Social Media Management for Music Labels & Distributors
Running a label or distribution company means managing social media for multiple artists, each with their own brand, release schedule and fan community. Between coordinating release campaigns, pushing playlists, promoting tours and developing new signings, your marketing team cannot manually post across every artist account on every platform. PostPlanify lets you manage your entire roster from one dashboard — batch-schedule release campaigns, cross-artist content and promotional pushes across TikTok, Instagram, YouTube and more so every artist gets the social media support they deserve.
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Why Music Labels & Distributors Choose PostPlanify
Everything you need to manage social media as a music labels & distributors
Manage Your Entire Artist Roster from One Dashboard
Switch between artist accounts and label channels without logging in and out of each platform. Schedule content for every artist in your roster from a single calendar view so your marketing team coordinates across the entire catalog efficiently.
AI Captions That Match Each Artist Brand
Generate platform-specific captions tailored to each artist's voice and genre — raw and edgy for a hip-hop artist, dreamy and poetic for an indie act, high-energy for an electronic producer. AI creates the first draft for each artist so your team personalizes instead of writing every caption from scratch.
Visual Calendar to Coordinate Release Schedules
See your entire label release calendar at a glance. Avoid scheduling conflicts between artist releases, coordinate pre-save and playlist push campaigns and ensure every release gets a proper multi-week promotional window without overlap.
Plan Multi-Week Release Campaigns Per Artist
Build complete release campaigns — teaser clips, pre-save links, countdown posts, release day announcements, first-week streaming pushes and post-release engagement — all scheduled in advance so each artist release runs as a coordinated campaign across every platform.
Schedule Across 9 Platforms from One Dashboard
Post to TikTok, Instagram, YouTube, Facebook, X, LinkedIn, Pinterest, Threads and Bluesky for every artist and your label brand without switching between platform apps. One dashboard manages the entire social media operation.
Import Assets from Canva and Google Drive
Pull album artwork, single covers, promotional graphics, tour posters and video assets directly from Canva or Google Drive. Your design team uploads to shared folders and your social team schedules from the same assets — no duplicate file management.
Collaborate Across Label Departments at No Extra Cost
Add A&R coordinators, marketing managers, artist managers, publicists and social media specialists at no extra cost. Use draft and approval workflows so the right people create content while label leadership retains approval control over artist accounts.
Track Performance Across Artists and Campaigns
Compare content performance across your roster — which artists generate the most engagement, which release campaigns drive streaming numbers and which content types resonate with different fan communities. Use data to refine promotional strategies for each artist.
Flat Pricing That Scales with Your Roster
No per-platform fees, no per-account charges, no per-seat costs. Whether you manage social accounts for three artists or thirty, PostPlanify pricing stays flat — making it the most cost-effective social management solution for growing labels and distributors.
Don't Just Take Our Word for It
“PostPlanify is an excellent service with a team that truly listens to its users. Feedback isn't just noted, it's implemented fast, which makes a huge difference. The pace of improvement is honestly impressive and it makes our life so much easier with client management.”
Andreas Luisa
arcdigital.ro“PostPlanify has transformed our social media management. The interface is intuitive, and the scheduling works with precision, allowing the AprovaLeges team to focus on what truly matters: producing quality content.”
AprovaLeges
aprovaleges.com.brWhy Music Labels & Distributors Needs Social Media
The numbers show that social media is no longer optional for music labels & distributors professionals
of record label marketing executives say social media is their most effective channel for driving streams on new releases
Music Business Worldwide Survey, 2024of global recorded music revenue now comes from markets where social media virality directly influences chart performance
IFPI Global Music Report, 2025higher first-week streaming numbers for releases that receive coordinated multi-platform social campaigns versus single-platform promotion
Chartmetric Label Marketing Study, 2024global recorded music revenue in 2024, with social-driven discovery becoming the primary pathway from listener to streaming subscriber
IFPI Global Music Report, 2025of playlist curators at major streaming platforms say they monitor artist social media activity when considering playlist additions
Music Ally Playlist Curation Survey, 2024Save 5+ hours every week on content creation
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Weekly Content Ideas for Music Labels & Distributors
A ready-made content calendar you can schedule with PostPlanify in minutes
New Release Spotlight or Catalog Highlight
Start the week by spotlighting a new release, upcoming single or catalog deep-cut. Monday is when fans and playlist curators are most active on streaming platforms, making it the ideal day to push fresh content and drive first-listen engagement.
Artist Feature or Behind-the-Scenes
Spotlight one artist from your roster — studio footage, an interview clip, a day-in-the-life piece or a creative process reveal. Rotating artist features across the week gives each signing social media visibility through the label channel.
Playlist Push or Streaming Milestone
Promote a curated label playlist, celebrate a streaming milestone or encourage fans to add your artists to their own playlists. Mid-week playlist pushes capitalize on habitual listening patterns and algorithm refresh cycles.
