Choosing between Agorapulse and Planable is a decision many agencies face. Both tools are built for teams, but they attack agency workflows from different angles — Agorapulse through inbox management and social CRM, Planable through content approval and visual collaboration. The right choice depends on whether your bottleneck is engagement or content review.
Both tools serve agencies, but from different angles. Agorapulse offers a unified inbox, social CRM, and ROI reporting. Planable offers best-in-class content approval workflows with unlimited users and visual previews. We compare their agency features, pricing models, and user reviews to find which fits your team's primary workflow. Comparing the full market? Browse all social media scheduling alternatives.
Agorapulse vs Planable at a Glance
Here's a quick side-by-side overview before we dive deeper:
| Category | Agorapulse | Planable |
|---|---|---|
| Starting Price | $49/mo per user | $39/workspace/mo |
| Free Plan | Yes (3 profiles, 10 posts/profile) | Yes (50 lifetime posts) |
| Platforms Supported | 10 | 9 |
| Unlimited Scheduling | Yes (Standard+) | No (60-150 posts/mo on paid) |
| AI Tools | AI Writing Assistant | AI caption/hashtag generator |
| AI Image Generation | No | No |
| Bulk Scheduling | No | No |
| Team Collaboration | All paid plans | All plans (unlimited users) |
| Approval Workflows | Standard+ | All paid plans |
| Social Inbox | Full unified inbox | No (Engagement inbox $9/mo add-on) |
| Social Listening | Yes (Advanced plan) | No |
| Analytics | All paid plans (ROI reporting) | Add-on ($14/workspace/mo) |
| G2 Rating | 4.5/5 (921 reviews) | 4.6/5 (937 reviews) |
| Trustpilot Rating | 4.5/5 (161 reviews) | 4.5/5 (69 reviews) |
| Best For | Mid-size agencies needing inbox + CRM | Teams needing content approvals and visual collaboration |
Agorapulse Overview
Agorapulse is an inbox-first social media management platform designed for mid-size agencies and teams. Its core strength is a unified social inbox that consolidates messages, comments, reviews, and ad comments from all connected profiles into a single stream with assignment, automation, and CRM features.
Agorapulse supports 10 platforms: Instagram, Facebook, X/Twitter, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile, Threads, and more.
Key features:
- Unified social inbox with DM and comment management
- Social CRM for contact tracking and labeling
- Approval workflows (Standard+, multi-step on Advanced)
- Social listening and brand monitoring (Advanced)
- ROI reporting and ads management
- Competitor benchmarking (Advanced+)
- Canva integration
- AI Writing Assistant for caption generation
Agorapulse is positioned for agencies and social media teams that need centralized engagement management, structured team workflows, and ROI tracking. Read real user reviews of Agorapulse from G2 and Trustpilot.
Planable Overview
Planable is a collaboration-first social media management platform designed for teams that need structured content review. Its standout features are unlimited users on all plans, multi-level approval workflows, pixel-perfect mockup previews, and shareable client review links.
Planable supports 9 platforms: Facebook, Instagram, X/Twitter (paid plans only), LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, and Threads.
Key features:
- Unlimited users on all plans (including Free)
- Multi-level approval workflows
- Mockup previews for every platform
- Universal Content for cross-platform publishing
- AI caption and hashtag generator
- Canva integration
- Shareable client review links
- Unlimited media storage
- Mobile app
Planable is best for agencies and marketing teams that prioritize content review, client approvals, and visual collaboration over inbox management. Read real user reviews of Planable from G2 and Trustpilot.
Pricing Comparison
Pricing models differ significantly. Agorapulse charges per user, which scales with team size. Planable charges per workspace, which scales with client count. Both have free plans with major limitations.
Agorapulse Pricing
Agorapulse uses per-user pricing with escalating feature tiers. See the full Agorapulse pricing breakdown for details.
| Plan | Price | Profiles | Key Features |
|---|---|---|---|
| Free | $0/mo | 3 | 1 user, 10 posts/profile |
| Standard | $49/mo per user | 10 | Unlimited scheduling, unified inbox, approval workflows |
| Professional | $79/mo per user | 10 | Canva integration, ad comment monitoring, team assignments |
| Advanced | $119/mo per user | 10 | Social listening, competitor benchmarking, ROI reporting |
Example costs:
- 1 user on Standard = $49/month
- 3 users on Professional = $237/month
- 5 users on Advanced = $595/month
Planable Pricing
Planable uses per-workspace pricing with monthly post limits. Analytics and engagement inbox are separate add-ons. See the full Planable pricing breakdown for details.
| Plan | Price | Posts | Pages | Key Features |
|---|---|---|---|---|
| Free | $0/mo | 50 lifetime | 4 | Unlimited users, no X/Twitter |
| Basic | $39/workspace/mo | 60/mo | 4 | Unlimited users, approval workflows |
| Pro | $59/workspace/mo | 150/mo | 10 | Unlimited users, all features |
| Enterprise | Custom | Unlimited | Custom | Custom onboarding, dedicated support |
Add-ons:
- Analytics: $14/workspace/mo
- Engagement inbox: $9/workspace/mo
Example costs:
- 1 workspace on Basic = $39/month
- 1 workspace on Pro + Analytics = $73/month
- 3 workspaces on Pro + both add-ons = $246/month
Price Verdict
The cheaper option depends on your team structure. Planable is cheaper for large teams — unlimited users on a $39/workspace means a 10-person team pays $39/month, while Agorapulse charges $49/user ($490/month for 10 users). Agorapulse is cheaper for multi-client agencies needing one user to manage many profiles — $49/month gives one user 10 profiles with unlimited scheduling and a full inbox, while Planable charges per workspace for each client. Both models can get expensive; the right choice depends on whether you have more users or more clients.
