Agorapulse and Vista Social are the two tools you end up comparing when you already know you need an agency-grade social media management platform. Both offer unified inboxes, social listening, team collaboration, and scheduling across a wide range of platforms. The differences are in what each does beyond that shared foundation. Agorapulse leans into social CRM and ROI tracking — giving you tools to label audience members, build relationship profiles, and tie social engagement to business outcomes. Vista Social leans into automation and multi-channel reputation management — with DM automations, review management across 5 review sites, and an employee advocacy module. They are built for the same buyer profile but with different assumptions about what that buyer needs most.
This comparison breaks down pricing, features, user reviews, and ideal use cases. If you are evaluating additional platforms, visit our complete social media management alternatives page.
Agorapulse vs Vista Social at a Glance
| Category | Agorapulse | Vista Social |
|---|---|---|
| Starting Price | $99/user/mo | $79/mo |
| Pricing Model | Per user | Flat rate per tier |
| Social Profiles | 10–20+ | 15–70+ |
| Platforms Supported | 11 | 12+ social + 5 review sites |
| AI Writing Assistant | Yes | Yes (credit-based) |
| AI Image Generation | No | No |
| Unified Inbox | Yes | Yes |
| DM Automations | No | Yes |
| Social CRM | Yes (labels, tags, notes) | No |
| Social Listening | Yes (Professional+) | Yes ($75/mo addon) |
| Review Management | No | Yes (5 review sites) |
| Employee Advocacy | No | Yes ($199/mo addon) |
| ROI Tracking | Yes (Advanced) | No |
| Competitor Analysis | Yes | Yes |
| X (Twitter) Support | Included | Paid addon |
| G2 Rating | 4.5/5 (922 reviews) | 4.8/5 (1,071 reviews) |
| Trustpilot Rating | 4.5/5 (197 reviews) | 4.1/5 (62 reviews) |
Agorapulse Overview
Agorapulse has established itself as one of the go-to platforms for agencies and marketing teams that prioritize engagement management. Its unified inbox pulls conversations from 11 platforms into a single stream with team assignment, internal notes, and saved replies. The social CRM feature — where you can label, tag, and annotate individual social media users — creates a layer of audience intelligence that most competitors lack entirely. Over time, you build profiles that tell you who your brand advocates are, who your repeat commenters are, and who needs priority attention.
The platform also includes social listening on Professional plans and above, competitor analysis, and shared content calendars. On the Advanced plan, Power Reports and ROI tracking let you build custom analytics that connect social media activity to measurable business outcomes — a feature that agencies use to justify retainers and prove value.
One key advantage Agorapulse has over Vista Social is that X (Twitter) support is included on all plans at no extra cost. Agorapulse's per-user pricing is its most debated aspect, but the depth of its engagement and CRM tools is hard to match. The platform covers 11 social networks and has a strong reputation for responsive customer support. Read our full Agorapulse review.
Vista Social Overview
Vista Social is a newer entrant that has rapidly gained agency adoption, earning a 4.8/5 G2 rating from over 1,000 reviews — one of the highest scores in the category. Its core platform includes a unified inbox, content scheduling, analytics, and team collaboration across 12+ social platforms plus 5 review sites (Google Business, Yelp, Trustpilot, TripAdvisor, and OpenTable). The review management feature is a genuine differentiator: brands with physical locations or service businesses can monitor and respond to reviews from the same interface they use for social media.
Vista Social also offers DM automations that trigger responses based on keywords or user actions — useful for high-volume accounts running promotions or campaigns. AI tools are available but credit-based (500–unlimited depending on plan). Two significant paid addons expand the platform further: social listening at $75/mo and employee advocacy at $199/mo. One notable trade-off is that X (Twitter) support is a paid addon rather than included, which may affect teams that manage active Twitter/X accounts.
The platform also covers Reddit, which Agorapulse does not, and its review management across 5 sites makes it particularly strong for multi-location businesses like restaurants, hotels, and service providers. Vista Social's modern interface and rapid feature development have contributed to its high G2 rating, though the addon pricing model means total costs can be higher than they first appear. For more detail, see our Vista Social review.
Pricing Comparison
Agorapulse Pricing
Agorapulse uses per-user pricing across all tiers. See our detailed Agorapulse pricing breakdown.
| Plan | Monthly Price | Profiles | Key Additions |
|---|---|---|---|
| Standard | $99/user/mo | 10 | Inbox, scheduling, AI assistant, reporting |
| Professional | $149/user/mo | 15 | Social listening, Power Reports, team workflows |
| Advanced | $199/user/mo | 20 | ROI tracking, custom reports, advanced permissions |
| Custom | Contact sales | Custom | Dedicated account manager, custom onboarding |
Example cost: A 4-person agency on Professional pays $596/mo for 15 profiles with social listening included. Moving to Advanced for ROI tracking brings it to $796/mo.