Tour or Live Event Promotion
Promote upcoming tours, festival appearances, listening parties or live events for your roster. Share ticket links, venue announcements and artist-specific show previews to drive attendance across your entire artist roster.
Release Day Campaign Content
Friday is global release day. Push new singles, albums and EPs with coordinated content — listening links, lyric videos, artist reactions and fan engagement prompts. Schedule the full release day content suite across every platform in advance.
Fan Engagement and User-Generated Content
Share fan covers, reactions, concert footage and user-generated content that celebrates your roster. Saturday is when fans create and share their own music-related content, making it the perfect day to amplify community voices.
Week Ahead Preview and Coming Soon Teasers
Preview what is coming next week — new releases, music video drops, tour announcements or artist reveals. Build anticipation across the label community and give fans a reason to stay connected to your channels.
Signature Label Series
Build recurring content series that become synonymous with your label brand — "New Music Friday Picks", "Artist Spotlight Wednesdays" or "Studio Sessions". Consistent series create audience habits and position the label as a tastemaker.
Label Roundup and Release Calendar
Share a monthly overview of upcoming releases, tour dates, milestones and new signings. A single comprehensive post gives fans a roadmap for the month ahead and drives anticipation for every artist on the roster.
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Best Social Media Platforms for Music Labels & Distributors
Not every platform matters equally. Here is where music labels & distributors professionals should focus — and PostPlanify supports all of them.
Essential Platforms
TikTok
The most powerful music discovery platform in the world. Labels that master TikTok for their artists drive viral moments, playlist additions and streaming surges. Short-form clips, challenges and sound bites are the engine of modern music marketing.
The visual hub for artist branding and label identity. Instagram Reels drive discovery, carousels showcase release schedules, Stories maintain daily fan engagement and the platform connects your label brand with artist communities.
YouTube
The permanent home for music videos, lyric videos, live performances and label-curated content. YouTube is both a streaming platform and a discovery engine — essential for any label building long-term catalog value.
Recommended Platforms
X (Twitter)
Ideal for real-time release announcements, artist interactions, industry conversations and press amplification. X is where journalists, playlist curators and music industry professionals discover and discuss new releases.
Valuable for the business side of labels — announcing new signings, sharing industry insights, recruiting talent and building relationships with sync licensing contacts, brand partnership managers and distribution executives.
Threads
A growing text-based platform connected to Instagram where labels can share quick updates, engage music communities and build conversational presence around new releases and artist stories.
Important for event promotion, fan community groups and reaching broader demographics. Facebook Events drive concert and listening party attendance, and the platform remains significant for international markets.
Worth Exploring
Niche but useful for labels with visually distinctive aesthetics — album art, merchandise designs, tour poster collections and mood boards. Pins drive long-term discovery and traffic to label storefronts.
Bluesky
An emerging platform worth claiming for the label brand. Early presence builds community with music-focused users and positions the label in a growing decentralized social space.
You Are Growing a Roster… But Social Media for Every Artist Is Overwhelming
Managing social media for a label means coordinating release campaigns, playlist pushes, tour promotions and brand building for multiple artists simultaneously — each with their own aesthetic, audience and schedule. Your marketing team cannot manually log into every artist account on every platform every day. PostPlanify lets you manage your entire roster from one dashboard, batch-plan release campaigns and keep every artist visible on every platform — so your team runs efficient multi-artist operations instead of drowning in daily posting.
Coordinate multi-artist release campaigns from one calendar
Plan every artist release campaign on a single visual calendar. See scheduling conflicts before they happen, batch-schedule teaser-to-drop sequences and ensure every release gets proper promotional support without overlap.
AI captions adapted to each artist brand
Generate platform-specific captions tailored to each artist's voice, genre and audience. Your marketing team uses AI to draft content for every artist quickly, then personalizes the tone instead of writing from scratch for each account.
Turn social consistency into streams and chart positions
Labels that maintain consistent social presence for their artists see higher first-week streams, more playlist placements and stronger chart positions. Batch-schedule content for every artist and let PostPlanify keep your entire roster visible.
Manage social media for every artist in your roster
platforms per artist from one calendar
higher streams with multi-platform campaigns
How Music Labels & Distributors Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Independent Label Marketing Manager
A marketing manager at an independent label with 15 artists, responsible for coordinating social media campaigns across the roster with a team of two.
Every artist needs consistent social media content, but with two people managing 15 artists across multiple platforms, release campaigns get rushed, non-release artists get neglected and the team spends more time switching between accounts than creating quality content. Release weeks are especially chaotic with overlapping campaigns.
Use PostPlanify to manage all artist accounts from one dashboard. Plan the monthly release calendar on the visual calendar, batch-schedule release campaigns for each artist in dedicated sessions and set up recurring content for non-release periods. Add the entire marketing team at no extra cost with approval workflows to maintain brand consistency.
Every artist receives consistent social media coverage regardless of release schedule. Release campaigns run as coordinated multi-platform pushes, non-release artists maintain visibility with recurring content and the marketing team manages the entire roster from one calendar instead of dozens of platform logins.
