Hootsuite Pricing - Cost in 2025
Hootsuite is one of the most established social media management platforms, helping creators, brands, and enterprises schedule posts, engage with audiences, and analyze performance across multiple channels. It offers post scheduling, a social inbox, basic listening, analytics, and team collaboration features.
But is Hootsuite really worth the price - or should you save your money?
Today, we'll break down the full Hootsuite pricing structure and show you exactly what features you get in each plan, so you can decide whether it's the right tool for your content strategy.
Hootsuite Social Media Scheduling Pricing Plans
Here's a detailed breakdown to help you understand Hootsuite's pricing and choose the best fit for your workflow.
Each Hootsuite plan includes core social media management features like:
- Post scheduling and a social media calendar
- One inbox for your social accounts
- Analytics and reporting (capabilities depend on the plan)
- Brand and competitor monitoring with different lookback windows
- DM assignment and teamwork tools on supported plans
- Customer support and onboarding options
The main differences between plans come down to the number of social accounts, user seats, analytics depth, automation features, and how much listening and reporting you get.
1. Standard Plan
The Standard plan starts at €149 per user/mo*.
What’s included:
- Up to 10 social accounts
- Unlimited post scheduling
- Best time to post recommendations
- AI assistant with image and caption generator
- Canva templates and content library
- One inbox for all social accounts
- DM automations
- Search the past 7 days for brand and competitor mentions
- Analyze brand and competitor sentiment
- Benchmark against 5 competitors
- Assign DMs to teammates**
Best for: solo users or small teams that need scheduling, basic listening, and simple collaboration across up to 10 social accounts.
2. Advanced Plan
The Advanced plan (marked as “Most popular”) starts at €399 per user/mo*.
Everything in Standard, plus:
- Unlimited social accounts
- Customizable analytics reports and templates
- Saved message replies and auto-responses
- Team approval workflows**
- Bulk schedule up to 350 posts at once
- Auto-route and tag messages
- Benchmark against 20 competitors
- Export, email, and schedule reports
- Inbox reporting and analytics
- Search the past 30 days for brand and competitor mentions
- Outbound post tagging and reporting
- Custom user access permissions**
Best for: growing teams that need deeper analytics, more listening, and structured approval workflows across many social accounts.
3. Enterprise Plan
The Enterprise plan is Custom priced and requires talking to sales.
Everything in Advanced, plus:
- A fully customized plan to maximize your investment
- Add as many users as you need
- Exclusive access to Hootsuite’s most powerful tools
- Enterprise customer support
- Single sign-on (SSO)
Maximize performance with add-ons like:
- Employee Advocacy (Amplify)
- Listening powered by Talkwalker
- Advanced Analytics
- Advanced Inbox
- Generative AI Chatbot
- Review Management
- Premier Services
- Social Selling
- Salesforce integration
- Compliance integration (Proofpoint)
Best for: large brands and enterprises that need advanced governance, integrations, and dedicated support.
Is Hootsuite Pricing Worth It?
If you review Hootsuite’s pricing plans, you'll see options designed for standard teams, advanced setups, and large enterprises. On paper, the feature list is impressive and covers most social media management needs.
However, when you look at Hootsuite reviews and user feedback online, a few themes show up consistently.
Many users mention that Hootsuite is expensive, especially for individuals and small teams. The entry price is high, and moving from Standard to Advanced adds a significant monthly cost per user. Enterprise pricing is fully custom, which can be overkill if you don’t need deep listening or large-scale governance.
Others point out that, while Hootsuite is powerful, the platform can feel heavy and complex compared to newer, simpler tools. The interface and workflows are designed for large organizations, not necessarily for lean creator teams or small agencies that want to move fast.
In other words, while Hootsuite is a capable and feature-rich platform, there are social media scheduling tools that offer a cleaner experience, more predictable pricing, and a better fit for creators and small teams - often at a lower cost.
Pros and Cons of Hootsuite
Pros of Hootsuite:
-
All-in-one social media management:
Hootsuite combines scheduling, inbox, analytics, listening, and collaboration features into one platform, especially on the higher plans. -
Advanced analytics and benchmarking (higher tiers):
The Advanced and Enterprise plans offer customizable reports, benchmarking against competitors, and exportable analytics for deeper insights. -
Team workflows and approvals:
Saved replies, auto-routing, tagging, DM assignment, and team approval workflows make it easier for larger teams to coordinate. -
Enterprise-ready features:
SSO, custom access permissions, employee advocacy, Salesforce and compliance integrations make Hootsuite appealing to larger organizations. -
Listening and sentiment analysis:
Plans include brand and competitor monitoring, with longer lookback windows and more benchmarking options on higher tiers.
Cons of Hootsuite:
-
High pricing for smaller teams:
With Standard starting at €149 per user/mo* and Advanced at €399 per user/mo*, Hootsuite can be expensive for solo creators or small teams. -
Key features locked behind higher plans:
More powerful analytics, longer listening windows, bulk scheduling, and advanced team tools are only available on the Advanced and Enterprise tiers. -
Complexity and learning curve:
Because it’s built with enterprise use cases in mind, the platform can feel heavy for users who only need straightforward scheduling and reporting. -
Not ideal for lean creators and small agencies:
Creators and small agencies often find that they pay for features they don’t fully use, while still wishing for a simpler, more focused workflow. -
Custom pricing at the top end:
Enterprise plans require talking to sales and negotiating custom pricing, which may not be appealing to smaller, fast-moving teams.
The Better Hootsuite Alternative for Social Media Scheduling
Want a simpler and more affordable way to schedule posts, stay organized, and manage multiple brands - without enterprise-level pricing and complexity?
PostPlanify is the Hootsuite alternative you’re looking for.
PostPlanify pricing starts at $29 per month, offering predictable, budget-friendly pricing designed for creators, teams, and agencies.
You’ll get all features included across plans, including:
- AI writing assistant
- Real-time post previews for every platform
- Canva + Google Drive integration
- Unlimited scheduling
- Multi-brand organization
- Analytics
- Team workflows
- Advanced post management calendar
- 7-day free trial
This gives you everything you need to manage content faster and more efficiently - and is the reason many creators, teams, and agencies choose PostPlanify as a modern, cost-effective Hootsuite alternative.
FAQ on Hootsuite Pricing
Is Hootsuite free?
Hootsuite focuses on paid plans such as Standard, Advanced, and Enterprise. These plans come with a free trial period, but ongoing use is based on a monthly subscription.
Does Hootsuite offer a free trial?
Yes. Hootsuite offers a 30-day free trial for its Standard and Advanced plans, so you can test the platform before committing.
Is Hootsuite good?
Yes, Hootsuite is powerful and widely used, especially by larger teams that need advanced analytics, listening, and collaboration. However, many smaller teams and creators find it expensive and more complex than they need.
What is Hootsuite used for?
Hootsuite is used to schedule and publish social media posts, monitor brand and competitor mentions, manage conversations in a unified inbox, collaborate across teams, and analyze performance across multiple platforms. Enterprise users also use Hootsuite for advanced listening, advocacy, and integrations with tools like Salesforce and compliance platforms.