Feature Comparison
Scheduling & Publishing
| Feature | Agorapulse | Planable |
|---|---|---|
| Unlimited scheduling | Yes (Standard+) | No (60-150 posts/mo) |
| Post limits | None (paid plans) | 60/mo (Basic), 150/mo (Pro) |
| Content calendar | Yes (drag-and-drop) | Yes (drag-and-drop) |
| Mockup previews | No | Yes (pixel-perfect) |
| Universal Content | No | Yes |
| First comment scheduling | Yes | No |
| Draft saving | Yes | Yes |
Winner: Agorapulse for volume, Planable for visual quality. Agorapulse offers unlimited scheduling and first comment scheduling. Planable caps monthly posts but provides superior mockup previews and Universal Content.
AI Tools
| Feature | Agorapulse | Planable |
|---|---|---|
| AI caption generation | Yes (AI Writing Assistant) | Yes (AI generator) |
| AI hashtag generation | No | Yes |
| AI image generation | No | No |
| Canva integration | Professional+ ($79/mo/user) | All paid plans |
Winner: Planable — includes AI hashtag generation and Canva integration on all paid plans. Agorapulse locks Canva behind the Professional plan ($79/mo per user).
Analytics & Reporting
| Feature | Agorapulse | Planable |
|---|---|---|
| Built-in analytics | All paid plans | Add-on ($14/workspace/mo) |
| ROI reporting | Advanced ($119/mo/user) | No |
| Competitor benchmarking | Advanced ($119/mo/user) | No |
| Custom reports | Professional+ | No |
| Ad reporting | Advanced+ | No |
Winner: Agorapulse. Analytics, ROI reporting, and competitor benchmarking are core strengths. Planable only offers analytics as an add-on with no ROI tracking or competitor features.
Team Collaboration
| Feature | Agorapulse | Planable |
|---|---|---|
| Unlimited users | No (per-user pricing) | Yes (all plans) |
| Approval workflows | Standard+ | All paid plans |
| Multi-step approvals | Advanced+ | All paid plans |
| Client review links | No | Yes (shareable) |
| Mockup previews | No | Yes |
| Team assignments | Professional+ | No |
| Media storage | Limited | Unlimited |
Winner: Planable. Unlimited users, shareable client review links, and multi-level approval workflows on all paid plans give Planable a clear edge in content collaboration. Agorapulse has team assignments and inbox-based collaboration but charges per user.
Social Inbox & Engagement
| Feature | Agorapulse | Planable |
|---|---|---|
| Unified inbox | Full (all paid plans) | No ($9/workspace/mo add-on) |
| Social CRM | Yes (all paid plans) | No |
| Social listening | Yes (Advanced) | No |
| Ad comment monitoring | Professional+ | No |
| Automated moderation | Advanced+ | No |
Winner: Agorapulse. This is Agorapulse's defining feature. The unified inbox, social CRM, and engagement tools are far beyond what Planable offers, even with the engagement inbox add-on.
Platform Support
| Platform | Agorapulse | Planable |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes | Paid plans only |
| Yes | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business | Yes | Yes |
| Threads | Yes | Yes |
Winner: Agorapulse — supports 10 platforms with X/Twitter on all plans. Planable supports 9 platforms and restricts X/Twitter to paid plans.
What Real Users Say
Agorapulse Reviews
G2: 4.5/5 (921 reviews) — Users praise the unified inbox, scheduling reliability, and customer support. Common complaints include expensive per-user pricing, limited features on lower tiers, and occasional posting issues.
Trustpilot: 4.5/5 (161 reviews) — Positive reviewers call it one of the best inbox management tools. Negative reviewers cite connectivity issues with social profiles and per-user pricing concerns.
Planable Reviews
G2: 4.6/5 (937 reviews) — Users consistently praise the approval workflows, visual previews, and ease of collaboration. Common complaints include post limits on paid plans and the cost of add-ons for analytics.
Trustpilot: 4.5/5 (69 reviews) — Strong positive sentiment around team collaboration features and customer support. Users appreciate the visual interface and client-friendly review links.
Review Verdict
Both tools are highly rated and nearly tied. Planable leads slightly on G2 (4.6/5 vs 4.5/5) with comparable review counts (937 vs 921). On Trustpilot, both score 4.5/5, though Agorapulse has more reviews (161 vs 69). Users love Agorapulse for inbox management; users love Planable for content collaboration. Neither has a significant satisfaction advantage.
