Agorapulse and Sendible are two of the most popular social media management platforms built specifically for agencies and teams. Both offer unified inboxes, approval workflows, and robust reporting — but their pricing models and feature sets diverge in ways that matter as your team grows. Choosing between them often comes down to how you want to pay and which specific collaboration tools your workflow demands.
Both Agorapulse and Sendible serve agencies with social inboxes, approval workflows, and reporting — but they take different approaches to pricing and team scaling. Agorapulse charges per user. Sendible charges per tier with bundled user seats. We compare their pricing models, collaboration features, and review scores to find which delivers more for growing teams. Comparing the full market? Browse all social media scheduling alternatives.
The pricing model difference is particularly important here. Per-user pricing (Agorapulse) rewards small teams but punishes growth. Bundled tiers (Sendible) reward growth but require a higher upfront commitment. Understanding this dynamic is key to choosing the right tool for your agency's trajectory.
Agorapulse vs Sendible at a Glance
| Feature | Agorapulse | Sendible |
|---|---|---|
| Starting Price | Free (3 profiles, 10 posts/profile) | $29/mo (6 profiles, 1 user) |
| Pricing Model | Per user/month | Per tier (bundled users) |
| Free Plan | Yes (limited) | No (14-day trial) |
| Platforms | 10 | 10 |
| Social Inbox | Yes (all plans) | Yes (Priority Inbox) |
| Social CRM | Yes | No |
| G2 Rating | 4.5/5 (921 reviews) | 4.5/5 (899 reviews) |
| Best For | Mid-size agencies with CRM needs | Agencies needing white-label tools |
Agorapulse Overview
Agorapulse is a social media management platform built for mid-size agencies and marketing teams that prioritize inbox management and customer relationship tracking. It supports 10 platforms — Facebook, Instagram, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business, Threads, and Bluesky (coming soon).
The platform includes a unified social inbox on all plans, a social CRM for tracking audience interactions, ROI reporting for measuring campaign effectiveness, approval workflows on Professional plans and above, and social listening on the Advanced plan. Additional features include shared calendars, Canva integration, bulk scheduling, saved replies, an automated inbox assistant, and a content library. Agorapulse uses a per-user pricing model, which makes costs predictable but can scale quickly for larger teams.
The free plan includes 3 profiles and 10 posts per profile, giving teams a way to evaluate the platform before committing. The Standard plan at $49/month per user removes post limits and provides access to the full social inbox and scheduling suite, while the Professional plan at $79/month per user adds approval workflows for team collaboration.
Agorapulse's social CRM is a standout feature. It automatically tracks every interaction with your audience, building a profile of each user's history with your brand. This lets community managers provide personalized responses and identify loyal followers or repeat complainants at a glance.
Agorapulse is best for mid-size agencies that need strong inbox management, social CRM capabilities, and clear ROI tracking. Read real user reviews of Agorapulse from G2 and Trustpilot. Learn more in our Agorapulse alternatives overview.
Sendible Overview
Sendible is a social media management platform designed for agencies and marketing teams who need client-facing tools alongside scheduling and publishing. It supports 10 platforms — Facebook, Instagram, TikTok, X/Twitter, LinkedIn, Google Business, YouTube, WordPress, Threads, and Bluesky — though it notably lacks Pinterest support.
The platform features unlimited scheduling on all plans, AI Assist powered by OpenAI, a Priority Inbox with sentiment analysis, approval workflows on the Traction plan and above, and white-label dashboards as a paid add-on on Advanced plans. Sendible also includes Canva, Google Drive, Pexels, and Giphy integrations, bulk scheduling via CSV, Smart Queues, RSS auto-posting, over 250 report modules, and dedicated client dashboards.
Sendible also enforces daily sending limits per platform, which helps protect client accounts from being flagged for spam-like posting behavior. All plans include unlimited scheduling into the future, with the daily limits only governing how many posts are published on a given day.
Sendible's Priority Inbox uses sentiment analysis to surface urgent and negative messages, which is particularly valuable for agencies managing brand reputation across multiple client accounts. While Agorapulse has its own inbox, Sendible's sentiment-based prioritization adds an extra layer of triage.
Sendible is best for agencies that need client management workflows, white-label branding, and a comprehensive inbox with sentiment tracking. Read real user reviews of Sendible from G2 and Trustpilot. See our full Sendible alternatives page for more options.
