Social Media Management for Social Selling
Cold outreach is dying — buyers trust salespeople who show up in their feed with valuable insights before ever sending a pitch. PostPlanify helps sales professionals and teams schedule relationship-building content across LinkedIn and every major platform, warming up prospects at scale so when you do reach out, they already know your name, trust your expertise and are ready to talk.
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Why Social Selling Choose PostPlanify
Everything you need to manage social media as a social selling
LinkedIn Prospecting Content on Autopilot
Schedule thought leadership posts, industry commentary and value-driven content on LinkedIn that positions you as a trusted advisor — not just another sales rep. Build familiarity with prospects before you ever send a connection request or DM.
Warm Up Prospects Before the Pitch
Social selling works because prospects engage with your content before you reach out. Schedule a steady cadence of insightful posts that appear in prospect feeds, so when you send that first message, they recognize your name and are more receptive.
AI Captions That Build Trust, Not Hype
Generate professional, value-first captions that sound like a knowledgeable advisor — not a pushy salesperson. The AI adapts tone for LinkedIn authority, X commentary and Instagram personal branding, all from a single prompt.
Schedule Sales Enablement Content Across Platforms
Share case studies, client wins, industry insights and product walkthroughs across LinkedIn, X, Threads and more. One scheduling session covers every platform where your prospects spend time, multiplying your reach without multiplying your effort.
Visual Calendar for Sales Content Planning
Map out your weekly content mix at a glance — balancing value posts, social proof, industry commentary and soft CTAs. See exactly what is going live each day so your social selling rhythm never has gaps that make you invisible.
Team Scheduling for Sales Organizations
Equip your entire sales team with a consistent content cadence. Use shared workspaces so sales managers can create approved content that reps schedule to their personal profiles — amplifying the team's collective reach without each rep starting from scratch.
Track Engagement That Leads to Conversations
See which posts generate the most profile views, connection requests and DM responses. Double down on content that actually starts sales conversations rather than just collecting likes from peers.
Batch-Schedule a Week of Selling Content in Minutes
Sales reps should spend their time selling, not writing posts. PostPlanify lets you plan and schedule an entire week of social selling content in 20 minutes, keeping your pipeline warm while you focus on closing deals.
Multi-Platform Presence Beyond LinkedIn
The best social sellers show up where their buyers are — LinkedIn for B2B, X for industry conversations, Instagram for personal branding, YouTube for product demos. PostPlanify covers all nine platforms from one dashboard.
Don't Just Take Our Word for It
“PostPlanify is an excellent service with a team that truly listens to its users. Feedback isn't just noted, it's implemented fast, which makes a huge difference. The pace of improvement is honestly impressive and it makes our life so much easier with client management.”
Andreas Luisa
arcdigital.ro“PostPlanify has transformed our social media management. The interface is intuitive, and the scheduling works with precision, allowing the AprovaLeges team to focus on what truly matters: producing quality content.”
AprovaLeges
aprovaleges.com.brWhy Social Selling Needs Social Media
The numbers show that social media is no longer optional for social selling professionals
of salespeople who use social selling outsell peers who do not use social media in their sales process
LinkedIn State of Sales Report, 2024of B2B buyers say they are more likely to engage with a sales rep who shares relevant industry insights on social media
Edelman-LinkedIn B2B Thought Leadership Impact Report, 2025higher connection acceptance rate on LinkedIn when the sender has an active content history versus a dormant profile
LinkedIn Sales Solutions Report, 2024of B2B deals are influenced by social media interactions before the first sales call takes place
Gartner B2B Buying Report, 2025reduction in time to close deals when sales reps maintain a consistent social media presence alongside outbound activity
Forrester B2B Sales Research, 2024Save 5+ hours every week on content creation
Bulk scheduling
Schedule many posts across platforms at the same time. Perfect for batching content and staying consistent.
Weekly Content Ideas for Social Selling
A ready-made content calendar you can schedule with PostPlanify in minutes
Industry Insight or Market Commentary
Start the week by sharing a relevant industry trend, stat or observation that your prospects care about. Position yourself as someone who understands their market — not just someone trying to sell them something.
Client Success Story or Case Study
Share a real outcome from a customer — revenue gained, time saved, problems solved. Social proof content builds trust faster than any product pitch and gives prospects a reason to picture themselves as your next success story.
Value-First Educational Post
Teach your prospects something useful — a framework, a tip, a common mistake to avoid. Posts that deliver value without asking for anything build reciprocity and position you as a trusted resource rather than a quota-chasing rep.
Behind-the-Scenes or Day-in-the-Life
Show the human side of sales. Share your workspace, a conference you attended, a team celebration or a genuine lesson from a recent deal. Authenticity builds connection and makes prospects comfortable engaging with you.
Conversational Question or Poll
Ask your audience a question that sparks discussion — about industry challenges, buying preferences or market trends. Engagement posts invite prospects to interact with you directly, opening the door for follow-up conversations.
