Choosing between Metricool and Agorapulse comes down to what you value most: analytics depth or inbox-driven engagement. Both are capable social media management platforms, but they serve very different workflows and budgets.
Analytics-first versus engagement-first — two valid approaches to social media management at very different price points. We compare what each platform actually delivers for the money, from scheduling features to reporting depth, with data from hundreds of user reviews. Exploring more tools? Browse all social media scheduling alternatives.
Metricool vs Agorapulse at a Glance
Here's a quick side-by-side overview before we dive deeper:
| Category | Metricool | Agorapulse |
|---|---|---|
| Starting Price | $22/mo per brand | $99/mo per user |
| Free Plan | Yes (1 brand, 50 posts/mo) | Yes (3 profiles, 10 posts/mo) |
| Platforms Supported | 9+ | 11 |
| Unlimited Scheduling | Yes (Starter+) | Yes (Standard+) |
| AI Tools | AI Social Media Assistant | AI Writing Assistant, AI Alt Text |
| AI Image Generation | No | No |
| Bulk Scheduling | No | Yes (Advanced+) |
| Team Collaboration | Advanced plan ($54+/mo) | Professional plan ($149/mo/user) |
| Approval Workflows | Advanced plan only | Professional plan only |
| Social Inbox | No | Full unified inbox |
| Social Listening | No | Yes (built-in + add-on) |
| Analytics | Heatmaps, competitor tracking, custom reports | Standard to Advanced reports, ROI measurement |
| G2 Rating | 4.5/5 (83 reviews) | 4.5/5 (967 reviews) |
| Trustpilot Rating | 4.2/5 (519 reviews) | 4.0/5 (57 reviews) |
| Best For | Analytics-focused creators, agencies needing reports | Teams needing inbox management, engagement workflows |
Metricool Overview
Metricool is an analytics-first social media management platform. It focuses on data — competitor tracking, performance heatmaps, detailed reporting, and multi-brand analytics dashboards. It also includes scheduling tools, a link-in-bio builder, and Google Drive and Canva integration.
Metricool supports 9+ platforms: Instagram, Facebook, LinkedIn, X/Twitter, TikTok, YouTube, Pinterest, Google Business Profile, and Threads.
Key features:
- Detailed analytics with heatmaps and unlimited history (Starter+)
- Competitor tracking (up to 100 competitors on Starter)
- PDF and PPT report exports
- Customizable report templates (Advanced)
- Looker Studio connector and API access (Advanced)
- Google Drive and Canva integration
- Link-in-bio builder
- AI social media assistant
Metricool is popular among data-driven creators, freelancers, and agencies who prioritize analytics and client reporting over inbox management. For a deeper look, see what users say about Metricool on G2 and Trustpilot.
Agorapulse Overview
Agorapulse is an inbox-first social media management platform designed for teams and agencies. Its core strength is a unified social inbox that consolidates messages, comments, reviews, and ad comments from all connected profiles into a single stream with assignment, automation, and CRM features.
Agorapulse supports 11 platforms: Instagram, Facebook, X/Twitter, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile, Threads, Bluesky, and Reddit.
Key features:
- Unified social inbox with DM and comment management
- Social CRM for contact tracking and labeling
- AI Writing Assistant for caption generation
- Approval workflows (one-step on Professional, multi-step on Custom)
- Social listening and brand monitoring
- Competitor benchmarking (Advanced+)
- Canva integration (Professional+)
- ROI measurement and ads reporting (Advanced+)
Agorapulse is positioned for social media teams, agencies, and brands that need centralized engagement management and structured team workflows. Read real user reviews of Agorapulse from G2 and Trustpilot.
Pricing Comparison
Pricing is where Metricool and Agorapulse differ dramatically. They use completely different pricing models — Metricool charges per brand, while Agorapulse charges per user.
