Metricool and Loomly are two well-regarded social media management platforms with fundamentally different priorities. Metricool is built around analytics, competitor tracking, and data-driven publishing, while Loomly focuses on content collaboration, approval workflows, and a visual content calendar designed for marketing teams.
Analytics powerhouse versus collaboration specialist — Metricool and Loomly take fundamentally different approaches to social media management. One obsesses over data, the other over team workflows. We break down which philosophy actually helps you post better content. Weighing all options? Browse all social media scheduling alternatives.
Metricool vs Loomly at a Glance
Here's a quick side-by-side overview before we dive deeper:
| Category | Metricool | Loomly |
|---|---|---|
| Starting Price | $0/mo (free plan) | $0/mo (free plan) |
| Free Plan | Yes (1 brand, 50 posts/mo) | Yes (3 accounts, 1 user, 5 posts/mo) |
| Platforms Supported | 11 | 11 |
| Unlimited Scheduling | Yes (Starter+, Fair Use) | Beyond plan ($332/mo) |
| AI Tools | AI assistant (all plans) | AI caption suggestions |
| AI Image Generation | No | No |
| Bulk Scheduling | No | Yes |
| Competitor Analysis | Yes (5-100 profiles) | No |
| Team Collaboration | Advanced plan ($54/mo) | Starter plan ($65/mo) |
| Approval Workflows | Advanced plan | All paid plans |
| Analytics | 3 months to Unlimited | Basic |
| Canva Integration | Yes (Starter+) | Yes |
| G2 Rating | 4.5/5 (470 reviews) | 4.6/5 (1,793 reviews) |
| Trustpilot Rating | 3.1/5 (42 reviews) | 1.7/5 (26 reviews) |
| Best For | Analytics-driven teams and agencies | Teams needing approval workflows and visual calendar |
Metricool Overview
Metricool is a social media analytics and scheduling platform built around data. It combines publishing tools with deep competitor analysis, customizable reports, and an AI assistant — making it a strong choice for data-driven teams and agencies that need to prove ROI.
Metricool supports 11 platforms: Instagram, Facebook, X/Twitter, LinkedIn, Pinterest, Google Business, YouTube, TikTok, Twitch, Threads, and Bluesky.
Key features:
- Competitor analysis (5-100 profiles)
- Customizable PDF and PPT reports
- AI social media assistant (all plans)
- Link-in-bio builder (multiple profiles)
- Google Drive and Canva integration
- Unlimited analytics history (Starter+)
- Looker Studio connector and API (Advanced)
- Per-brand pricing that scales with your portfolio
Metricool targets agencies and analytics-focused teams that need deep reporting, competitor tracking, and brand-based pricing. Read real user reviews of Metricool from G2 and Trustpilot.
Loomly Overview
Loomly is a social media management platform built around team collaboration and content approval workflows. It combines a visual content calendar with post ideas, trend suggestions, and built-in creative integrations to help marketing teams plan, review, and publish content together.
Loomly supports 11 platforms: Facebook, Instagram, X/Twitter, LinkedIn, Pinterest, Google Business, YouTube, TikTok, Snapchat, Threads, and Bluesky.
Key features:
- Visual content calendar with post ideas and trends
- Approval workflows on all paid plans
- AI caption suggestions
- Bulk scheduling
- Social inbox
- Canva, Google Drive, and Unsplash integration
- Link shortener with analytics
- Best time to post recommendations
- Hashtag manager and custom roles
Loomly targets small to mid-size businesses and marketing teams that need structured approval workflows and collaborative content planning. Read real user reviews of Loomly from G2 and Trustpilot.
Pricing Comparison
Both tools offer free plans, but their pricing philosophies differ. Metricool uses per-brand pricing that scales gradually, while Loomly uses fixed tiers with a notable gap between its mid-tier and top-tier plans.
