Free UTM Generator
Create tracking URLs with UTM parameters to measure your marketing campaigns in Google Analytics. Free tool, no signup required.
The full URL you want to track
The referrer (e.g., google, instagram, newsletter)
Marketing medium (e.g., cpc, social, email, banner)
Campaign name, slogan, or promo code
Used for A/B testing and content-targeted ads
Identify paid search keywords
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How It Works
Enter your destination URL
Paste the webpage URL you want to track. This is where users will land after clicking your link.
Fill in UTM parameters
Add source (where traffic comes from), medium (how it reaches you), and campaign name. Optionally add content and term.
Copy your tracking URL
Your UTM link is generated automatically. Copy it and use it in your ads, emails, social posts, or anywhere you share links.
💡 Pro Tips
Use consistent naming conventions
Create a naming guide for your team. Always use the same format—if you use 'facebook' as a source, never switch to 'fb' or 'Facebook'. Consistency makes analytics much easier to analyze.
Always use lowercase
UTM parameters are case-sensitive. 'Email' and 'email' will appear as different mediums in your reports. Stick to lowercase to avoid fragmenting your data across multiple entries.
Use underscores instead of spaces
Spaces become '%20' in URLs, making them ugly and hard to read. Use underscores (summer_sale) or hyphens (summer-sale) for multi-word values. Pick one format and stick with it.
Keep campaign names descriptive but concise
Use names that clearly identify the campaign when you see them months later. Include the year or quarter if relevant (q1_2024_promo). But don't make them so long that URLs become unwieldy.
Document your UTM strategy
Create a spreadsheet documenting your UTM naming conventions. Share it with your team to ensure everyone uses the same values. This prevents data fragmentation and makes reporting accurate.
Test your links before launching
Always click your UTM links before publishing campaigns. Verify they load the correct page and that the parameters appear correctly. Check that analytics is receiving the data properly.
Frequently Asked Questions
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