How Much Does Facebook Reels Pay Per 1,000 Views? (2026)

Search "how much does Facebook Reels pay" and you'll find wildly different answers. One site says $0.02 per 1,000 views. Another says $6. A third claims $10. They can't all be right — but they're not all wrong either.

The confusion exists because people are mixing up three completely different payment types. Once you understand the distinction, the actual numbers make sense.

The short answer for 2026: Most creators earn $0.02 to $0.20 per 1,000 Reels views through Facebook's Content Monetization program. Under specific conditions — US-heavy audience, high-value niche, strong engagement — some creators report rates closer to $1–$5 per 1,000 views. But those are outliers, not baselines.

This guide breaks down exactly what Facebook pays, why the numbers vary so dramatically, and what you can actually do to maximize your earnings.

Why Everyone Quotes Different Numbers (And Who's Right)

Before looking at any earnings data, you need to understand what's actually being measured. The conflicting numbers across the internet come from three different payment mechanisms being treated as the same thing.

What's Being Measured	Typical Range	What It Actually Is
Advertiser CPM	$10–$20+	What brands pay Facebook for 1,000 ad impressions. You don't get this.
In-Stream Ad RPM (long-form video)	$3–$6 per 1K views	Your cut from ads placed in videos over 1 minute. The 55/45 revenue share.
Reels Content Monetization RPM	$0.02–$0.20 per 1K views	What most creators actually earn per 1,000 Reels views in 2026.

When you see a blog post claiming "$6 per 1,000 views on Facebook," they're likely citing in-stream ad rates on long-form video — not Reels-specific payouts. When you see "$0.05 per 1,000 views," that's the Reels Content Monetization rate that the majority of creators actually experience.

Both numbers are real. They just measure different things. This article focuses on what Facebook actually pays for Reels views specifically, because that's what most creators are searching for.

Facebook's Content Monetization Program (How It Works in 2026)

In August 2025, Facebook overhauled its entire creator payment system. Three separate programs — Performance Bonuses, Ads on Reels, and In-Stream Ads — were merged into a single unified program called Facebook Content Monetization.

Here's what changed and why it matters for your earnings:

What was retired

• Reels Play Bonus Program — The invite-only program that paid up to $35,000/month for hitting view targets. Gone.
• Standalone Ads on Reels — The previous 55/45 revenue share specifically for Reels ad placements. Folded into the unified program.
• Performance Bonuses — One-time payouts for meeting engagement milestones. Discontinued.

What replaced it

The new Content Monetization program pays creators from a single pool based on a performance formula that considers:

• Total views and plays across all your content (Reels, long-form video, photos, text posts)
• Watch time and completion rates
• Engagement signals (comments, shares, saves)
• Ad impressions generated by your content
• Viewer geography and demographics

Facebook hasn't published the exact formula. What we know from creator reports is that the system heavily weights watch time and ad impressions over raw view counts. A Reel that keeps people watching generates more revenue than one that racks up views but gets scrolled past quickly.

Eligibility requirements

To join Facebook Content Monetization in 2026, you need:

• 10,000+ followers on your Page or Professional Mode profile
• 600,000 total minutes watched across all your videos in the last 60 days
• At least 5 published videos (active, not deleted)
• Account age of 90+ days
• Age 18+ and based in an eligible country (US, UK, Canada, Australia, and most major markets)
• Full compliance with Facebook's Partner Monetization Policies

The 600,000-minute watch time threshold is the barrier most creators struggle with. To put it in perspective: if your average video is watched for 30 seconds, you'd need roughly 1.2 million total views across 60 days to hit this requirement. If your average watch time is 1 minute, you'd need 600,000 views.

If you're working toward eligibility, consistency matters more than virality. Posting Reels regularly and optimizing for watch time will get you there faster than chasing one viral hit. Our guide on how to post Reels on Facebook covers the fundamentals, and scheduling your Facebook posts helps maintain a consistent publishing cadence without the daily grind.

Real Facebook Reels Earnings Data (2026)

Here's what creators are actually reporting in 2026 through the Content Monetization program. These are Reels-specific figures, not in-stream ad rates on long-form video.

Creator Profile	RPM (Per 1,000 Views)	Monthly Views	Monthly Earnings	Context
New creator (mixed audience)	$0.02–$0.05	500,000	$10–$25	Global audience, entertainment content
Mid-tier creator (US-focused)	$0.05–$0.12	1,000,000	$50–$120	Mostly US viewers, lifestyle niche
Established creator (high engagement)	$0.10–$0.20	2,000,000	$200–$400	US audience, niche content, high watch time
Top-performing outlier	$0.50–$2.00+	5,000,000+	$2,500–$10,000+	Finance/health niche, 90%+ US audience, viral engagement

The pattern is clear: most creators earn between $0.02 and $0.20 per 1,000 Reels views, with the median sitting around $0.05–$0.10. Creators who break into the $0.50+ range have a specific combination of US-heavy audience, high-value niche, and exceptionally strong engagement metrics.

