How to Schedule LinkedIn Posts in 2025 (Step-by-Step Guide)
Why Schedule LinkedIn Posts?
If you want to grow consistently on LinkedIn, you need a system - not daily chaos. Scheduling your LinkedIn posts isn’t just about convenience. It directly impacts how visible your content is, how often you show up, and ultimately, how fast your audience grows.
Here’s why scheduling matters so much in 2025:
- Stay Consistent Without Burnout: The biggest reason most people fail on LinkedIn is inconsistency. Life gets busy. But scheduled posts keep your content flowing even on your busiest days.
- Post at the Best Times: Your audience isn’t online 24/7. Scheduling allows you to publish when your followers are most active, increasing visibility and engagement.
- Batch Your Content Creation: Instead of scrambling to create content every morning, you can plan and schedule a full week (or month) of posts in one sitting.
- Focus on Engagement, Not Posting: Freeing yourself from daily posting gives you more time to reply to comments, message connections, and build actual relationships.
- Data-Driven Growth: Many scheduling tools provide analytics to help you see what’s working - so you can double down on what drives results.
In short, scheduling isn’t about "being lazy" - it’s about being smart. The most successful LinkedIn creators and businesses don’t rely on willpower to stay consistent. They use tools and systems to remove friction and stay visible every single week.
Deep-Dive: Pros & Cons of the Best LinkedIn Scheduling Tools
LinkedIn’s Native Scheduler (Free & Built-In)
Pros
- 100% free and lives right inside the LinkedIn composer.
- Lets you pick any date/time up to three months ahead, now supports image, video and document-carousel posts.
Cons
- One-by-one scheduling only - no bulk uploads or queues.
- Basic analytics and no team approval flow.
- Single-account only; agencies juggling multiple clients will outgrow it fast.
Good fit for: beginners who just need an occasional post lined up.
Buffer (Freemium Fan-Favorite)
Pros
- Generous Free plan: 3 social channels, 10 queued posts each - perfect for a personal profile + Company Page.
- Clean UI, browser extension, and light AI caption suggestions.
- Upgrade any time for unlimited queues (Essentials plan).
Cons
- Free tier caps you at 10 posts; heavy users will hit the wall quickly.
- LinkedIn analytics are summary-level only unless you spring for higher plans.
Good fit for: solo creators testing the waters without spending a dime.
Social Champ (Budget Queue-Builder)
Pros
- Free plan allows 15 scheduled posts per account - slightly higher cap than Buffer.
- “Recycle” queue automatically re-shares evergreen posts; handy for repurposing top content.
Cons
- Dashboard feels stripped-down; no LinkedIn document carousels yet.
- Analytics are basic unless you upgrade.
- Interface can feel clunky on mobile.
Good fit for: creators who want a re-queue loop but have tight budgets.
Hootsuite (Enterprise Powerhouse)
Pros
- Broadest network coverage, bulk CSV uploads (up to 350 posts), AI caption generator, and sentiment analysis.
- All-in-one inbox and advanced approval workflows—great for big teams.
Cons
- Pricing starts at $99 / month (billed annually) for one user; team plans jump to $249+.
- Recent removal of the free tier means there’s no tester option.
- Feature set can feel overwhelming for small businesses.
Good fit for: agencies or enterprises that need deep reporting and governance.
Sprout Social (Analytics-Heavy Contender)
Pros
- Industry-leading analytics, listening, and competitor benchmarks.
- Automated targeting by industry, company size, and job title.
Cons
- $199 per seat/month Standard plan; every extra user is another seat fee.
- Client approval workflows count as paid seats after three approvers.
- Overkill if you just need scheduling.
Good fit for: corporate social teams that live and die by data dashboards.
Taplio (LinkedIn-Only Growth Hacker)
Pros
- Affordable $39 / month plan includes viral-post inspiration feed, AI writer, and a queue scheduler.
- Kanban-style draft board keeps ideas organized.
Cons
- No support for Instagram, X, Facebook, etc. - you’ll still need another tool.
- Analytics are lighter than Sprout or Hootsuite.
Good fit for: creators who post exclusively on LinkedIn and crave inspiration feeds.
Supergrow (AI-Assisted Personal-Brand Tool)
Pros
- Starter plan $19 / mo; Pro $29 / mo - cheapest LinkedIn-first tool here.
- Built-in carousel maker and AI chat assistant for quick post tweaks.