Who Should Use Agorapulse?
If Agorapulse sounds right for you but you want to explore other options first, check out our best alternatives to Agorapulse. You can also see how Agorapulse stacks up against Buffer, Hootsuite, Sprout Social, and Sendible.
Agorapulse is the better choice if you:
- Are a mid-size agency that needs centralized engagement management
- Require a unified social inbox with DM assignment and automated moderation
- Need social CRM for tracking and labeling audience contacts
- Want ROI reporting and ads management built into your platform
- Need social listening and brand monitoring (Advanced plan)
- Have the budget for $49-$119/month per user pricing
Who Should Use Planable?
If Planable is on your shortlist, you may also want to see our top alternatives to Planable before committing. Also compare Planable with Buffer, Sprout Social, Loomly, and SocialPilot.
Planable is the better choice if you:
- Are an agency or team where content approval is the primary bottleneck
- Need unlimited users collaborating without per-seat fees
- Want shareable client review links for external stakeholders
- Prefer pixel-perfect mockup previews before publishing
- Value visual collaboration and content review over inbox management
- Need a mobile app for on-the-go approvals and feedback
Agency Tools at a Fraction of the Cost
Agorapulse charges $49-119 per user per month. Planable charges per workspace plus add-ons. PostPlanify includes unlimited team members, approval workflows, and analytics on the Premium plan at $99/month — no per-user fees, no per-workspace math, no add-on costs.
| Feature | Agorapulse | Planable | PostPlanify |
|---|---|---|---|
| Starting Price | $49/mo per user | $39/workspace/mo | $19/mo flat |
| Unlimited Scheduling | Yes (Standard+) | No (60-150 posts/mo) | All paid plans |
| AI Caption Generation | Yes | Yes | Yes (unlimited) |
| AI Image Generation | No | No | Yes |
| Canva Integration | Professional ($79/mo/user) | All paid plans | Yes |
| Google Drive Import | No | No | Yes |
| Approval Workflows | Standard ($49/mo/user) | Basic ($39/workspace/mo) | $99/mo (Premium) |
| Analytics | All paid plans | Add-on ($14/workspace/mo) | $99/mo (Premium) |
| Unified Inbox | All paid plans | Add-on ($9/workspace/mo) | No |
| Unlimited Users | No (per-user) | Yes | $99/mo (Premium) |
| Platforms Supported | 10 | 9 | 9 |
PostPlanify starts at $19/month for 3 accounts with unlimited scheduling and AI tools included. The Premium plan at $99/month includes unlimited accounts, unlimited team members, approval workflows, and analytics — features that cost $49-$119/month per user on Agorapulse or $39+/month per workspace plus add-ons on Planable. See all plans on the PostPlanify pricing page.
Try PostPlanify free for 7 days
FAQ
Is Agorapulse cheaper than Planable?
It depends on team size. Agorapulse charges $49/month per user, so costs grow with each team member. Planable charges $39/workspace/month with unlimited users, so a large team on one workspace pays less. For a solo user managing multiple clients, Agorapulse may be cheaper; for a 5-person team on one workspace, Planable is significantly cheaper.
Does Agorapulse have a free plan?
Yes. Agorapulse offers a free plan with 3 social profiles, 1 user, and 10 scheduled posts per profile per month. Planable also has a free plan with 50 lifetime posts, 4 social pages, and unlimited users (no X/Twitter).
Which is better for content approvals?
Planable is purpose-built for content approvals. It offers multi-level approval workflows, shareable client review links, and pixel-perfect mockup previews on all paid plans with unlimited users. Agorapulse has approval workflows on the Standard plan, but lacks client review links and mockup previews.
Does Planable have a social inbox?
Not built-in. Planable offers an engagement inbox as a $9/workspace/month add-on. Agorapulse includes a full unified inbox with social CRM, DM management, and automated moderation on all paid plans. If inbox management is critical, Agorapulse is the clear choice.
Can I switch from Agorapulse to Planable?
Yes. You can reconnect your social accounts to Planable and begin scheduling. However, you will lose Agorapulse's unified inbox, social CRM, social listening, and ROI reporting features. If engagement management is central to your workflow, carefully weigh the trade-offs.
Which has better analytics?
Agorapulse includes analytics on all paid plans with ROI reporting and competitor benchmarking on Advanced ($119/mo/user). Planable only offers analytics as a $14/workspace/month add-on with no ROI tracking or competitor features. For analytics depth, Agorapulse wins.
Which supports more social media platforms?
Agorapulse supports 10 platforms with X/Twitter on all plans. Planable supports 9 platforms and restricts X/Twitter to paid plans. Agorapulse has wider platform coverage.
Is Agorapulse worth it for small teams?
For small teams (2-3 people) focused on engagement, Agorapulse's unified inbox and CRM justify the per-user cost. For small teams focused on content creation and approval, Planable's unlimited users and lower per-workspace pricing offer better value. For teams that need both without per-user or per-workspace fees, PostPlanify offers a flat $99/month Premium plan.