On paper, both platforms serve the same market — agencies managing social media for clients. But their different approaches to inbox management, CRM, and client-facing tools create meaningfully different day-to-day experiences.
Pricing Comparison
Agorapulse Pricing
| Plan | Price | Profiles | Users |
|---|---|---|---|
| Free | $0/mo | 3 | 1 |
| Standard | $49/mo per user | 10 | Per user |
| Professional | $79/mo per user | 10 | Per user |
| Advanced | $119/mo per user | 10 | Per user |
| Custom | Enterprise pricing | Custom | Custom |
Agorapulse's per-user pricing is transparent but adds up fast. A three-person team on the Standard plan pays $147/month. On the Professional plan with approval workflows, that same team costs $237/month. A five-person team on the Advanced plan with social listening reaches $595/month. The free plan with 3 profiles and 10 posts per profile is useful for testing the interface but too limited for real production work. See the full Agorapulse pricing breakdown for details.
Sendible Pricing
| Plan | Price | Profiles | Users |
|---|---|---|---|
| Creator | $29/mo | 6 | 1 |
| Traction | $89/mo | 24 | 4 |
| Scale | $199/mo | 49 | 7 |
| Advanced | $299/mo | 100 | 20 |
| Enterprise | $750/mo | 400 | 80 |
Sendible bundles user seats into each tier, which simplifies budgeting for teams. The Traction plan at $89/month includes 4 users and 24 profiles — covering more ground than Agorapulse's equivalent spend. For context, 4 users on Agorapulse's Standard plan would cost $196/month, making Sendible more than twice as cost-effective for the same team size. White-label is available as an add-on for $240/month on Advanced plans. See the full Sendible pricing breakdown for details.
Price Verdict
Winner: Depends on team size. For solo users, Agorapulse's free plan beats Sendible's $29/month starting price. For small teams of 2-4 people, Sendible's Traction plan at $89/month is significantly cheaper than Agorapulse's per-user model ($196/month for 4 Standard users). For larger teams, the gap widens further — Sendible's Scale plan covers 7 users for $199/month, while 7 Agorapulse Standard users would cost $343/month.
The pricing comparison reveals a clear inflection point: for teams of 3 or more users, Sendible's bundled approach becomes noticeably cheaper than Agorapulse's per-user model. This gap only widens as team size increases.
Before committing to either platform, calculate your total cost at your current team size and your projected team size in 12 months. The difference between per-user and bundled pricing can be substantial as your agency grows.
Feature Comparison
Scheduling & Publishing
| Feature | Agorapulse | Sendible |
|---|---|---|
| Unlimited Scheduling | Paid plans | All plans |
| Bulk Scheduling | Yes | Yes (CSV) |
| Content Library | Yes | Limited |
| Smart Queues | No | Yes |
| RSS Auto-Posting | No | Yes |
| Shared Calendars | Yes | Yes |
Winner: Sendible. RSS auto-posting, Smart Queues, and unlimited scheduling on all plans give Sendible more publishing flexibility and automation options. Agorapulse counters with a dedicated content library for reusable assets, but Sendible's broader automation features make it stronger for high-volume publishing workflows.
AI Tools
| Feature | Agorapulse | Sendible |
|---|---|---|
| AI Content Assistant | Limited | Yes (OpenAI-powered, all plans) |
| Automated Inbox Assistant | Yes | No |
| AI Image Generation | No | No |
| Saved Replies | Yes | No |
Winner: Tie. Sendible has stronger AI for content creation with its OpenAI-powered assistant available on all plans. Agorapulse has stronger AI for inbox management with automated responses, saved replies, and an inbox assistant that helps triage messages. Each tool's AI investment focuses on a different part of the social media management workflow, so the winner depends on where you need the most help.
Analytics & Reporting
| Feature | Agorapulse | Sendible |
|---|---|---|
| Built-in Analytics | All paid plans | All plans |
| ROI Reporting | Yes | No |
| Report Modules | Comprehensive | 250+ |
| Social Listening | Advanced plan ($119/user) | No |
| Client Dashboards | Limited | Traction+ ($89/mo) |
Winner: Agorapulse for depth. Sendible for breadth. Agorapulse's ROI reporting and social listening capabilities go deeper into performance measurement. Sendible's 250+ report modules and client dashboards offer broader customization for agency reporting. Choose based on whether you need ROI tracking or flexible client-facing reports.
