Metricool and CoSchedule solve different problems for different teams. Metricool is an analytics-first platform built for data-driven marketers, while CoSchedule is an editorial calendar designed for content marketing teams that need campaign coordination.
One tracks data obsessively. The other manages editorial workflows obsessively. If you're torn between Metricool's analytics depth and CoSchedule's content coordination features, this comparison will help you choose. We compare real costs, actual features, and user sentiment. Looking at the bigger picture? Browse all social media scheduling alternatives.
Metricool vs CoSchedule at a Glance
Here's a quick side-by-side overview before we dive deeper:
| Category | Metricool | CoSchedule |
|---|---|---|
| Starting Price | $22/mo per brand | $19/mo per user |
| Free Plan | Yes (1 brand, 50 posts/mo) | Yes (1 profile, 15 posts) |
| Platforms Supported | 11 | 11 |
| Unlimited Scheduling | Yes (paid plans) | Yes (Social Calendar+) |
| AI Tools | AI social media assistant | Hire Mia AI + 1,600 templates |
| AI Image Generation | No | No |
| Bulk Scheduling | Yes | Yes (Social Calendar+) |
| Team Collaboration | Advanced plan ($54+/mo) | Agency Calendar ($59/user/mo) |
| Approval Workflows | Advanced plan only | Agency Calendar only |
| Social Inbox | No | Yes (Social Calendar+) |
| Analytics | Advanced (heatmaps, competitor tracking) | Basic social analytics |
| G2 Rating | 4.5/5 (83 reviews) | 4.3/5 (152 reviews) |
| Trustpilot Rating | 4.2/5 (519 reviews) | 2.8/5 (3 reviews) |
| Best For | Data-driven marketers, agencies | Content marketing teams, WordPress users |
Metricool Overview
Metricool is an analytics-first social media management platform that combines scheduling with deep performance insights, competitor tracking, and custom reporting. It appeals to marketers and agencies that rely on data to guide their content strategy.
Metricool supports 11 platforms: Instagram, Facebook, LinkedIn, X/Twitter, TikTok, YouTube, Pinterest, Google Business Profile, Threads, Bluesky, and Twitch.
Key features:
- Advanced analytics with heatmaps and best-time insights
- Competitor tracking (up to 100 profiles on Starter)
- Customizable PDF and PPT reports
- Multi-brand management (up to 50 brands)
- Google Drive and Canva integration
- Link-in-bio builder
- Looker Studio connector and API access
Metricool is popular with agencies and data-driven marketers who want detailed performance insights alongside their scheduling. For a deeper look, see what users say about Metricool on G2 and Trustpilot.
CoSchedule Overview
CoSchedule is a marketing suite that combines social media scheduling with editorial calendars, project management, and campaign planning. It positions itself as a comprehensive solution for marketing teams that need to coordinate content across channels.
CoSchedule supports 11 platforms including Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, and more. Note that X/Twitter is only available on the Agency Calendar plan and above.
Key features:
- Marketing calendar with drag-and-drop interface
- ReQueue for automated social recycling
- WordPress integration for blog post scheduling
- Hire Mia AI assistant with 1,600+ project templates
- White label features (Agency Calendar)
- Campaign planning and project management
- Approval workflows (Agency Calendar+)
CoSchedule is built for content marketing teams and agencies that need editorial coordination beyond just social posting. Read real user reviews of CoSchedule from G2 and Trustpilot.
Pricing Comparison
Pricing is where Metricool and CoSchedule differ fundamentally. Metricool charges per brand, while CoSchedule charges per user — and both models have very different implications as you scale.