Metricool Pricing
Metricool uses per-brand pricing. Your cost scales based on how many brands (clients) you manage. We break this down further in our Metricool pricing guide.
| Plan | Price | Brands | Key Features |
|---|---|---|---|
| Free | $0/mo | 1 | 50 posts/mo, 5 competitors, 3 months analytics |
| Starter (5 brands) | $22/mo | Up to 5 | Unlimited publishing, 100 competitors, PDF/PPT reports, unlimited analytics history |
| Starter (10 brands) | $38/mo | Up to 10 | Same as above |
| Advanced (15 brands) | $54/mo | Up to 15 | Team management, approval workflows, API, Looker Studio |
| Advanced (25 brands) | $88/mo | Up to 25 | Same as above |
| Advanced (50 brands) | $172/mo | Up to 50 | Same as above |
Example costs:
- Solo creator on Starter = $22/month
- Freelancer managing 10 brands = $38/month
- Agency managing 25 brands with team features = $88/month
Agorapulse Pricing
Agorapulse uses per-user pricing with significantly higher base costs. See the full Agorapulse pricing breakdown for details.
| Plan | Price | Profiles | Key Features |
|---|---|---|---|
| Free | $0/mo | 3 | 1 user, 10 posts/mo, basic publishing |
| Standard | $99/mo per user | 10 | Unlimited scheduling, social inbox, AI Writing Assistant, basic reports |
| Professional | $149/mo per user | 10 | Canva integration, approval workflows, ad comment monitoring, team assignments |
| Advanced | $199/mo per user | 10 | Bulk publishing, competitor benchmarking, ROI analysis, inbox automation |
| Custom | Contact sales | Unlimited | SSO, API, multi-step approvals, dedicated support |
Example costs:
- 1 user on Standard = $99/month
- 3 users on Professional = $447/month
- 5 users on Advanced = $995/month
Price Verdict
Metricool is dramatically cheaper for most use cases. A solo creator pays $22/month on Metricool vs $99/month on Agorapulse. An agency managing 15 brands pays $54/month on Metricool's Advanced plan vs $99-$199/month per user on Agorapulse — and that is per user, not per team.
Agorapulse's pricing only makes sense if your workflow is heavily centered on social inbox management, team-based engagement, and you have the budget for per-user costs. If analytics and reporting are your priority, Metricool delivers far more value per dollar.
Feature Comparison
Scheduling & Publishing
Both tools offer unlimited post scheduling on paid plans. The main differences:
| Feature | Metricool | Agorapulse |
|---|---|---|
| Unlimited scheduling | Yes (Starter+) | Yes (Standard+) |
| Bulk scheduling | No | Yes (Advanced+) |
| Best time to post | Yes (heatmaps) | No |
| First comment scheduling | No | Yes (Professional+) |
| Content calendar | Yes | Yes (drag-and-drop) |
| Content queues | No | Yes (Advanced+) |
| Draft saving | Yes | Yes |
| Content library | No | Yes (Advanced+) |
Winner: Agorapulse. While Metricool offers heatmaps for optimal posting times, Agorapulse provides bulk scheduling, content queues, a content library, and first comment scheduling — giving it a stronger publishing toolkit overall.
AI Tools
| Feature | Metricool | Agorapulse |
|---|---|---|
| AI caption generation | Yes (AI Assistant) | Yes (AI Writing Assistant) |
| AI image generation | No | No |
| AI alt text | No | Yes (AI Alt Text Generator) |
| Organization context AI | No | Yes |
| AI reply suggestions | No | Yes (Custom plan only) |
Winner: Agorapulse. Agorapulse offers more AI tools including alt text generation and organization context AI on all paid plans, plus AI reply suggestions on the Custom plan. Neither tool offers AI image generation.
Analytics & Reporting
| Feature | Metricool | Agorapulse |
|---|---|---|
| Basic analytics | All plans | All paid plans |
| Advanced analytics | Starter+ (unlimited history) | Advanced ($199/mo/user) |
| Heatmaps | Yes | No |
| Custom reports | Advanced (PDF/PPT, templates) | Advanced only |
| Competitor tracking | Yes (up to 100 on Starter) | Advanced only |
| ROI measurement | No | Advanced only |
| Looker Studio connector | Advanced | No |
| Scheduled/export reports | Yes (Starter+) | Advanced only |
Winner: Metricool. This is Metricool's biggest advantage. Competitor tracking (up to 100 profiles), heatmaps, unlimited analytics history, PDF/PPT reports, and Looker Studio connector — all available from $22/month. Agorapulse locks comparable analytics features behind the $199/month per user Advanced plan.
Team Collaboration
| Feature | Metricool | Agorapulse |
|---|---|---|
| Multiple users | Advanced plan | All paid plans |
| Approval workflows | Advanced plan | Professional plan |
| User roles/permissions | Advanced plan | Advanced plan |
| Post assignments | No | Professional plan |
| Inbox assignments | No | Professional plan |
| Saved replies | No | Advanced plan |
Winner: Agorapulse. Team collaboration is where Agorapulse excels. Post and inbox assignments, structured approval workflows, and saved replies are built into the platform. Metricool's team features are more limited and only available on the Advanced plan.
