Agorapulse and Tailwind serve such different purposes that comparing them reveals more about what you need than what each tool does best. Agorapulse is a full-featured social media management platform with a unified inbox, social CRM, and ROI reporting across 10 platforms. Tailwind is a visual marketing tool built for Pinterest, Instagram, and Facebook with design tools and community features. These tools rarely compete for the same user.
The rare scenario where someone compares Agorapulse and Tailwind is when a growing brand outgrows Tailwind's 3-platform limit and needs a full social media management suite, or when an Agorapulse user wants dedicated Pinterest optimization that general-purpose tools cannot provide. We break down where each tool excels and whether you need one, the other, or something in between. Comparing the full market? Browse all social media scheduling alternatives.
Agorapulse vs Tailwind at a Glance
| Category | Agorapulse | Tailwind |
|---|---|---|
| Starting Price | $49/mo per user | Free (5 posts/mo, 3 accounts) |
| Free Plan | Yes (3 profiles, 10 posts/profile) | Yes |
| Platforms Supported | 10 | 3 (Pinterest, Instagram, Facebook) |
| Unlimited Scheduling | Yes (Standard+) | Max plan ($99.99/mo) |
| AI Tools | AI Writing Assistant | Ghostwriter AI |
| AI Image Generation | No | No (Tailwind Create for templates) |
| Bulk Scheduling | No | Bulk uploads |
| Team Collaboration | All paid plans | Max plan (5 users) |
| Approval Workflows | Standard+ | No |
| Social Inbox | Full unified inbox | No |
| Social Listening | Yes (Advanced plan) | No |
| Analytics | All paid plans (ROI reporting) | Basic (all plans) |
| G2 Rating | 4.5/5 (921 reviews) | 4.3/5 (141 reviews) |
| Best For | Mid-size agencies, engagement-heavy teams | Pinterest-focused creators, e-commerce sellers |
Agorapulse Overview
Agorapulse is an inbox-first social media management platform designed for mid-size agencies and teams. Its core strength is a unified social inbox that consolidates messages, comments, reviews, and ad comments from all connected profiles into a single stream with assignment, automation, and CRM features.
Agorapulse supports 10 platforms: Instagram, Facebook, X/Twitter, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile, Threads, and more.
Key features:
- Unified social inbox with DM and comment management
- Social CRM for contact tracking and labeling
- Approval workflows (Standard+, multi-step on Advanced)
- Social listening and brand monitoring (Advanced)
- ROI reporting and ads management
- Competitor benchmarking (Advanced+)
- Canva integration
- AI Writing Assistant for caption generation
Agorapulse is positioned for agencies and social media teams that need centralized engagement management, structured team workflows, and ROI tracking. Read real user reviews of Agorapulse from G2 and Trustpilot.
Tailwind Overview
Tailwind is a visual marketing platform built specifically for Pinterest, Instagram, and Facebook. It stands out with tools designed exclusively for visual content — SmartSchedule analyzes audience behavior to pick optimal posting times, Tailwind Create generates branded designs from templates, and Tailwind Communities connect creators for collaborative content promotion.
Tailwind supports 3 platforms: Pinterest, Instagram, and Facebook. It does not support X/Twitter, LinkedIn, TikTok, YouTube, Threads, Bluesky, Google Business, WordPress, or Mastodon.
Key features:
- SmartSchedule for optimal posting times
- Ghostwriter AI for captions and descriptions
- Tailwind Create (design tool with templates)
- Tailwind Communities for collaborative sharing
- Smart.bio (link-in-bio tool)
- SmartLoop for evergreen content resharing
- Canva integration (paid plans)
- E-commerce integrations (Shopify, WooCommerce, Squarespace)
- Browser extensions and mobile app
Tailwind is best suited for Pinterest-focused creators, e-commerce sellers leveraging visual platforms, and marketers who need design tools alongside scheduling. Read real user reviews of Tailwind from G2 and Trustpilot.