Metricool Pricing
Metricool uses per-brand pricing. Each brand you manage increases your monthly cost. We break this down further in our Metricool pricing guide.
| Plan | Price | Brands | Key Features |
|---|---|---|---|
| Free | $0/mo | 1 | 50 posts/mo, 5 competitor profiles, 3 months analytics |
| Starter | $22/mo | Up to 5 | Unlimited publishing, 100 competitors, PDF/PPT reports, unlimited analytics history |
| Starter | $38/mo | Up to 10 | Same as above with more brands |
| Advanced | $54/mo | Up to 15 | Team management, approval workflows, API, Looker Studio |
| Enterprise | Custom | Unlimited | White label, dedicated account manager |
Example costs:
- 1 brand on Starter = $22/month
- 10 brands on Starter = $38/month
- 15 brands on Advanced = $54/month
CoSchedule Pricing
CoSchedule uses per-user pricing with strict profile limits. See the full CoSchedule pricing breakdown for details.
| Plan | Price | Profiles | Key Features |
|---|---|---|---|
| Free Calendar | $0/mo | 1 (15 posts) | Drag-and-drop calendar, basic AI, 1 user |
| Social Calendar | $19/user/mo | 3 (+$5/profile) | ReQueue, bulk scheduling, social analytics, social inbox |
| Agency Calendar | $59/user/mo | 5 (+$5/profile) | White label, client calendars, X/Twitter, approvals |
| Marketing Suite | Custom | Custom | Sub-calendars, SSO, DAM, advanced workflows |
Example costs:
- 1 user on Social Calendar = $19/month
- 3 users on Social Calendar with 5 profiles = $67/month
- 3 users on Agency Calendar = $177/month
Price Verdict
It depends on how you scale. Metricool is cheaper for agencies managing many brands with few users — $38/month covers 10 brands. CoSchedule is cheaper for a single user who only needs a few profiles — $19/month gets you started.
However, CoSchedule's per-user pricing escalates fast with teams. A 3-person team on CoSchedule's Agency Calendar pays $177/month minimum, while the same team on Metricool's Advanced plan pays $54/month for up to 15 brands. For multi-brand management, Metricool is significantly more affordable.
Feature Comparison
Scheduling & Publishing
Both tools offer scheduling and content calendar features, but with different strengths:
| Feature | Metricool | CoSchedule |
|---|---|---|
| Unlimited scheduling | Yes (paid plans) | Yes (Social Calendar+) |
| Bulk scheduling | Yes | Yes (Social Calendar+) |
| Best time to post | Yes (heatmaps) | Yes (best time publishing) |
| Content calendar | Yes | Yes (drag-and-drop) |
| Post queue management | Yes | Yes |
| ReQueue (auto-recycling) | No | Yes |
| WordPress integration | No | Yes |
| First comment scheduling | No | No |
Winner: Tie. Metricool offers heatmap-driven scheduling insights. CoSchedule offers ReQueue for evergreen content recycling and WordPress integration for blog workflows. The right choice depends on whether you value data-driven timing or content recycling.
AI Tools
| Feature | Metricool | CoSchedule |
|---|---|---|
| AI caption generation | Yes (AI assistant) | Yes (Hire Mia AI) |
| AI image generation | No | No |
| AI project templates | No | Yes (1,600+ templates) |
| AI content rewriting | Yes | Yes |
Winner: CoSchedule — Hire Mia AI includes 1,600+ project templates for campaigns, blog posts, and social content. Metricool's AI assistant is more focused on social captions and content suggestions.
Analytics & Reporting
| Feature | Metricool | CoSchedule |
|---|---|---|
| Basic analytics | All plans | Social Calendar+ |
| Competitor tracking | Yes (5-100 profiles) | No |
| Heatmaps | Yes | No |
| Custom reports (PDF/PPT) | Starter+ | No |
| Looker Studio connector | Advanced only | No |
| Campaign reports | No | Content Calendar+ |
| Analytics history | Unlimited (Starter+) | Limited |
Winner: Metricool — this is Metricool's core advantage. Competitor tracking, heatmaps, unlimited analytics history, custom PDF/PPT reports, and Looker Studio integration make it far superior for data-driven decision making. CoSchedule offers basic social analytics but lacks the depth serious marketers need.
Team Collaboration
| Feature | Metricool | CoSchedule |
|---|---|---|
| Multiple users | Advanced plan | All paid plans |
| Approval workflows | Advanced plan | Agency Calendar |
| User roles/permissions | Advanced plan | Agency Calendar |
| Client calendars | No | Agency Calendar (unlimited) |
| White label | Enterprise only | Agency Calendar |
| Guest access | No | Content Calendar+ |
Winner: CoSchedule for team-oriented features. Client calendars, white label on the Agency plan, and guest access make it better suited for agencies coordinating with clients. However, Metricool includes team features at a lower total price ($54/month vs $59/user/month).