Personal Brand or Thought Leadership Piece
Share a professional opinion, a career lesson or a book recommendation. Weekend content that shows who you are beyond the sale builds the personal brand that makes prospects choose you over another rep selling the same product.
Week Ahead Preview and Batch Planning
Use Sunday evening to batch-schedule your entire upcoming week in PostPlanify. Optionally post a brief preview of what you are focused on or excited about this week — it signals momentum and keeps your profile active heading into Monday.
Recurring Series — "Sales Insight" or "Buyer Tip of the Week"
Create a branded weekly series like "Buyer Tip Tuesday" or "Deal Breakdown Friday" that your audience comes to expect. Recurring formats train the algorithm and your prospects to engage with your content consistently.
Monthly Pipeline Recap or Industry Deep Dive
Publish a deeper piece once a month — a market analysis, a comprehensive case study or a lessons-learned roundup. Monthly anchor content demonstrates depth and generates material you can repurpose into weekly posts for the following month.
Posts published
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Best Social Media Platforms for Social Selling
Not every platform matters equally. Here is where social selling professionals should focus — and PostPlanify supports all of them.
Recommended Platforms
Valuable for building personal brand alongside professional content. Carousels with sales frameworks, Stories showing conference attendance and Reels with quick tips help prospects see you as a real person — not just a LinkedIn profile.
YouTube
Ideal for product demos, client testimonial videos and in-depth industry analyses. YouTube content is evergreen and searchable, giving prospects a way to discover you through topics they are actively researching.
X (Twitter)
Perfect for real-time industry commentary, engaging with prospect content and sharing quick insights. X allows sales reps to participate in conversations where prospects are discussing challenges your product solves.
Worth Exploring
TikTok
Emerging for B2B sales professionals who want to build personal brand with short-form video. Best for sales reps comfortable on camera sharing quick tips, day-in-the-life content and relatable sales humor that humanizes the selling process.
Threads
A growing text-based platform with strong organic reach. Cross-post sales insights and industry commentary from LinkedIn and X to extend your reach to audiences who prefer conversational, low-pressure content.
Niche use for social sellers who create visual sales playbooks, infographics or comparison guides. Pins drive long-tail traffic to landing pages and product resources that support the buying journey.
Useful for social sellers targeting SMB buyers who are active in Facebook Groups. Industry-specific groups provide opportunities to share expertise and build relationships with potential buyers in a community context.
Bluesky
An emerging platform with a tech-forward audience. Sales professionals in SaaS and technology can establish early presence and engage with prospects who have migrated from X to Bluesky.
Cold Outreach Is Failing — Social Selling Is Not
Your prospects ignore cold emails and dodge cold calls, but they scroll LinkedIn every morning. The problem is not that social selling does not work — it is that you do not have time to post consistently when you are busy running demos, writing proposals and closing deals. PostPlanify lets you batch-schedule a full week of relationship-building content in minutes, so prospects see your name in their feed every day and are ready to talk when you reach out.
Schedule a week of selling content in 20 minutes
Plan and schedule your entire weekly social selling cadence in one focused session. Your content goes live every day while you spend your time on calls, demos and closing — not writing posts.
AI captions that sound advisory, not salesy
Generate professional, value-first captions that build trust rather than push products. The AI crafts authoritative LinkedIn posts, sharp X commentary and engaging Instagram captions — all from a single prompt.
Warm prospects before the first message
Consistent content puts your name and expertise in front of prospects daily. When you send that connection request or DM, they already recognize you as a knowledgeable voice in their industry — not a stranger with a pitch.
of social sellers outsell peers who skip social media
platforms managed from one dashboard
higher connection acceptance rate
How Social Selling Professionals Use PostPlanify
Real scenarios showing how PostPlanify fits into your workflow
Enterprise SaaS Account Executive
A senior AE at a B2B SaaS company targeting enterprise buyers, with a $1.2M annual quota and a 6-month average sales cycle that requires sustained relationship-building.
LinkedIn is the primary channel for reaching C-suite buyers, but the AE posts once every few weeks when time allows. Meanwhile, competitors' reps are in prospect feeds daily with industry insights. Connection requests go unanswered and cold outreach response rates have dropped below 3%.
Use PostPlanify to batch-schedule five LinkedIn posts per week — industry commentary on Monday, a customer win on Tuesday, a value post on Wednesday, a personal brand piece on Thursday and an engagement question on Friday. AI captions draft professional copy from quick bullet points in minutes.
LinkedIn connection acceptance jumps from 22% to 58% within two months. Prospects start engaging with posts and responding to DMs. Three enterprise deals worth $420K in combined ACV trace back directly to content-driven conversations that started in post comments.
Sales Team Leader Managing 8 Reps
A VP of Sales at a mid-market software company who wants the entire team posting on LinkedIn consistently but cannot justify hiring a content person or spending hours coaching each rep on social media.
Only two of eight reps post on LinkedIn with any regularity. The rest claim they do not have time, do not know what to write or feel uncomfortable posting. The team is leaving pipeline on the table because prospects see no digital presence behind the names sending cold emails.