Pricing Comparison
Agorapulse Pricing
Agorapulse uses per-user pricing with escalating feature tiers. See the full Agorapulse pricing breakdown for details.
| Plan | Price | Profiles | Key Features |
|---|---|---|---|
| Free | $0/mo | 3 | 1 user, 10 posts/profile |
| Standard | $49/mo per user | 10 | Unlimited scheduling, unified inbox, approval workflows |
| Professional | $79/mo per user | 10 | Canva integration, ad comment monitoring, team assignments |
| Advanced | $119/mo per user | 10 | Social listening, competitor benchmarking, ROI reporting |
Example costs:
- 1 user on Standard = $49/month
- 3 users on Professional = $237/month
- 5 users on Advanced = $595/month
Tailwind Pricing
Tailwind uses tiered pricing with post limits and account caps. Introductory pricing is available for the first billing cycle, after which renewal rates apply. See the full Tailwind pricing breakdown for details.
| Plan | Price (Renewal) | Posts/Month | Accounts | Users |
|---|---|---|---|---|
| Free | $0/mo | 5 | 3 (1 per platform) | 1 |
| Pro | $29.99/mo | 150 | 3 | 1 |
| Advanced | $54.99/mo | 300 | 6 | 2 |
| Max | $99.99/mo | Unlimited | 9 | 5 |
Intro pricing is available at $24.99 (Pro), $49.99 (Advanced), and $94.99 (Max) for the first billing cycle. The free plan includes 5 posts/month, 5 AI credits, 5 designs, 1 community, and basic analytics.
Price Verdict
Winner: Tailwind on sticker price, Agorapulse on value per feature. Tailwind is dramatically cheaper — its Pro plan at $29.99/month costs less than a single Agorapulse Standard user at $49/month. But the comparison is misleading because these tools offer completely different feature sets. Agorapulse includes a unified inbox, approval workflows, social CRM, and 10-platform support. Tailwind covers 3 platforms with no inbox, no approvals, and no CRM. You pay more for Agorapulse because you get a full management suite, not just a scheduler.
Feature Comparison
Scheduling & Publishing
| Feature | Agorapulse | Tailwind |
|---|---|---|
| Unlimited scheduling | Yes (Standard+) | Max plan only ($99.99/mo) |
| SmartSchedule | No | Yes (optimal times) |
| Content calendar | Yes (drag-and-drop) | Yes |
| First comment scheduling | Yes | No |
| SmartLoop (evergreen) | No | Yes |
| Bulk uploads | No | Yes |
| Draft saving | Yes | Yes |
Winner: Agorapulse for volume and flexibility, Tailwind for Pinterest optimization. Agorapulse includes unlimited scheduling and first comment scheduling on all paid plans across 10 platforms. Tailwind's SmartSchedule and SmartLoop are optimized for visual content engagement but cap posts on lower tiers and only work across 3 platforms.
AI Tools
| Feature | Agorapulse | Tailwind |
|---|---|---|
| AI caption generation | Yes (AI Writing Assistant) | Ghostwriter AI |
| AI image generation | No | No |
| Design tool | No (Canva on Professional+) | Tailwind Create (built-in) |
| Canva integration | Professional+ ($79/mo/user) | Paid plans |
Winner: Tailwind for creative tools. Tailwind Create provides a built-in design tool with templates that generates branded visuals without external software. Agorapulse locks Canva integration behind the Professional plan at $79/month per user. Both offer AI caption generation. Neither offers AI image generation.
Analytics & Reporting
| Feature | Agorapulse | Tailwind |
|---|---|---|
| Built-in analytics | All paid plans | Basic (all plans) |
| ROI reporting | Advanced ($119/mo/user) | No |
| Competitor benchmarking | Advanced ($119/mo/user) | No |
| Ad reporting | Advanced+ | No |
| Custom reports | Professional+ | No |
Winner: Agorapulse. ROI reporting, competitor benchmarking, ad reporting, and custom reports put Agorapulse in a different league for analytics. Tailwind includes basic analytics on all plans but lacks any advanced reporting capabilities. If measuring social media ROI matters to your business, Agorapulse is the only choice here.