Vista Social Pricing
Vista Social uses flat-rate pricing with user and profile limits per tier. See our full Vista Social pricing breakdown.
| Plan | Monthly Price | Profiles | Users | AI Credits | Key Features |
|---|---|---|---|---|---|
| Professional | $79/mo | 15 | 3 | 500 | Inbox, scheduling, analytics, review management |
| Advanced | $149/mo | 30 | 6 | 1,000 | Advanced analytics, more AI, team features |
| Scale | $379/mo | 70 | 10 | Unlimited | Full platform, unlimited AI, priority support |
Addons: Social listening ($75/mo), Employee advocacy ($199/mo), X (Twitter) support (paid addon).
Example cost: A 4-person agency on Professional pays $79/mo for 15 profiles. Adding social listening brings it to $154/mo. The same setup on Agorapulse Professional would cost $596/mo. Adding X (Twitter) support to Vista Social increases the cost further, but the gap remains significant.
Price Verdict
Vista Social's flat-rate pricing creates a major cost advantage for teams. A 4-person team gets comparable base features on Vista Social Professional ($79/mo) versus Agorapulse Professional ($596/mo) — more than 7x the cost difference. However, Vista Social's addon model means costs can creep up: adding social listening ($75/mo), employee advocacy ($199/mo), and X (Twitter) quickly narrows the gap for teams that need everything. Agorapulse includes social listening and X in its Professional plan with no addons. The real comparison is your total cost after addons versus the per-user cost — calculate both for your specific team size and feature needs.
Feature Comparison
Scheduling & Publishing
| Feature | Agorapulse | Vista Social |
|---|---|---|
| Content Calendar | Shared calendar | Shared calendar |
| Bulk Scheduling | Yes | Yes |
| Queue Categories | Yes | Yes |
| Optimal Timing | Yes | Yes |
| First Comment | Yes | Yes |
| Post Approval Workflow | Yes | Yes |
| Content Library | Yes | Yes |
| Canva Integration | No | No |
Winner: Tie. Both platforms offer full-featured scheduling with shared calendars, bulk publishing, queue categories, first comment, and approval workflows. They are evenly matched here because scheduling is a mature feature set that most agency-grade tools have refined to the same level. Neither has a meaningful edge in this area — your choice between them will come down to engagement, analytics, and automation features instead.
AI Tools
| Feature | Agorapulse | Vista Social |
|---|---|---|
| AI Caption Generation | Yes (unlimited) | Yes (credit-based) |
| AI Image Generation | No | No |
| AI Hashtag Suggestions | Yes | Yes |
| AI Content Repurposing | No | Yes |
| AI Credits | N/A | 500–unlimited |
Winner: Vista Social (slight edge). Vista Social offers AI content repurposing in addition to caption generation, which lets you transform existing content into new formats. However, its credit-based model means lower tiers (500 credits on Professional) may run out during busy months. Agorapulse's AI is unlimited but limited to captions and hashtags. Neither tool generates AI images, which is an increasingly common need in social media workflows.
Analytics & Reporting
| Feature | Agorapulse | Vista Social |
|---|---|---|
| Standard Reports | Yes | Yes |
| Custom Reports | Yes (Advanced) | Yes (Advanced) |
| Power Reports | Yes (Advanced) | No |
| ROI Tracking | Yes (Advanced) | No |
| Competitor Analysis | Yes | Yes |
| White-Label Reports | Yes (Advanced) | Yes (Advanced) |
| Export Options | PDF, CSV | PDF, CSV |
| Automated Reports | Yes | Yes |
Winner: Agorapulse. The ROI tracking and Power Reports on the Advanced plan give Agorapulse an edge for teams that need to connect social activity to business revenue. Being able to show clients exactly how social media engagement translates to measurable outcomes is a significant selling point for agency retention. Vista Social's analytics are comprehensive and well-designed, but they lack the ROI measurement layer that data-driven agencies value. For teams where analytics is the primary differentiator, also consider Iconosquare which specializes in analytical depth.
Team Collaboration
| Feature | Agorapulse | Vista Social |
|---|---|---|
| Unified Inbox | Yes | Yes |
| Conversation Assignment | Yes | Yes |
| Social CRM | Yes | No |
| DM Automations | No | Yes |
| Internal Notes | Yes | Yes |
| Saved Replies | Yes | Yes |
| Role Permissions | Advanced | Advanced |
| Employee Advocacy | No | Yes ($199/mo addon) |
Winner: Depends on your workflow. Agorapulse wins on relationship management with its social CRM — you can label, tag, and build profiles for individual users across every interaction. Vista Social wins on automation and scale with DM automations that can handle keyword-triggered responses and the employee advocacy addon ($199/mo) that amplifies brand content through employee social accounts. Agencies that manage high-touch client communities where knowing who you are talking to matters lean toward Agorapulse. Agencies that manage high-volume, automation-heavy workflows where scaling responses matters more lean toward Vista Social.
