Metricool and SocialPilot both serve agencies and data-driven teams, but with fundamentally different priorities. Metricool is an analytics powerhouse with competitor tracking and deep reporting. SocialPilot is a bulk scheduling engine with white-label agency features.
Analytics powerhouse meets bulk scheduling workhorse. Metricool and SocialPilot both target data-driven teams, but with different strengths and very different pricing. Here's the full comparison. See all social media scheduling alternatives.
Metricool vs SocialPilot at a Glance
Here's a quick side-by-side overview before we dive deeper:
| Category | Metricool | SocialPilot |
|---|---|---|
| Starting Price | $0/mo (free plan) | $30/mo (Essentials) |
| Free Plan | Yes (1 brand, 50 posts/mo) | No (14-day trial) |
| Platforms Supported | 11 | 11 |
| Unlimited Scheduling | Yes (Starter+, Fair Use) | Yes (all plans) |
| AI Tools | AI assistant (all plans) | AI Pilot (500-unlimited credits) |
| Bulk Scheduling | No | Yes (500 posts via CSV) |
| Competitor Analysis | Yes (5-100 profiles) | No |
| White Label Reports | No | Yes (Premium+) |
| Team Collaboration | Advanced plan ($54/mo) | Standard+ (3-unlimited users) |
| Approval Workflows | Advanced plan | Yes (client approval workflows) |
| Analytics | 3 months to Unlimited | Yes (all plans) |
| G2 Rating | 4.5/5 (470 reviews) | 4.5/5 (841 reviews) |
| Trustpilot Rating | 3.1/5 (42 reviews) | 2.4/5 (33 reviews) |
| Best For | Data-driven teams needing analytics | Agencies needing bulk scheduling and white-label |
Metricool Overview
Metricool is a social media analytics and scheduling platform built around data. It combines publishing tools with deep competitor analysis, reporting, and a link-in-bio builder — making it a strong choice for data-driven teams and agencies that prioritize metrics.
Metricool supports 11 platforms: Instagram, Facebook, X/Twitter, LinkedIn, Pinterest, Google Business, YouTube, TikTok, Twitch, Threads, and Bluesky.
Key features:
- Competitor analysis (5-100 profiles)
- Customizable PDF and PPT reports
- AI social media assistant (all plans)
- Link-in-bio builder (multiple profiles)
- Google Drive and Canva integration
- Unlimited analytics history (Starter+)
- Looker Studio connector and API (Advanced)
Metricool targets agencies and analytics-focused teams that need deep reporting, competitor tracking, and brand-based pricing. Read real user reviews of Metricool from G2 and Trustpilot.
SocialPilot Overview
SocialPilot is a social media scheduling and management platform built for agencies and teams that handle high-volume publishing. Its standout features are bulk scheduling (up to 500 posts via CSV), white-label reports, and client approval workflows — all at prices that undercut most competitors.
SocialPilot supports 11 platforms: Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, TikTok, YouTube, Google Business, Threads, Bluesky, and VK.
Key features:
- Bulk scheduling up to 500 posts via CSV
- AI Pilot (caption generation, multi-language support)
- Content library for reusable assets
- White label reports (Premium+)
- Client approval workflows
- Social inbox (Standard+)
- RSS automation and first comment scheduling
- Canva integration, review management, URL shortener
SocialPilot targets agencies and growing teams that need to manage many accounts with client-facing features and high-volume scheduling. Read real user reviews of SocialPilot from G2 and Trustpilot.
Pricing Comparison
Both tools serve agencies, but their pricing models differ. Metricool charges per brand with a generous free plan. SocialPilot charges flat monthly rates with account and user caps.
Metricool Pricing
Metricool uses per-brand pricing that scales with the number of brands you manage. See the full Metricool pricing breakdown for details.
| Plan | Price | Brands | Key Features |
|---|---|---|---|
| Free | $0/mo | 1 | 50 posts/mo, 5 competitors, 3-month analytics |
| Starter | From $22/mo | Up to 5 | Unlimited posts, competitors, PDF/PPT reports, Canva |
| Advanced | From $54/mo | Up to 15 | Team management, approvals, API, Looker Studio |
| Expert | From $138/mo | Custom | Priority support, advanced integrations |
SocialPilot Pricing
SocialPilot uses flat-rate plans with account and user caps. Extra accounts cost $4/mo each, and extra users cost $5/mo each. See the full SocialPilot pricing breakdown for details.
| Plan | Price | Accounts | Users | AI Credits |
|---|---|---|---|---|
| Essentials | $30/mo | 7 | 1 | 500 |
| Standard | $50/mo | 15 | 3 | 1,000 |
| Premium | $100/mo | 25 | 6 | 5,000 |
| Ultimate | $200/mo | 50 | Unlimited | Unlimited |
| Enterprise | Custom | Custom | Custom | Custom |
Price Verdict
Metricool is cheaper at small scale; SocialPilot is cheaper for agencies. Metricool's free plan and $22/month Starter make it more accessible for solo users and small teams. But SocialPilot's Standard plan at $50/month includes 15 accounts and 3 users — a setup that would cost significantly more on Metricool's Advanced tier. For agencies managing 15+ accounts with multiple team members, SocialPilot delivers better per-account value. The trade-off: Metricool includes competitor analysis and deeper analytics at every tier, while SocialPilot includes white-label reports and client management at its higher plans.