Team Collaboration
| Feature | Agorapulse | Tailwind |
|---|---|---|
| Multi-user support | All paid plans (per-user) | Max plan (5 users) |
| Approval workflows | Standard+ | No |
| Team assignments | Professional+ | No |
| Social CRM | All paid plans | No |
| Tailwind Communities | No | Yes |
Winner: Agorapulse. Approval workflows, team assignments, and social CRM on paid plans make Agorapulse a proper team management platform. Tailwind caps users at 5 on the Max plan and offers no approval workflows, no assignments, and no CRM. Tailwind Communities are collaborative but not a replacement for structured team workflows.
Platform Support
| Platform | Agorapulse | Tailwind |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes | No |
| Yes | No | |
| TikTok | Yes | No |
| YouTube | Yes | No |
| Google Business | Yes | No |
| Threads | Yes | No |
Winner: Agorapulse. With 10 platforms compared to Tailwind's 3, Agorapulse covers the full social media landscape. Tailwind misses X/Twitter, LinkedIn, TikTok, YouTube, Google Business, and Threads — platforms that most social media teams need for a complete strategy.
What Real Users Say
Agorapulse Reviews
- G2: 4.5/5 (921 reviews) — Users praise the unified inbox, scheduling reliability, and customer support. Common complaints include expensive per-user pricing, limited features on lower tiers, and occasional posting issues.
- Trustpilot: 4.5/5 (161 reviews) — Positive reviewers highlight inbox management and team features. Negative reviewers cite connectivity issues and the escalating cost of per-user pricing for growing teams.
Tailwind Reviews
- G2: 4.3/5 (141 reviews) — Users appreciate SmartSchedule, Pinterest tools, and Tailwind Create. Common complaints include the 3-platform limitation, post caps, and pricing increases after introductory rates.
- Trustpilot: 3.5/5 (302 reviews) — A mixed score from a substantial review base. Positive reviews praise Pinterest scheduling and design tools. Negative reviews highlight platform limitations, renewal pricing surprises, and limited support for non-Pinterest workflows.
Review Verdict
Agorapulse leads on both review platforms. On G2, Agorapulse scores 4.5/5 (921 reviews) vs Tailwind's 4.3/5 (141 reviews) — with over 6x the review volume. On Trustpilot, Agorapulse holds 4.5/5 (161 reviews) vs Tailwind's 3.5/5 (302 reviews). Agorapulse's consistent 4.5 scores reflect strong satisfaction with its management features. Tailwind's lower Trustpilot score suggests friction around pricing and platform limitations for users who expected more flexibility.
Who Should Use Agorapulse?
If Agorapulse sounds right for you but you want to explore other options first, check out our best alternatives to Agorapulse. You can also see how Agorapulse stacks up against Hootsuite, Sprout Social, Buffer, and Sendible.
Agorapulse is the better choice if you:
- Are a mid-size agency that needs centralized engagement management across 10 platforms
- Require a unified social inbox with DM assignment and automated moderation
- Need approval workflows and structured team collaboration with role assignments
- Want ROI reporting and competitor benchmarking to prove social media value
- Need social listening and brand monitoring for proactive reputation management
- Manage multiple clients and need a platform that scales with team headcount
Who Should Use Tailwind?
If Tailwind is on your shortlist, you may also want to see our top alternatives to Tailwind before committing. Also compare Tailwind with Later, Metricool, Sprout Social, and Buffer.
Tailwind is the better choice if you:
- Are a Pinterest-focused creator who needs SmartSchedule and pin-optimized analytics
- Run an e-commerce store on Shopify or WooCommerce and sell primarily through Pinterest
- Want built-in design tools (Tailwind Create) for generating branded visuals
- Need SmartLoop to automatically reshare evergreen Pinterest and Instagram content
- Value Tailwind Communities for expanding reach through collaborative content sharing
- Only publish to Pinterest, Instagram, and Facebook and do not need inbox or CRM tools
Full Management Power at a Fraction of Per-User Pricing
Agorapulse's per-user pricing reaches $595/month for a 5-person team. Tailwind caps at 5 users with no inbox or approvals. PostPlanify delivers unlimited scheduling, AI tools, and team workflows from $19/month — with unlimited team members on Premium at $99/month total, not per user.
