Choosing between Metricool and Planable comes down to what drives your social media workflow: deep analytics and competitor insights, or visual content collaboration and approval chains. Both are strong platforms, but they prioritize very different outcomes.
Metricool leads with analytics, competitor tracking, and ad management across Google, Facebook, and TikTok. Planable leads with approval workflows and team collaboration with unlimited users. We compare what each tool prioritizes — data visibility versus content collaboration — and what each costs. Comparing the full market? Browse all social media scheduling alternatives.
Metricool vs Planable at a Glance
Here's a quick side-by-side overview before we dive deeper:
| Category | Metricool | Planable |
|---|---|---|
| Starting Price | $22/mo (5 brands) | $39/workspace/mo |
| Free Plan | Yes (1 brand, 50 posts/mo) | Yes (50 lifetime posts) |
| Platforms Supported | 9 | 9 |
| Unlimited Scheduling | Yes (Starter+) | No (60-150 posts/mo on paid) |
| AI Tools | AI Social Media Assistant | AI caption/hashtag generator |
| AI Image Generation | No | No |
| Bulk Scheduling | No | No |
| Team Collaboration | Advanced plan ($54+/mo) | All plans (unlimited users) |
| Approval Workflows | Advanced plan only | All paid plans |
| Social Inbox | No | No (Engagement inbox $9/mo add-on) |
| Analytics | Heatmaps, competitor tracking, custom reports | Add-on ($14/workspace/mo) |
| G2 Rating | 4.5/5 (438 reviews) | 4.6/5 (937 reviews) |
| Trustpilot Rating | 2.4/5 (33 reviews) | 4.5/5 (69 reviews) |
| Best For | Data-driven marketers, agencies needing reports | Teams needing content approvals, agency collaboration |
Metricool Overview
Metricool is an analytics-first social media management platform built for data-driven marketers. Its strongest features are competitor tracking (up to 100 profiles), performance heatmaps, ad management across Google, Facebook, and TikTok, and SmartLinks for link-in-bio pages.
Metricool supports 9 platforms: Instagram, Facebook, X/Twitter, LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, and Threads.
Key features:
- Competitor tracking for up to 100 profiles
- Heatmaps and best time to post suggestions
- Ad management for Google, Facebook, and TikTok
- SmartLinks (link-in-bio builder)
- PDF/PPT report exports and custom report templates
- Looker Studio connector and API access (Advanced)
- Google Drive and Canva integration
- AI social media assistant
Metricool is popular among data-focused marketers, freelancers, and agencies who prioritize analytics, competitor intelligence, and ad management over content collaboration. Read real user reviews of Metricool from G2 and Trustpilot.
Planable Overview
Planable is a collaboration-first social media management platform designed for teams that need structured content review. Its standout features are unlimited users on all plans, multi-level approval workflows, pixel-perfect mockup previews, and shareable client review links.
Planable supports 9 platforms: Facebook, Instagram, X/Twitter (paid plans only), LinkedIn, TikTok, YouTube, Pinterest, Google Business Profile, and Threads.
Key features:
- Unlimited users on all plans (including Free)
- Multi-level approval workflows
- Mockup previews for every platform
- Universal Content for cross-platform publishing
- AI caption and hashtag generator
- Canva integration
- Shareable client review links
- Unlimited media storage
- Mobile app
Planable is best for agencies, marketing teams, and brands that prioritize content review, client approvals, and visual collaboration over analytics depth. Read real user reviews of Planable from G2 and Trustpilot.
Pricing Comparison
Pricing models differ significantly. Metricool charges per brand, while Planable charges per workspace. Both offer free plans, but with major limitations.
Metricool Pricing
Metricool uses per-brand pricing. Your cost scales based on how many brands you manage. See the full Metricool pricing breakdown for details.
| Plan | Price | Brands | Key Features |
|---|---|---|---|
| Free | $0/mo | 1 | 50 posts/mo, basic analytics |
| Starter | $22/mo | 5 | Unlimited publishing, 100 competitors, reports |
| Advanced | $54/mo | 15 | Team management, approval workflows, API |
| Enterprise | $139/mo | 50 | Priority support, advanced features |
Example costs:
- Solo creator on Starter = $22/month
- Freelancer managing 10 brands = $38/month
- Agency managing 25 brands with team features = $88/month
Planable Pricing
Planable uses per-workspace pricing with post limits on paid plans. Analytics and engagement inbox are separate add-ons. See the full Planable pricing breakdown for details.