Feature Comparison
Scheduling & Publishing
| Feature | Metricool | SocialPilot |
|---|---|---|
| Unlimited scheduling | Yes (Starter+, Fair Use) | Yes (all plans) |
| Bulk scheduling (CSV) | No | Yes (500 posts) |
| RSS automation | No | Yes |
| First comment scheduling | No | Yes |
| Content calendar | Yes | Yes |
| Content library | No | Yes |
| Auto-scheduling | No | Yes |
Winner: SocialPilot — bulk CSV scheduling (500 posts), RSS automation, first comment scheduling, and a content library make SocialPilot the far stronger publishing tool. Metricool handles basic scheduling well but lacks these high-volume features.
AI Tools
| Feature | Metricool | SocialPilot |
|---|---|---|
| AI caption generation | Yes (all plans) | Yes (AI Pilot) |
| Multi-language support | No | Yes |
| AI credits | No credit limits | 500-unlimited (plan dependent) |
| Included on all plans | Yes | Yes (limited credits) |
Winner: Tie. Metricool includes AI with no credit limits on every plan. SocialPilot's AI Pilot supports multi-language caption generation but uses a credit system that varies by plan (500 on Essentials, unlimited on Ultimate). Metricool wins on accessibility; SocialPilot wins on language versatility.
Analytics & Reporting
| Feature | Metricool | SocialPilot |
|---|---|---|
| Basic analytics | All plans | All plans |
| Competitor analysis | Yes (5-100 profiles) | No |
| PDF/PPT reports | Yes (Starter+) | Yes |
| White label reports | No | Yes (Premium+) |
| Looker Studio connector | Yes (Advanced) | No |
| API access | Yes (Advanced) | No |
| Analytics history | Unlimited (Starter+) | Standard |
Winner: Metricool for analytics depth; SocialPilot for agency reporting. Metricool's competitor analysis (up to 100 profiles), unlimited analytics history, and Looker Studio integration are unmatched. But SocialPilot's white-label reports are essential for agencies that deliver branded reports to clients — something Metricool does not offer.
Team & Client Management
| Feature | Metricool | SocialPilot |
|---|---|---|
| Multiple users | Advanced plan ($54/mo) | Standard+ (3-unlimited) |
| Client approval workflows | Advanced plan | Yes (all plans) |
| Social inbox | No | Yes (Standard+) |
| White label | Custom plan only | Yes (Premium+) |
| Extra user cost | Included in plan | $5/mo each |
Winner: SocialPilot — client approval workflows, social inbox, and white-label capabilities make SocialPilot the stronger choice for agency team management. Metricool reserves team features for its Advanced plan and lacks a social inbox entirely.
Platform Support
| Platform | Metricool | SocialPilot |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes | Yes |
| Yes | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Threads | Yes | Yes |
| Bluesky | Yes | Yes |
| Google Business | Yes | Yes |
| Twitch | Yes | No |
| VK | No | Yes |
Winner: Tie. Both support 11 platforms. Metricool uniquely includes Twitch; SocialPilot uniquely includes VK. The core platform coverage is identical.
What Real Users Say
Metricool Reviews
G2: 4.5/5 (470 reviews) — Users highlight the analytics depth, competitor tracking, and centralized dashboard. Common complaints mention pricing scaling at higher brand counts and occasional scheduling inconsistencies.
Trustpilot: 3.1/5 (42 reviews) — A smaller review base with mixed sentiment. Some users praise the feature set and ease of use, while others report billing issues and support response times.
SocialPilot Reviews
G2: 4.5/5 (841 reviews) — Users praise the bulk scheduling, affordable pricing, and client management tools. Complaints mention occasional UI sluggishness and limited analytics compared to enterprise tools.
Trustpilot: 2.4/5 (33 reviews) — A low Trustpilot score from a small review base. Negative reviews cite billing disputes and support issues. The small sample size makes this less representative than the G2 data.
Review Verdict
Both tools share a 4.5/5 on G2, but SocialPilot has nearly double the reviews (841 vs 470), suggesting broader adoption. On Trustpilot, both struggle — Metricool at 3.1/5 (42 reviews) and SocialPilot at 2.4/5 (33 reviews) — though both sample sizes are too small for definitive conclusions. Overall, G2 paints a more reliable picture: both tools are well-regarded, with SocialPilot's larger review base giving it a slight edge in user confidence.
Who Should Use Metricool?