Metricool Pricing
Metricool uses per-brand pricing that scales with the number of brands you manage. See the full Metricool pricing breakdown for details.
| Plan | Price | Brands | Key Features |
|---|---|---|---|
| Free | $0/mo | 1 | 50 posts/mo, AI assistant, 3-month analytics |
| Starter | $22/mo | Up to 5 | Unlimited posts, Canva, PDF/PPT reports |
| Advanced | $54/mo | Up to 15 | Team management, approvals, API, Looker Studio |
| Expert | $138/mo | Custom | Advanced features, priority support |
Example costs:
- 1 brand on Free = $0/month
- 5 brands on Starter = $22/month
- 15 brands on Advanced = $54/month
Loomly Pricing
Loomly uses tiered pricing with fixed account and user limits per plan. Approximately 25% discount available on annual billing. See the full Loomly pricing breakdown for details.
| Plan | Price | Accounts | Users | Key Features |
|---|---|---|---|---|
| Free | $0/mo | 3 | 1 | 5 posts/month, basic calendar |
| Starter | $65/mo | 12 | 3 | Full calendar, approval workflows, AI captions |
| Beyond | $332/mo | 60 | Unlimited | Advanced features, custom roles, priority support |
| Enterprise | Custom | Custom | Custom | Dedicated account manager, custom integrations |
Example costs:
- Free plan = $0/month (3 accounts, 5 posts/month)
- Starter = $65/month (12 accounts, 3 users)
- Beyond = $332/month (60 accounts, unlimited users)
Price Verdict
Metricool is significantly cheaper at scale. Metricool's per-brand pricing is more predictable — $22/month for up to 5 brands with unlimited posts, analytics, and competitor tracking. Loomly's first paid tier starts at $65/month, nearly three times more. For teams managing multiple brands, the gap widens further: Metricool's Advanced plan at $54/month covers 15 brands with team features, while Loomly jumps from $65 to $332 with no mid-tier option. Metricool's free plan is also more generous with 50 posts/month vs Loomly's 5.
Feature Comparison
Scheduling & Publishing
| Feature | Metricool | Loomly |
|---|---|---|
| Unlimited scheduling | Yes (Starter+, Fair Use) | Beyond plan ($332/mo) |
| Post limits (free) | 50 posts/month | 5 posts/month |
| Best time to post | No | Yes |
| Bulk scheduling | No | Yes |
| Content calendar | Yes | Yes (visual, collaborative) |
| Post ideas/trends | No | Yes |
| Draft saving | Yes | Yes |
| Hashtag manager | No | Yes |
Winner: Loomly — built-in post ideas, best time to post, bulk scheduling, and a hashtag manager make Loomly the more feature-rich scheduling tool. Metricool covers the basics well with unlimited scheduling from $22/month, but lacks the creative inspiration tools and bulk publishing that Loomly provides.
AI Tools
| Feature | Metricool | Loomly |
|---|---|---|
| AI caption generation | Yes (AI assistant) | Yes (AI suggestions) |
| AI image generation | No | No |
| AI post ideas | Yes | No |
| Included on free plan | Yes | No |
| AI credits/limits | No credit limits | No credit limits |
Winner: Metricool — AI tools are included on all plans, including the free tier, with no credit limits. Loomly's AI is limited to caption suggestions on paid plans only. Neither tool offers AI image generation.
Analytics & Reporting
| Feature | Metricool | Loomly |
|---|---|---|
| Basic analytics | All plans | Basic on all plans |
| Analytics history | 3 months (free) to Unlimited | Limited |
| Competitor analysis | Yes (5 free, up to 100) | No |
| Custom reports | Yes (Advanced) | No |
| PDF/PPT reports | Yes (Starter+) | No |
| Looker Studio connector | Yes (Advanced) | No |
| Link shortener analytics | No | Yes |
Winner: Metricool — this is not close. Metricool offers competitor analysis starting on the free plan (5 profiles), unlimited analytics history from Starter, PDF/PPT report generation, and Looker Studio integration. Loomly includes basic analytics and link shortener tracking, but lacks competitor analysis, custom reports, and any export functionality. If data-driven decisions matter to you, Metricool is the clear choice.
Team Collaboration
| Feature | Metricool | Loomly |
|---|---|---|
| Multiple users | Advanced plan ($54/mo) | Starter (3 users), Beyond (unlimited) |
| Approval workflows | Advanced plan | All paid plans ($65/mo+) |
| Custom roles | Advanced plan | Yes |
| Client management | Advanced plan | No |
| Social inbox | No | Yes |
Winner: Loomly — approval workflows are Loomly's defining feature, available on all paid plans with custom roles and a social inbox for managing messages. Metricool offers team features and client management on Advanced ($54/mo), but Loomly's collaboration tools are more deeply built into the content creation process.