| Plan | Price | Posts | Pages | Key Features |
|---|---|---|---|---|
| Free | $0/mo | 50 lifetime | 4 | Unlimited users, no X/Twitter |
| Basic | $39/workspace/mo | 60/mo | 4 | Unlimited users, approval workflows |
| Pro | $59/workspace/mo | 150/mo | 10 | Unlimited users, all features |
| Enterprise | Custom | Unlimited | Custom | Custom onboarding, dedicated support |
Add-ons:
- Analytics: $14/workspace/mo
- Engagement inbox: $9/workspace/mo
Example costs:
- 1 workspace on Basic = $39/month
- 1 workspace on Pro + Analytics = $73/month
- 3 workspaces on Pro + Analytics + Engagement = $246/month
Price Verdict
Metricool is cheaper for most use cases, especially if analytics and competitor tracking matter to you. A solo marketer pays $22/month on Metricool vs $39/month on Planable Basic. Planable's per-workspace pricing with add-ons for analytics ($14/mo) and engagement ($9/mo) adds up quickly for agencies managing multiple clients. However, Planable's unlimited users on all plans makes it more affordable for large teams that only need one or two workspaces.
Feature Comparison
Scheduling & Publishing
| Feature | Metricool | Planable |
|---|---|---|
| Unlimited scheduling | Yes (Starter+) | No (60-150 posts/mo) |
| Post limits | None (Starter+) | 60/mo (Basic), 150/mo (Pro) |
| Best time to post | Yes (heatmaps) | No |
| Content calendar | Yes | Yes (drag-and-drop) |
| Mockup previews | No | Yes (pixel-perfect) |
| Universal Content | No | Yes |
| Draft saving | Yes | Yes |
Winner: Depends on priority. Metricool offers unlimited publishing and best-time-to-post heatmaps. Planable offers superior visual previews and Universal Content but limits posts per month on paid plans.
AI Tools
| Feature | Metricool | Planable |
|---|---|---|
| AI caption generation | Yes (AI Assistant) | Yes (AI generator) |
| AI hashtag generation | No | Yes |
| AI image generation | No | No |
Winner: Planable — includes AI hashtag generation alongside captions. Neither offers AI image generation.
Analytics & Reporting
| Feature | Metricool | Planable |
|---|---|---|
| Built-in analytics | All plans | Add-on ($14/workspace/mo) |
| Competitor tracking | Up to 100 profiles | No |
| Heatmaps | Yes | No |
| Ad management | Google, Facebook, TikTok | No |
| Custom reports | Advanced (PDF/PPT) | No |
| Looker Studio | Advanced | No |
Winner: Metricool. This is the biggest gap between the two platforms. Metricool includes analytics, competitor tracking, heatmaps, and ad management in its core plans. Planable treats analytics as an add-on with no competitor tracking or ad management at all.
Team Collaboration
| Feature | Metricool | Planable |
|---|---|---|
| Unlimited users | No | Yes (all plans) |
| Approval workflows | Advanced ($54+/mo) | All paid plans |
| Client review links | No | Yes (shareable) |
| Mockup previews | No | Yes |
| Media storage | Limited | Unlimited |
Winner: Planable. Unlimited users, shareable client review links, mockup previews, and approval workflows on all paid plans make Planable the clear choice for team collaboration. Metricool reserves team features for the Advanced plan.
Platform Support
| Platform | Metricool | Planable |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes | Paid plans only |
| Yes | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Google Business | Yes | Yes |
| Threads | Yes | Yes |
Winner: Tie. Both support 9 platforms. However, Planable restricts X/Twitter to paid plans, while Metricool includes it on all plans.
What Real Users Say
Metricool Reviews
G2: 4.5/5 (438 reviews) — Users praise Metricool's analytics depth, competitor tracking, and intuitive scheduling. Common complaints include limited team features on lower plans and customer support responsiveness.
Trustpilot: 2.4/5 (33 reviews) — Lower rating driven by complaints about billing issues and technical glitches. The small review sample size (33 reviews) makes this less statistically reliable.
Planable Reviews
G2: 4.6/5 (937 reviews) — Users consistently praise the approval workflows, visual previews, and ease of collaboration. Common complaints include post limits on paid plans and the cost of add-ons for analytics.
Trustpilot: 4.5/5 (69 reviews) — Strong positive sentiment around team collaboration features and customer support. Users appreciate the visual interface and client-friendly review links.
Review Verdict
Planable leads on both platforms: 4.6/5 on G2 (937 reviews) vs Metricool's 4.5/5 (438 reviews), and 4.5/5 on Trustpilot vs Metricool's 2.4/5. Planable's Trustpilot advantage is significant, though Metricool's small sample size (33 reviews) limits the comparison. Overall, Planable has stronger user satisfaction, particularly around collaboration and ease of use.