Social Inbox & Engagement
| Feature | Metricool | CoSchedule |
|---|---|---|
| Social inbox | No | Yes (Social Calendar+) |
| Comment management | No | Yes (Facebook & Instagram) |
| Full-network inbox | No | Agency Calendar |
| Social listening | No | No |
| Auto-responses | No | No |
Winner: CoSchedule. Metricool does not offer a social inbox. CoSchedule includes a social inbox on the Social Calendar plan (Facebook & Instagram) and expands to all networks on the Agency Calendar. Neither tool offers social listening.
Platform Support
| Platform | Metricool | CoSchedule |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes (add-on on some plans) | Agency Calendar+ only |
| Yes (Starter+) | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Threads | Yes | Yes |
| Google Business | Yes | Yes |
| Bluesky | Yes | No |
| Twitch | Yes | No |
Winner: Metricool — supports more platforms out of the box, including Bluesky and Twitch. CoSchedule's biggest limitation is that X/Twitter is not available on the Social Calendar plan, forcing users to upgrade to the $59/user/month Agency Calendar for full platform support.
What Real Users Say
Metricool Reviews
G2: 4.5/5 (83 reviews) — Users praise Metricool for its centralized management, easy-to-use interface, and helpful scheduling suggestions including best-time insights. Common complaints include occasional scheduling issues, multi-brand switching friction, and pricing concerns at scale.
Trustpilot: 4.2/5 (519 reviews) — Overwhelmingly positive reviews with users consistently praising customer support responsiveness and platform reliability. Metricool replies to 100% of negative reviews within 48 hours. A few users mention technical issues and pricing concerns.
CoSchedule Reviews
G2: 4.3/5 (152 reviews) — Users value the marketing calendar and ease of organizing campaigns. However, notable complaints include terrible customer support, subscription cancellation difficulties (requests ignored for months), outdated platform with basic social features, and expensive pricing for what is offered.
Trustpilot: 2.8/5 (3 reviews) — Very limited review sample with an unclaimed profile, suggesting CoSchedule is not actively monitoring customer feedback on Trustpilot. The mix of very positive and very negative ratings makes it hard to draw conclusions from this platform alone.
Review Verdict
Metricool has significantly better user sentiment across both platforms. On G2, Metricool scores 4.5/5 vs CoSchedule's 4.3/5. The bigger gap is on Trustpilot — Metricool earns 4.2/5 from 519 reviews with praised customer support, while CoSchedule has only 3 reviews at 2.8/5 with an unclaimed profile. Multiple CoSchedule G2 reviewers report severe issues with subscription cancellation and unresponsive support, which is a serious red flag.
Who Should Use Metricool?
If Metricool sounds right but you want to explore options first, check out our best alternatives to Metricool. You can also see how Metricool stacks up against Buffer, Hootsuite, Later, and SocialBee.
Metricool is the better choice if you:
- Are a data-driven marketer or agency that relies on analytics to guide strategy
- Need competitor tracking with up to 100 competitor profiles
- Want heatmaps and best-time insights to optimize posting schedules
- Manage multiple brands and want per-brand pricing that scales affordably
- Need custom reports in PDF/PPT format for clients
- Require Looker Studio or API integrations for advanced reporting workflows
- Prioritize responsive customer support with a proven track record
Who Should Use CoSchedule?
If CoSchedule is on your shortlist, you may also want to see our top alternatives to CoSchedule before committing. Also compare CoSchedule with Buffer, Hootsuite, Later, and SocialBee.