Content & Creative Tools
| Feature | Metricool | Loomly |
|---|---|---|
| Link in Bio | Yes (multiple profiles) | No |
| Canva integration | Yes (Starter+) | Yes |
| Google Drive integration | Yes (Starter+) | Yes |
| Unsplash integration | No | Yes |
| Link shortener | No | Yes (with analytics) |
| Post ideas/trends | No | Yes |
Winner: Loomly — built-in post ideas, Unsplash integration, and a link shortener with analytics give Loomly more creative tools. Metricool has a link-in-bio builder and Google Drive integration but lacks the content inspiration features that help teams generate ideas.
Platform Support
| Platform | Metricool | Loomly |
|---|---|---|
| Yes | Yes | |
| Yes | Yes | |
| X/Twitter | Yes | Yes |
| Yes | Yes | |
| TikTok | Yes | Yes |
| YouTube | Yes | Yes |
| Yes | Yes | |
| Threads | Yes | Yes |
| Google Business | Yes | Yes |
| Bluesky | Yes | Yes |
| Twitch | Yes | No |
| Snapchat | No | Yes |
Winner: Tie. Both support 11 platforms with significant overlap. Metricool includes Twitch; Loomly includes Snapchat. The difference comes down to whether your audience is on Twitch or Snapchat — for most teams, this is a wash.
What Real Users Say
Metricool Reviews
G2: 4.5/5 (470 reviews) — Users highlight multi-platform support, centralized management, and the depth of analytics and competitor tracking. Complaints mention scheduling quirks, customer support responsiveness, and the platform becoming expensive for agencies managing many brands.
Trustpilot: 3.1/5 (42 reviews) — Mixed rating with a small sample size. Some users praise the platform's features and ease of use, while others report issues with billing and support. The small number of reviews makes this less statistically reliable.
Loomly Reviews
G2: 4.6/5 (1,793 reviews) — Users praise the intuitive content calendar, approval workflows, and post idea suggestions. Loomly has one of the largest review bases in the social media tools category, indicating broad adoption. Common complaints include basic analytics and the steep pricing jump between Starter and Beyond.
Trustpilot: 1.7/5 (26 reviews) — Low rating from a very small sample of only 26 reviews. Complaints focus on billing issues and customer support. The small review count makes this much less reliable than the G2 data.
Review Verdict
Loomly wins on G2 with a 4.6/5 from a massive 1,793 reviews compared to Metricool's 4.5/5 from 470 reviews. The volume difference is significant — nearly four times more users have reviewed Loomly. On Trustpilot, Metricool scores 3.1/5 (42 reviews) vs Loomly's 1.7/5 (26 reviews), but both have tiny sample sizes that make Trustpilot less useful here. G2 is the more reliable indicator, and Loomly holds a slight edge with far more reviews.
Who Should Use Metricool?
If Metricool sounds right, check out our best alternatives to Metricool for other options. You can also see how Metricool stacks up against Buffer, Hootsuite, Later, and Sprout Social.
Metricool is the better choice if you:
- Are an agency or data-driven team that needs deep analytics and reporting
- Want competitor analysis tracking up to 100 profiles
- Need PDF/PPT report generation for clients
- Want AI tools included on all plans including the free tier
- Need API access and Looker Studio for custom dashboards
- Prefer per-brand pricing that scales gradually without surprise jumps
- Want a more generous free plan with 50 posts per month
Who Should Use Loomly?
If Loomly sounds right but you want to explore other options, check out our best alternatives to Loomly. You can also see how Loomly compares to Buffer, Hootsuite, Sprout Social, and Agorapulse.