If Metricool sounds right, check out our best alternatives to Metricool for other options. You can also see how Metricool stacks up against Buffer, Hootsuite, Later, and Sprout Social.
Metricool is the better choice if you:
- Are a data-driven team that needs competitor analysis tracking up to 100 profiles
- Want unlimited analytics history and Looker Studio integration
- Need PDF/PPT report generation for internal or client use
- Want AI tools included on all plans with no credit limits
- Prefer a free plan to test before committing
- Need a link-in-bio builder alongside your scheduling tool
Who Should Use SocialPilot?
If SocialPilot is on your shortlist, you may also want to see our top alternatives to SocialPilot before committing. You can also compare SocialPilot with Buffer, Hootsuite, and Later.
SocialPilot is the better choice if you:
- Are an agency that needs white-label reports and client approval workflows
- Want bulk scheduling for up to 500 posts via CSV
- Need a social inbox for managing messages across platforms
- Manage 15-50 accounts where SocialPilot's flat pricing is more cost-effective
- Want RSS automation and first comment scheduling
- Need multi-language AI captions via AI Pilot
Analytics and Scheduling Under One Roof
Metricool leads on analytics. SocialPilot leads on bulk scheduling. PostPlanify combines both with AI tools included — starting at $19/month flat.
| Feature | Metricool | SocialPilot | PostPlanify |
|---|---|---|---|
| Starting Price | $0/mo (free) | $30/mo | $19/mo flat |
| AI Caption Generation | Yes (all plans) | Yes (credit-based) | Yes (unlimited) |
| Bulk Scheduling | No | Yes (500 posts) | No |
| Competitor Analysis | Yes (5-100 profiles) | No | No |
| White Label Reports | No | Yes (Premium+) | No |
| Social Inbox | No | Yes (Standard+) | No |
| Canva Integration | Yes (Starter+) | Yes | Yes |
| Unlimited Scheduling | Starter+ (Fair Use) | All plans | All paid plans |
| Approval Workflows | $54/mo (Advanced) | All plans | $99/mo (Premium) |
| Platforms Supported | 11 | 11 | 9 |
PostPlanify starts at $19/month for 3 accounts with unlimited scheduling and AI tools included. The Growth plan at $39/month adds 10 accounts, and the Premium plan at $99/month includes unlimited accounts, unlimited team members, approval workflows, and analytics — without the per-brand math of Metricool or the credit-gated AI of SocialPilot. See all plans on the PostPlanify pricing page.
Analytics + scheduling, one flat price — try free
FAQ
Is Metricool cheaper than SocialPilot?
At small scale, yes. Metricool offers a free plan and a $22/month Starter plan for up to 5 brands. SocialPilot starts at $30/month with no free plan. However, for agencies managing 15+ accounts with multiple users, SocialPilot's Standard ($50/month for 15 accounts and 3 users) and Premium ($100/month for 25 accounts and 6 users) plans offer better value than Metricool's equivalent tiers.
Does Metricool have bulk scheduling?
No. Metricool does not support bulk scheduling via CSV. If you need to upload hundreds of posts at once, SocialPilot (up to 500 posts via CSV) is the better choice for high-volume content workflows.
Does SocialPilot have a free plan?
No. SocialPilot offers a 14-day free trial but no permanent free plan. Metricool offers a free plan with 1 brand, 50 posts/month, and 5 competitor profiles — making it the better option if you want to start without paying.
Which has better analytics — Metricool or SocialPilot?
Metricool has significantly deeper analytics. It offers competitor analysis (5-100 profiles), unlimited analytics history, PDF/PPT reports, and Looker Studio integration. SocialPilot provides standard analytics and white-label reports but lacks competitor tracking and API access.
Which is better for agencies?
It depends on your agency's priorities. SocialPilot is better for agencies that need white-label reports, client approval workflows, social inbox, and bulk scheduling at scale. Metricool is better for agencies that prioritize competitor analysis, deep analytics, and data visualization through Looker Studio.
Does SocialPilot support AI content generation?
Yes. SocialPilot's AI Pilot generates captions with multi-language support. Credits vary by plan: 500 on Essentials, 1,000 on Standard, 5,000 on Premium, and unlimited on Ultimate. Metricool also includes AI on all plans but without credit limits.
Can I switch from Metricool to SocialPilot?
Yes. You can reconnect your social accounts to SocialPilot and start scheduling. The biggest gains will be bulk scheduling, white-label reports, and client management tools. The biggest losses will be competitor analysis, Looker Studio integration, and the free plan safety net.
Which has better user reviews — Metricool or SocialPilot?
Both score 4.5/5 on G2, but SocialPilot has nearly double the reviews (841 vs 470). On Trustpilot, both score relatively low — Metricool at 3.1/5 (42 reviews) and SocialPilot at 2.4/5 (33 reviews). G2 data is more representative for both tools given the larger sample sizes.
