followers to subscribe. Newsletter promotion content bridges your social audience to your email list — your most valuable owned channel.
Behind-the-Scenes of the Newsroom
Show what goes into your journalism — editorial meetings, reporter fieldwork, fact-checking processes, interview preparations. Newsroom transparency builds trust with audiences and differentiates your brand from aggregators.
Opinion, Analysis or Commentary Piece
Promote opinion pieces, analysis columns or editorial commentary. Friday audiences engage heavily with perspective-driven content, and strong takes generate shares, quote tweets and discussion that amplify your reach.
Evergreen or "From the Archives" Republication
Republish your best evergreen content — timeless guides, defining features, anniversary pieces. Weekend audiences have more reading time, and evergreen republication drives cumulative traffic to your highest-quality work.
Week in Review or Reader Engagement
Share a curated roundup of the week's most-read stories or run a reader poll about what topics to cover next. Week-in-review content gives audiences a catch-up opportunity and the engagement data informs your editorial calendar.
Signature Series or Column Promotion
Create recurring social campaigns around your signature editorial series — weekly columns, ongoing investigations, data dashboards or podcast episodes. Consistent series build audience habits that translate into loyal readership.
Monthly Traffic or Impact Report
Share your most-read articles, audience milestones, award nominations or editorial impact metrics. Monthly transparency posts build credibility, attract advertisers and demonstrate the reach and influence of your publication.
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Best Social Media Platforms for Media & Publishers
Not every platform matters equally. Here is where media & publishers professionals should focus — and PostPlanify supports all of them.
Essential Platforms
The visual storytelling platform for publishers. Story cards, carousel breakdowns, Reels explainers and visual headlines drive article clicks while building a branded visual identity that differentiates your publication.
X (Twitter)
The real-time news distribution platform. Breaking news, article promotion, reporter commentary, source engagement and trending topic participation all happen on X. Essential for any media organization that covers timely events.
Still one of the largest traffic referral sources for publishers despite algorithm changes. Facebook remains essential for reaching older demographics, building community through Groups and distributing content to the broadest possible audience.
Recommended Platforms
TikTok
Short-form video news explainers, reporter field dispatches and behind-the-scenes newsroom content reach younger audiences who increasingly get their news through video. TikTok is where publishers build the next generation of loyal readers.
YouTube
The home for long-form video journalism — documentaries, investigative pieces, interviews, panel discussions and podcast recordings. YouTube content lives permanently and ranks in Google, creating an evergreen discovery channel for your journalism.
Increasingly important for business, policy and industry-focused publishers. LinkedIn article promotions reach professional audiences, drive B2B advertising value and build institutional credibility with enterprise readers and advertisers.
Threads
A growing text-based platform with strong organic reach. Publishers use Threads for conversational news updates, reader engagement, quick takes and commentary that complements more polished content on other platforms.
Worth Exploring
Valuable for publishers producing lifestyle, food, travel, design and how-to content. Pins drive long-term referral traffic to articles — often for months or years after the original publication — making Pinterest a strong evergreen distribution channel.
Bluesky
An emerging decentralized platform attracting journalists, media professionals and news-engaged audiences. Early presence gives publishers first-mover advantage with an audience that values independent, quality journalism.
You Are Producing Content… Not Manually Distributing It Across Nine Platforms
Media companies produce dozens of articles, videos and newsletters every week — but distributing that content across X, Facebook, Instagram, LinkedIn and other platforms requires as much effort as creating it. Social editors are overwhelmed, articles go unpromoted, and the best journalism does not reach the audiences who need to see it. PostPlanify gives your entire editorial team one dashboard to plan, schedule and distribute content at the pace your newsroom demands.
Schedule article promotions alongside your editorial calendar
Align social media distribution with your publishing schedule on one visual calendar. See every article's promotion timeline at a glance and ensure nothing goes unpromoted — even on your heaviest publishing days.
Generate click-driving captions with AI
Turn headlines into platform-optimized social copy in seconds. AI generates attention-grabbing captions for X, visual teasers for Instagram, professional summaries for LinkedIn and conversational hooks for Threads — so editors refine instead of writing from scratch.
Drive more traffic with sustained multi-platform promotion
Articles promoted across multiple platforms over multiple days generate significantly more traffic than single-post distribution. Schedule sustained promotion campaigns for your best content and republish evergreen pieces to maximize lifetime readership.
Unlimited editors, reporters and social managers — one price
platforms managed from one dashboard
more traffic with multi-platform promotion
How Media & Publishers Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Digital Media Social Editor
A social media editor at a digital media company responsible for distributing articles, managing social accounts, writing social copy and driving referral traffic across multiple platforms.
The publication produces fifteen to twenty articles per day, and the social editor is responsible for promoting each one across X, Facebook, Instagram and LinkedIn. Writing unique captions for each platform and scheduling posts manually takes the entire workday, leaving no time for community engagement, trend-jacking or experimenting with new formats like TikTok and Reels.
Use PostPlanify to batch-schedule article promotions in morning and afternoon sessions. Upload article headlines and images, generate platform-specific captions with AI, customize as needed and schedule across all platforms from one calendar. Set up evergreen republication for top-performing articles so they continue driving traffic.
