Choosing between Agorapulse and Loomly comes down to what matters most: deep engagement management or visual content planning. Agorapulse is built around a unified social inbox, social CRM, and social listening at a per-user price. Loomly is built around a visual content calendar, approval workflows, and post inspiration at a tiered team price.
Inbox-driven engagement versus calendar-driven planning — Agorapulse and Loomly take opposite approaches to social media management. Both include team features and approval workflows, but at very different price points and with very different strengths. Here's our detailed breakdown. See more options at social media scheduling alternatives.
Agorapulse vs Loomly at a Glance
Here's a quick side-by-side overview before we dive deeper:
| Category | Agorapulse | Loomly |
|---|---|---|
| Starting Price | $99/user/mo | $0/mo (Free) / $65/mo (Starter) |
| Free Plan | No (30-day trial) | Yes (3 accounts, 1 user, 5 posts/mo) |
| Platforms Supported | 9 | 11 |
| Unlimited Scheduling | Yes (paid plans) | Yes (paid plans) |
| AI Tools | AI Writing Assistant (captions) | AI caption suggestions only |
| AI Image Generation | No | No |
| Bulk Scheduling | Yes (Advanced plan) | Yes |
| Team Collaboration | All paid plans (per-user) | Starter plan ($65/mo, 3 users) |
| Approval Workflows | Professional+ ($149/user/mo) | Yes (all paid plans) |
| Social Inbox | Full unified inbox | Basic social inbox |
| Social Listening | Yes (Standard+) | No |
| Analytics | Basic to Advanced (ROI, competitor) | Basic analytics |
| G2 Rating | 4.5/5 (919 reviews) | 4.6/5 (1,793 reviews) |
| Trustpilot Rating | 4.5/5 (102 reviews) | 1.7/5 (26 reviews) |
| Best For | Agencies, engagement-focused teams | Small-mid size teams, visual planning |
Agorapulse Overview
Agorapulse is a social media management platform designed for teams and agencies that need to manage both publishing and engagement from a single dashboard. Its standout feature is its unified social inbox with CRM capabilities and social listening.
Agorapulse supports 9 platforms: Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, Google Business, YouTube, TikTok, and Threads.
Key features:
- Unified social inbox for messages, comments, reviews, and ad comments
- Social CRM with audience contact management
- AI Writing Assistant for caption generation
- Social listening and brand monitoring
- Competitor benchmarking (Advanced+)
- Approval workflows and team assignments
- Shared calendars with drag-and-drop scheduling
- ROI measurement and advanced reporting
Agorapulse is positioned for agencies and teams that need to manage customer conversations, monitor brand mentions, and collaborate on content approvals. Read real user reviews of Agorapulse from G2 and Trustpilot.
Loomly Overview
Loomly is a social media management platform designed around a visual content calendar and team approval workflows. It helps marketing teams plan, create, approve, and publish content with built-in collaboration tools and post inspiration features.
Loomly supports 11 platforms: Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, Google Business, YouTube, TikTok, Snapchat, Threads, and Bluesky.
Key features:
- Visual content calendar with drag-and-drop scheduling
- Approval workflows with custom roles
- AI caption suggestions
- Post ideas and trending content suggestions
- Hashtag manager
- Social inbox for engagement management
- Canva, Google Drive, and Unsplash integration
- Link shortener with analytics
- Best time to post suggestions
- Bulk scheduling
Loomly is popular among small-to-mid size marketing teams that need structured approval processes and a visual way to plan content. For more details, see what users say about Loomly on G2 and Trustpilot.
Pricing Comparison
Pricing is a major differentiator. Agorapulse uses per-user pricing that scales with every team member, while Loomly uses tiered plans with fixed user limits.