Team Collaboration
| Feature | Agorapulse | Sendible |
|---|---|---|
| Approval Workflows | Professional+ ($79/user) | Traction+ ($89/mo) |
| Client Dashboards | Limited | Traction+ ($89/mo) |
| White-Label | No | Advanced+ (add-on $240/mo) |
| Social CRM | Yes (all paid plans) | No |
| Saved Replies | Yes | No |
Winner: Sendible for client management. Agorapulse for CRM. Sendible's client dashboards and white-label options serve agency client relationships better. Agorapulse's social CRM and saved replies serve community management better. Both offer approval workflows at similar effective price points.
Platform Support
| Platform | Agorapulse | Sendible |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes | Yes |
| Yes | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | No | |
| Google Business | Yes | Yes |
| Threads | Yes | Yes |
| Bluesky | Coming soon | Yes |
| WordPress | No | Yes |
Winner: Tie. Both support 10 platforms but with different coverage gaps. Agorapulse includes Pinterest but lacks WordPress and is still rolling out Bluesky. Sendible includes WordPress and Bluesky but lacks Pinterest. The winner depends on which platforms are critical to your clients.
The feature comparison shows these tools are more complementary than competitive. Agorapulse excels at CRM and ROI tracking. Sendible excels at client-facing tools and publishing automation. The best choice depends on which set of features drives more value in your specific workflow.
What Real Users Say
Agorapulse Reviews
- G2: 4.5/5 (921 reviews) — Users consistently praise the inbox management, social CRM for tracking audience relationships, and ease of use across the platform. Some note the per-user pricing adds up quickly for growing teams, especially on the Professional and Advanced tiers.
- Trustpilot: 4.5/5 (161 reviews) — A strong score with a meaningful sample size. Users consistently highlight the responsive customer support and intuitive interface.
Sendible Reviews
- G2: 4.5/5 (899 reviews) — Well-reviewed for scheduling reliability, client management features, and the depth of its 250+ report modules. Some users find the interface less intuitive than competitors and note a steeper learning curve when first configuring multi-client setups.
- Trustpilot: 2.3/5 (8 reviews) — Based on only 8 reviews, this score is not statistically significant. The extremely small sample size makes it unreliable for drawing any conclusions about user satisfaction.
Review Verdict
Winner: Agorapulse. Both tools score 4.5/5 on G2 with large, credible review bases (921 and 899 reviews respectively). The decisive difference is Trustpilot: Agorapulse earns 4.5/5 from 161 reviews — a statistically meaningful sample — while Sendible's 2.3/5 from just 8 reviews is too small to draw any reliable conclusions from but remains unfavorable at face value.
Review data confirms that both platforms deliver on their core promises. Agorapulse's strength in CRM and community management earns consistent praise. Sendible's agency workflow tools keep its loyal user base engaged.
Agorapulse's Trustpilot score of 4.5/5 from 161 reviews is particularly strong for an agency-focused tool. This suggests a high level of satisfaction among paying users who are actively invested in the platform's success for their business operations.
Who Should Use Agorapulse?
- You need a social CRM to track and manage audience relationships over time
- You want ROI reporting to measure the business impact of social campaigns
- You need social listening capabilities to monitor brand mentions and trends
- You prefer per-user pricing with a free plan to start testing
- You need Pinterest support alongside your other social channels
- You value automated inbox management with saved replies
Explore more alternatives: Buffer vs Agorapulse, Hootsuite vs Agorapulse, Sprout Social vs Agorapulse, Later vs Agorapulse, or browse all Agorapulse alternatives.
Who Should Use Sendible?
- You need white-label dashboards and reports to serve clients under your brand
- You want bundled user seats instead of per-user pricing that scales unpredictably
- You need client dashboards for transparent, shareable performance reporting
- You want RSS auto-posting and Smart Queues for automated content distribution
- You publish to WordPress as part of your content workflow
- You want 250+ report modules for customizable analytics
Explore more alternatives: Buffer vs Sendible, Hootsuite vs Sendible, Sprout Social vs Sendible, SocialPilot vs Sendible, or browse all Sendible alternatives.
If neither Agorapulse nor Sendible fully addresses your needs — or if both feel overpriced for the features you actually use — there are more affordable alternatives that cover the essentials without the agency-tier price tag.