Cons
- LinkedIn-only; no cross-posting.
- Smaller team = slower feature rollouts and limited support hours.
Good fit for: side-hustlers who want AI help but have a shoestring budget.
PostPlanify (Best Affordable All-in-One Solution)
Key Features at a Glance
- Pricing: Pro $17.99 / mo (15 accounts); Premium $23.99 / mo (unlimited accounts). Both start with a 7-day free trial.
- AI Caption Generator tuned to your brand voice in seconds.
- Direct Canva Integration - pull designs straight from Canva, no download/upload shuffle.
- Clean and Simple Calendar with weekly/monthly views and true multi-network scheduling (LinkedIn, Instagram, X, TikTok, Facebook, YouTube, Threads).
- Unlimited posts on every tier.
- Lightweight interface built specifically for creators and small teams, so you won’t wade through enterprise fluff.
Why It Beats the Rest on Value
- Costs 5× less than Hootsuite’s entry plan while still giving you AI, Canva, and multi-platform support.
- Cheaper than Taplio + Buffer combined if you need more than LinkedIn or larger queues.
- No per-seat charges - bring a collaborator without doubling your bill.
Good fit for: creators, indie hackers, and small teams that need serious functionality without enterprise pricing.
👉 Check out PostPlanify LinkedIn Scheduler in more detail
Quick Decision Guide
- Just testing LinkedIn? Start free with the native scheduler or Buffer.
- Need evergreen queues & a bigger free cap? Social Champ fits.
- Running multiple brands with deep analytics budgets? Hootsuite or Sprout.
- LinkedIn-only personal brand? Taplio or Supergrow.
- Multi-platform creator who wants Canva + AI without paying $99-$199/month? PostPlanify is the sweet spot.
By matching tool capabilities to your real workflow -and watching the price-to-feature ratio-your scheduling stack becomes an asset, not a monthly drain. Try the free trials, kick the tires, and choose the platform that keeps you consistent without burning through your budget.
Step-by-Step: How to Schedule a LinkedIn Post (Native vs PostPlanify)
A. Using LinkedIn’s Native Scheduler (100% Free)
LinkedIn quietly rolled out its own clock-icon in the post composer, so you no longer need third-party tools for one-off scheduling.
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Open the Composer
Click Start a post on your feed or Company Page. -
Write Your Update
Add text, hashtags, image, video, or a PDF/PPT to create a document carousel - the native scheduler now supports all of these formats. -
Click the Clock Icon
In the lower-right corner, tap the little clock. A pop-up lets you pick any date and time from 10 minutes up to three months ahead. -
Confirm Time Zone
LinkedIn standardises to UTC in the dialog, so double-check the local-time preview before you hit Next. -
Schedule
Press Schedule. You’ll get a toast confirming success. To edit or delete, go to Manage → Scheduled posts in the left sidebar.
Limitations to remember
- No bulk uploads or recurring queues.
- No advanced analytics beyond LinkedIn’s default insights.
- Only the profile or Page you’re logged into—no multi-account dashboard.
Use it when you have just a handful of updates or you’re testing LinkedIn for the first time.
B. Scheduling with PostPlanify (Multi-Network, AI-Powered)
If you’re managing several brands or batching weeks of content, PostPlanify removes repetitive steps and keeps everything in one calendar.
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Choose Your Brand & Accounts
From the sidebar, pick the brand workspace, then tick LinkedIn (and any other networks) you want this post to appear on. -
Upload or Import Media
- Drag-and-drop images or video, or
- Click Canva → select a design → press Import (no manual download/upload).
-
Generate or Paste Your Caption
Hit AI Caption and PostPlanify pulls brand voice, target audience, and current campaign context to draft a caption in seconds. Edit if needed. -
Preview
The right-hand preview panel shows exactly how your post will render on LinkedIn. -
Set Date & Time
Click "Schedule" and select the date and time. -
Schedule (or Queue)
Press Schedule to lock in that slot or use Add to Queue to let PostPlanify fill the next gap in your evergreen timetable. Your post now appears in the content calendar; simply reposition if plans change.
Why this workflow scales
- Unlimited queued posts on every plan—no hitting a “10-post wall”.
- Multi-brand, multi-network scheduling from one screen (LinkedIn, Instagram, X, TikTok, Facebook, YouTube, Threads).