Agorapulse Pricing
Agorapulse uses per-user pricing with feature gates at each tier. Costs scale with every team member you add. We break this down further in our Agorapulse pricing guide.
| Plan | Price | Profiles | Key Features |
|---|---|---|---|
| Standard | $99/user/mo | 10 | Unlimited scheduling, unified inbox, AI Writing Assistant |
| Professional | $149/user/mo | 10 | Approval workflows, Canva integration, ad comment monitoring |
| Advanced | $199/user/mo | 15 | Competitor benchmarking, ROI analysis, content library, bulk publishing |
| Custom | Contact sales | Unlimited | SSO, API access, multi-step approvals, dedicated support |
Example costs:
- 1 user on Standard = $99/month
- 3 users on Standard = $297/month
- 3 users on Professional = $447/month
- 5 users on Advanced = $995/month
Loomly Pricing
Loomly uses tiered pricing based on social accounts and team size. Annual billing saves approximately 25%.
| Plan | Price | Accounts | Users | Key Features |
|---|---|---|---|---|
| Free | $0/mo | 3 | 1 | 5 posts/month, basic calendar |
| Starter | $65/mo | 12 | 3 | Unlimited posts, approval workflows, social inbox |
| Beyond | $332/mo | 60 | Unlimited | Advanced features, custom roles, priority support |
| Enterprise | Custom | Custom | Custom | Custom integrations, dedicated support |
Example costs:
- Solo user testing the platform = $0/month (Free)
- Small team with 12 accounts = $65/month
- Large team with 60 accounts = $332/month
Price Verdict
Loomly is significantly cheaper for small teams. A 3-person team pays $65/month on Loomly's Starter vs $297/month on Agorapulse's Standard — that's 4.5x cheaper. Even Loomly's Beyond plan at $332/month with unlimited users costs less than 4 Agorapulse Standard users ($396/month).
However, Agorapulse's higher price buys a much deeper feature set: unified social inbox, social CRM, social listening, competitor benchmarking, and ROI measurement. Loomly's biggest pricing weakness is the $267 gap between Starter ($65) and Beyond ($332) — there's no mid-tier option for growing teams that need more than 12 accounts or 3 users.
Feature Comparison
Scheduling & Publishing
Both tools handle post scheduling with visual calendars, but their broader publishing features differ.
| Feature | Agorapulse | Loomly |
|---|---|---|
| Unlimited scheduling | Yes (paid plans) | Yes (paid plans) |
| Visual content calendar | Yes (drag-and-drop) | Yes (drag-and-drop) |
| Bulk scheduling | Yes (Advanced plan) | Yes |
| Best time to post | No | Yes |
| Post ideas/trends | No | Yes |
| Hashtag manager | No | Yes |
| First comment scheduling | Yes (Professional+) | No |
| Link shortener | No | Yes (with analytics) |
| Content queues | Yes (Advanced plan) | No |
Winner: Loomly for content planning features. Post ideas, hashtag manager, best time to post, and a built-in link shortener give Loomly more planning tools out of the box. Agorapulse wins for first comment scheduling and content queues, but these require higher-tier plans.
AI Tools
| Feature | Agorapulse | Loomly |
|---|---|---|
| AI caption generation | Yes (AI Writing Assistant) | Yes (AI caption suggestions) |
| AI image generation | No | No |
| AI content ideas | No | Yes (post ideas/trends) |
| AI hashtag suggestions | No | Yes (hashtag manager) |
| Organization context AI | Yes | No |
Winner: Tie. Both offer AI caption generation but neither has AI image generation. Agorapulse's AI uses organization context for more tailored suggestions. Loomly's AI extends to post ideas and hashtag recommendations. Neither tool is an AI powerhouse.
Analytics & Reporting
| Feature | Agorapulse | Loomly |
|---|---|---|
| Basic analytics | All paid plans | Paid plans |
| Advanced analytics | Advanced plan ($199/user/mo) | No |
| Competitor benchmarking | Yes (Advanced plan) | No |
| ROI measurement | Yes (Advanced plan) | No |
| Link click tracking | No | Yes (link shortener) |
| Branded report exports | Yes (Standard+) | No |
| Team performance reports | Yes (Professional+) | No |
Winner: Agorapulse. This is a clear advantage. Competitor benchmarking, ROI measurement, branded report exports, and team performance reports make Agorapulse the stronger analytics platform. Loomly's analytics are basic, with link click tracking as its only unique offering.
