Metricool and Tailwind are built for different kinds of social media marketers. One prioritizes analytics, competitor tracking, and ad management across 9 platforms. The other prioritizes visual content creation and scheduling for Pinterest. This comparison breaks down pricing, features, and real user reviews to help you decide which tool serves your strategy better.
Metricool is an analytics-first platform with competitor tracking for up to 100 profiles, heatmaps, and ad management for Google, Facebook, and TikTok — all starting at $22/month. Tailwind is a Pinterest and Instagram specialist with SmartSchedule, design templates, and e-commerce integrations. We compare which approach — data depth or platform depth — delivers more practical value for your daily workflow. Comparing the full market? Browse all social media scheduling alternatives.
Metricool vs Tailwind at a Glance
| Category | Metricool | Tailwind |
|---|---|---|
| Starting Price | Free (1 brand, 50 posts/mo) | Free (5 posts/mo, 3 accounts) |
| Free Plan | Yes (limited) | Yes (very limited) |
| Platforms Supported | 9 | 3 (Pinterest, Instagram, Facebook) |
| Unlimited Scheduling | Starter+ ($22/mo) | Max plan ($99.99/mo) |
| AI Tools | AI Social Media Assistant | Ghostwriter AI, Tailwind Create |
| AI Image Generation | No | No |
| Design Tools | No | Tailwind Create (templates) |
| Ad Management | Google, Facebook, TikTok | No |
| Team Collaboration | Advanced plan ($54+/mo) | Max plan (up to 5 users) |
| Approval Workflows | Advanced plan only | No |
| Analytics | All plans (heatmaps, competitor tracking) | Basic (paid plans) |
| G2 Rating | 4.5/5 (438 reviews) | 4.3/5 (141 reviews) |
| Trustpilot Rating | 2.4/5 (33 reviews) | 3.5/5 (302 reviews) |
| Best For | Data-driven marketers and agencies | Pinterest-focused creators and e-commerce sellers |
Metricool Overview
Metricool is an analytics-first social media management platform built for data-driven marketers. Its strongest features are competitor tracking (up to 100 profiles), performance heatmaps, ad management across Google, Facebook, and TikTok, and SmartLinks for link-in-bio pages.
Metricool supports 9 platforms: Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, and Threads.
Key features include competitor tracking for up to 100 profiles, heatmaps and best time to post suggestions, ad management for Google, Facebook, and TikTok, SmartLinks (link-in-bio builder), PDF/PPT report exports and custom report templates, Looker Studio connector and API access on Advanced, Google Drive and Canva integration, and an AI social media assistant.
Metricool's Free plan covers 1 brand with 50 posts per month. The Starter plan at $22/month supports 5 brands with unlimited publishing. The Advanced plan at $54/month adds team management and approval workflows for 15 brands. Enterprise at $139/month covers 50 brands.
Metricool is popular among data-focused marketers and agencies who prioritize analytics and competitor intelligence. Read real user reviews of Metricool from G2 and Trustpilot.
Tailwind Overview
Tailwind is a social media scheduling and design platform purpose-built for Pinterest, Instagram, and Facebook. It focuses on visual content creation and optimization for discovery-driven platforms, with e-commerce integrations that analytics tools typically lack.
Key features include SmartSchedule for optimal posting times, Ghostwriter AI for captions and descriptions, Tailwind Create (a design tool with customizable templates), Tailwind Communities for collaborative content sharing, Smart.bio (link-in-bio), SmartPin, SmartLoop for evergreen content resharing, Canva integration on paid plans, bulk uploads, and e-commerce integrations with Shopify, WooCommerce, Squarespace, and WordPress. Browser extensions and a mobile app are included.
Tailwind's pricing is tiered with post limits. The Free plan allows 5 posts per month. Pro costs $29.99/month (introductory rate $24.99) for 150 posts, 3 accounts, and 1 user. Advanced is $54.99/month for 300 posts, 6 accounts, and 2 users. Max is $99.99/month for unlimited posts, 9 accounts, and 5 users.