Platform Support
| Platform | Agorapulse | Vista Social |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X (Twitter) | Yes (included) | Paid addon |
| Yes | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business | Yes | Yes |
| Threads | Yes | Yes |
| Mastodon | Yes | No |
| No | Yes | |
| Review Sites | No | 5 sites |
| Total Social Platforms | 11 | 12+ |
Winner: Vista Social (with caveats). Vista Social supports more platforms (12+) plus 5 review sites, which is a significant advantage for brands managing reviews alongside social media. The review management alone — covering Google Business, Yelp, Trustpilot, TripAdvisor, and OpenTable — makes it uniquely valuable for hospitality, retail, and service businesses. However, X (Twitter) being a paid addon is a notable gap — Agorapulse includes it on all plans. If X is important to your workflow, factor in the addon cost. Vista Social also covers Reddit, which Agorapulse does not.
What Real Users Say
Agorapulse Reviews
G2: 4.5/5 (922 reviews) — Highly praised for the unified inbox, social CRM, and customer support quality. Criticisms focus on per-user pricing and social listening being locked behind Professional.
Trustpilot: 4.5/5 (197 reviews) — Strong marks for platform reliability and responsive support team. Some users mention the reporting tools on Standard feel limited.
Vista Social Reviews
G2: 4.8/5 (1,071 reviews) — One of the highest-rated social media tools on G2. Users consistently highlight the platform's feature breadth, modern interface, and value for money. Common criticisms include the addon pricing model and occasional bugs in newer features.
Trustpilot: 4.1/5 (62 reviews) — Positive sentiment around features and support, though the review volume is smaller. Some users mention that the addon model makes it harder to predict total costs upfront.
Review Verdict
Vista Social's 4.8/5 G2 rating across 1,071 reviews is one of the strongest in the entire social media management category — it reflects genuine user satisfaction, not a small sample anomaly. Agorapulse's 4.5/5 across 922 reviews is also excellent. On Trustpilot, the dynamic flips: Agorapulse scores 4.5/5 (197 reviews) versus Vista Social's 4.1/5 (62 reviews), with Agorapulse having a larger and more established review base. Both tools have strong reputations; Vista Social leads on G2, Agorapulse leads on Trustpilot.
Who Should Use Agorapulse?
If you are exploring options beyond Agorapulse, see our Agorapulse alternatives page or other comparisons like Agorapulse vs Zoho Social and Agorapulse vs Iconosquare.
- Agencies that build long-term audience relationships and need the social CRM to track who engages, how often, and in what context
- Marketing teams proving social media ROI that need built-in tracking connecting engagement to revenue (Advanced plan)
- Teams managing active X (Twitter) accounts since Agorapulse includes X support on all plans while Vista Social charges extra
- Organizations that need social listening included in their plan (Professional) rather than as a paid addon
- Teams that prefer predictable per-user pricing without worrying about addon costs stacking up
- Brands that need competitor analysis built in to benchmark performance and report on competitive positioning
Who Should Use Vista Social?
For more options, visit our Vista Social alternatives page.
- Agencies and brands managing online reviews that need Google Business, Yelp, Trustpilot, TripAdvisor, and OpenTable in the same tool as social media
- High-volume accounts using DM automations for promotions, contests, or customer service triage
- Organizations with employee advocacy programs that want to amplify branded content through employee social accounts
- Teams that need Reddit management alongside traditional social platforms
- Cost-conscious agencies where flat-rate pricing for 3-6 users beats Agorapulse's per-user model significantly
- Multi-location businesses combining social management and review monitoring in a single platform
Built for Content Creation, Not Inbox Complexity
If your team spends most of its time creating and scheduling content rather than managing inbox conversations or monitoring reviews, neither Agorapulse nor Vista Social may be the right fit. Both are built for engagement-heavy workflows with pricing to match. PostPlanify takes a content-first approach — unlimited AI captions, AI image generation across 7 models, Canva integration, and a link-in-bio builder — at a price point that reflects a simpler, creation-focused workflow.