Social Inbox & Engagement
| Feature | Metricool | Agorapulse |
|---|---|---|
| Unified inbox | No | Full unified inbox |
| Social CRM | No | Yes (all paid plans) |
| Social listening | No | Yes (built-in + add-on) |
| Ad comment monitoring | No | Professional+ |
| Automated moderation | No | Advanced (Inbox Assistant) |
| Sentiment analysis | No | No |
Winner: Agorapulse. This is Agorapulse's defining feature. The unified social inbox consolidates messages, comments, reviews, and ad comments from all platforms into a single manageable stream. Metricool does not offer inbox management or social listening at all.
Platform Support
| Platform | Metricool | Agorapulse |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Add-on (Starter+) | Yes |
| Starter+ | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Threads | Yes | Yes |
| Google Business | Yes | Yes |
| Bluesky | No | Yes |
| No | Yes |
Winner: Agorapulse — supports 11 platforms vs Metricool's 9+. Agorapulse includes Bluesky and Reddit, which Metricool does not. Metricool also locks LinkedIn behind the Starter plan and X/Twitter behind an add-on.
What Real Users Say
Metricool Reviews
G2: 4.5/5 (83 reviews) — Users praise Metricool for its centralized management, easy-to-use interface, and helpful scheduling suggestions including best time to post. Common complaints include poor customer support in some cases, multi-brand switching inconveniences, and pricing concerns at scale.
Trustpilot: 4.2/5 (519 reviews) — Overwhelmingly positive, with users consistently praising customer support responsiveness, intuitive interface, and reliability. Metricool replies to 100% of negative reviews within 48 hours. A few users mention occasional technical issues and subscription difficulties.
Agorapulse Reviews
G2: 4.5/5 (967 reviews) — Users consistently praise the intuitive interface, excellent customer support, and streamlined scheduling. The most common complaints are expensive pricing (11 mentions), limited customization, difficult reporting, and AI limitations. One featured review reported persistent reporting bugs and continued billing despite written complaints.
Trustpilot: 4.0/5 (57 reviews) — Polarized distribution between 5-star and 1-star reviews. Positive reviewers call it "the best social media software on the market" and praise the inbox management. Negative reviewers cite unreliable social profile connections and token-based connectivity failures. Notably, Agorapulse does not reply to negative reviews on Trustpilot.
Review Verdict
Both tools share identical G2 ratings (4.5/5), but Agorapulse has significantly more reviews (967 vs 83), giving it more statistical weight. On Trustpilot, Metricool leads with 4.2/5 from 519 reviews vs Agorapulse's 4.0/5 from just 57 reviews. Metricool's proactive engagement with negative reviews (100% response rate) stands out compared to Agorapulse's lack of response on Trustpilot. Overall, Metricool has a slight edge in user satisfaction, particularly around customer support.
Who Should Use Metricool?
If Metricool sounds right for you but you want to explore other options first, check out our best alternatives to Metricool. You can also see how Metricool stacks up against Buffer, Hootsuite, Later, and SocialBee.
Metricool is the better choice if you:
- Are a data-driven creator, freelancer, or agency that prioritizes analytics and reporting
- Need competitor tracking for up to 100 profiles at an affordable price
- Want heatmaps and posting time optimization built into your workflow
- Manage multiple brands and prefer per-brand pricing over per-user pricing
- Need PDF/PPT reports and Looker Studio integration for client reporting
- Don't need a social inbox or engagement management tools
Who Should Use Agorapulse?
If Agorapulse is on your shortlist, you may also want to see our top alternatives to Agorapulse before committing. Also compare Agorapulse with Buffer, Hootsuite, Sprout Social, and SocialBee.