The social editor distributes all daily articles across four platforms in half the time, freeing up hours for community engagement, TikTok experiments and real-time trend coverage. Referral traffic from social media increases as articles receive consistent multi-platform promotion.
Newsletter Publisher Expanding to Social
A newsletter writer or small publishing team that has built an email audience and needs to extend their reach to social media to grow subscriptions and brand visibility.
The newsletter has ten thousand subscribers and strong engagement, but growth has plateaued because the publication has no meaningful social media presence. Every minute spent on social media is time not spent writing the newsletter, and the publisher does not know how to efficiently repurpose email content for platforms like X, Instagram and LinkedIn.
Use PostPlanify to build a newsletter-to-social pipeline. Extract key insights, quotes and data points from each newsletter edition and schedule them as platform-optimized social posts throughout the week. Each post includes a call-to-action to subscribe. AI captions adapt newsletter content to each platform format.
The newsletter grows by twenty percent in three months as social media drives new subscriptions. The publisher maintains an active social presence across three platforms with less than ninety minutes of additional effort per week, all repurposed from existing newsletter content.
Multi-Title Media Company
A media company managing social media for multiple publications, verticals or brands, each with its own audience, voice and content strategy.
The company operates four titles with separate social accounts — twenty-plus accounts total across platforms. The social team uses an enterprise tool that charges per seat and per connected account, costing over two thousand dollars per month. Each title has slightly different workflows, and coordinating content distribution across all accounts is chaotic.
Consolidate all titles into PostPlanify with separate workspaces for each publication. Each editorial team manages its own workspace with dedicated calendars and social accounts while the social media director maintains oversight across all titles. Unlimited team members and accounts at one flat rate eliminate the cost spiral.
Social media tool costs drop by sixty percent. Each publication maintains its own content calendar and editorial workflow, the social director has visibility across all titles from one platform, and new team members are added instantly without budget approval for additional seats.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Simple Pricing. Consistent Growth.
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Starter
Best for hobby users
3 Social Accounts
100 AI images / mo
100 Posts / mo
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
API Access
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Growth
Most PopularBest for creators & growing teams
10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
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Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
$0 today • Cancel anytime
Social Media Management for Media & Publishers
PostPlanify is a social media management platform built for media companies and publishers that need to distribute content at scale. Schedule article promotions, breaking news updates, newsletter highlights, evergreen republication and multi-platform content across X, Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, Threads and Bluesky from one dashboard — with flat-rate pricing that includes unlimited team members and social accounts.
Whether you are a social editor distributing twenty articles a day, a newsletter publisher expanding to social or a media company managing multiple titles, PostPlanify gives you the scheduling, AI caption generation and editorial workflow tools you need to maximize the reach of every piece of content you produce.
Key Features
- •Article distribution scheduling to promote every piece of content across all platforms from one calendar
- •AI caption generation that turns headlines into click-driving social copy for each platform
- •Evergreen republication to schedule ongoing promotion of your best-performing content
- •Flat-rate pricing with unlimited editors, reporters and social managers at one price
- •Newsletter-to-social pipeline to repurpose email content into platform-optimized social posts
- •Cross-platform publishing to X, Facebook, Instagram, LinkedIn, TikTok and 4 more platforms
- •Editorial approval workflows to maintain journalistic standards before posts go live
- •Performance analytics to track which content drives the most referral traffic and audience growth
Why Publishers Need a Social Media Distribution Tool
Publishing content is only half the job — distributing it across social platforms is what drives readership, builds audience and generates advertising revenue. But most editorial teams are not staffed to manually promote every article across X, Facebook, Instagram and LinkedIn. A social media scheduler for publishers lets social editors batch-distribute content, automate evergreen republication and maintain consistent promotion across every platform without manual effort on each individual post.
Turn Every Article Into a Multi-Platform Campaign
A single article can generate social content for days — the headline for X, a visual card for Instagram, a key quote for LinkedIn, a discussion prompt for Threads and a video explainer for TikTok. PostPlanify lets publishers schedule multi-format, multi-platform promotion campaigns for every piece of content so each article reaches audiences wherever they consume news and information.
Build a Newsletter-to-Social Pipeline
Newsletter publishers sitting on valuable email content can repurpose it for social media without duplicating effort. Extract insights, data points and key quotes from each edition and schedule them as platform-optimized social posts that drive new subscriptions. PostPlanify bridges the gap between your email audience and your social reach.
Flat Pricing for Media Companies of Every Size
Media companies have large, fluid teams — editors, reporters, social managers, freelancers and producers all contributing to content distribution. Most social media tools charge per seat, making costs unpredictable as teams grow. PostPlanify uses flat-rate pricing with unlimited users and social accounts, so your entire editorial operation can collaborate without per-seat billing that scales faster than your revenue.
Frequently Asked Questions
Everything you need to know about social media scheduling for media & publishers
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PostPlanifyPublish Once. Distribute Everywhere. Grow Your Audience.
Schedule article promotions, evergreen republication and newsletter-to-social content across every platform. Give your editorial team the distribution tools they need — with flat pricing for unlimited users.