Team Collaboration
| Feature | Agorapulse | Loomly |
|---|---|---|
| Multiple users | All paid plans (per-user) | Starter (3 users), Beyond (unlimited) |
| Approval workflows | Professional+ ($149/user/mo) | All paid plans ($65/mo+) |
| Custom roles | Professional+ | Yes |
| Post assignments | Yes (Professional+) | No |
| Post comments/feedback | Yes | Yes |
| Unlimited users | Custom plan only | Beyond plan ($332/mo) |
Winner: Loomly for approval accessibility. Loomly includes approval workflows on all paid plans starting at $65/month. Agorapulse requires the Professional plan at $149/user/month for approvals — meaning a 3-person team pays $447/month for approvals on Agorapulse vs $65/month on Loomly. However, Agorapulse offers deeper assignment and workflow features at higher tiers.
Content & Creative Tools
| Feature | Agorapulse | Loomly |
|---|---|---|
| Canva integration | Professional+ ($149/user/mo) | Yes (all paid plans) |
| Unsplash integration | No | Yes |
| Google Drive integration | No | Yes |
| AI image generation | No | No |
| Link shortener | No | Yes (with analytics) |
| Post templates/ideas | No | Yes |
| Content library | Advanced plan ($199/user/mo) | No |
Winner: Loomly. Canva, Unsplash, and Google Drive integrations are available on all paid plans. Agorapulse locks Canva behind the $149/user/month Professional plan and doesn't offer Unsplash or Google Drive at all. Loomly's post ideas and link shortener add practical creative tools that Agorapulse lacks.
Platform Support
| Platform | Agorapulse | Loomly |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes | Yes |
| Yes | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business | Yes | Yes |
| Threads | Yes | Yes |
| Bluesky | No | Yes |
| Snapchat | No | Yes |
Winner: Loomly. Loomly supports 11 platforms vs Agorapulse's 9. Loomly includes Bluesky and Snapchat, which Agorapulse does not support.
What Real Users Say
Agorapulse Reviews
G2: 4.5/5 (919 reviews) — Users praise the intuitive interface, ease of use, post scheduling, and centralized management. The most consistent complaints are about expensive pricing, limited customization, difficult reporting on lower plans, and AI limitations.
Trustpilot: 4.5/5 (102 reviews) — Positive reviewers call it "the best social media software on the market" and praise the inbox management. Negative reviewers cite unreliable social profile connections and token-based authentication failures.
Loomly Reviews
G2: 4.6/5 (1,793 reviews) — A strong G2 rating with the largest review base of the two. Users praise the visual calendar, approval workflows, ease of use, and content organization. Common complaints include the pricing gap between plans, basic analytics, and limited automation features.
Trustpilot: 1.7/5 (26 reviews) — A concerning Trustpilot score. Negative reviewers report billing issues, difficult cancellation processes, and unresponsive customer support. This stands in stark contrast to the G2 rating.
Review Verdict
Loomly has a slightly higher G2 rating (4.6/5 vs 4.5/5) with nearly double the reviews (1,793 vs 919), suggesting broad user satisfaction with its core product. However, the Trustpilot picture reverses dramatically: Agorapulse scores 4.5/5 (102 reviews) vs Loomly's 1.7/5 (26 reviews). Agorapulse has a more consistent reputation across platforms, while Loomly's Trustpilot complaints about billing and cancellations are a red flag for potential subscribers.
Who Should Use Agorapulse?
If Agorapulse sounds right for you but you want to explore other options first, check out our best alternatives to Agorapulse. You can also see how Agorapulse stacks up against Buffer, Hootsuite, Sprout Social, and SocialBee.
Agorapulse is the better choice if you:
- Need a unified social inbox to manage messages, comments, and DMs across all platforms
- Require social listening and brand monitoring to track mentions and keywords
- Want competitor benchmarking and ROI reporting for clients
- Need ad comment monitoring and moderation capabilities
- Are an agency or enterprise team with the budget for $99-$199/user/month
- Want a social CRM to track audience interactions and build customer profiles
Who Should Use Loomly?
If Loomly is on your shortlist, you may also want to see our top alternatives to Loomly before committing. Also compare Loomly with Buffer, Hootsuite, Later, and Metricool.