Who Should Use Metricool?
If Metricool sounds right for you but you want to explore other options first, check out our best alternatives to Metricool. You can also see how Metricool stacks up against Buffer, Hootsuite, Later, and Sendible.
Metricool is the better choice if you:
- Are a data-driven marketer who prioritizes analytics over collaboration
- Need competitor tracking for up to 100 profiles at an affordable price
- Want ad management across Google, Facebook, and TikTok
- Need heatmaps and best-time-to-post optimization
- Manage multiple brands and prefer per-brand pricing
- Require Looker Studio integration for advanced client reporting
Who Should Use Planable?
If Planable is on your shortlist, you may also want to see our top alternatives to Planable before committing. Also compare Planable with Buffer, Later, Loomly, and Sendible.
Planable is the better choice if you:
- Are a team or agency that needs structured content approval workflows
- Need unlimited users without per-seat pricing
- Want shareable client review links for external stakeholders
- Prefer pixel-perfect mockup previews before publishing
- Value visual collaboration over deep analytics
- Need a mobile app for on-the-go content approvals
Analytics and Approvals in One Platform
Metricool excels at analytics but lacks team collaboration. Planable excels at approvals but charges extra for analytics. PostPlanify includes both — analytics and approval workflows on the Premium plan at $99/month, plus unlimited scheduling and AI tools from $19/month.
| Feature | Metricool | Planable | PostPlanify |
|---|---|---|---|
| Starting Price | $22/mo (5 brands) | $39/workspace/mo | $19/mo flat |
| Unlimited Scheduling | Yes (Starter+) | No (60-150 posts/mo) | All paid plans |
| AI Caption Generation | Yes | Yes | Yes (unlimited) |
| AI Image Generation | No | No | Yes |
| Canva Integration | Yes | Yes | Yes |
| Google Drive Import | Yes | No | Yes |
| Approval Workflows | Advanced ($54+/mo) | Basic ($39/workspace/mo) | $99/mo (Premium) |
| Analytics | Built-in (all plans) | Add-on ($14/workspace/mo) | $99/mo (Premium) |
| Unlimited Users | No | Yes | $99/mo (Premium) |
| Platforms Supported | 9 | 9 | 9 |
PostPlanify starts at $19/month for 3 accounts with unlimited scheduling and AI tools included. The Premium plan at $99/month includes unlimited accounts, unlimited team members, approval workflows, and analytics — combining what takes $54+/month on Metricool and $53+/month on Planable (Basic + Analytics add-on) into a single plan. See all plans on the PostPlanify pricing page.
Try PostPlanify free for 7 days
FAQ
Is Metricool cheaper than Planable?
Yes, for most use cases. Metricool starts at $22/month for 5 brands with unlimited publishing and built-in analytics. Planable starts at $39/workspace/month with 60 posts/month and charges $14/month extra for analytics. Metricool is more affordable unless you need unlimited users and approval workflows on every plan.
Does Planable have a free plan?
Yes. Planable offers a free plan with 50 lifetime posts, 4 social pages, and unlimited users. However, the free plan does not include X/Twitter support. Once you use all 50 posts, you must upgrade to continue publishing.
Which has better analytics — Metricool or Planable?
Metricool has far superior analytics. It includes heatmaps, competitor tracking (up to 100 profiles), ad management, custom report templates, and Looker Studio integration in its core plans. Planable treats analytics as a $14/workspace/month add-on with no competitor tracking or ad management.
Which is better for team collaboration?
Planable is significantly better for collaboration. It offers unlimited users on all plans, multi-level approval workflows, shareable client review links, and mockup previews. Metricool reserves team features for the Advanced plan ($54+/month) and does not offer client review links.
Can I switch from Metricool to Planable?
Yes. You can reconnect your social accounts to Planable and begin scheduling. The transition is straightforward, but you will lose Metricool's analytics depth, competitor tracking, and ad management features. If data and reporting are central to your workflow, consider whether Planable's collaboration advantages offset the analytics loss.
Does Planable support X/Twitter?
Only on paid plans. Planable's free plan does not include X/Twitter support. You need at least the Basic plan ($39/workspace/month) to publish to X/Twitter.
Which supports more social media platforms?
Both support 9 platforms. Metricool includes X/Twitter on all plans, while Planable restricts it to paid plans. Platform coverage is otherwise identical.
Is Planable worth it for solo creators?
For solo creators focused on collaboration, Planable's unlimited users are unnecessary. The post limits (60-150/month) and per-workspace pricing make it less cost-effective for individuals. Solo creators focused on analytics would get better value from Metricool or PostPlanify.