Tailwind is best suited for Pinterest-focused creators, e-commerce sellers, and visual content marketers. Read real user reviews of Tailwind from G2 and Trustpilot.
Pricing Comparison
Metricool Pricing
See the full Metricool pricing breakdown for details.
| Plan | Price | Brands | Key Features |
|---|---|---|---|
| Free | $0/mo | 1 | 50 posts/mo, basic analytics |
| Starter | $22/mo | 5 | Unlimited publishing, 100 competitors, reports |
| Advanced | $54/mo | 15 | Team management, approval workflows, API |
| Enterprise | $139/mo | 50 | Priority support, advanced features |
Metricool uses per-brand pricing. A solo creator pays $22/month for 5 brands with unlimited publishing and full analytics. An agency managing 25 brands pays approximately $88/month.
Tailwind Pricing
See the full Tailwind pricing breakdown for details.
| Plan | Price | Posts/Month | Accounts | Users |
|---|---|---|---|---|
| Free | $0/mo | 5 | 3 (1 per platform) | 1 |
| Pro | $29.99/mo | 150 | 3 | 1 |
| Advanced | $54.99/mo | 300 | 6 | 2 |
| Max | $99.99/mo | Unlimited | 9 | 5 |
Tailwind offers introductory pricing ($24.99, $49.99, $94.99) that renews at the standard rates above. Post limits apply on all plans except Max. The free plan allows only 5 posts per month.
Price Verdict
Metricool is cheaper and more versatile for general social media management. Metricool Starter at $22/month gives you unlimited publishing across 9 platforms with full analytics and competitor tracking. Tailwind Pro at $29.99/month gives you 150 posts across 3 platforms with basic analytics. However, if Pinterest is your primary revenue channel and you need design tools and SmartLoop, Tailwind's specialized features justify the narrower scope.
Feature Comparison
We tested both tools across five core categories relevant to marketers evaluating these platforms.
Scheduling & Publishing
| Feature | Metricool | Tailwind |
|---|---|---|
| Unlimited Scheduling | Starter+ ($22/mo) | Max plan only ($99.99/mo) |
| Content Calendar | Yes | Yes |
| Best Time to Post | Yes (heatmaps) | SmartSchedule (optimal times) |
| Post Recycling | No | SmartLoop (evergreen resharing) |
| Bulk Uploads | No | Yes |
| Smart Scheduling | Heatmap-based | SmartSchedule |
Winner: Metricool for general scheduling. Unlimited publishing starting at $22/month across 9 platforms gives Metricool clear publishing versatility. Tailwind's SmartSchedule and SmartLoop are superior for Pinterest-specific workflows, but post limits on lower plans and 3-platform restriction reduce its flexibility.
AI Tools
| Feature | Metricool | Tailwind |
|---|---|---|
| AI Caption Generation | AI Social Media Assistant | Ghostwriter AI |
| AI Design Tool | No | Tailwind Create (templates) |
| AI Image Generation | No | No |
| AI Hashtag Generation | No | No |
Winner: Tailwind. Both offer AI caption generation, but Tailwind adds Tailwind Create for built-in design generation. Metricool's AI Assistant is limited to captions. Neither offers AI image generation.
Analytics & Reporting
| Feature | Metricool | Tailwind |
|---|---|---|
| Post Analytics | All plans | Paid plans |
| Competitor Tracking | Up to 100 profiles | No |
| Heatmaps | Yes | No |
| Ad Management | Google, Facebook, TikTok | No |
| Custom Reports | Advanced (PDF/PPT) | No |
| Looker Studio | Advanced | No |
| Export Options | PDF, PPT, CSV | No |
Winner: Metricool. This is the biggest gap in the comparison. Metricool offers competitor tracking for up to 100 profiles, heatmaps, ad management across 3 ad platforms, custom report templates, and Looker Studio integration. Tailwind's analytics are basic and limited to 3 platforms with no competitor tracking, export, or reporting capabilities.