Loomly is the better choice if you:
- Need approval workflows on a budget — Loomly includes them from $65/month
- Want a visual content calendar for planning and organizing posts
- Need post idea suggestions and a hashtag manager for content inspiration
- Support 11 platforms including Snapchat and Bluesky
- Are a small-to-mid size marketing team that values structured collaboration
- Want Canva, Google Drive, and Unsplash integrations without paying per user
Team Publishing Without the Per-User Math
Agorapulse charges $99-199 per user per month — great features, but costs spiral with every team member. Loomly's Starter includes 3 users for $65/month, but the jump to Beyond ($332/month) for advanced features is brutal. PostPlanify includes unlimited team members on the Premium plan at $99/month flat — no per-user calculations, no pricing cliffs.
| Feature | Agorapulse | Loomly | PostPlanify |
|---|---|---|---|
| Starting Price | $99/user/mo | $65/mo (Starter) | $19/mo flat |
| Unlimited Accounts | $199/user/mo (15 profiles) | $332/mo (60 accounts) | $99/mo (Premium) |
| Per-User Fees | Yes ($99-$199/user) | No (tiered plans) | No |
| AI Caption Generation | Yes | Yes | Yes |
| AI Image Generation | No | No | Yes |
| Canva Integration | Professional ($149/user/mo) | Yes (all paid plans) | Yes |
| Google Drive Import | No | Yes | Yes |
| Approval Workflows | Professional ($149/user/mo) | Starter ($65/mo) | $99/mo (Premium) |
| Social Inbox | Full unified inbox | Basic inbox | Yes |
| Unlimited Team Members | Custom plan only | Beyond ($332/mo) | $99/mo (Premium) |
| Platforms Supported | 9 | 11 | 9 |
| Unlimited Scheduling | Paid plans | Paid plans | All paid plans |
PostPlanify starts at $19/month for 3 accounts with unlimited scheduling and AI tools included. The Premium plan at $99/month includes unlimited accounts, unlimited team members, approval workflows, and analytics — features that cost $149-$199/user/month on Agorapulse or $332/month on Loomly's Beyond plan. See all plans on the PostPlanify pricing page.
Unlimited team members, flat pricing — try PostPlanify free
FAQ
Is Loomly cheaper than Agorapulse?
Yes, significantly. Loomly's Starter plan at $65/month for 3 users costs less than a single Agorapulse Standard user ($99/month). A 3-person team pays $65/month on Loomly vs $297/month on Agorapulse Standard. However, Agorapulse includes social listening, a unified inbox, and advanced analytics that Loomly lacks.
Does Loomly have social listening?
No. Loomly does not offer social listening or brand monitoring features. If tracking mentions, keywords, and competitor activity is important, Agorapulse is the better choice — it includes social listening on all paid plans starting at $99/user/month.
Which has better approval workflows?
Both offer approval workflows, but Loomly makes them more accessible. Loomly includes approvals on all paid plans starting at $65/month. Agorapulse requires the Professional plan at $149/user/month. For a 3-person team needing approvals, Loomly costs $65/month vs Agorapulse's $447/month.
Why is Loomly's Trustpilot rating so low compared to G2?
Loomly has a 1.7/5 Trustpilot rating (26 reviews) vs a 4.6/5 G2 rating (1,793 reviews). Trustpilot complaints focus on billing issues, difficult cancellations, and unresponsive support — issues that may not appear during normal product use but surface when customers try to leave. Agorapulse has a more consistent 4.5/5 on both G2 (919 reviews) and Trustpilot (102 reviews).
Can I switch from Agorapulse to Loomly?
Yes. You can reconnect your social accounts to Loomly and begin scheduling. Loomly's free plan lets you test the platform before committing. Keep in mind you'll lose access to Agorapulse's social inbox, social listening, and CRM features, which Loomly does not replicate.
Which is better for agencies — Agorapulse or Loomly?
Agorapulse is better for agencies managing client engagement, brand monitoring, and reporting. Loomly is better for agencies that primarily need content approval workflows and visual calendar planning at a lower price. For flat-rate pricing with unlimited team members, PostPlanify is $99/month.