The "eligible views" problem

Not all of your views generate revenue. Facebook distinguishes between total views and eligible plays — the subset of views that actually count toward your payout. Common reasons a view becomes ineligible:

• The viewer scrolled past too quickly (under 1 second)
• The Reel uses copyrighted music that isn't cleared for monetization
• The viewer is in a country where ads aren't being served
• Ad inventory wasn't available at that moment
• The content was flagged or is under review

Creators typically report that 30–50% of their total views are ineligible for monetization. This means your effective RPM on total views is even lower than your rate on eligible plays. If Facebook shows you $0.10/1K on eligible plays but only 60% of your views qualify, your real rate is closer to $0.06/1K on total views.

Facebook Reels Earnings by Content Niche

Your content niche determines which advertisers bid on impressions shown alongside your content. Finance advertisers pay dramatically more than entertainment advertisers because each acquired customer is worth more to them.

High-paying niches

Niche	Estimated Reels RPM	Why It Pays More
Finance & Investing	$0.30–$2.00+	Financial services companies have the highest customer LTV in advertising
Health & Wellness	$0.20–$1.00	Supplement, pharma, and insurance advertisers bid aggressively
Technology & Software	$0.20–$0.80	B2B and SaaS companies target tech-interested audiences
Real Estate	$0.15–$0.70	High-ticket purchase cycle drives premium ad rates
Education	$0.15–$0.60	EdTech and online course companies invest heavily in acquisition

Mid-tier niches

Niche	Estimated Reels RPM	Why It Pays More
Beauty & Skincare	$0.10–$0.40	Strong brand advertiser demand, especially from DTC brands
Food & Cooking	$0.08–$0.30	CPG and kitchen appliance advertisers run consistent campaigns
Fitness	$0.10–$0.35	Gym, supplement, and athleisure brands are active buyers
Travel	$0.08–$0.30	Tourism boards and booking platforms bid on travel audiences
Parenting	$0.10–$0.35	Baby product and family-oriented brand spending

Lower-paying niches

Niche	Estimated Reels RPM	Notes
General Entertainment	$0.02–$0.10	Broad audience, non-specific advertiser demand
Comedy & Memes	$0.02–$0.08	High virality but low CPM advertisers
Music & Dance	$0.02–$0.08	Licensed music often kills monetization eligibility entirely
Viral/Trend Content	$0.01–$0.06	Undifferentiated audience, lowest ad rates

The takeaway: if you create content in a high-value niche with a US-heavy audience, your Reels RPM can be 10–50x higher than entertainment creators with global audiences. This is the single biggest lever you have for increasing earnings.

For tips on improving your content quality and reach, check out our guide to improving social media engagement.

How Your Audience Location Affects Earnings

Audience geography is the second-largest factor after niche. Facebook's ad marketplace serves different rates based on the purchasing power of the viewers seeing your content.

Here's how Facebook's advertiser CPM (what brands pay) breaks down by country. Your creator RPM will be a fraction of these numbers (roughly 55% revenue share, further reduced by non-monetized views), but the relative differences between countries hold:

Country	Advertiser CPM	Relative to US
United States	~$20	Baseline
Canada	~$14	~70% of US
Australia	~$11	~55% of US
United Kingdom	~$11	~55% of US
Germany / France	~$9–$10	~50% of US
Japan / South Korea	~$7–$9	~40% of US
Brazil / Mexico	~$3–$5	~20% of US
India	~$2.70	~13% of US
Southeast Asia	~$1–$3	~10% of US

A creator with 1 million views from US audiences might earn $100–$200 in Reels revenue. The same 1 million views from Indian audiences might yield $10–$20. That's a 10x difference for identical content and identical view counts.

What you can do: Check your Facebook Page Insights (Audience tab) to see where your viewers are located. If you're creating English-language content, optimize your posting schedule for peak US engagement times. Even if you're based outside the US, capturing American eyeballs significantly increases your per-view earnings.

The Music Licensing Trap (Most Creators Miss This)

This is one of the most common — and most expensive — mistakes Facebook creators make. Using licensed music in your Reels can reduce or completely eliminate your monetization for that video.

Here's how it works:

• Meta Sound Collection music — fully safe for monetization. These tracks are royalty-free and pre-cleared.
• Popular/trending songs from the Reels audio library — monetization varies. Some are cleared, many are not. Facebook doesn't always tell you upfront.
• Music you add yourself (from your phone, Spotify recordings, etc.) — almost certainly kills monetization. Copyright detection flags these immediately.