Team Collaboration
| Feature | Metricool | Tailwind |
|---|---|---|
| Multi-User Access | Advanced ($54+/mo) | Advanced+ (2-5 users) |
| Approval Workflows | Advanced plan | No |
| Content Communities | No | Tailwind Communities |
| Max Team Size | Plan-dependent | 5 users (Max plan) |
| Unified Inbox | No | No |
Winner: Metricool. Approval workflows on the Advanced plan give Metricool an edge for teams. Tailwind has no approval workflows on any plan and caps users at 5. Tailwind Communities enable collaborative content sharing for Pinterest, but this is not a team management feature.
Platform Support
| Platform | Metricool | Tailwind |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes | No |
| Yes | No | |
| TikTok | Yes | No |
| YouTube | Yes | No |
| Google Business | Yes | No |
| Threads | Yes | No |
Winner: Metricool. Metricool supports 9 platforms versus Tailwind's 3. If your strategy includes X/Twitter, LinkedIn, TikTok, YouTube, Google Business, or Threads, Tailwind is not an option.
What Real Users Say
We examined ratings on G2 and Trustpilot to understand how real users feel about each platform.
Metricool Reviews
G2: 4.5/5 (438 reviews) — Users praise Metricool's analytics depth, competitor tracking, and intuitive scheduling. Common complaints include limited team features on lower plans and customer support responsiveness.
Trustpilot: 2.4/5 (33 reviews) — Lower rating with complaints about billing issues and technical glitches. The small review sample size (33 reviews) limits this score's reliability.
Tailwind Reviews
G2: 4.3/5 (141 reviews) — Users appreciate Tailwind's Pinterest scheduling, SmartSchedule, and design tools. Some reviewers note the limited platform support and post limits on lower tiers.
Trustpilot: 3.5/5 (302 reviews) — A moderate rating with users praising Pinterest features. Some complaints about renewal pricing exceeding introductory rates and occasional scheduling issues.
Review Verdict
Metricool leads on G2 with 4.5/5 (438 reviews) versus Tailwind's 4.3/5 (141 reviews), reflecting stronger satisfaction among analytics-focused users. On Trustpilot, Tailwind leads at 3.5/5 (302 reviews) versus Metricool's 2.4/5 (33 reviews), though Metricool's tiny sample makes its Trustpilot score less reliable. Overall, both tools have satisfied user bases in their respective niches — Metricool for data and Tailwind for Pinterest.
The user bases behind these reviews are notably different. Metricool reviewers tend to be data-focused marketers and agency professionals who value analytics and competitor intelligence. Tailwind reviewers are primarily Pinterest creators and e-commerce sellers evaluating visual content tools. Both audiences report satisfaction with the core value of each tool, which underscores that the right choice depends more on your workflow priorities than on aggregate scores.
Who Should Use Metricool?
If Metricool sounds right for you, check out our best alternatives to Metricool. You can also see how Metricool stacks up against Buffer, Hootsuite, Later, and Sprout Social.
- Data-driven marketers who prioritize analytics and competitor intelligence
- Agencies needing competitor tracking for up to 100 profiles at an affordable price
- Marketers managing ad campaigns across Google, Facebook, and TikTok
- Freelancers who need heatmaps and best-time-to-post optimization
- Businesses posting across 9 platforms with unlimited scheduling from $22/month
- Teams that need Looker Studio integration for client reporting
Who Should Use Tailwind?
If you are considering Tailwind, also explore our Tailwind alternatives page and see how Tailwind compares to Buffer, Hootsuite, Later, and Sprout Social.