- No per-seat fees—invite collaborators without doubling your bill.
- Visual calendar means you spot content gaps at a glance and can batch an entire month in under an hour.
For creators and boutique agencies, that combination of AI writing, Canva import, and unlimited queues at $17.99–$23.99 / mo makes PostPlanify the best bang-for-buck alternative to Hootsuite or Sprout Social (which start at $99–$199 / seat).
👉 Read more about why content batching is the future of social media
Quick Best-Practice Tips (Apply to Either Method)
- Batch once a week. Draft 5–7 posts in one sitting to maintain consistency minus daily stress.
- Optimise send windows. LinkedIn engagement typically peaks Tuesday–Thursday between 9 a.m. and noon local business time; test and refine with your own analytics.
- Mix formats. Alternate carousels, single-image posts, and short native videos to keep the feed fresh.
- Engage within the first hour. Scheduled posts free up your brain so you can focus on replying to early comments - still the fastest signal to the algorithm.
Follow this playbook and you’ll not only automate publishing but also reclaim the headspace to do what actually matters: building relationships and driving results from every LinkedIn update.
Frequently Asked Questions (FAQ)
1. Can I schedule LinkedIn posts for free?
Yes. LinkedIn’s native scheduler lets you queue a post right inside the composer at no cost. You can select any time from 10 minutes to three months ahead and it works for images, videos, and PDF/PPT document-carousels.
2. How far in advance can I schedule on LinkedIn?
The built-in scheduler currently supports dates up to 90 days (three months) into the future for both personal profiles and Company Pages.
3. Does scheduling hurt reach or engagement?
No. LinkedIn has publicly confirmed that posts published via its own scheduler or approved third-party tools receive the same algorithmic treatment as posts published manually. What drives reach is still content quality, audience relevance, and early engagement.
4. What’s the best time to schedule LinkedIn posts in 2025?
Most studies still show peak engagement Tuesday–Thursday, 9 a.m.–noon local time. That said, every audience is unique. Use your analytics to refine send-windows over time.
5. Does PostPlanify support personal LinkedIn profiles?
Not yet. PostPlanify currently integrates with LinkedIn Company Pages only. Personal-profile support is on the product roadmap, but for now you’ll need to publish personal-profile content natively or via another tool.
6. How many posts can I schedule with PostPlanify’s Pro plan?
Both Pro and Premium tiers offer unlimited scheduled posts across your connected accounts. There’s no 10-post wall like you’ll find on many free plans such as Buffer’s.
7. Is it safe to use third-party schedulers with LinkedIn?
Absolutely - provided the tool uses LinkedIn’s official API and OAuth flow (which PostPlanify, Hootsuite, Sprout Social, etc. do). You log in via LinkedIn’s consent screen, so your credentials are never shared directly with the scheduler.
8. How does PostPlanify compare on price?
PostPlanify starts at $17.99 / mo for 15 social accounts. That’s roughly 1/6 the cost of Hootsuite’s entry plan ($99 / mo) and 1/12 the cost of Sprout Social’s Standard seat ($199 / mo) - while still giving you AI captions, Canva import, and unlimited queues.
9. Can I schedule LinkedIn polls?
At the moment, neither LinkedIn’s native scheduler nor the current LinkedIn API allow polls to be pre-scheduled. You’ll need to create polls manually until LinkedIn opens that endpoint to developers.
Conclusion: Schedule Smarter, Grow Faster
LinkedIn rewards consistency and timely relevance, yet manually posting every day can drain hours you could spend engaging with prospects or refining your content strategy. By using the right scheduling workflow, you:
- Stay visible even on busy weeks.
- Post at peak times without setting calendar reminders.
- Batch once, relax for days while your content rolls out automatically.
- Free up headspace for real relationship-building in the comments and DMs.
Native scheduling is a solid (and free) starting point, but once you’re juggling multiple brands or platforms, an all-in-one tool with AI writing, Canva import, and unlimited queues is a clear upgrade.
Ready to level up?
Give PostPlanify a spin - connect your LinkedIn Company Page, import a design from Canva, let the AI draft your caption, and drop it onto the calendar. You’ll get a 7-day free trial to see how much time a smarter scheduler can save you.
👉 Start your 7-day free trial here
Consistent posting doesn’t have to feel like another job. Automate the busywork, focus on creating value, and watch your LinkedIn presence compound over time.