The result: you can have a Reel with 500,000 views that earns $0 because the trending song you used wasn't cleared for monetization. Meanwhile, the same Reel with original audio or a Sound Collection track would have earned money on every eligible view.

How to protect your earnings

1. Default to original audio — voiceovers, ambient sound, or talking-head format
2. Use Meta's Sound Collection exclusively when you need background music
3. Check monetization status in Creator Studio after publishing — if a video shows "limited" or "not eligible," the music is likely the cause
4. Test before committing — publish a Reel with your chosen track, check its monetization status, and adjust before creating an entire series with that audio

This single change — switching from trending audio to original audio or Sound Collection tracks — can double or triple your effective RPM overnight.

6 Factors That Determine Your Actual Payout

Two creators with identical view counts can earn vastly different amounts. Here's what drives the gap, ranked by impact.

1. Content niche (biggest factor)

Finance creators can earn 50x more per view than entertainment creators. Your niche determines which advertisers compete for impressions alongside your content, and advertiser budgets vary by orders of magnitude.

2. Audience geography

US viewers generate roughly 10x more revenue than viewers from developing countries. A 90% US audience versus a 50% US audience can mean the difference between $0.15/1K and $0.05/1K.

3. Eligible play ratio

If 60% of your views are eligible for monetization versus 40%, your effective earnings scale proportionally. Original audio, longer watch times, and viewers from ad-served regions all improve this ratio.

4. Watch time and completion rate

Facebook's algorithm rewards Reels that keep viewers watching. Higher completion rates signal quality content, which leads to better ad placements and higher RPM. Aim for strong engagement metrics across all your content.

5. Video length

Longer Reels (60–90 seconds) tend to generate more ad revenue than 15-second clips because they offer more watch time and ad inventory. However, completion rate matters more than raw length — a 30-second Reel watched to completion outperforms a 90-second Reel where viewers drop off at 10 seconds.

6. Posting consistency

Facebook's algorithm favors consistent creators. Regular posting builds a larger library of monetized content and signals to the algorithm that you're an active, reliable creator worth promoting. Scheduling your content makes this sustainable without burning out.

Facebook Reels vs TikTok vs YouTube Shorts vs Instagram Reels

How does Facebook Reels monetization compare to other short-form video platforms? Here's the side-by-side comparison:

Platform	Direct Pay Per 1K Views	Revenue Model	Eligibility Threshold	Best For
Facebook Reels	$0.02–$0.20	Content Monetization (performance-based)	10K followers + 600K min watched	Older demographics (25–55+), community content
TikTok	$0.40–$1.00	Creator Rewards (RPM on qualified views)	10K followers + 100K views/30 days	Gen Z/Millennial reach, viral discovery
YouTube Shorts	$0.01–$0.07	Shorts revenue sharing (ads between Shorts)	1K subscribers + 10M Shorts views/90 days	Funneling to long-form for higher RPM
Instagram Reels	$0.01–$0.05*	Bonuses (invite-only, inconsistent)	Varies by program invitation	Brand deals, visual niches
YouTube Long-Form	$2–$12	AdSense 55% revenue share	1K subscribers + 4K watch hours	Highest per-view earnings by far

Instagram Reels bonus programs are inconsistent and not available to all creators.

Key insight: Facebook Reels falls in the middle of the short-form pack — better than YouTube Shorts and Instagram Reels for direct payouts, but significantly behind TikTok's Creator Rewards Program. However, none of these platforms pay enough from views alone to build a business. The real value is audience building.

For a detailed breakdown of TikTok's earnings, see our guide on how much TikTok pays for 1 million views. For YouTube comparisons, read our analysis of YouTube's pay per 1,000 views.

YouTube long-form remains the undisputed king of per-view earnings at $2–$12/1K — anywhere from 10x to 600x more than Facebook Reels. The smart strategy is using Reels for reach and audience growth, then monetizing through higher-paying channels and direct revenue streams.

Beyond View Payouts: How to Actually Make Money With Facebook Reels

Facebook's direct Reels payouts are a floor, not a ceiling. Here's how creators actually generate meaningful income from their Facebook audience.

Brand sponsorships

Brand deals pay $200–$10,000+ per sponsored Reel depending on your follower count and engagement. Facebook's older demographic (25–55+) is actually a premium audience for many advertisers — these viewers have higher disposable income than TikTok's younger user base.

Even creators with 10,000–50,000 followers can land $200–$1,000 per sponsored post in the right niche. Build a media kit with your audience demographics, engagement rate, and content samples.

Affiliate marketing

Embed affiliate links in your Reel descriptions or direct viewers to your bio link. Facebook's audience tends to have higher purchase intent than other platforms — they're older, have more spending power, and are more likely to click through and buy.