Team Collaboration Without Premium Pricing
Agorapulse charges $49-$119 per user per month. Sendible bundles users but locks key features behind $89+/month tiers. PostPlanify includes unlimited team members on the Premium plan at $99/month — with unlimited accounts, approval workflows, and analytics included. No per-user math, no surprise costs.
| Feature | Agorapulse | Sendible | PostPlanify |
|---|---|---|---|
| Starting Price | Free (limited) | $29/mo | $19/mo |
| Unlimited Scheduling | Paid plans | All plans | All paid plans |
| AI Caption Generation | Limited | Yes (OpenAI) | Yes (unlimited) |
| AI Image Generation | No | No | Yes |
| Canva Integration | Yes | Yes | Yes |
| Google Drive Import | No | Yes | Yes |
| Approval Workflows | $79/mo per user | $89/mo (Traction) | $99/mo (Premium) |
| Analytics | Paid plans | All plans | $99/mo (Premium) |
| Social CRM | Yes | No | No |
| Platforms | 10 | 10 | 9 |
| Unlimited Team Members | No | No | $99/mo (Premium) |
PostPlanify eliminates the per-user pricing model that makes Agorapulse expensive for growing teams and avoids Sendible's feature gating across multiple tiers. At $19/month, you get unlimited scheduling and AI-powered content creation including image generation — a feature neither Agorapulse nor Sendible offers. The Canva integration and Google Drive import keep your workflow streamlined without requiring additional tools. The Premium plan at $99/month unlocks unlimited accounts, unlimited team members, approval workflows, and analytics — a flat price that stays flat no matter how many people join your team or how many accounts you connect.
See all plans on the PostPlanify pricing page.
Try PostPlanify free for 7 days and stop paying per seat for social media management.
For teams that prioritize scheduling efficiency and content creation over social CRM and white-label reporting, PostPlanify offers a compelling alternative at a fraction of the cost of either Agorapulse or Sendible.
FAQ
Is Agorapulse better than Sendible?
It depends on your priorities. Agorapulse is better for teams that need social CRM for tracking audience relationships, ROI reporting to measure campaign effectiveness, and social listening to monitor brand mentions. Sendible is better for agencies that need client-facing dashboards, white-label reporting under their own brand, and WordPress integration. Both handle core scheduling and inbox management well.
How does per-user pricing compare to bundled tiers?
Agorapulse charges $49-$119 per user per month. A 4-person team on the Standard plan costs $196/month. Sendible's Traction plan covers 4 users for $89/month total, making it significantly cheaper for small teams. The gap narrows at higher tiers as both platforms scale differently.
Does Agorapulse offer white-label features?
No. Agorapulse does not offer white-label dashboards or reports. Sendible offers white-label as a paid add-on at $240/month on its Advanced plan and above. If branding your tools under your agency name is important, Sendible is the only option between these two.
Which tool has better inbox management?
Both tools offer strong inbox management, but with different strengths. Agorapulse includes a social CRM, saved replies, and an automated inbox assistant. Sendible offers a Priority Inbox with sentiment analysis. Agorapulse's inbox is better for relationship tracking; Sendible's is better for prioritizing urgent messages.
Does Sendible support Pinterest?
No. Sendible does not support Pinterest, which is a notable gap for brands with visual content strategies. Agorapulse supports Pinterest on all plans. If Pinterest is part of your social strategy, Agorapulse is the better choice.
Which platform has better user reviews?
Both score 4.5/5 on G2 with large sample sizes (921 reviews for Agorapulse, 899 for Sendible). On Trustpilot, Agorapulse scores 4.5/5 from 161 reviews while Sendible scores 2.3/5 from only 8 reviews. Sendible's Trustpilot score should be disregarded due to its extremely small sample size, but Agorapulse's strong showing across both platforms gives it the edge.
Can PostPlanify replace both Agorapulse and Sendible?
PostPlanify covers scheduling, AI content generation, AI image generation, and team collaboration at a substantially lower price point than either competitor. However, it does not include Agorapulse's social CRM or social listening capabilities, nor Sendible's white-label features or Priority Inbox with sentiment analysis. PostPlanify is best suited for teams that prioritize publishing, content creation, and collaboration over advanced inbox management or audience relationship tracking.
What is the cheapest way to get approval workflows?
SocialBee offers approval workflows at $49/month. Agorapulse requires the Professional plan at $79/month per user. Sendible requires the Traction plan at $89/month. PostPlanify includes approval workflows on its Premium plan at $99/month but also includes unlimited team members and accounts, making the per-user cost lower for larger teams.