| Feature | Agorapulse (Standard) | Vista Social (Professional) | PostPlanify (Growth) |
|---|---|---|---|
| Monthly Price | $99/user/mo | $79/mo | $39/mo |
| Social Profiles | 10 | 15 | 6 |
| Platforms | 11 | 12+ | 9 |
| AI Caption Generation | Yes | Yes (500 credits) | Unlimited |
| AI Image Generation | No | No | Yes (7 models) |
| Canva Integration | No | No | Yes |
| Google Drive Integration | No | No | Yes |
| Link-in-Bio Builder | No | No | Yes |
| Review Management | No | Yes | No |
| Social CRM | Yes | No | No |
| DM Automations | No | Yes | No |
PostPlanify is not competing with Agorapulse's social CRM or Vista Social's review management. It is built for teams whose primary workflow is: write captions, generate images, design in Canva, schedule across platforms, and track basic performance. The platform also includes a link-in-bio builder and Google Drive integration, covering the full content creation pipeline in one place.
If that describes your daily work, PostPlanify covers it with unlimited AI on every plan, no per-user charges, and no addon fees. The Premium plan ($99/mo) adds approval workflows, analytics, and unlimited team members — comparable to what Agorapulse charges for a single Standard seat. Explore PostPlanify pricing or create a free account.
FAQ
Which tool has better social listening — Agorapulse or Vista Social?
Agorapulse includes social listening on its Professional plan ($149/user/mo) and above, meaning it is part of the subscription. Vista Social offers social listening as a $75/mo addon on any plan. Agorapulse's listening is more established and integrated into the inbox workflow. Vista Social's is newer but capable. The deciding factor is usually pricing structure: if you are a small team on Vista Social Professional, adding $75/mo for listening totals $154/mo — still far less than a 3-person team on Agorapulse Professional at $447/mo.
Does Vista Social really charge extra for X (Twitter)?
Yes. X (Twitter) support is a paid addon on Vista Social, not included in the base plans. This is an important consideration for any team that actively manages X as a primary channel — especially agencies managing multiple client X accounts. Agorapulse includes X on all plans with no additional charge. The exact addon cost for Vista Social varies, so check Vista Social's current pricing page for the latest figure before finalizing your budget.
Can I manage Google reviews with Agorapulse?
No. Agorapulse does not include review management for any platform. Vista Social supports review management across 5 sites: Google Business, Yelp, Trustpilot, TripAdvisor, and OpenTable. If online review management is part of your social media workflow, Vista Social is the clear choice between these two.
Which platform is better for a 5-person agency?
On cost alone, Vista Social Professional at $79/mo for 3 users (with the option to upgrade to Advanced at $149/mo for 6 users) is dramatically cheaper than Agorapulse at $495–745/mo for 5 users. On features, it depends on your specialization: if your agency differentiates on audience relationship management and ROI reporting, Agorapulse's CRM and tracking tools justify the premium. If your agency manages reviews, runs DM campaigns, or needs employee advocacy, Vista Social's feature set aligns better.
Do either tool offer AI image generation?
No. Neither Agorapulse nor Vista Social generates images with AI. Both offer AI caption generation — Agorapulse's is unlimited while Vista Social's is credit-based (500–unlimited depending on plan). Vista Social does offer AI content repurposing, which transforms existing content into new formats, but that is not the same as generating original images.
If AI image generation is a meaningful part of your content workflow, PostPlanify offers it across 7 models on all plans, or you can use standalone AI image tools alongside either platform.
How do the two compare on customer support?
Agorapulse has a well-established reputation for responsive customer support, reflected in its 4.5 Trustpilot rating and consistent G2 praise. Vista Social's support is generally well-reviewed (4.8 G2) but has a shorter track record. Both offer priority support on higher tiers. For agencies where downtime or unresolved issues directly affect client relationships, Agorapulse's longer support track record may provide more confidence.
Is Vista Social's 4.8 G2 rating legitimate?
Yes. With 1,071 reviews, Vista Social's G2 rating is based on a statistically significant sample. It reflects genuine user satisfaction, particularly around feature breadth and value for money. It is worth noting that Vista Social is a newer platform with a rapidly growing user base, and G2 ratings can sometimes skew higher for tools in their growth phase as early adopters tend to be more enthusiastic. That said, 1,071 reviews is well past the threshold where early-adopter bias alone explains the score.
Can I use Agorapulse's social CRM to replace a traditional CRM?
No. Agorapulse's social CRM is specifically for social media interactions — it lets you tag, label, and annotate users who engage with your social content. It does not replace Salesforce, HubSpot, or Zoho CRM for pipeline management, deal tracking, or email outreach. Think of it as a social-specific relationship layer: you know which Instagram commenter is a brand advocate and which Twitter user has complained three times, but you are not managing sales deals in Agorapulse. For teams that need social data flowing into a full CRM, consider tools like Zoho Social which integrates natively with Zoho CRM.