Set up PostPlanify with shared workspaces for the team. Create a library of approved content templates — industry insights, product updates, customer stories — that reps can customize and schedule to their personal profiles. AI captions handle the writing so reps only need to review and approve.
All eight reps maintain three-post-per-week LinkedIn cadences within the first month. Inbound connection requests to the team increase 4x. The team collectively generates 23 qualified conversations from social engagement in Q1, contributing to a 31% increase in pipeline.
Independent Sales Consultant
A fractional sales leader who helps startups build their first sales processes and needs to attract new clients through thought leadership while delivering for existing ones.
Posting consistently on LinkedIn is the primary lead generation channel, but client delivery always takes priority. The consultant goes silent for weeks during busy engagements, losing the visibility that drives the next contract.
Block 30 minutes every Sunday to batch-schedule the upcoming week in PostPlanify. Mix sales methodology insights, client success stories and industry commentary across LinkedIn, X and Threads. Schedule content weeks in advance during lighter periods to maintain presence during heavy engagements.
A consistent five-post-per-week cadence builds a reputation as a go-to sales strategy voice. Inbound inquiries from startup founders replace cold prospecting entirely. Pipeline stays full even during the busiest client engagements because content never stops working.
Loved by solo creators & agencies ❤️
The customer service is absolutely awesome. I manage over 13 accounts and some of the videos reachover 500,000 views!
Really helped me manage my time better and keep all my posts organized in one place.
I love it! I fired my social media manager and now just use postplanify.
Simple Pricing. Consistent Growth.
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100 Posts / mo
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Queue + Hashtag Manager
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10 Social Accounts
200 AI Images / mo
Unlimited Scheduled Posts
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Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
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Premium
Best for agencies managing multiple clients
Unlimited Social Accounts
500 AI Images / mo
Unlimited Scheduled Posts
AI Assistant
Custom Integrations
Queue + Hashtag Manager
Link in Bio
Advanced API Access
Advanced Analytics
White Label PDF Reports
Priority Founder Access
Schedule 1st Comments & Threads
Bulk Scheduling
Unlimited Team Members
Shared Calendar & Approvals
1:1 Onboarding Call
Priority Feature Requests
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Social Media Management for Social Selling
PostPlanify is a social media scheduler built for social selling — helping sales professionals and teams build trust, warm up prospects and start more conversations through consistent, value-driven content across LinkedIn and every major platform. Schedule your entire social selling cadence from one dashboard and get back to closing deals.
Whether you are an enterprise account executive, a sales team leader or an independent sales consultant, PostPlanify gives you the tools to maintain a consistent content presence that makes prospects recognize your name, trust your expertise and respond when you reach out — without spending hours every day writing posts.
Key Features
- •LinkedIn-first scheduling to build trust and warm up B2B prospects before outreach
- •AI-powered captions that generate value-first, professional copy for every platform
- •Visual content calendar to plan your weekly social selling cadence at a glance
- •Team scheduling with shared content libraries and approval workflows for sales organizations
- •Cross-platform scheduling for LinkedIn, X, Instagram, YouTube, TikTok and 4 more platforms
- •Engagement analytics to see which posts drive profile views, connection requests and conversations
- •Batch-scheduling to plan an entire week of social selling content in 20 minutes
- •Flat affordable pricing with unlimited team members and no per-seat fees
Why Social Selling Needs a Content Scheduler
Social selling works because buyers trust salespeople who provide value before asking for anything. But consistency is the key — sporadic posting does not build the familiarity and trust that converts prospects into conversations. A dedicated social selling scheduler lets you batch-plan your weekly content in one focused session, ensuring your name appears in prospect feeds every day while you spend your hours on calls, demos and closings.
LinkedIn Social Selling at Scale
LinkedIn is where B2B buying decisions start. 78% of social sellers outsell peers who skip social media, and connection acceptance rates are 3.6x higher when you have an active content history. PostPlanify makes it effortless to schedule LinkedIn posts that share industry insights, customer wins and professional expertise — the content that turns a cold profile into a warm, trusted presence in your prospect's network.
Equip Your Entire Sales Team
Social selling is not a solo activity — it is a team strategy that multiplies when every rep participates. PostPlanify lets sales leaders create shared content libraries and approved templates that reps customize and schedule to their personal profiles. AI captions handle the writing so even reps who are uncomfortable with content creation can maintain a professional, consistent presence.
Beyond LinkedIn — Multi-Platform Social Selling
The best social sellers meet prospects where they are. Beyond LinkedIn, that means X for industry conversations, Instagram for personal branding, YouTube for product demos and emerging platforms like Threads and Bluesky. PostPlanify covers all nine platforms from a single dashboard, so your sales content reaches prospects across every channel without managing separate tools.
Frequently Asked Questions
Everything you need to know about social media scheduling for social selling
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PostPlanifyWarm Up Prospects. Start Conversations. Close More Deals.
Schedule a full week of social selling content in 20 minutes. Build trust with prospects across LinkedIn and every major platform — without sacrificing selling time.