Product review Reels, "things I use daily" content, and comparison videos perform particularly well for affiliate revenue. Typical commissions range from 5–30% per sale.

Facebook Stars

Viewers can send Stars during live streams and on published Reels. Each Star is worth $0.01 to you. While this adds up slowly, consistent creators with engaged communities report $50–$500/month from Stars alone. Encouraging Stars in your content (without being pushy) creates a passive revenue layer on top of Content Monetization payouts.

Cross-platform repurposing

A Facebook Reel that performs well can be reposted to TikTok, YouTube Shorts, and Instagram Reels — multiplying your total earnings from the same content. TikTok's Creator Rewards pays 2–10x more per view than Facebook for equivalent content.

This is where a tool like PostPlanify saves serious time. Instead of manually uploading the same video to five platforms, you schedule it once and publish to Facebook, TikTok, YouTube, Instagram, and more from a single dashboard. Creators who repurpose content across platforms consistently report 2–3x total earnings from the same creative work — without 2–3x the effort.

Use our TikTok money calculator to estimate what your Facebook Reels audience could earn on TikTok.

Products, courses, and services

The highest-earning Facebook creators use Reels as a funnel. The views attract attention. The profile converts attention into email subscribers, customers, or clients. The actual revenue comes from:

• Online courses ($50–$2,000+ per sale)
• Coaching and consulting
• Physical or digital products
• Service business leads

Facebook's 25–55+ demographic is often more willing to pay for premium products and services than younger audiences on TikTok. A Reel that drives 100 email signups generates far more long-term revenue than the $5 Content Monetization payout on the same video.

Frequently Asked Questions

How much does Facebook pay for 1 million Reels views?

At the typical Reels RPM range of $0.02–$0.20 per 1,000 views, 1 million views pays $20–$200 for most creators. Outliers in high-value niches with US-heavy audiences have reported $500–$2,000+ for 1 million views, but that's the exception. For comparison, TikTok pays $400–$1,000 for 1 million views and YouTube pays $2,000–$12,000.

Why do some sites say Facebook pays $3–$6 per 1,000 views?

Those figures typically refer to in-stream ad revenue on long-form videos (over 1 minute with mid-roll ads), not Reels-specific payouts. In-stream ads operate on a 55/45 revenue share model with higher CPMs because longer videos offer more ad inventory. Reels, as short-form content, earn significantly less per view through Facebook's Content Monetization program.

What are the requirements to monetize Facebook Reels?

You need 10,000+ followers, 600,000 minutes of watch time in the last 60 days, at least 5 published videos, an account that's 90+ days old, and you must be 18+ in an eligible country. You also need to comply with Facebook's Partner Monetization Policies and Content Monetization Policies. The 600K-minute threshold is roughly equivalent to 1.2 million total views if your average watch time is 30 seconds.

Does using trending music affect my Reels earnings?

Yes, significantly. Using licensed music that isn't cleared for monetization can reduce or completely eliminate your payout for that Reel. Stick to original audio, voiceovers, or tracks from Meta's Sound Collection to ensure full monetization eligibility. This is one of the most common reasons creators see $0 earnings on Reels with high view counts.

Is Facebook Reels monetization available worldwide?

The Content Monetization program is available in most major markets including the US, UK, Canada, Australia, and Western Europe. However, it remains a beta program and isn't universally available to all eligible creators. Even in supported countries, acceptance isn't guaranteed — Facebook reviews accounts individually. Check your Monetization settings in Meta Business Suite or Creator Studio for your specific eligibility status.

Can you make a living from Facebook Reels views alone?

For the vast majority of creators, no. At $0.05–$0.10 per 1,000 views, you'd need 100–200 million views per month to earn $10,000. The creators earning real money from Facebook use Reels as an audience-building tool and monetize through brand deals, affiliate marketing, products, and cross-platform distribution. Direct view payouts are supplementary income, not a business model. Learn how to measure your true social media ROI across all revenue streams.

How often does Facebook pay creators?

Facebook processes Content Monetization payments monthly, typically around the 21st of each month for the previous month's earnings. You need to reach a minimum payout threshold of $100 before a payment is issued. If your earnings are below $100 in a given month, the balance carries over until the threshold is met.

Should I focus on Facebook Reels or TikTok for monetization?

For direct view payouts, TikTok pays 2–10x more per view through its Creator Rewards Program. However, Facebook has advantages for certain creators: its audience skews older (higher purchasing power for brand deals and affiliate sales), the algorithm favors consistency over virality, and the platform supports a wider range of content formats. The best strategy is to post on both — repurpose your content across platforms to maximize total earnings from the same creative work.