- Pinterest-first marketers who need SmartSchedule and SmartLoop for growth
- E-commerce sellers using Shopify, WooCommerce, or Squarespace with Pinterest
- Visual content creators who want built-in design tools (Tailwind Create)
- Users who value Tailwind Communities for collaborative Pinterest sharing
- Small businesses that only post on Pinterest, Instagram, and Facebook
- Creators who want a design tool and scheduler in a single platform
Data and Design in One Dashboard
Metricool excels at analytics but lacks design tools. Tailwind excels at Pinterest design but covers only 3 platforms. PostPlanify combines unlimited scheduling across 9 platforms with AI image generation, Canva integration, and analytics — starting at $19/month with no platform restrictions or post caps.
| Feature | Metricool | Tailwind | PostPlanify |
|---|---|---|---|
| Starting Price | Free (1 brand) | Free (5 posts/mo) | $19/mo |
| Unlimited Scheduling | $22/mo (Starter) | $99.99/mo (Max) | All paid plans |
| AI Caption Generation | Yes | Ghostwriter AI | Yes (unlimited) |
| AI Image Generation | No | No | Yes |
| Canva Integration | Yes | Yes (paid plans) | Yes |
| Google Drive Import | Yes | No | Yes |
| Approval Workflows | $54/mo (Advanced) | No | $99/mo (Premium) |
| Analytics | Built-in (all plans) | Paid plans | $99/mo (Premium) |
| Platforms Supported | 9 | 3 | 9 |
PostPlanify's $19/month Starter plan includes unlimited scheduling, AI captions, AI image generation, and Canva integration. The $99/month Premium plan adds unlimited accounts, unlimited team members, approval workflows, and analytics across 9 platforms. You get Metricool's platform breadth and Tailwind's creative tools without choosing between data and design.
Whether you need Metricool's analytics depth or Tailwind's Pinterest features, PostPlanify offers a balanced alternative. See all plans on the PostPlanify pricing page. Start your free trial today.
Try PostPlanify free for 7 days
FAQ
Is Metricool or Tailwind better for Pinterest marketing?
Tailwind is better for Pinterest marketing. SmartSchedule, SmartLoop, SmartPin, and Tailwind Communities are purpose-built for Pinterest growth and optimization. Metricool supports Pinterest scheduling but offers no Pinterest-specific features like evergreen resharing or community content sharing.
Does Tailwind have competitor tracking?
No. Tailwind does not offer competitor tracking, competitor analytics, or any competitive intelligence features. Metricool tracks up to 100 competitor profiles across multiple platforms, which is one of its strongest differentiators.
Which tool has better analytics?
Metricool has far superior analytics with heatmaps, competitor tracking for up to 100 profiles, ad management across Google/Facebook/TikTok, custom report templates, and Looker Studio integration. Tailwind's analytics are basic and limited to its 3 supported platforms.
Which is cheaper for unlimited scheduling?
Metricool at $22/month (Starter) offers unlimited publishing across 9 platforms. Tailwind requires the Max plan at $99.99/month for unlimited posts across 3 platforms. Metricool is dramatically cheaper for unlimited scheduling.
Does Tailwind support ad management?
No. Tailwind does not offer ad management for any platform. Metricool manages ads across Google, Facebook, and TikTok from a single dashboard. If paid advertising is part of your social strategy, Metricool is the better choice.
Can I use Metricool for Pinterest scheduling?
Yes. Metricool supports Pinterest scheduling on all plans, including the free tier. However, it lacks Pinterest-specific optimization tools like SmartSchedule, SmartLoop, and Tailwind Communities. For basic Pinterest scheduling with strong analytics, Metricool works. For Pinterest-focused growth, Tailwind is superior.
Which tool has better design features?
Tailwind wins with Tailwind Create, a built-in design tool that generates social media graphics from customizable templates. Metricool integrates with Canva but does not include native design capabilities. If creating visuals is part of your scheduling workflow, Tailwind has an advantage.
How do the free plans compare?
Metricool's free plan allows 1 brand with 50 posts per month and basic analytics — usable for small-scale scheduling. Tailwind's free plan allows just 5 posts per month with 5 AI credits and 5 designs. Metricool's free plan is significantly more generous and practical for ongoing use.
Does Tailwind have a link-in-bio tool like Metricool?
Yes. Tailwind offers Smart.bio, a link-in-bio landing page builder. Metricool offers SmartLinks, which serves a similar purpose. Both tools provide customizable link-in-bio pages, so this is not a differentiator between them. If you need advanced link-in-bio features, evaluate both options directly.