CoSchedule is the better choice if you:
- Are a content marketing team that needs editorial calendar coordination
- Use WordPress and want integrated blog post scheduling
- Need ReQueue to automatically recycle evergreen social content
- Want client calendars and white label features for agency work
- Rely on AI project templates for campaign planning and execution
- Need a marketing suite that goes beyond social scheduling into project management
- Have the budget for per-user pricing at $19-$59+/month per team member
Data-Informed Scheduling Without the Overhead
Metricool drowns you in data dashboards. CoSchedule drowns you in marketing project management. Both are excellent at what they do — but if you want clean scheduling with useful analytics, AI content tools, and none of the overhead, PostPlanify keeps things focused. Schedule posts, generate content with AI, collaborate with your team, and track what matters — starting at $19/month.
| Feature | Metricool | CoSchedule | PostPlanify |
|---|---|---|---|
| Starting Price | $22/mo/brand | $19/mo/user | $19/mo flat |
| Unlimited Accounts | $38-172/mo | $59/user + $5/profile | $99/mo (Premium) |
| AI Caption Generation | Yes | Yes (Hire Mia) | Yes |
| AI Image Generation | No | No | Yes |
| Canva Integration | Yes (Starter+) | No | Yes |
| Google Drive Import | Yes (Starter+) | No | Yes |
| Approval Workflows | $54+/mo | $59/user/mo | $99/mo (Premium) |
| X/Twitter Included | Add-on (some plans) | Agency Calendar only | All plans |
| Platforms Supported | 11 | 11 | 9 |
| Unlimited Scheduling | Paid plans | Social Calendar+ | All paid plans |
PostPlanify starts at $19/month for 3 accounts with unlimited scheduling and AI tools included. The Premium plan at $99/month includes unlimited accounts, unlimited team members, approval workflows, and analytics — features that require $54+/month on Metricool or $177+/month for a 3-person team on CoSchedule. See all plans on the PostPlanify pricing page.
Keep it simple — try PostPlanify free
FAQ
Is Metricool cheaper than CoSchedule?
It depends on your setup. Metricool starts at $22/month per brand, while CoSchedule starts at $19/month per user. For solo users with few brands, CoSchedule can be slightly cheaper. But for agencies managing multiple brands with a team, Metricool is significantly more affordable — $54/month covers up to 15 brands with team features, while CoSchedule would charge $59/user/month plus per-profile fees.
Does CoSchedule have a free plan?
Yes. CoSchedule offers a Free Calendar with 1 user, 1 social profile, and up to 15 scheduled messages. Metricool also offers a free plan with 1 brand, up to 50 posts per month, and 3 months of analytics history.
Which has better analytics — Metricool or CoSchedule?
Metricool has significantly better analytics. It offers competitor tracking (up to 100 profiles), heatmaps, unlimited analytics history, custom PDF/PPT reports, and Looker Studio integration. CoSchedule provides basic social analytics and campaign reports on higher plans, but lacks the depth and customization that Metricool delivers.
Does CoSchedule support X/Twitter?
Not on the base Social Calendar plan. X/Twitter profiles are only available on the Agency Calendar ($59/user/month) and higher plans. This is a significant limitation. Metricool supports X/Twitter on paid plans with an add-on.
Which is better for agencies?
It depends on what you prioritize. Metricool is better for agencies focused on analytics, competitor insights, and client reporting at scale — managing 15 brands costs $54/month. CoSchedule is better for agencies that need separate client calendars, white label features, and editorial coordination — but at $59/user/month with profile limits, it gets expensive fast.
Can I switch from CoSchedule to Metricool?
Yes. You can reconnect your social accounts to Metricool and start scheduling. Metricool's analytics will begin collecting data immediately, though historical data will only go back as far as your plan allows. The migration is straightforward and typically takes less than an hour.
Which tool has better customer support?
Metricool has a significantly better support reputation. Trustpilot users consistently praise Metricool's responsive, friendly support team, and the company replies to 100% of negative reviews within 48 hours. CoSchedule has received notable complaints about terrible customer support and subscription cancellation issues, with users reporting that requests are ignored for months.
Is CoSchedule worth it for small businesses?
For most small businesses that only need social media scheduling, CoSchedule is overcomplicated. Its marketing suite features (campaign planning, project management, Kanban boards) add cost and complexity that small teams don't need. Metricool or PostPlanify offer simpler, more affordable social scheduling without the enterprise overhead.