| Feature | Agorapulse | Tailwind | PostPlanify |
|---|---|---|---|
| Starting Price | $49/mo per user | Free (5 posts/mo) | $19/mo flat |
| Unlimited Scheduling | Yes (Standard+) | $99.99/mo (Max) | All paid plans |
| AI Caption Generation | Yes | Ghostwriter AI | Yes (unlimited) |
| AI Image Generation | No | No | Yes |
| Canva Integration | Professional ($79/mo/user) | Paid plans | Yes |
| Google Drive Import | No | No | Yes |
| Approval Workflows | Standard ($49/mo/user) | No | $99/mo (Premium) |
| Analytics | All paid plans | Basic (all plans) | $99/mo (Premium) |
| Unified Inbox | All paid plans | No | No |
| Unlimited Team Members | No (per-user) | No (5 max) | $99/mo (Premium) |
| Platforms Supported | 10 | 3 | 9 |
PostPlanify starts at $19/month for 3 accounts with unlimited scheduling and AI tools included. The Premium plan at $99/month includes unlimited accounts, unlimited team members, approval workflows, and analytics — team features that cost $49-$119/month per user on Agorapulse and are not available on Tailwind at any price. PostPlanify lacks Agorapulse's inbox and CRM but covers the scheduling and collaboration needs most teams require. See all plans on the PostPlanify pricing page.
Try PostPlanify free for 7 days and discover a smarter way to manage your social media.
FAQ
Is Agorapulse worth the price compared to Tailwind?
It depends on what you need. Agorapulse starts at $49/month per user but includes a unified inbox, approval workflows, social CRM, and 10-platform support. Tailwind starts free but only covers 3 platforms with no inbox, no approvals, and no CRM. If you need full social media management, Agorapulse justifies the higher price. If you only need Pinterest scheduling, Tailwind is far cheaper.
Does Tailwind have a social inbox?
No. Tailwind does not offer a social inbox, social CRM, or any engagement management features. If centralized inbox management is important to your workflow, Agorapulse is the clear choice, or consider PostPlanify for scheduling with team features at a lower cost.
Can Tailwind replace Agorapulse?
Not for most teams. Tailwind covers 3 platforms with no inbox, no approval workflows, no social listening, and no ROI reporting. It cannot replace Agorapulse's management features. Tailwind only makes sense as a complement to a broader tool — dedicated Pinterest optimization alongside a general management platform.
Which has better AI features?
Both offer AI caption generation — Agorapulse through its AI Writing Assistant, Tailwind through Ghostwriter AI. Neither offers AI image generation. Tailwind Create provides a design tool with templates, which is not AI-generated but automates visual content creation. For AI specifically, they are comparable; for creative tools, Tailwind has an edge.
Does Agorapulse support Pinterest?
Yes. Agorapulse supports Pinterest as one of its 10 platforms. However, it lacks Pinterest-specific tools like SmartSchedule, SmartLoop, and Tailwind Communities. For basic Pinterest scheduling, Agorapulse works. For Pinterest-optimized marketing, Tailwind is purpose-built.
How do the review scores compare?
Agorapulse leads on both platforms: 4.5/5 on G2 (921 reviews) vs Tailwind's 4.3/5 (141 reviews), and 4.5/5 on Trustpilot (161 reviews) vs Tailwind's 3.5/5 (302 reviews). Agorapulse has a significantly larger and more satisfied user base across both review sites.
Which is better for e-commerce?
Tailwind is better for e-commerce sellers focused on Pinterest and Instagram. Its Shopify, WooCommerce, and Squarespace integrations connect directly to product catalogs. Agorapulse has no e-commerce integrations but offers broader platform coverage and engagement tools that can support e-commerce across all social channels.
Is there an affordable alternative with team features?
PostPlanify offers unlimited scheduling across 9 platforms with AI caption and image generation starting at $19/month. The Premium plan at $99/month flat includes unlimited team members, approval workflows, and analytics — far less than Agorapulse's per-user pricing and with more team features than Tailwind offers at any tier.