Loomly is the better choice if you:
- Are a marketing team that needs structured approval workflows
- Want a visual content calendar with built-in post ideas and trends
- Need bulk scheduling for managing high content volumes
- Want Canva, Google Drive, and Unsplash integration in one tool
- Need a social inbox to manage messages and engagement
- Want a hashtag manager for organized posting strategies
- Prefer collaboration-first tools over analytics-first tools
Smart Analytics Meets Smooth Collaboration
Metricool's per-brand pricing adds up fast for agencies. Loomly's $267 jump to the Beyond plan catches teams off guard. Both force compromises at scale. PostPlanify combines scheduling, analytics, AI tools, and team workflows at a predictable flat rate — $19/month for creators, $99/month for unlimited everything.
| Feature | Metricool | Loomly | PostPlanify |
|---|---|---|---|
| Starting Price | $0/mo (free) | $0/mo (free) | $19/mo flat |
| Unlimited Scheduling | Starter+ (Fair Use) | $332/mo plan only | All paid plans |
| AI Caption Generation | Yes (all plans) | Yes (paid plans) | Yes (unlimited) |
| AI Image Generation | No | No | Yes |
| Canva Integration | Yes (Starter+) | Yes | Yes |
| Google Drive Import | Yes (Starter+) | Yes | Yes |
| Competitor Analysis | Yes (free+) | No | No |
| Approval Workflows | $54/mo (Advanced) | $65/mo (Starter) | $99/mo (Premium) |
| Analytics | All plans (deep) | Basic | $99/mo (Premium) |
| Platforms Supported | 11 | 11 | 9 |
PostPlanify starts at $19/month for 3 accounts with unlimited scheduling and AI tools included. The Premium plan at $99/month includes unlimited accounts, unlimited team members, approval workflows, and analytics — without the per-brand math of Metricool or the tier-jumping of Loomly. See all plans on the PostPlanify pricing page.
Get analytics and collaboration in one tool — try free
FAQ
Is Metricool cheaper than Loomly?
Yes, significantly on paid plans. Metricool's Starter plan costs $22/month for up to 5 brands with unlimited posts and analytics. Loomly's first paid plan costs $65/month for 12 accounts. Both have free plans, but Metricool's is more generous (50 posts/month vs 5). At scale, Metricool Advanced ($54/mo for 15 brands) is dramatically cheaper than Loomly Beyond ($332/mo for 60 accounts).
Does Loomly have competitor analysis?
No. Loomly does not offer competitor analysis or tracking. Metricool includes competitor analysis on all plans — from 5 profiles on the free plan up to 100 on paid plans. If monitoring competitors is important to your strategy, Metricool is the clear choice.
Which has better approval workflows — Metricool or Loomly?
Loomly has stronger approval workflows. They are available on all paid plans ($65/mo+) with custom roles and a collaborative calendar designed for content review. Metricool offers approval workflows only on the Advanced plan ($54/mo) alongside client management tools. Loomly's approval system is more deeply integrated into the publishing workflow.
Can I switch from Metricool to Loomly?
Yes. You can reconnect your social accounts to Loomly and start scheduling. You will gain approval workflows, post ideas, and a visual collaborative calendar, but you will lose Metricool's deep analytics, competitor analysis, PDF/PPT reports, and Looker Studio integration. The tradeoff is collaboration over data.
Which has better analytics — Metricool or Loomly?
Metricool has dramatically better analytics. It offers competitor analysis (5-100 profiles), unlimited analytics history, PDF/PPT reports, Looker Studio integration, and API access. Loomly provides basic analytics and link shortener tracking but has no competitor analysis, custom reports, or data export. For data-driven teams, this is not a close comparison.
Does Loomly have a free plan?
Yes. Loomly offers a free plan with 3 social accounts, 1 user, and 5 posts per month. Metricool also has a free plan with 1 brand and 50 posts per month. Metricool's free plan is more generous on post volume; Loomly's free plan allows more connected accounts.
Which supports more social media platforms?
Both support 11 platforms. Metricool includes Twitch but not Snapchat. Loomly includes Snapchat but not Twitch. They share the other 10 platforms. For most teams, this is a tie.
Is Loomly good for agencies?
Loomly can work for small agencies with the Starter plan (12 accounts, 3 users, $65/mo), but the jump to Beyond ($332/mo) for more accounts or unlimited users is steep. Loomly also lacks report exports, competitor analysis, and API access — features agencies typically need. Metricool's Advanced plan ($54/mo for 15 brands) may be a better fit for agencies that prioritize analytics and client reporting.