Agorapulse is the better choice if you:
- Are a team or agency that needs centralized engagement management
- Require a unified social inbox with assignment, automation, and CRM features
- Need social listening and brand monitoring built into your platform
- Want approval workflows and team collaboration for structured content review
- Have the budget for $99-$199/month per user pricing
- Need ad comment monitoring and automated moderation rules
Focus on Content, Not on Tool Complexity
Metricool excels at data but offers limited engagement tools. Agorapulse excels at engagement but costs $99+/user. Both are powerful — and both add complexity your team may not need. PostPlanify takes a content-first approach: schedule, create with AI, collaborate with your team, and measure what matters — all in one clean interface from $19/month.
| Feature | Metricool | Agorapulse | PostPlanify |
|---|---|---|---|
| Starting Price | $22/mo/brand | $99/mo/user | $19/mo flat |
| Unlimited Accounts | $38/mo (10 brands) | $199/mo/user (10 profiles) | $99/mo (Premium) |
| AI Caption Generation | Basic | Yes | Yes |
| AI Image Generation | No | No | Yes |
| Canva Integration | Starter+ | Professional ($149/mo/user) | Yes |
| Google Drive Import | Starter+ | No | Yes |
| Approval Workflows | Advanced ($54+/mo) | Professional ($149/mo/user) | $99/mo (Premium) |
| First Comment Scheduling | No | Professional+ | Yes (Growth+) |
| Platforms Supported | 9+ | 11 | 9 |
| Unlimited Scheduling | Starter+ | Standard+ | All paid plans |
PostPlanify starts at $19/month for 3 accounts with unlimited scheduling and AI tools included. The Premium plan at $99/month includes unlimited accounts, unlimited team members, approval workflows, and analytics — features that cost $54-$172/month on Metricool (limited to scheduling and reports) or $149-$199/month per user on Agorapulse. See all plans on the PostPlanify pricing page.
Simplify your workflow — try PostPlanify free
FAQ
Is Metricool cheaper than Agorapulse?
Yes. Metricool starts at $22/month per brand with a free plan available. Agorapulse starts at $99/month per user. For solo creators and small teams, Metricool is significantly more affordable. An agency managing 15 brands pays $54/month on Metricool vs $99/month for a single Agorapulse user.
Does Agorapulse have a free plan?
Yes. Agorapulse offers a free plan with 3 social profiles, 1 user, and 10 scheduled posts per month. It also offers a 30-day free trial on all paid plans with no credit card required. Metricool also has a free plan with 1 brand and 50 posts per month.
Which has better analytics — Metricool or Agorapulse?
Metricool has superior analytics at a lower price point. It offers heatmaps, competitor tracking (up to 100 profiles), unlimited analytics history, custom report templates, and Looker Studio integration from $22/month. Agorapulse's comparable analytics features (competitor benchmarking, ROI analysis) require the $199/month per user Advanced plan.
Which has a better social inbox — Metricool or Agorapulse?
Agorapulse wins on inbox management by a wide margin. It offers a full unified inbox with DM and comment management, social CRM, automated moderation rules, and team assignments. Metricool does not offer a social inbox at all.
Can I switch from Agorapulse to Metricool?
Yes. You can reconnect your social accounts to Metricool and start scheduling. The transition is straightforward, but you will lose Agorapulse's inbox management and CRM features. If inbox management is critical to your workflow, consider whether Metricool's analytics advantages offset the loss.
Which supports more social media platforms?
Agorapulse supports 11 platforms including Bluesky and Reddit. Metricool supports 9+ platforms but does not include Bluesky or Reddit, and locks LinkedIn and X/Twitter behind paid plans or add-ons.
Is Agorapulse worth it for small businesses?
For most small businesses, Agorapulse is expensive. At $99/month per user for the Standard plan, even a single-user setup costs more than Metricool's Advanced plan for 15 brands. Agorapulse is best suited for teams where social inbox management and engagement workflows justify the per-user cost. Smaller teams should consider PostPlanify or Metricool for better value.
Which is easier to use — Metricool or Agorapulse?
Both are well-regarded for usability. Metricool users praise its clean analytics dashboard and intuitive scheduling. Agorapulse users highlight the straightforward inbox and scheduling interface. The learning curve depends on your focus — analytics-heavy users find Metricool more natural, while engagement-focused teams prefer Agorapulse's workflow.
Does Metricool have social listening?
No. Metricool does not offer social listening or brand monitoring. If you need these features, Agorapulse includes built-in social listening with advanced listening available as an add-on. Alternatively, you can pair Metricool with a dedicated listening tool.
Which tool is better for agencies?
It depends on the agency's focus. Metricool is better for agencies that prioritize client reporting, competitor analysis, and analytics dashboards — especially at scale, where per-brand pricing keeps costs predictable. Agorapulse is better for agencies that manage client engagement, need a unified inbox across accounts, and handle approval workflows with multiple team members — but costs escalate quickly with per-user pricing.