Distribution Company Running Multi-Label Campaigns
A music distribution company managing social media support for multiple small labels and independent artists as part of their distribution services.
The distribution company offers social media support as a value-add service, but managing content for dozens of artists across multiple labels with different brand guidelines and release schedules is operationally impossible with traditional tools. Each label expects professional-grade social promotion for their artists.
Use PostPlanify to organize artist accounts by label, plan release campaigns on the shared calendar and batch-schedule content using AI captions tailored to each artist's brand. Import artwork and promotional assets from shared Google Drive folders and Canva workspaces. Add label contacts with view or approval access so they can monitor their artists' social output.
The distribution company delivers consistent social media promotion across every artist in their catalog. Labels see professional campaign execution for their signings, and the operations team manages the entire portfolio from one platform instead of fragmented tools and manual processes.
Major Label Social Media Team
A social media team at a major label division managing high-profile artist accounts with significant follower counts and complex release strategies involving brand partnerships and cross-promotion.
High-profile releases require dozens of coordinated social posts across platforms — brand partnership content, exclusive platform activations, pre-save campaigns, music video premieres and fan engagement moments. Coordinating these across multiple team members and departments with email approvals and shared docs leads to missed posts and inconsistent timing.
Centralize the entire release campaign in PostPlanify's visual calendar. Schedule all content — including partnership posts, platform-specific activations and engagement prompts — with exact timestamps across every platform. Use approval workflows so marketing, partnerships and artist management all sign off before content publishes.
Release campaigns execute with precision timing across all platforms and departments. Partnership content publishes on schedule, fan engagement moments land at coordinated times and the social team operates from one source of truth instead of scattered documents and chat threads.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Simple Pricing. Consistent Growth.
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Best for hobby users
3 Social Accounts
100 AI images / mo
100 Posts / mo
AI Assistant
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10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
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Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
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Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
Private WhatsApp Support
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Social Media Management for Music Labels & Distributors
PostPlanify is a social media management platform built for record labels and music distributors. Schedule release campaigns, playlist pushes, tour promotions and artist development content across TikTok, Instagram, YouTube, Facebook, X, LinkedIn, Pinterest, Threads and Bluesky — all from one dashboard designed to manage your entire artist roster.
Whether you are an independent label coordinating releases for a growing roster, a distribution company providing social media services or a major label division managing high-profile campaigns, PostPlanify helps you maintain consistent social presence for every artist without scaling your team linearly. Batch-plan campaigns, generate AI captions per artist and keep your roster visible across every platform.
Key Features
- •Multi-account management to handle your entire artist roster from one dashboard
- •AI caption generation tailored to each artist brand, genre and platform
- •Visual release calendar to coordinate campaigns, avoid conflicts and plan roster-wide schedules
- •Cross-platform publishing to TikTok, Instagram, YouTube, X, Facebook and 4 more platforms
- •Release campaign templates to build repeatable teaser-to-drop sequences for every artist
- •Canva and Google Drive integration to import artwork and promotional assets from shared workspaces
- •Team collaboration with approval workflows for marketing, A&R, management and artist teams
- •Cross-artist analytics to compare campaign performance and optimize promotional strategies
Why Music Labels Need a Multi-Account Social Media Scheduler
Music marketing has shifted — social media presence directly influences streaming numbers, playlist placements and chart positions. But managing social accounts for multiple artists across multiple platforms is operationally complex. A social media scheduler for music labels lets you plan and coordinate all artist content from one calendar, avoid release conflicts and ensure every artist in your roster receives consistent promotional support.
Coordinate Release Campaigns Across Your Entire Roster
Every release deserves a proper campaign — pre-save pushes, teaser content, release day posts and first-week engagement. But labels juggle multiple release dates simultaneously. PostPlanify helps you plan every artist release campaign on one visual calendar — see the full roster schedule, avoid conflicts and batch-schedule coordinated campaigns that drive streaming numbers for every signing.
Scale Artist Social Media Without Scaling Your Team
Hiring a dedicated social media manager for every artist is not realistic. PostPlanify lets your existing marketing team manage more artists efficiently with batch scheduling, AI caption generation and multi-account management from one dashboard. One team can support an entire roster when the workflow is centralized and streamlined.
From Social Media Posts to Streams, Charts and Revenue
Social media for labels is not vanity — it is a direct driver of streaming numbers, playlist additions, ticket sales and catalog revenue. Labels that maintain consistent social presence for their artists outperform those that treat social media as an afterthought. PostPlanify helps you run the consistent, coordinated campaigns that move the metrics that matter.
Frequently Asked Questions
Everything you need to know about social media scheduling for music labels & distributors
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PostPlanifyEvery Artist in Your Roster Deserves a Proper Release Campaign. Manage Them All.
Schedule release campaigns, playlist pushes and tour promotions for your entire artist roster from one dashboard. Keep every artist visible on every platform — without scaling your team for every new signing.